abhishreshthaa
Abhijeet S
GTE Corporation (formerly General Telephone & Electronics Corporation) was the largest of the "independent" US telephone companies during the days of the Bell System. It acquired the third largest independent, Continental Telephone (ConTel) in 1991.[1] They also owned Automatic Electric, a telephone equipment supplier similar in many ways to Western Electric, and Sylvania Lighting, the only non-communications-oriented company under GTE ownership. GTE provided local telephone service to a large number of areas of the U.S. through operating companies, much like how American Telephone & Telegraph provided local telephone service through its 22 Bell Operating Companies.
The company also acquired BBN Planet, one of the earliest Internet service providers, in 1997. That division became known as GTE Internetworking, and was later spun off into the independent company Genuity (a name recycled from another Internet company GTE acquired in 1997) as part of the GTE-Bell Atlantic merger that created Verizon.
GTE operated in Canada via large interests in subsidiary companies such as BC TEL and Quebec-Téléphone. When foreign ownership restrictions on telecommunications companies were introduced, GTE's ownership was grandfathered. When BC Tel merged with Telus (the name given the privatized Alberta Government Telephones (AGT)) to create BCT.Telus, GTE's Canadian subsidiaries were merged into the new parent, making it the second-largest telecommunications carrier in Canada. As such, GTE's successor, Verizon Communications, was the only foreign telecommunications company with a greater than 20% interest in a Canadian carrier, until Verizon completely divested itself of its shares in 2004.[2]
In the Caribbean, CONTEL purchased several major stakes in the newly independent countries of the British West Indies (Namely in Barbados, Jamaica, and Trinidad and Tobago).[3][4][5]
Prior to GTE's merger with Bell Atlantic, GTE also maintained an interactive television service joint-venture called GTE mainStreet (sometimes also called mainStreet USA[citation needed]) as well as an interactive entertainment and video game publishing operation, GTE Interactive Media.
* Product Defining the characteristics of your product or service to meet the customers' needs.
* Price: Deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realise that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element.
* Promotion This includes advertising, personal selling (eg attending exhibitions), sales promotions (eg special offers), and atmospherics (creating the right impression through the working environment). Public Relations is included within Promotion by many marketing people (though PR people tend to see it as a separate discipline).
* Place or distribution. Looking at location (eg of a library) and where a service is delivered (eg are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them).
There are two ways to impress bluffers.
You can extend the number of P's - the two which are usually seen as useful additions for services (including information services) are:
* People Good information services are not likely to be delivered by people who are unskilled or demotivated;
* Process The way in which the user gets hold of the service (eg the way in which a document or a search can be ordered).
The second way to show your marketing knowledge is to dismiss the P's as being as old fashioned as the 1980s
For example, there are the C's developed by Robert Lauterborn (1) and put forward by Philip Kotler:
* Place becomes Convenience
* Price becomes Cost to the user
* Promotion becomes Communication
* Product becomes Customer needs and wants
The company also acquired BBN Planet, one of the earliest Internet service providers, in 1997. That division became known as GTE Internetworking, and was later spun off into the independent company Genuity (a name recycled from another Internet company GTE acquired in 1997) as part of the GTE-Bell Atlantic merger that created Verizon.
GTE operated in Canada via large interests in subsidiary companies such as BC TEL and Quebec-Téléphone. When foreign ownership restrictions on telecommunications companies were introduced, GTE's ownership was grandfathered. When BC Tel merged with Telus (the name given the privatized Alberta Government Telephones (AGT)) to create BCT.Telus, GTE's Canadian subsidiaries were merged into the new parent, making it the second-largest telecommunications carrier in Canada. As such, GTE's successor, Verizon Communications, was the only foreign telecommunications company with a greater than 20% interest in a Canadian carrier, until Verizon completely divested itself of its shares in 2004.[2]
In the Caribbean, CONTEL purchased several major stakes in the newly independent countries of the British West Indies (Namely in Barbados, Jamaica, and Trinidad and Tobago).[3][4][5]
Prior to GTE's merger with Bell Atlantic, GTE also maintained an interactive television service joint-venture called GTE mainStreet (sometimes also called mainStreet USA[citation needed]) as well as an interactive entertainment and video game publishing operation, GTE Interactive Media.
* Product Defining the characteristics of your product or service to meet the customers' needs.
* Price: Deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realise that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element.
* Promotion This includes advertising, personal selling (eg attending exhibitions), sales promotions (eg special offers), and atmospherics (creating the right impression through the working environment). Public Relations is included within Promotion by many marketing people (though PR people tend to see it as a separate discipline).
* Place or distribution. Looking at location (eg of a library) and where a service is delivered (eg are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them).
There are two ways to impress bluffers.
You can extend the number of P's - the two which are usually seen as useful additions for services (including information services) are:
* People Good information services are not likely to be delivered by people who are unskilled or demotivated;
* Process The way in which the user gets hold of the service (eg the way in which a document or a search can be ordered).
The second way to show your marketing knowledge is to dismiss the P's as being as old fashioned as the 1980s
For example, there are the C's developed by Robert Lauterborn (1) and put forward by Philip Kotler:
* Place becomes Convenience
* Price becomes Cost to the user
* Promotion becomes Communication
* Product becomes Customer needs and wants