Food drinks

[abhishreshthaa]

Cadbury’s Bournvita is the leading brand in the brown drinks segment of milk/ malted food products. Overall share in the malted food drinks market is estimated at 15%. Cadbury relaunched Bournvita with a new formulation and advertising campaign positioning it on the health benefit platform to compete with white drinks.


The brand was relaunched in the South – the largest food drink market in the country, during 2001. Bournvita sales registered a 12% growth in value terms in 2001 to Rs , contributing 24% to total turnover.


Cadbury’s other products include Cadbury’s Drinking Chocolate and Cadbury’s Cocoa powder. These account for only 1% of Cadbury’s turnover.

 

[jitendra05]

Cadbury’s Bournvita is the leading brand in the brown drinks segment of milk/ malted food products. Overall share in the malted food drinks market is estimated at 15%. Cadbury relaunched Bournvita with a new formulation and advertising campaign positioning it on the health benefit platform to compete with white drinks.


The brand was relaunched in the South – the largest food drink market in the country, during 2001. Bournvita sales registered a 12% growth in value terms in 2001 to Rs , contributing 24% to total turnover.


Cadbury’s other products include Cadbury’s Drinking Chocolate and Cadbury’s Cocoa powder. These account for only 1% of Cadbury’s turnover.

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