One easy way that you can get publicity easily and at a low cost is to start writing press releases for your business
Press releases are essential special announcements for public relations and they let the public know about new developments within a company.
People love to get something free, and it's a sure way to get some publicity.
Ask your colleagues questions. Start a brainstorming chat or session over lunch. Interesting people are all around you. Think creativity.
Last of all, it is definitely easy to place classified ads online and in local newspapers and this is a very easy and cheap way to get more publicity. You can include your web address or even a phone number, and you'll definitely reach people in your area and people all around the world. It helps to create and promote name recognition for your business as well.
Send thank-you notes to contacts after they've featured you or your book. This happens so rarely they are sure to be impressed and to pay attention to the next idea you have, even if it's just a listing in a calendar for your next book signing.
Develop new activities to publicize Use your imagination for a spectacular launch. Get charities involved. Think in terms of ways to help your community.
Teach a class at the local community college or continuing adult education program. It's a great way to increase your credibility, visibility, and acquire new clients.
Become a columnist. Speaking of credibility and visibility, if you can arrange with a print or online publication to run a regular column of yours, especially with a photograph and brief bio at the end, you'll gain a lot of valuable, free exposure.
Working together with a business similar will help you share the time, effort and marketing lists, and general expenses. In addition, you will create a great event that will build more buzz with local media and potential customers.