Flipkart tiesup with sastodeal in Nepal, opens up new market for Indian MSME's

[poornima lagadapati]

• Lakhs of Flipkart sellers will now have access to Nepalese customers
• Sastodeal will host over 5000 product verticals from Flipkart Marketplace
• Opening up cross-border trade opportunities for local Indian MSMEs, e-commerce major Flipkart has partnered with Nepal's leading e-commerce player Sastodeal. As part of the tie-up, Sastodeal will host over 5,000 product verticals from Flipkart Marketplace such as baby care & kids, women’s ethnic wear and sports & fitness, among others.
  
  Jagjeet Harode, Head of Marketplace, Flipkart, said, the partnership will not just open doors for a wider market reach for Indian sellers but also allow them to boost their business significantly.
  Sastodeal CEO Amun Thapa said customers in Nepal increasingly look forward to products with best in class features and quality. "We are ensuring that customers get access to these products readily and hoping that together, this partnership can modernize the consumer landscape in Nepal significantly, especially in the current times," he said.
  Flipkart marketplace and private brand products are now available on Sastodeal. In the first phase, the partnership will see over 5000 products listed on Sastodeal.
  In addition, Flipkart Private Brands- MarQ and SmartBuy will also be listed on the Sastodeal platform, with a focus on categories such as electronics, home appliances/home decor, and furnishings.
  “Given our understanding of what consumers need and focus on quality products; it was a natural step for us to expand this expertise and take our brands to markets beyond India. The preference of consumers in a country like Nepal is very similar to India," said Dev Iyer, Vice President - Private Brands, Flipkart.
  Flipkart currently has 2,00,000 sellers across India, with more than 50% of them coming from smaller cities such as Jaipur, Lucknow, Ludhiana, Meerut, Surat, Kanpur, Agra, Coimbatore, and Ahmedabad, among others.

 

[Himanshi Agarwal]

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MONEY
Sastodeal.com gets investment from Dolma
Dolma Impact Fund has made a significant investment on sastodeal.com, one of the biggest online shopping stores in Kathmandu.
Sastodeal.com gets investment from Dolma

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Published at : June 13, 2018Updated at : June 13, 2018 10:06Kathmandu
Dolma Impact Fund has made a significant investment on sastodeal.com, one of the biggest online shopping stores in Kathmandu.

Dolma, the first international private equity and impact fund in the country, highlighted Sastodeal.com’s exceptional business growth, up 233 percent in the last quarter, as the major reason for the investment.

Prajwal Tamrakar, public relations head at sastodeal, said that Dolma Impact Fund has been providing strategic, marketing and financial support to the company to boost business.

The private equity firm which has investments in different business sectors such as technology, hydropower, healthcare, pharmaceuticals and agriculture, believes that sastodeal will be able to expand its product categories, acquire talent, strengthen core operations, empower more vendors and cater to customers in most parts of the country with the fresh investment.

“In the beginning, most vendors and customers had little or no knowledge about online shopping. We and other collaborators from the industry have worked hard to educate the market about e-commerce, and as a result, online shopping is a trending culture in Nepal,” said Amun Thapa, founder of sastodeal.

“If Sastodeal can grow at 233 percent in the last quarter without us, imagine the future with Dolma’s capital and contacts,” said Shabda Gyawali, senior investment manager at Dolma.

As most of the urban population have busy schedules with little time to go shop in person, online shopping has been gaining popularity particularly among the growing middle income population. Compared to retail, e-commerce still represents a fraction of the potential market. However, considering the growth of e-commerce platform in India and rest of the world, Nepal is also expected to see significant rise of online shoppers. Established in 2011, sastodeal has been offering 24,000 different types of products from 500 brands. According to the company, it has been providing express delivery in Kathmandu within two hours of order.