Essential Characteristics of a Powerful Personal Brand.Personal branding is the process whereby people and their careers are marked as brands.
Personal branding often involves the application of one's name to various products.
Clarity without an emotional connection is flat, social engagement without energy is boring and remark ability without authenticity has no heart.
Here are the eight essentials:[/b][/b]
You must be clear about who you are, what you stand for and what you offer your clients. You have to be able to communicate this verbally and visually in a clear, easy-to-understand manner.
The tone and intention of your brand
FEEL your brand personality within seconds of engagement
Everything is made up of energy, and your brand is a living, breathing organism. With every interaction, your clients are picking up on subtle energy cues.
Emotional Connection
Emotions make the brain sit up and pay attention. In order to have a truly powerful personal brand, you have to understand how you make your audience FEEL This is the core of an influential personal brand. In order to resonate strongly with your target market, you've got to make an emotional connection.
Consistency
Distinctive Design
Social Engagement
Select Niche
Personal brand in nutshell is nothing but who you are and so it becomes important for you to select a niche for your persona. To separate yourself from the rest of the crowd, create your own niche that increases your visibility and preserve your reputation. Your selected niche should involve the application of one’s name to various products. When branding yourself bear in mind that you must create a strong and reliable brand.
Identify Your Positives
Never be weak at your mission, you need to build up goals that can be achieved in a particular time. And for that you need to identify your positives and forget what is negative. Set up you goals and write down your mission statement along with a development plan on how to go about. Your statement must tell everyone what you do and who you serve. Perfect, cultivate and grow these talents to move ahead.
Be Precise and Clear
It is obvious that you want all the business you can possibly get your hands on but that is not how to grow a strong and reliable for long time. You need to specialize. You cannot certainly be all things to all people. You must be precise and clear about that one particular niche that will serve your audience neatly. Don’t run behind ten different things and lose your precious clients. Accept the fact, if you might be good at one particular thing and perform that well, so that you never miss any opportunity to grab your audience. It is ok to be narrowed down than to be dumped.
Establish Yourself In Chosen Niche
The key to productively branding yourself and doing it successfully is to first establish yourself as an expert in your chosen field. Once you have done that concentrate on who you are and what you stand for within your selected niche. Your next step will be getting the word out through a variety of social media channels that are viewed by the people most likely to be interested in your message.
Let People Locate You Easily
Now that you established in your niche, you should allow people to locate you easily. Create social profiles at Twitter, Facebook, Linkedin, blogs and more, so that you are spread all over, so audience can locate you easily. But make sure you maintain your social profiles, otherwise your whole brand can go for a toss. Use business cards and email letters to strength your brand identity. Highlight your personal brand message with professional marketing communications tools. Every email message gives you a direct chance to connect your personal brand with a new company or individual.
Build Your Reputation
Building strong reputation is the most important thing you could do to maintain your brand. Create your own personal branding website with your domain name, so that when web surfers and other employers search your name, they get information about your career history, personal information and educations qualifications. Build a solid personal brand with online activities which will further promote your personal mission and emphasize your career success optimistically.
Explore Your Audience
Audience is what we need the most to build up personal brands, they are the people that would pay attention to your work and also spread the good work around. So if you trying yourself to wrong hands, and then certainly it will be a waste of time. You must locate what consumers and companies will be interested in what you have to offer. Your audience should be your niche group of people and you must try by all means to give them as much value as you can sooner or later.
Locate Your Competitor
This field today is too competitive to rest on your laurels. You should make sure that your name remains in consumers mind when they need you, may be in next six month or later. You cannot assume that they would remain your loyal buyers if you fail to keep your relationship current with them and your competitors will grab your buyer. So locate who is your competitor and stay ahead of them without trying to break their status.
Monitor Your Brand
A personal brand is just like an exotic sports car, where you cannot afford to let it run at top speed without any maintenance. If you do so, it would burn itself up. Likewise, in personal branding you got to regularly monitor your brand to keep it relevant, alert, emotionally connected with audience and to be different from the competitor. It is all about seizing every opportunity to meet someone new and maintain the pace with it.
Content Is Still The King
People enjoy reading fresh and relevant content, which is unique or in some way special to them. So to do this, you should customize your pitch to fit their preferences. Using social media – Twitter, Facebook or Social bookmarking sites, you can spread your information online and make connection with like-minded people. Write articles and blogs that can augment audience’s knowledge about your brand in the industry.