Global Trailer Assist System Market : Industry Analysis and Forecast (2019-2026)

Dhruv Bindhani · Jun 20, 2025

The Global Trailer Assist System Market is experiencing growth, primarily driven by the increasing demand for advanced safety and comfort features in vehicles. Parking a vehicle, especially with a trailer attached, presents a significant challenge even for experienced drivers, often leading to accidents due to driver inefficiency. Trailer assist systems aim to mitigate these risks by providing assistance during such maneuvers.

Market Drivers:

Rising Demand for Safety and Comfort Features: As consumers increasingly prioritize safety and comfort in their vehicles, particularly in passenger cars and Light Commercial Vehicles (LCVs), the demand for advanced driver-assistance systems (ADAS) like trailer assist grows.
Challenges of Trailer Parking: The inherent difficulty of parking a vehicle with a trailer makes these systems highly desirable, as they simplify a complex task and reduce the likelihood of accidents or damage.
Developments in Autonomous and Semi-Autonomous Vehicles: The ongoing progress in autonomous and semi-autonomous driving technologies presents a significant opportunity for the trailer assist system market. As vehicles become more automated, the integration of sophisticated parking and towing aids becomes more seamless and expected.

Impact of COVID-19 Pandemic:The report states that it "has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis." The pandemic likely presented a mixed impact, potentially causing initial disruptions in automotive production and sales, but possibly increasing the demand for personal vehicles and recreational activities involving trailers in the long term, thereby influencing the market.

Market Restraints and Challenges:

High Cost: The advanced technology involved in trailer assist systems can lead to a high retail cost, which might limit their adoption, especially in price-sensitive markets.
Lack of Required Infrastructure in Developing Countries: The absence of adequate infrastructure or a widespread culture of towing trailers in many developing countries hinders market growth.
Limited Usage of Towing Trailers in Developing Countries: This directly impacts the demand for trailer assist systems, as the addressable market is smaller.

Market Segmentation and Key Trends:

OEMs to Dominate: Original Equipment Manufacturers (OEMs) are expected to remain the most dominant segment. Trailer assist systems are a relatively new technology, primarily offered by a few OEMs (like Volkswagen, Ford, Audi, Land Rover, Mercedes Benz, and Skoda) as an optional package in their luxury vehicle segments. This indicates a high integration into the vehicle's original design and systems.
Software Module to Witness Fastest Growth: The software module segment is projected to experience the fastest growth. As autonomous technology in vehicles advances, the complexity and capabilities of the software controlling trailer assist systems will increase, leading to higher software costs and, consequently, faster market growth for this component.
North America as Fastest Growing Market: The North American region (comprising the U.S. and Canada) is expected to be the fastest-growing market for trailer assist systems. This is attributed to:
- High demand for safety and comfort features in luxury vehicles.
- Prevalent usage of towing trailers for various recreational activities (e.g., RVs, boating, camping).
- Implementation of new technologies and supportive government regulations regarding vehicle safety.

Recent Developments:

WABCO and Valeo Collaboration (September 2018): WABCO and Valeo signed an MoU to develop sensor technologies. This collaboration aims for Valeo to supply WABCO with advanced short and mid-range sensors (including 77GHz radar and solid-state LiDAR) to advance the next generation of ADAS, which are crucial building blocks for vehicle autonomy and, by extension, trailer assist systems.

Overall Market Outlook:

The global trailer assist system market is driven by a strong consumer desire for enhanced safety and convenience, especially for challenging maneuvers like trailer parking. The integration of these systems into semi-autonomous and autonomous vehicle platforms presents significant opportunities. While high costs and infrastructure limitations in developing regions pose challenges, the continuous technological advancements and strategic collaborations among key players are set to propel the market forward, with North America leading the charge.

Key Players Operating in the Market:

Continental AG
Bosch
Magna
Wabco
Westfalia
Towgo
Carit Automotive
Valeo
Garmin
Cogent Embedded
Dornerworks
Echomaster

Global Trailer Assist System Market : Industry Analysis and Forecast (2019-2026)

Dhruv Bindhani

Active member