Anshul Pal
New member
My project on HDFC Standard life Insurance is to figure out the consumer buying behavior of Insurance products of HDFC
In last few years investors have become more conscious toward their investment. Gone were those days when investors used to have few investment options like fixed deposit, saving accounts, equities. Now with new investment options like mutual funds, different insurance, debentures etcetera, the portfolio of investor is getting a new dimension. The objective of investment differs from person to person. While someone wants security, other might give more weightage to returns. Someone else might want to plan for his/her child s education while someone might be saving for the life after retirement.
The study deals mainly with studying the buying pattern in the insurance industry with a special focus on products of HDFC Standard Life Insurance - HDFC Savings Assurance Plan, HDFC Unit Linked Endowment Winner, HDFC Unit Linked Youngstar Champion and HDFC Assurance Plan. The various segments of the markets divided in terms of Insurance Needs, Age groups, Satisfaction levels etc will also studied.
In last few years investors have become more conscious toward their investment. Gone were those days when investors used to have few investment options like fixed deposit, saving accounts, equities. Now with new investment options like mutual funds, different insurance, debentures etcetera, the portfolio of investor is getting a new dimension. The objective of investment differs from person to person. While someone wants security, other might give more weightage to returns. Someone else might want to plan for his/her child s education while someone might be saving for the life after retirement.
The study deals mainly with studying the buying pattern in the insurance industry with a special focus on products of HDFC Standard Life Insurance - HDFC Savings Assurance Plan, HDFC Unit Linked Endowment Winner, HDFC Unit Linked Youngstar Champion and HDFC Assurance Plan. The various segments of the markets divided in terms of Insurance Needs, Age groups, Satisfaction levels etc will also studied.