abhishreshthaa
Abhijeet S
Indian coffee was mainly depending upon export in the first quarter of the country. Coffee industry was almost ruined due to damage by pests & disease and the general depression of thirties. Planters found the coffee industry to be a losing proposition and some practically abandoned the plantations.
Government of India passes coffee cess Act XIV of 1935 and set up the first Indian coffee committee in November 1935 with the main objective of promoting the sale and increasing the consumption of Indian coffee at home & abroad.
One the outbreak of the II world war the industries export outlet was blocked, resulting in loss of European market. The industry received setbacks and faced unprecedented crisis. The Indian coffee market expansion board was set up in 1940. Indian coffee board succeeded the Indian coffee cess committee in 1942 under the coffee Act VII of 1942.
This Act brought, within its preview, all estates of 5 acres and above and reduced the ISO to 10% of the crop in 1942-43. Further notification dated 28-08-43 every estate under its preview irrespective of acreage. No ISQ was declared after 1943 till 1992-93 seasons. Every planter was obliged to deliver his entire crop to except such quantity as were permitted by the board to retain for his domestic seed purposes.
On the recommendation of fourth coffee control conference convened by the government in April 1946, the Government placed the life of the Act on a permanent basis. In fact the unit system of selling coffee by the pool marketing themselves to enable the board to tackle the problem of control of coffee, Government passed an amendment Act of 1954 & the amendment Act was brought into force in 1955. One of the important changes of the Act was to appoint a full time chairman to coffee board, as a chief executive of the board with 33 members including the chairman.
For overseas promotion, an Indian coffee market expansion a board was organized in London. The coffee commenced works on 20th July, 1936 under the stewardship of a Director of Indian coffee propaganda in London.
The external promotion work was done in the UK in close co-operation with the wholesalers, distributors, institutions and government departments by interesting them in Indian coffee and removing prejudices against it. Indian coffee was brought to the notice of public and retailers through exhibition and displays.
Today external publicity of Indian coffee is largely through participation in International trade fares and exhibition and displays. Since its inception in the year 1942 the coffee board had maintained its monopolistic position over the industry by following the pool marketing system. This system was followed for nearly 50 years i.e., up to the year 1992-93 after which an area of liberalization started were new policies like ISQ & FSQ were introduced.
Government of India passes coffee cess Act XIV of 1935 and set up the first Indian coffee committee in November 1935 with the main objective of promoting the sale and increasing the consumption of Indian coffee at home & abroad.
One the outbreak of the II world war the industries export outlet was blocked, resulting in loss of European market. The industry received setbacks and faced unprecedented crisis. The Indian coffee market expansion board was set up in 1940. Indian coffee board succeeded the Indian coffee cess committee in 1942 under the coffee Act VII of 1942.
This Act brought, within its preview, all estates of 5 acres and above and reduced the ISO to 10% of the crop in 1942-43. Further notification dated 28-08-43 every estate under its preview irrespective of acreage. No ISQ was declared after 1943 till 1992-93 seasons. Every planter was obliged to deliver his entire crop to except such quantity as were permitted by the board to retain for his domestic seed purposes.
On the recommendation of fourth coffee control conference convened by the government in April 1946, the Government placed the life of the Act on a permanent basis. In fact the unit system of selling coffee by the pool marketing themselves to enable the board to tackle the problem of control of coffee, Government passed an amendment Act of 1954 & the amendment Act was brought into force in 1955. One of the important changes of the Act was to appoint a full time chairman to coffee board, as a chief executive of the board with 33 members including the chairman.
For overseas promotion, an Indian coffee market expansion a board was organized in London. The coffee commenced works on 20th July, 1936 under the stewardship of a Director of Indian coffee propaganda in London.
The external promotion work was done in the UK in close co-operation with the wholesalers, distributors, institutions and government departments by interesting them in Indian coffee and removing prejudices against it. Indian coffee was brought to the notice of public and retailers through exhibition and displays.
Today external publicity of Indian coffee is largely through participation in International trade fares and exhibition and displays. Since its inception in the year 1942 the coffee board had maintained its monopolistic position over the industry by following the pool marketing system. This system was followed for nearly 50 years i.e., up to the year 1992-93 after which an area of liberalization started were new policies like ISQ & FSQ were introduced.