Fung Business Intelligence Centre

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Fung Business Intelligence Centre

PROMO UPDATE
WEEK OF MAY 3, 2015
DEBORAH WEINSWIG
EXECUTIVE DIRECTOR - HEAD OF GLOBAL RETAIL & TECHNOLOGY
FUNG BUSINESS INTELLIGENCE CENTRE
[email protected] | NEW YORK: 646.839.7017
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WEEKLY RETAIL PROMO UPDATE
WEEK OF MAY 3, 2015
MOTHER'S DAY
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
2015 PROMO FOR MOMS
Mother’s Day promotions this year are appealing
to the many diferent aspects of women’s lives.
Jewelry, work apparel, sportswear, shoes,
yoga and ftness accessories, juicers and china
are all popular categories for Mother’s Day
deals. But jewelry is defnitely the leader in
terms of promotions, and the way stores are
handling their jewelry promos is interesting.
Bloomingdale’s is ofering a “secret jewelry sale”
to invited customers only. Macy’s is promoting
sales on a variety of jewelry, with additional
discounts available for holders of
Macy’s Cards or Savings Passes.
Similarly, Kohl’s is running
Mother’s Day jewelry sales for
a week, but during that time,
the company is holding a
2-Day Sale featuring much
larger discounts.
MOTHER’S DAY PROMOTIONS
2015 MOTHER’S DAY PROMO TRACKER
2015 Campaigns 2014 Campaigns
Retailer
Event
Dates
Name of
Promotion
Pages
Promotion
Details
Event
Dates
Name of
Promotion
Pages
Promotion
Details
Ends
5/10
Mom First Online
• Top 100 Gifts
for Mom
5/5-
5/7
Mothers
Day Sale
23
• Don’t miss
spectacular
3-day fne
jewelry
specials
5/6-
5/8
Mother’s
Day Sale
24
• Don’t miss
spectacular
3-day fne
jewelry
specials
Ends
5/10
Mothers
Day Sale
7
• 25% of
Designers
Handbags
5/6-
5/8
Mother’s
Day Sale
1
• Take an
extra 10%-
20% of with
your Macy’s
card or pass
I Love
Mom
Online
• Up to 70% of.
Everything she
really wants for
Mother’s Day
4/30-
5/11
To Mom,
With Love
1
• Save up to
65% of -
when you
take an extra
30%-50% of
mother’s Day
Gifts
5/7-
5/10
Our
Biggest
Mother’s
Day Sale
1
• $10 of
$25 or more
on apparel,
shoes,
accessories,
home and fne
jewelry
Ends
5/2
Love
Mom
Online
• In store
only: $10 of
$25 or more
on apparel,
shoes,
accessories,
home and fne
jewelry
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
Walgreens and CVS are
celebrating Mother’s Day with
special ofers on cosmetics,
chocolates and other gifts. Both
are also ofering a wide range of
gift cards for other stores,
such as Macy’s and Kohl’s.
MOM SMILES
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
Kmart is ofering up to 75% of all
fne jewelry as well as a diferent
special ofer each day during
Mother’s Day week. Members will
get a $10 reward card with any Visa
Gift Card purchase of $100 or more.
ALL FOR MOM
The Macy’s Mother’s Day Sale
includes savings storewide, a
three-day fne jewelry special and
25% of on designer handbags.
Shoppers can enjoy an extra
discount of 10%–20% of select
sale and clearance items with a
Macy’s Card or Savings Pass.
PRICE BREAK
MOTHER’S DAY PROMO HIGHLIGHTS
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
Many stores are ofering promos
related to the warmer weather.
Sears and Kmart have deals
on lawn and gardening items.
Target and Kmart have sales
on summer shoes and apparel.
CVS has specials on items
for the beach.
WARMER WEATHER
Walmart is continuing its trend
of marketing healthier food and
products. Some of the same
healthier items that have been on
sale the last few weeks, such as
yogurts, vitamins and juicers, are
on sale again this week.
HEALTHIER FOOD
PROMO HIGHLIGHTS
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
PROMO HIGHLIGHTS
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
Marks & Spencer is rewarding
loyal customers with discounts
and personalized incentives
to shop in store and online,
ofering 20% of and a £5
voucher that can be redeemed
for housewares, beauty or
clothing.
LOYALTY
House of Fraser and Marks &
Spencer used the long weekend
to capture consumer attention this
week. While House of Fraser ofered
30% of across many of its clothing
ranges, Marks & Spencer showed
its very British roots by advising
customers to “weatherproof” their
bank holiday. Both retailers ofered
discounts across clothing categories,
while Marks & Spencer made use of
the possible rain to advertise its Dine
in for Two ofer. It also included some
picnic essentials just in case the
weather cooperated.
BANK HOLIDAY
WEEKLY PROMO AT A GLANCE
Retailer Event Dates Name of Promotion Pages Promotion Details
4/29 bQuick 40-60% Of Online
• Online Secret Sale - By Invite Only
Sale On Ippolita & Roberto Coin Jewelry
4/30 20-40% Of Select Shoes Online
• Take 20% Of Almost All Women’s
Shoes When You Buy Two Or More Pairs
4/30
bQuick Save 25% Of
Prom Dresses
Online
• 16 Hours Only Save 25% Of Select
Prom Dresses
5/1
Drop A Hint This
Mother’s Day
Online • One Haute Mama’s Guide
5/3-5/5 Love Mom Sale 12
• 40-50% Of Worthington Dresses &
Apparel select Styles Including Petites
& Women’s Sizes
• 40-50% Of Liz Claiborne Select
Styles Including Petites & Women’s
Sizes
4/29 Mother’s Day Gift Cards Online • Give The Card That Gives - May 10
5/3 Show Mom Some Love Online
• Keep Calm And Gift Mom - It’s Not
Too Late To Gift Her The Perfect Gift
5/3-5/10 Love Mom Sale 32
• 30% Of All Milly For DesigNation
Collection Apparel For Misses And Kids
• 30% Of Fashion Jewelry
5/5-5/6
Two Day Sale - Gifts
From The Heart
4
• 50% Of Handbags & Wallets For Her
• 60%-65% Of All Fine Jewelry &
Silver Jewelry
5/5-5/7 Mother’s Day Sale 24
• 30-50% Of Lenox Butterfy Meadow
China & Gift With Purchase
• 40% Of Sleepwear Gifts For Mom
From Alfani, Nautica & More
• 30-50% Of All Fine Jewelry & Silver
Jewelry, Extra 20% with Macy’s Card
4/26-5/10
Mothers Day Fragrance
Book
28
• No 5 Eau Premiere
• Michael Kors Fragrance And Beauty
Collection
5/3-5/10 More For Mom 24
• Up To 50% Of Dresses And
Covington Separates For Misses And
Petites
• Up To 40% Handbags And Accessories
• Up To 75% Of All Fine Jewelry
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
Retailer Event Dates Name of Promotion Pages Promotion Details
5/5 Extra 5% Of Online • Extra 5% Of Lawn & Garden Items
4/30
2 Days Only Shop &
Take $175 Of
Online
• Two Days Only Online Receive Up To
$175 Of
5/3 Up To 40% Of Sale Online
• We’ve Taken 40% Of Designer
Selections
5/5
Sale & Perfect Mother’s
Day Gifts
Online
• Gift Guide Mother’s Day - Still
Searching For The Perfect Gift?
5/3-5/9 Mother’s Day Gift Sale 1
• Deals On Gift Cards, Greeting Cards,
Candles & Picture Frames
• $.50-2.00 Gift Wrap
5/5-5/28 Weekly Ads 12
• Save over $30 coupon savings inside
• Endless Summer Clothing Values
5/3-5/9 Make Mom’s Day 30
• Buy One Get One 50% Of, All Jewelry,
Watches, Handbags, Wallets and
Accessories
• Buy One Get One 50% Of, All Sandals
And Flip Flops
• 50% Of All Fine Jewelry Box Gift Sets
5/3-5/9 Super Saver 16
• $1.10 Of Crest Rinse
• Enjoy spring favors: fruits at great values
• Take the lead in your health
5-3-5/9 Weekly Deal 12
• Lindt Candy Trufes, Buy One Get One
50% Of
• Buy 1 Get 50% Of Beach Chairs,
Umbrellas, Select Gardening Tools &
Gloves
5/3-5/9 Weekly Deal 26
• Up To 30% Jaclyn Smith Spring &
Summer Collection
• 30% Handbags & Fashion Accessories
• Buy One Get One 50% Of Women’s
Activewear
• Up To 25% Of Basic Edition Apparel
5/3-5/9 Weekly Deals 16
• Buy 1 Get 1 50% Of Cover Girl Cosmetics
• Deal of the Week: 3 for $2 Hershey’s Candy
• Buy One Get One 50% Of Home
Elements Photo Frames
• $14.99 Mixed Bouqets Or One Dozen Roses
WEEKLY PROMO AT A GLANCE
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF MAY 3, 2015
Copyright © 2015 The Fung Group, All rights reserved
Deborah Weinswig, CPA
Executive Director - Head of Global Retail & Technology
Fung Business Intelligence Centre
New York: 917.655.6790 | Hong Kong: +852.6119.1779
[email protected]
WEEK OF MAY 3, 2015
FUNG BUSINESS INTELLIGENCE CENTRE
GLOBAL RETAIL & TECHNOLOGY
Retailer Event Dates Pages Promotion Details
5/6 In-store and Online
• Up to 50% off across all categories. Started
at 5.30 am this morning.
4/30 In-store and Online
• 20% off and £5 voucher which can be used
on most products. Ran from April 30 – May 4
5/1 In-store and Online
• Up to 50% off across all clothing, luggage,
homeware and beauty.
• No special offers were advertised on the John
Lewis website this week and no promotional
emails were sent out. They have free delivery on
large electrical goods but this is an ongoing offer.
5/1 Online
• As May hit, summer garden furniture was
advertised as up to 50% off online, with free
delivery on selected items.
5/1 In-store and Online
• Advertised the last few hours of its 30% off new
lines promotion which ended at midnight on
Friday 1 May.
Cam Bolden
[email protected]
Marie Driscoll, CFA
[email protected]
John Harmon, CFA
[email protected]
Amy Hedrick
[email protected]
Aragorn Ho
[email protected]
John Mercer
[email protected]
Charlie Poon
[email protected]
Kiril Popov
[email protected]
Stephanie Reilly
[email protected]
Lan Rosengard
[email protected]
Jing Wang
[email protected]
WEEKLY PROMO AT A GLANCE

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