abhishreshthaa
Abhijeet S
1. The changing socio-economic scenario in the country
Driven by the demands of increasingly cash rich and time poor consumers, the demand for convenient and ready prepared food is sky rocketing! With over 10 million households having over a lakh plus income who do not mind paying for convenience, the demand in this segment is on an increase.
2. Women wanting to spend more time out of the kitchen / Working Women
Ready to Cook food items are being promoted as a timesaving solution for the busy modern lifestyle. The importance of time has been an important factor for the increase in the demand for RTC & RTE food. With an increasing number of women opting to work outside their homes, it has become evident that fewer of them would have the time or inclination to cook mouth-watering delicacies for the family. Thus, over the past 10 years, a gradual change has been seen happening in Indian households.
3. Convenience
The punch line here is ‘Cashing on convenience’. RTC & RTE foods basically comprise food items that just need to be heated in order to serve, with very little cooking time. This is the main reason for their increase in demand.
4. Increasing number of working/ studying bachelors staying away from home
The number of students studying away from home is on an increase. A large number of these hostelites enjoy this ready to cook and eat food, because it brings to them not only food that tastes like ‘Ghar ka Khana’ but also it is convenient and fast to cook. Also, with an increasing number of students studying abroad, who prefer to carry these ready to cook and eat items, the demand in this range is increasing.
5. Growing population of NRIs
Many of the foreigners who visit India, carry these products on their way back home. Even during their stay in India, a lot of them prefer the ready to eat food like Frozen Chicken, Tikka, French Fries etc.
6. The rising penetration of consumer durables
Increase in consumer durables like oven toaster, grills and microwave oven further provides an impetus to convenience foods.
7. Education
Education has a positive effect on the consumption of prepared food.
Driven by the demands of increasingly cash rich and time poor consumers, the demand for convenient and ready prepared food is sky rocketing! With over 10 million households having over a lakh plus income who do not mind paying for convenience, the demand in this segment is on an increase.
2. Women wanting to spend more time out of the kitchen / Working Women
Ready to Cook food items are being promoted as a timesaving solution for the busy modern lifestyle. The importance of time has been an important factor for the increase in the demand for RTC & RTE food. With an increasing number of women opting to work outside their homes, it has become evident that fewer of them would have the time or inclination to cook mouth-watering delicacies for the family. Thus, over the past 10 years, a gradual change has been seen happening in Indian households.
3. Convenience
The punch line here is ‘Cashing on convenience’. RTC & RTE foods basically comprise food items that just need to be heated in order to serve, with very little cooking time. This is the main reason for their increase in demand.
4. Increasing number of working/ studying bachelors staying away from home
The number of students studying away from home is on an increase. A large number of these hostelites enjoy this ready to cook and eat food, because it brings to them not only food that tastes like ‘Ghar ka Khana’ but also it is convenient and fast to cook. Also, with an increasing number of students studying abroad, who prefer to carry these ready to cook and eat items, the demand in this range is increasing.
5. Growing population of NRIs
Many of the foreigners who visit India, carry these products on their way back home. Even during their stay in India, a lot of them prefer the ready to eat food like Frozen Chicken, Tikka, French Fries etc.
6. The rising penetration of consumer durables
Increase in consumer durables like oven toaster, grills and microwave oven further provides an impetus to convenience foods.
7. Education
Education has a positive effect on the consumption of prepared food.