If the problems evoke a question—'who are we'? In its simplest way it can be said 'it is like giving birth to a baby' (Anurag Batra Pitch'06).
It is the wave of 'corporate rebranding' identity, that touch the Indian corporate to go for global identity makeover. India witnessed in major rebranding of corporate identity such as Pantaloons, Hutch, Bajaj auto, Dabur, Bank of Baroda, and IDBI Bank among others.
WHAT IS CORPORATE REBRANDING?
Wikipedia defines rebranding as 'the process by which a product or service developed with one brand or company or product line affiliation is marked or distributed with a different identity'
Rebranding are now creating and reshaping the future of corporate identity. On the
Other hand corporate identity in turn is considered to be the starting point for creating a relationship with customers.......
Sumanta Dutta
Faculty Member
ICFAI National College
Garia, Kolkata
It is the wave of 'corporate rebranding' identity, that touch the Indian corporate to go for global identity makeover. India witnessed in major rebranding of corporate identity such as Pantaloons, Hutch, Bajaj auto, Dabur, Bank of Baroda, and IDBI Bank among others.
WHAT IS CORPORATE REBRANDING?
Wikipedia defines rebranding as 'the process by which a product or service developed with one brand or company or product line affiliation is marked or distributed with a different identity'
Rebranding are now creating and reshaping the future of corporate identity. On the
Other hand corporate identity in turn is considered to be the starting point for creating a relationship with customers.......
Sumanta Dutta
Faculty Member
ICFAI National College
Garia, Kolkata
