You should be ready to tell long stories, because these tend to be effective since the web has become more crowded and hence I believe stories can be successful. Secondly you can also send in short messages, even this attempt is effective. Your title, headings and sub-headings are vital. Scanning is reading today and your title and headings are what scanners see. The subject of an email and the title of a blog post are the most important elements of your content.
Focus On One Core Message
That’s okay in my book when you are giving some relevant free content, but in almost all other situations I recommend you focus on one message and one call to action only. You can discuss many ideas but they should tie into one outcome or one point or one step for people to take. One of the best places to apply this strategy I believe is in your automatic email follow-up sequence. Your free e-course or newsletter should always be about delivering content, and that content should relate to whatever entry point product or service your business promotes. Put All The Previous Points Together. When communicating online, tell long stories, use short messages and sentences where appropriate, always include compelling titles, headings and sub-headings, keep your style and lessons simple and focus on one core message. It is possible to use all these ideas in every piece of online communication you produce. What medium you use will dictate how you use these concepts, but in most cases you can apply them all. At the very least, be conscious of them as you write and you will become a better communicator. As the social media stats featuring Facebook are as under:
90% of Marketers indicated that social media is important for their business.
Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media.
58% of marketers use social media for 6 hours or more each week.
77% of marketers plan on increasing their use of YouTube and video marketing in 2011.
70% of marketers want to learn more about Facebook.
69% of marketers want to learn more about blogging.
The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.
A recent Social Media Examiner report stated that marketers plan to increase their use of YouTube by 77%. Even though the Flip is dead, video is on the rise. Marketers are simply evolving the way in which they capture and produce video content
Content creation is growing in importance. As traditional content distributors enter the content creation business, the competition for the current network and cable TV business model will likely increase. In Netflix's case, for instance, viewers could shift away from cable TV and thus impact traditional advertising revenues.
Another sign of maturation of the social media marketing industry is the reported amount of time marketers spend on social media marketing efforts. It important to note that not only is the majority of marketers now spending more than 6 hours a week on social media, but that time investment seems to underline that marketers are starting to understand the time and commitment needed to be successful with social media marketing.
The low percentage of companies outsourcing social media exposes two issues: social media may be better suited for internal marketers and many marketing agencies are struggling with integrating social media marketing into their existing service offerings.
