joel.francis.7351
Par 100 posts (V.I.P)
Ford India slashed EcoSport's pricing by over a lakh. Did it result in higher sales?
Ford EcoSport Price revision increases sales by 68.9%.
This is a clear example of pricing strategy winning over competition.
Ford's strategic move to cut down the prices has indeed reaped benefits. The rise in EcoSport's sales has also resulted in Ford selling 7560 units in March 2016 as compared to 5483 in February 2016, an increase of 37.8%.
Competitor Analysis:
Mahindra sold 2614 units of the TUV3OO
Vitara Brezza and managed to sell 5563 in April 2016
It will be interesting to see if the EcoSport can manage to remain on top of the competition.
Ford EcoSport Price revision increases sales by 68.9%.
This is a clear example of pricing strategy winning over competition.
Ford's strategic move to cut down the prices has indeed reaped benefits. The rise in EcoSport's sales has also resulted in Ford selling 7560 units in March 2016 as compared to 5483 in February 2016, an increase of 37.8%.
Competitor Analysis:
Mahindra sold 2614 units of the TUV3OO
Vitara Brezza and managed to sell 5563 in April 2016
It will be interesting to see if the EcoSport can manage to remain on top of the competition.