A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
The term "advertorial" is a portmanteau of "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.In printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative.
Advertorials which appear in printed publications are designed to look like independent news stories. An advertorial can be a single print or it can be an entire paid section of special advertising designed to give the look and feel of a newspaper or magazine’s editorial. Visual images within an advertorial can be created by the advertiser or the advertising agency.
The reason behind designing advertorials is the fact that people generally give more credibility to editorial content than to paid advertisements. In television, it appears in the form of a short infomercial presentation of a product or service as a commercial or segment of a talk show.
An advertorial can give you complete control over the content and design but it can be very expensive and is not an objective article but represents your point of view.
The term "advertorial" is a portmanteau of "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.In printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative.
Advertorials which appear in printed publications are designed to look like independent news stories. An advertorial can be a single print or it can be an entire paid section of special advertising designed to give the look and feel of a newspaper or magazine’s editorial. Visual images within an advertorial can be created by the advertiser or the advertising agency.
The reason behind designing advertorials is the fact that people generally give more credibility to editorial content than to paid advertisements. In television, it appears in the form of a short infomercial presentation of a product or service as a commercial or segment of a talk show.
An advertorial can give you complete control over the content and design but it can be very expensive and is not an objective article but represents your point of view.