Professor Daniel Ames (Management):
I’m reading Snoop, a book by psychologist Sam Gosling. Gosling’s work revolves in part around how people intuit what others are like based on their stuff, such as their offices or bedrooms or what music they listen to. It gets readers thinking about how they themselves might be judged or misjudged by others based on their stuff.
Professor Hitendra Wadhwa (Marketing):
Groundswell, by Li and Mernoff
An Inner Journey to Optimal Performance, by Josh Waitzkin
Sway: The Irresistable Pull of Irrational Behavior, by Brafman and Brafman
An Inner Journey to Optimal Performance, by Josh Waitzkin
Sway: The Irresistable Pull of Irrational Behavior, by Brafman and Brafman
Professor Paul Glasserman (Decision, Risk and Operations):
The Master and Margarita, by Mikhail Bulgakov
Professor Eric Johnson (Marketing):
Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein
You can read Professor Johnson’s review of Nudge in the July edition of Science magazine.
You can read Professor Johnson’s review of Nudge in the July edition of Science magazine.
And for summer reading online (get out your Kindle), a recent media panel at CBS shared their online favorites.
Any other suggestions?
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