Heineken began brewing in December of 1863.
It was started by Gerard Heineken.
To brew their beer Heineken uses a pure strain of yeast called-Heineken A yeast.
The symbol to the right was the first sign used by the Heineken brewery.
Heineken is consumed in 170 different countries.
Heineken’s alcohol percentage is a little over 5%.
It has three ingredients pure water, barley, and hops.
Goals and Strategies
Heineken’s goal at all times is to defend and strengthen its leading global market position and preserve its independence.
HEINEKEN’S strategy for attaining this goal is to:
Achieve a high level of sales and profitability.
Maintain strong local market positions, a good sales mix and an efficient cost structure by combining the sale and distribution of OUR brand with that of strong local & international brands.
Fulfill its corporate social responsibility, particularly with regard to policy on alcohol abuse, social and environmental issues.
It was started by Gerard Heineken.
To brew their beer Heineken uses a pure strain of yeast called-Heineken A yeast.
The symbol to the right was the first sign used by the Heineken brewery.
Heineken is consumed in 170 different countries.
Heineken’s alcohol percentage is a little over 5%.
It has three ingredients pure water, barley, and hops.
Goals and Strategies
Heineken’s goal at all times is to defend and strengthen its leading global market position and preserve its independence.
HEINEKEN’S strategy for attaining this goal is to:
Achieve a high level of sales and profitability.
Maintain strong local market positions, a good sales mix and an efficient cost structure by combining the sale and distribution of OUR brand with that of strong local & international brands.
Fulfill its corporate social responsibility, particularly with regard to policy on alcohol abuse, social and environmental issues.