Goya Foods- Order management

pardhu.puri

Pardhu Vanchanagiri
Goya Foods- Order management!

Founded by Prudencio Unanue Ortiz in 1936, Goya foods are well known for its multicuisine products.
With a tag line of “If it's Goya, it has to be good”, Goya foods established a platform of their own accommodating about 3,500 employees worldwide on a production of more than 2,200 products for serving the world with taste.

Well founded in 1936 but it was in 1992, Goya began to focus promotion efforts towards a mainstream and culinary market.
Goya foods was set up with an objective of,
Maintaining the company's competitive advantage and better serve its customers by eliminating manual processes and more efficiently managing its demand and fulfillment processes.

Then comes the big moment after 1992, 2006 Forbes ranked Goya 355th on its list defining it as one of the largest private companies in the United States.



With advancement in the growth of Goya foods, the business and supply chain has become more complex. So One challenge they have is that even similar food products might need to be slightly tailored for different markets, and many markets have demand for goods unique to where the majority of their immigrant population locally has come from. So even just one city may have neighborhoods that are primarily Mexican, others with a Cuban heritage, etc., each wanting specific products that they are familiar to them from their home countries. That tailored approach, plus overall business growth, led to an explosion of SKU counts in recent years at Goya, now to over 1600, up 60% in the last five years. This is all because you have to maintain the stature once you get it.

When questioned about the same,
The vice president of Goya foods, Peter Unanue says,
"Service is very important to our company, and that's where we started to notice with the growth in SKUs, the number of facilities, and the volume it became increasingly challenging to manage the inventory levels necessary to provide good service".

Managing the orders and supplying the products to a successful extent is not always successful. It expects a lot of patience and care towards the products from you.
You are ready for it and the result is as easy as you think about it.
With an Excellency of performances and strategies, Goya has reduced its out-of-stock rates to just 2 percent, without increasing inventory levels and are enough confident that it could deliver more than 98 percent of the time.
Peter Unanue also discusses how the company uses JDA solutions to optimize processes from purchase order management.
It is all possible through few important steps i.e.:
1. Inventory planning,
2. Increasing buyer productivity and
3. Improving stocking levels,
4. Automated inventory transfers and
5. Forecasting for promotions.

And so, accordingly the results were as vivid as a success story.
Now Goya foods enjoy the following pointers.
• Increased buyers productivity by 700%
• Achieved record service level to 98 percent
• Achieved 99.96% fill rates for high volume products using VMI
• Improved raw materials and manufacturing planning
• Business expansion into short shelf-life products.


Owing to their present status as one of the most fastest growing private companies in united states, Goya foods strive to maintain their image in the market with a very good definitions they gave for reducing their out of stock questions and are enough at the move of improving it’s rank among the companies in the world of Hunger for better taste.

--- Pardhu Vanchanagiri
 
Back
Top