Genichi Taguchi-Quality Redefined



Genichi Taguchi- Quality Redefined[/b]

By Pratik Nayak

Genichi Taguchi was Born in Japan, 1924, was an electrical Engineer and worked during 1950’s to improve Japan’s post-WWII telephone communication system. He is known as the Father of the “Taguchi Method” and “Robust Engineering”.

Quality Redefined[/b]

“Any engineered system reaches its ‘ideal function’ when all of its applied energy (input) is transformed efficiently into creating desired output energy.”

? Employee energy = input

? Customer satisfied = output

In the next century, the capability of developing robust technology will be essential to the competitiveness of any manufacturing enterprise. To compete successfully in the global marketplace, organizations must have the ability to produce a variety of high-quality, low-cost products that fully satisfy customers’ needs.

Basic Ideas[/b]

? CUSTOMER SATISFACTION

? Design to the highest standards early in the process to eliminate all non-random errors

? Quality Loss = Loss to Society quantified through “Quality Loss Function”

? Variation (+/-) from optimal measure results in a loss.

Taguchi Design of Experiments[/b]

? Many factors/inputs/variables must be taken into consideration when making a product especially a brand new one

Ex. Baking a new cake without a recipe

The Taguchi method is a structured approach for determining the ”best” combination of inputs to produce a product or service

Based on a Design of Experiments (DOE) methodology for determining parameter levels

DOE is an important tool for designing processes and products

A method for quantitatively identifying the right inputs and parameter levels for making a high quality product or service

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· Taguchi approaches design from a robust design perspective

Robust Design- The Taguchi way ![/b]

? ”Products and services should be designed to be inherently defect free and of high quality”

o Meet customers’ expectations also under non-ideal conditions

§ Disturbances are events that cause the design performance to deviate from its target values

§ Taguchi divide disturbances into three categories

o External disturbances: variations in the environment where the product is used

o Internal disturbances: ware and tare inside a specific unit

o Disturbances in the production process: deviation from target values

§ A three step method for achieving robust design (Taguchi)

o Concept design

o Parameter design

o Tolerance design

The focus of Taguchi is on Parameter design

Concept Design

· The process of examining competing technologies for producing a product - Includes choices of technology and process design

· A prototype design that can be produced and meets customers’ needs under ideal conditions without disturbances

Parameter Design

o The selection of control factors (parameters) and their “optimal” levels

§ The objective is to make the design Robust!

o Control factors are those process variables management can influence.

§ Ex. the procedures used and the type and amount of training

§ Often a complex (non-linear) relationship between the control factors and product/design performance

o The ”optimal” parameter levels can be determined through experimentation

Tolerance Design

o Development of specification limits

§ Necessary because there will always be some variation in the production process

§ Taguchi fiercely advocates aiming for the target value not just settle for “inside the specification limits”!

o Occurs after the parameter design

o Often results in increased production costs

§ More expensive input material might have to be used to meet specifications.

The Taguchi definition of quality

o Ideal quality refers to a target value for determining the quality level

o Ideal quality is delivered if a product or service tangible performs its intended function throughout its projected life under reasonable operating conditions without harmful side effects

o Ideal quality is a function of customer perception and satisfaction

o Service quality is measured in terms of loss to society

Understanding the Math[/b]

L(y) = k(y-m)2

L(y) = Loss

k = constant = cost to correct

tolerance2

y = reported value

m = mean value (average)

Example: Company C received an average of 10 complaints per month last year. In November they received 15 complaints (y). Management sets an acceptable level at 2 (tolerance).

? It costs the company $50 directly per complaint to correct the problems. They determined the cost in lost sales to be $100.

Total cost per complaint: $150

k = $150/22 = $37.50

L(y) = 37.50 (15-10)2

 
This article, authored by Pratik Nayak, provides a concise yet highly informative introduction to the contributions of Genichi Taguchi, particularly his "Taguchi Method" and "Robust Engineering" principles. The piece effectively distills complex quality management concepts into an accessible overview, making it a valuable resource for anyone seeking to understand the foundational ideas behind designing for quality.

Redefining Quality and Core Principles​

The article immediately establishes Taguchi's revolutionary perspective on quality, moving beyond mere conformance to specifications. The "Quality Redefined" section introduces Taguchi's core philosophy: "Any engineered system reaches its ‘ideal function’ when all of its applied energy (input) is transformed efficiently into creating desired output energy." This transformation of "Employee energy" into "Customer satisfied" output clearly frames quality in terms of efficiency and customer value. The emphasis on "robust technology" for global competitiveness highlights the forward-thinking nature of Taguchi's work. The "Basic Ideas" section further solidifies this by emphasizing customer satisfaction, designing for high standards early, and the critical concept of "Quality Loss = Loss to Society," quantified through the "Quality Loss Function." This introduces the profound idea that variation from optimal performance incurs societal costs, not just internal business costs.

The Taguchi Design of Experiments and Robust Design​

A key strength of the article is its clear explanation of the "Taguchi Design of Experiments (DOE)". It positions DOE as a structured approach for identifying the "best" combination of inputs to produce high-quality products or services, even in the absence of a "recipe." This section effectively conveys that Taguchi's approach is rooted in scientific experimentation to achieve predictable and superior outcomes.

The concept of "Robust Design- The Taguchi way!" is a central theme, defined by the principle that "Products and services should be designed to be inherently defect free and of high quality," even under "non-ideal conditions." The classification of "disturbances" into external, internal, and production process variations provides a comprehensive understanding of the challenges robustness aims to overcome. The three-step method—Concept Design, Parameter Design, and Tolerance Design—is well-outlined, with a clear emphasis on Parameter Design as Taguchi's primary focus. This highlights the proactive selection of optimal process variables (control factors) to make the design resilient to variations. The subsequent discussion of Tolerance Design's role in setting specification limits and its potential for increased production costs offers a balanced view of the trade-offs involved in achieving high quality.

Understanding the Quality Loss Function​

The article culminates in a brief yet crucial explanation of "Understanding the Math" behind Taguchi's Quality Loss Function: L(y)=k(y−m)2. This mathematical representation is vital for quantifying the societal cost of variation, directly linking deviation from target values to financial loss. The practical example provided, illustrating how "Company C" quantifies loss from customer complaints, effectively demonstrates the application of this formula in a real-world business scenario. This tangible example makes an abstract concept concrete and highlights the financial implications of quality variation.

In conclusion, Pratik Nayak’s article provides a concise yet highly effective primer on Genichi Taguchi's pivotal contributions to quality management. It successfully clarifies core concepts like Robust Design and the Quality Loss Function, emphasizing their practical application in achieving customer satisfaction, reducing costs, and enhancing competitiveness. This piece is an excellent starting point for anyone seeking to understand the foundational principles behind designing quality into products and processes.
 
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