It was a truly international experience having students from Fukushima University come to Department of Management Studies, IIT Delhi on their Industrial tour to India. The students of Economics from the University visited DMS, IIT Delhi to learn about Bottom of Pyramid concept in India and how it can catalyse business collaboration between India and Japan. The students were also keen to know some innovative business models implemented in India at the bottom of the pyramid.
The discussion started with Abhineet, a second year MBA student from DMS talking about the similarities between Japan and India and then about the Indo-Japan collaborations in the past which have helped both the nations and strengthened the bonds. He then proceeded to speak about the innovations in various sectors in India such as e-choupal by ITC which installed computers with internet access across rural India to offer farmers up-to-date information about marketing and agriculture, a Rural ATM which consumed 72 units of power against the normal 1800 units, Indian made car Reva NXR which has the lowest carbon footprint among cars, the polymer in Boeing 747 which can withstand heat upto 300 deg., ECG equipment costing one tenth of the existing one etc and also mentioned the existence of research facilities of 100 of the Fortune 500 companies in India which is an indicator of the brilliance of Indian scientists. Rohit, a second year student spoke about Husk Power Systems, a renewable energy generating company which uses rice husk to generate energy and is a representation of corporation and community synergy. He stated the reduction in transmission losses, environmental benefits and simple supply chain as the advantages of using this model.
Vivek, a second year MBA has showcased a short video featuring innovation in rural India which proved that for an innovation to take birth it calls for passion and zeal and that huge monetary investments are not necessary. He further elucidated that human resources are an asset to India and this combined with the technology eminence of Japan could make a great difference to the economies of both the countries. Jeyaram, another participant from second year demonstrated the differences between India and Japan’s economies by giving figures of population, languages, religions and political parties which were well appreciated by the students of economics. With the help of an economic pyramid he explained how business models can be successfully implemented at bottom of the pyramid as the concentration of people there is high.
Karuna, from the senior batch then gave a presentation on selling products at grassroots level. She went on to explain the common myths about people at the BOP such as they are not brand conscious, that they don’t use technology etc and discussed the evolution of Microfinance in India and how it helped the lower strata of the society realize their dreams. The students from the University applauded DMS students for their informative exercise and also clarified various doubts they had about the culture, rituals and other unique characteristics of India.
The discussion started with Abhineet, a second year MBA student from DMS talking about the similarities between Japan and India and then about the Indo-Japan collaborations in the past which have helped both the nations and strengthened the bonds. He then proceeded to speak about the innovations in various sectors in India such as e-choupal by ITC which installed computers with internet access across rural India to offer farmers up-to-date information about marketing and agriculture, a Rural ATM which consumed 72 units of power against the normal 1800 units, Indian made car Reva NXR which has the lowest carbon footprint among cars, the polymer in Boeing 747 which can withstand heat upto 300 deg., ECG equipment costing one tenth of the existing one etc and also mentioned the existence of research facilities of 100 of the Fortune 500 companies in India which is an indicator of the brilliance of Indian scientists. Rohit, a second year student spoke about Husk Power Systems, a renewable energy generating company which uses rice husk to generate energy and is a representation of corporation and community synergy. He stated the reduction in transmission losses, environmental benefits and simple supply chain as the advantages of using this model.
Vivek, a second year MBA has showcased a short video featuring innovation in rural India which proved that for an innovation to take birth it calls for passion and zeal and that huge monetary investments are not necessary. He further elucidated that human resources are an asset to India and this combined with the technology eminence of Japan could make a great difference to the economies of both the countries. Jeyaram, another participant from second year demonstrated the differences between India and Japan’s economies by giving figures of population, languages, religions and political parties which were well appreciated by the students of economics. With the help of an economic pyramid he explained how business models can be successfully implemented at bottom of the pyramid as the concentration of people there is high.
Karuna, from the senior batch then gave a presentation on selling products at grassroots level. She went on to explain the common myths about people at the BOP such as they are not brand conscious, that they don’t use technology etc and discussed the evolution of Microfinance in India and how it helped the lower strata of the society realize their dreams. The students from the University applauded DMS students for their informative exercise and also clarified various doubts they had about the culture, rituals and other unique characteristics of India.