abhishreshthaa
Abhijeet S
Government Goodwill:
When public relations was in its infancy, the strongest focus, and perhaps the need of the day, was lobbying with the powers that be.
Today, the needs of the company to interact with the policy makers, not just through their government liaison departments, but also through their public relations managers who are expected to be able to study the complete picture and present not just a case for license but a total image package.
When public relations was in its infancy, the strongest focus, and perhaps the need of the day, was lobbying with the powers that be.
Today, the needs of the company to interact with the policy makers, not just through their government liaison departments, but also through their public relations managers who are expected to be able to study the complete picture and present not just a case for license but a total image package.