The term marketing mix is the combination of what market offers and studies which help in identifying the actual point where marketing action can be taken to improve the acceptability of hotel product and stimulate demand.
A modern hotel is a major establishment, a sophisticated job manned by trained personnel from hotel schools, an institution of commercial hospitality and a building or an institution where guests expect refined behaviour, excellent services and personal attention. This draws our attention on the combination of sub-mixes in the hotel industry.
With the viewpoint of marketing a hotel product, the combination of different sub-mixes is found significant. The combination of core and peripheral services, the creative promotional decisions, the pricing strategies helping hotels in maintaining the commercial viability, the efficient hotel personnel instrumental in minimising the gap between the services-promised and services-offered, the education and training programme for the development of hotel personnel efficacious in enriching their excellence as high performers are important decision making areas which gravitate our attention on the formulation of a sound mix for the hotel industry.
A modern hotel is a major establishment, a sophisticated job manned by trained personnel from hotel schools, an institution of commercial hospitality and a building or an institution where guests expect refined behaviour, excellent services and personal attention. This draws our attention on the combination of sub-mixes in the hotel industry.
With the viewpoint of marketing a hotel product, the combination of different sub-mixes is found significant. The combination of core and peripheral services, the creative promotional decisions, the pricing strategies helping hotels in maintaining the commercial viability, the efficient hotel personnel instrumental in minimising the gap between the services-promised and services-offered, the education and training programme for the development of hotel personnel efficacious in enriching their excellence as high performers are important decision making areas which gravitate our attention on the formulation of a sound mix for the hotel industry.