abhishreshthaa
Abhijeet S
Approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products.
The role of a celebrity endorser in an advertising campaign is, without doubt, linked to the reputation of the celebrity.
If the reputation is damaged, more often than not for reasons other than professional ,then the quality of his reputation dos suffer
articulary if it is to do with his (or her) public behavior.
Example: Dyna ad by Katrina Kaif
The role of a celebrity endorser in an advertising campaign is, without doubt, linked to the reputation of the celebrity.
If the reputation is damaged, more often than not for reasons other than professional ,then the quality of his reputation dos suffer
articulary if it is to do with his (or her) public behavior.Example: Dyna ad by Katrina Kaif