Media Management is an emerging career option available among young students in India. If you wish to know more about the career opportunities and colleges offering courses in media management, the following article is for you.[/i]
Also known by the name of Communications Management, Media management is an emerging career option that mainly deals in media management, account planning, market research, and brand management. Nowadays, the big companies and organizations are very particular about their public image. For this, they require the best communications professionals to maintain public relations. As a result, an increasing number of students are pursuing various media management courses in India.
Media management programs offer a fine understanding and knowledge of multiple fields of media management, including media technology, market studies, and business development.
Scope of Media Management[/b]
Media or communications management offers various directions in your career path. Whether it is a big or small company, communication is critical for any organization such as government agencies, non-profit organizations and private businesses.
As the pace of communication activities are escalating with each passing day, it has become vital for organizations to manage their communications professionally, both outside and inside. As a result, the scope for professionals in media management is increasing as these professionals are looked for managing the communications of the company. Professionals in media management are important for any company. These are the people who assist the organization in crafting effective external and internal communications. They are also responsible for monitoring how company messages reach to the targeted audience.
In many jobs, people feel that their work includes no real impact on the working of the company. However, in media management jobs, professionals like communications specialists can see their actual work in action when the message crafted by them impacts the company’s image.
How to prepare for the Career?[/b]
In order to find a lucrative career in media management, the aspiring candidate needs to develop a strong foundation in communications, leadership and business knowledge in terms of financial and legal requirements. Such knowledge helps the candidate to understand how communications or media management helps in the working of the organization.
So, in order to gain knowledge in the field, it is advisable to pursue a professional course in media management. These programs offer learning in team communications, business writing, public relations, communication technologies and presentation skills. Other areas of curriculum include conflict management, training & development, and collaboration.
Where to Study? [/b]
There are several institutes in India that offer various courses in media management such as MBA in Media Management and Diploma in Media Management. Some of the reputed media management institutes include:
§ Apeejay Institute of Mass Communication, Delhi
§ ISB&M School of Communication, Pune
§ University of Technology & Management, Shillong
§ Indira School of Communication (ISC), Pune
§ Symbiosis Institute of Media and Communication, Bangalore
If you wish to find a career in an unconventional and a dynamic field of work, a career in communication management can be a right option for you. It is an emerging field of work that plays an important role in today’s economy.
So, whether you wish to become a public relation consultant or a professional communications consultant, pursuing a career in media management opens up several lucrative doors of career opportunities.
About the Author:[/b]
Based in Noida, India, Swati Srivastava[/i][/b] has been in the writing profession since 2009. Her articles on educational topics have been posted in various reputed online education portals. The above article discusses career in media management and scope of pursuing MBA in Media Management.