FINANCIAL ANALYSIS OF HERO MOTO CORP AND BAJAJ AUTO

Description
FINANCIAL ANALYSIS OF HERO MOTO CORP AND BAJAJ AUTO
HISTORY
BOARD OF DIRECTORS

Hero MotoCorp Ltd & Bajaj Auto

Financial Analysis
Submitted to Prof. Manipadma Datta Department of Business Sustainability Teri University

Structure
• Introduction • Hero MotoCorp Ltd. • Bajaj Auto Ltd. • Financial performances • Peer comparison • Conclusion

Companies In Wheeler Industry

Hero MotoCorp Ltd
• Formerly Hero Honda Motors Ltd • World's largest manufacturer of two - wheelers, based in India
• 'World No.1' two-wheeler company in terms of unit volume sales

• Over 41.7 million two wheelers sold

• Portfolio of Products • 17 different products across100cc, 125cc, 150cc, 225cc and scooter category

• Three globally benchmarked facilities, with a combined installed capacity of 6.35 million units

History
Started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan

The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108

In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. In August 2011 the company was renamed Hero MotoCorp with a new corporate identity. On June 4, 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Motors

In December 2010 , the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner.

The Hero Group got the 26% stake of the Honda in JV Hero Honda. Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export

Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors for its components instead of just Honda-approved vendors.

Milestones
Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV Holland Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland "Hero Honda Passport Programme" - CRM Programme launched Hero Honda is the World No. 1 for the 6th year in a row 20 million production milestone achieved Hero Honda Haridwar Plant inauguration 25 million production milestone achieved Splendor completed 11 million production landmark & Silver jubilee celebrations New licensing arrangement signed between Hero and Honda (Hero Honda is renamed as Hero) Launch of new refreshed versions of Glamour, Glamour Fi, CBZ Xtreme, Karizma Crosses the landmark figure of 5 million cumulative sales in a single year

• 12 Directors • 3 Directors, including the Chairman, are Executive Directors, • 2 are Non-Executive Directors & 7 are Non-Executive & Independent Directors. • More than 50% of the Board consists of Independent Directors

Board of Directors

Clause 49 of the Listing Agreement

Corporate Information
• A.F. Ferguson & Co. • The Royal Bank Of Scotland • Bank Of America • Canara Bank, • Citibank etc
Principal Bankers

• Ramanath Iyer & Co.

Statutory Auditors

Cost Auditors

• New Delhi

• Gurgaon, • Haridwar, • Dharuhera

Registered & Corporate office

Plant locations

Bajaj Auto Ltd.
Type- Public Headquarters- Pune Key people -Rahul Bajaj (Chairman) Products- Motorcycles, Scooters Principal Subsidiaries: Bajaj Auto Finance Ltd., Bajaj Auto Holdings Ltd., Bajaj Electricals Ltd., Bajaj Hindustan Ltd., Maharashtra Scooters Ltd.; Mukand Ltd. Auditors-Dalal and Shah-Chartered Accountants Cost Auditor- A P Raman Cost Accountant

History
1945 : Bajaj Auto is founded. 1960 : Rahul Bajaj becomes the Indian licensee for Vespa scooters. 1977: Technical collaboration with Piaggio ends. 1984: Work begins on a second plant. 1998: Bajaj plans to build its third plant to meet demand. 2000: Thousands of workers are laid off to cut costs.

Board of Directors

16 Directors, of whom 4 Directors were executive. 9 out of 12 Non-Executive Directors were Independent. The Board has no institutional nominee directors.

According to clause 49, if the chairman is executive or a promoter, at least one half of the Board should consist of non-executive, independent directors.

Domestic Two Wheeler Market Share

Domestic Motorcycle Market Share

50 45 40 35 30 25 20 15 10 5 0

45.45

43.74

60
50 21.36 40 30 20 10

55.74

53.44

19.84

26.03

27.79 2011 2010

Hero MotoCorp Ltd

Bajaj Auto Ltd

2011 2010

0 Hero MotoCorp Ltd Bajaj Auto Ltd

Financial Performances of Hero Motors Ltd. & Bajaj Auto Ltd

Profitability Management

Profitability
RATIO NAME FORMULA Hero Motors Ltd Bajaj Auto Ltd. PROFIT MARGIN PROFIT/NET SALES 10.17 15.9

EPS N=

PAT-PREF DIV/N NO OF EQ SHARES

119.09

103.8

RETURN ON FA

PAT/FA

0.62

0.51

RETURN ON TA

PAT/TA

0.24

0.271

RETURN OF EQTY EF=

(PAT-PREF DIV)/EF) EQTY FUND

0.5543

0.497

ROCE TCE=

EBIT/TCE TOTAL CAP EMPLOYED

0.4313

0.623

Capital Market Analysis
? Market Potential

Capital Market Analysis
Ratio Name Average Mps Of Ordinary Shares Formula BSE High + BSE Low/ 2 Hero Motors Ltd Bajaj Auto Ltd. 1990.575 1662

Dps Of Ordinary Shares Dividend Payout Ordinary Shares Dividend Yield- Ordinary Shares Basic

DIVIDEND PER SHARE DPS/EPS DPS/ AVG MPS

45 0.377 0.022

45 0.433526012 0.027075812

Price Earning : Ordinary Shares- Basic Cost Of Equity: Oridnary Shares- Basic Growth Ratio B Or Retention Ratio Ordinary Shares R Or ROE

MPS/EPS EPS/MPS b*r 1-DPR (PAT-PD)/EQTY FUND

16.7148795 0.059826934 0.3453289 0.623 0.5543

16.01156069 0.062454874 0.281537572 0.566473988 0.497

Financial Obligation Management
? Short Term:

? Long Term:

? Bankruptcy:

Liquidity Test
Ratio Name Current Ratio Formula CA/CL Hero Motors Ltd 1.11 Bajaj Auto Ltd. 1.12

Quick/Acid Test

(CA-Inventory)/CL

0.95

0.975

Debt Equity

Total L/ Equity Fund

1.3

0.834

Solvency Test
Ratio Name Total Debt Formula Total Debt/Tce Hero Motors Ltd 1.009 Bajaj Auto Ltd. 0.781

Operations Management
Ratio Name Inventory Turnover COGSs= Avg Inventory= Formula COGS/Avg Inventory Cost Of Goods Sold (Closing+opening)/2 Hero Motors Ltd Bajaj Auto Ltd. 130.86 23.009

Total Assets Turnover

Net Sales/Avg Total Assets

22.69

4.59

Human Asset Test
Ratio Name Profit Per Employee Formula PBIT/ No Of Employees Hero Motors Ltd Bajaj Auto Ltd. . 39 0.469

Output Per Employee

Sales/ No Of Employees

3.82

2.33

Bankruptcy Test
Altman's Z score
Z Value? 1.81 Z Value ? 2.99 Z Value in between

Z = 1.2 (WC/TA) + 1.4 (RE/TA) + 3.3(PBIT/ TA) + .06( MVOF EQUITY/ BV OF DEBT) + 1 (SALES/ TA)
UNSAFE AREA SAFE AREA GREY AREA

Ratio Name WC/TA RE/TA PBIT/TA MV_EQ/BV_DEBT SALES/TA

Formula Working Cap/Total Assets Retained Earnings/Total Assets Profit B4 Tax/ Total Assets Market Value Of Equity/ Book Value Of Of Equity Sales / Total Assets

Hero Motors Ltd Bajaj Auto Ltd. 0.049 0.42 0.2419 9.265 2.363 0.05 0.519 0.36 0.968 1.703

Both Hero Motors Ltd. And Bajaj Motors Ltd. Are in the safe area with Hero Motors having a Z score of 4.36 and Bajaj Auto Ltd. Having a Z score of 3.735

Du pont analysis for Hero Motor Corp
It is useful in understanding the inter-relationships between Assets-Turnover and Profitability Profit Margin(Profit Return after tax / on Sales) Assets10.17% 24% Return on Equity55.43% Leverage Assets Turnover ( Assets/ (Sales/ Assets)Equity)22.69 2.305

Du pont analysis for Bajaj Auto Ltd
Profit Margin (Profit after tax/ Sales 15.9%

Return on Equity49.7%

Return on Assets27.1%

Leverage ( Assets/ Equity)1.83

Assets Turnover ( Sales/ Assets) 4.9

Conclusion

Thank you !
Department of Business Sustainability

MBA Business Sustainability MBA Infrastructure
1235 MPS Ankita Bist 1225MPS Poorva Sharma 1241MPS Shivani Sahai 1234 MPS Yoshita Singh 1203 MPB Deepshikha Dixit 1214 MPB Upasana Bisht



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