Gray Markets

abhishreshthaa

Abhijeet S
Gray Markets

The term gray or black market – refers to the distribution of trademarked products in a country by unauthorized persons.


Gray marketers sell at prices that undercut those set by the legitimate importers.

This practice is known as parallel importing.


It flourishes when a product is in short supply or when producers attempt to set high prices.
 
Gray Markets

The term gray or black market – refers to the distribution of trademarked products in a country by unauthorized persons.


Gray marketers sell at prices that undercut those set by the legitimate importers.

This practice is known as parallel importing.


It flourishes when a product is in short supply or when producers attempt to set high prices.

Hey buddy,

Here I am up-loading Impact of Gray Marketing and Parallel Importing on Brand Equity and Brand Value, please check attachment below.
 

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