abhishreshthaa
Abhijeet S
“Growing competitiveness of Indian agriculture induced through such a market-led business model, can trigger a virtuous cycle of higher productivity, higher productivity, higher incomes, enlarged capacity for farmer risk management, higher order of investments, feeding even higher quality and productivity.
On the other hand, growth in rural incomes would unleash the latent demand potential for industrial goods so necessary for the continued growth of Indian economy. This creates another virtuous cycle snowballing the economy into higher growth trajectory.”
ITC is planning to extend its integrated watershed development programme and holistic community development programmes to all the villages covered by the e-choupal network. The consequently cascading economic multiplier effect will be extraordinary.
Thus, ITC’s pioneering e-choupal movement exemplifies the economic power of the synergy between the corporate sector’s creations of shareholder value with the development of India’s agricultural economy
On the other hand, growth in rural incomes would unleash the latent demand potential for industrial goods so necessary for the continued growth of Indian economy. This creates another virtuous cycle snowballing the economy into higher growth trajectory.”
ITC is planning to extend its integrated watershed development programme and holistic community development programmes to all the villages covered by the e-choupal network. The consequently cascading economic multiplier effect will be extraordinary.
Thus, ITC’s pioneering e-choupal movement exemplifies the economic power of the synergy between the corporate sector’s creations of shareholder value with the development of India’s agricultural economy