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EXECUTIVE SUMMARY
The report focuses on the study conducted for testing the customer preference for the 125cc bike.
The major objective of the research was to identify the existing competitors for Bajaj Auto Ltd. (BAL), and to determine the customer’s brand preference, loyalty, price they are willing to pay, and the 125cc bike market for Bajaj.
To accomplish these objectives an exploratory study was conducted by taking the responses through questionnaires from a sample of 100 which included 50 bike users and 50 non- bike users residing in Mumbai and Thane belt.
From the analysis it was found that HONDA was the major competitor of Bajaj securing almost 46% of the people’s preferences. It was also found that majority of the consumers are least concerned about the price and that there was a huge market for the 125cc bike but BAJAJ 125 wasn’t accepted to the required extent.
During the survey a lot of questions were raised and doubt expressed about whether 125cc can provide better fuel efficiency and power. Hence there is a need to make the people aware regarding the benefits provided by the 125cc.
PROBLEM STATEMENT
The study of bike market for Bajaj in the 125cc segment.
The report focuses on the study conducted for testing the customer preference for the 125cc bike.
The major objective of the research was to identify the existing competitors for Bajaj Auto Ltd. (BAL), and to determine the customer’s brand preference, loyalty, price they are willing to pay, and the 125cc bike market for Bajaj.
To accomplish these objectives an exploratory study was conducted by taking the responses through questionnaires from a sample of 100 which included 50 bike users and 50 non- bike users residing in Mumbai and Thane belt.
From the analysis it was found that HONDA was the major competitor of Bajaj securing almost 46% of the people’s preferences. It was also found that majority of the consumers are least concerned about the price and that there was a huge market for the 125cc bike but BAJAJ 125 wasn’t accepted to the required extent.
During the survey a lot of questions were raised and doubt expressed about whether 125cc can provide better fuel efficiency and power. Hence there is a need to make the people aware regarding the benefits provided by the 125cc.
PROBLEM STATEMENT
The study of bike market for Bajaj in the 125cc segment.