Description
Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments.
Challenges to Strategic Management
Impact of globalization on Strategic Management The globalization of business has become so rapid that a new field called "Global Strategic Management" has now emerged. This new field is a blend of strategic management and international business that develops worldwide strategies for global corporations. Whereas most studies in this field focus on ordinary business conditions, the revolutionary events of the past few years make it clear that the present is not ordinary. Such epoch-shattering events as the collapse of communism, the unification of Europe, the information revolution, the arrival of an environmental ethic, and other remarkable new developments signal that a new era is emerging in global affairs. This article describes a broader approach to global strategic management that encompasses these revolutionary changes. The viewpoint presented here was developed in a project sponsored by the World Future Society called "WORLD 2000." WORLD 2000 focuses on conducting a global strategic management process among business, government, education, and other sectors of society to define the emerging global system and help institutions adapt to changes. It represents a fresh examination of the forces that are integrating the earth into a coherent global order as well as those that are creating the disorder that tends to characterize our time: the unification of markets and communications, as well as the vast differences in cultures, local problems, and values erupting around the globe. By gaining new insights into the emerging world system, social institutions may better understand how they can adapt to these changes. This seems to be an opportune time for such an examination. The transition to a new global system is likely to be made during the next decade; the year 2000 offers a highly symbolic turning point at which the emerging global order can be shaped and molded. Following is a global strategic plan, developed by synthesizing the literature and then reviewing the plan with groups of executives. It follows the logic of a typical strategic plan but carried to a global level. First, we summarize nine supertrends that describe a long-term trajectory toward an advanced stage of "global maturity." Second, we note five principal obstacles that must be overcome to clear the way ahead. Third, we argue that these issues can be resolved by a newly emerging perspective that recognizes the essential unity of a global community. Impact of Environmental Sustainability Environmental sustainability involves making decisions and taking action that are in the interests of protecting the natural world, with particular emphasis on preserving the capability of the environment to support human life. It is an important topic at the
present time, as people are realising the full impact that businesses and individuals can have on the environment. Environmental sustainability is about making responsible decisions that will reduce your business' negative impact on the environment. It is not simply about reducing the amount of waste you produce or using less energy, but is concerned with developing processes that will lead to businesses becoming completely sustainable in the future.
doc_986867565.docx
Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments.
Challenges to Strategic Management
Impact of globalization on Strategic Management The globalization of business has become so rapid that a new field called "Global Strategic Management" has now emerged. This new field is a blend of strategic management and international business that develops worldwide strategies for global corporations. Whereas most studies in this field focus on ordinary business conditions, the revolutionary events of the past few years make it clear that the present is not ordinary. Such epoch-shattering events as the collapse of communism, the unification of Europe, the information revolution, the arrival of an environmental ethic, and other remarkable new developments signal that a new era is emerging in global affairs. This article describes a broader approach to global strategic management that encompasses these revolutionary changes. The viewpoint presented here was developed in a project sponsored by the World Future Society called "WORLD 2000." WORLD 2000 focuses on conducting a global strategic management process among business, government, education, and other sectors of society to define the emerging global system and help institutions adapt to changes. It represents a fresh examination of the forces that are integrating the earth into a coherent global order as well as those that are creating the disorder that tends to characterize our time: the unification of markets and communications, as well as the vast differences in cultures, local problems, and values erupting around the globe. By gaining new insights into the emerging world system, social institutions may better understand how they can adapt to these changes. This seems to be an opportune time for such an examination. The transition to a new global system is likely to be made during the next decade; the year 2000 offers a highly symbolic turning point at which the emerging global order can be shaped and molded. Following is a global strategic plan, developed by synthesizing the literature and then reviewing the plan with groups of executives. It follows the logic of a typical strategic plan but carried to a global level. First, we summarize nine supertrends that describe a long-term trajectory toward an advanced stage of "global maturity." Second, we note five principal obstacles that must be overcome to clear the way ahead. Third, we argue that these issues can be resolved by a newly emerging perspective that recognizes the essential unity of a global community. Impact of Environmental Sustainability Environmental sustainability involves making decisions and taking action that are in the interests of protecting the natural world, with particular emphasis on preserving the capability of the environment to support human life. It is an important topic at the
present time, as people are realising the full impact that businesses and individuals can have on the environment. Environmental sustainability is about making responsible decisions that will reduce your business' negative impact on the environment. It is not simply about reducing the amount of waste you produce or using less energy, but is concerned with developing processes that will lead to businesses becoming completely sustainable in the future.
doc_986867565.docx