Entry in the PACKAGING WROLD
Packaging, the main reason being protection of the goods/products; the scenario has changed today. Packaging can be described as a coordinated system of preparing goods for transport, warehousing. Even during packaging the environmental concerns are also taken into consideration. Hence here comes the role of 3R’s which are reduce, reuse and recycle. The pyramid for environmental concerns for packaging goes in the following hierarchy
Disposal[/b][/b]
Energy recovery[/b][/b]
Recycling[/b][/b]
Reuse[/b][/b]
Minimization[/b][/b]
Prevention [/b][/b]
Materials Used In Packaging[/i][/b][/i][/b]
Paper & carton packaging
Film packaging
Foam packaging
Textile packaging
Plastic boxes & containers
Others
You should have in-depth knowledge of global materials - their quality, performance and sustainability in production and further process, and compliance to any global market for any product and end-use. Packaging Needs Analysis gives an independent evaluation for optimizing materials, packaging performance, sustainability, compliance and total packaging cost in the best way based on test results and recommendations
Purpose of Packaging [/b][/b]
Physical protection
Barrier protection
Containment
Information transmission
Marketing
Security
Convenience
Portion [/b]control[/b]
Top 10 packaging companies of India [/b][/b]
1. Parksons Packaging System
2. ITC Limited
3. Tata Tinplate Company of India
4. Hindalco
5. Moldtek Technologies Limited
6. Gujarat Glass Ltd
7. Advance Packaging
8. AMAC Plastic Packaging
9. E C Packaging Pvt. Ltd
10. The Paper Products Limited
HEINZ CASE STDUY[/b][/b]
Since 1869, Heinz has not only surprised but also delighted the consumer. When founder Henry John Heinz introduced his fresh horseradish in a unique clear glass bottle, the concept of full disclosure through packaging was unheard-of. Equally fresh was the notion that product packaging could greatly enhance the appeal of the food inside. Today, Heinz continues to elevate the science of product packaging to an art form. The recent innovation of a lighter, easy-open can for products like Heinz® soup is packaging innovation that benefits both the consumer and the environment. The cans’ lighter weight also reduces the overall weight to transport them, saving fuel and improving efficiency. Heinz has segmented its packaging as per country like in North America; Heinz is giving everyone more ways to enjoy America’s Favorite Ketchup. The Heinz Dip & Squeeze dual-function ketchup package for the foodservice industry promises to make eating on-the-go more fun and convenient. In the U.K., Australia, Indonesia and New Zealand, we are converting to lighter-weight cans for products such as beans and soups. In China, infant food jars are now wrapped in paper sleeves, a more environmentally friendly alternative to plastic shrink-wrap.
PACKAGING INNOVATIONS 2010 attracts[/b][/b]
Brand Managers
Brand Owners
Own Brand Retailers
Packaging Procurement
Marketing
Product Management
Creative Agency Designers
Packaging Technologists
R&D / New Product Development
Parksons Packaging Ltd. [/b][/b]
Parksons Packaging located in Mumbai, India, is the leading provider of quality folding cartons to the Indian consumer market. The company started out as a commercial print shop, specializing in playing cards, and diversified into high-end packaging in 1996.
If you see the VAS provided by Parksons Packaging Ltd. It provides
•Matt and gloss water based coating
•glossy and matt lamination
•Embossing
•foil stamping
•window patching
•printing
Parksons is a service-oriented industry. It is not a unique product that a packaging converter is creating. A majority of the products, about 80 to 90% of them, can be manufactured by any converter. Today, customer loyalty is at its lowest. He can switch over if he gets the same job done by some other converter at 5% lower costs. These factors make packaging converting a low-margin and competitive game, worldwide
Design Park is their design and innovation centre. This division works like a separate entity and consists of a mix of people from varied backgrounds including researchers, creative designers, etc. The objective is to think beyond the regular and design solutions that are completely fresh and new. Design Park works proactively to create solutions that are in sync with the overall marketing strategy of brands. Put simply, the aim is to collaborate with clients to create packaging that acts as a competitive advantage.
Parksons Innovation[/b][/b]
The problem: the pizza inside becoming soggy by the time it reached the end customer. This is because of the moisture created by steam on the inside. This company innovated to build a system which allows the steam to pass out and prevent the moisture from affecting the freshness of the pizza. This is a clear case where the brand owner can ensure that the consumer receives a superior product and one that is better than the competition.
Innovations in packaging
Wireless power? Twenty minutes ago: a cup of soup cooking instantly when set on a wireless charging surface; while still in its packaging. Well what you have to do is pull a tab; put your snack on an eCoupled countertop, and press "low," "medium," or "high" on your f'ing cup of soup.. That's it! Magic! I'm not cooking until this becomes a reality.
Problems with the naming, labeling, and packaging of drugs contribute to errors that cause patient injuries and deaths. Names, labels, and packages are not selected and designed in accordance with human factors principles. FDA standards do not require application of these principles, the pharmaceutical industry has resisted change, and private sector initiatives have had only limited success.
The Indian market for all types of packaging materials is estimated variedly between Rs. 280 & 300 billion per annum
Of this, the consumer packaging market has been estimated at around Rs. 140 billion
Consumer Packaging is highly fragmented, with only a small percentage of companies above Rs.1 billion sales revenue mark
Bulk packaging is primarily in the small scale sector, mainly on account of the Government’s reservation policy for the SSI sector
In the packaging sector, there are very few foreign firms operating in India on a JV basis or as subsidiaries
On the packaging machinery side, while a wide range is manufactured in India, the industry also imports machinery, especially at the high end.
Packaging, the main reason being protection of the goods/products; the scenario has changed today. Packaging can be described as a coordinated system of preparing goods for transport, warehousing. Even during packaging the environmental concerns are also taken into consideration. Hence here comes the role of 3R’s which are reduce, reuse and recycle. The pyramid for environmental concerns for packaging goes in the following hierarchy
Disposal[/b][/b]
Energy recovery[/b][/b]
Recycling[/b][/b]
Reuse[/b][/b]
Minimization[/b][/b]
Prevention [/b][/b]
Materials Used In Packaging[/i][/b][/i][/b]
Paper & carton packaging
Film packaging
Foam packaging
Textile packaging
Plastic boxes & containers
Others
You should have in-depth knowledge of global materials - their quality, performance and sustainability in production and further process, and compliance to any global market for any product and end-use. Packaging Needs Analysis gives an independent evaluation for optimizing materials, packaging performance, sustainability, compliance and total packaging cost in the best way based on test results and recommendations
Purpose of Packaging [/b][/b]
Physical protection
Barrier protection
Containment
Information transmission
Marketing
Security
Convenience
Portion [/b]control[/b]
Top 10 packaging companies of India [/b][/b]
1. Parksons Packaging System
2. ITC Limited
3. Tata Tinplate Company of India
4. Hindalco
5. Moldtek Technologies Limited
6. Gujarat Glass Ltd
7. Advance Packaging
8. AMAC Plastic Packaging
9. E C Packaging Pvt. Ltd
10. The Paper Products Limited
HEINZ CASE STDUY[/b][/b]
Since 1869, Heinz has not only surprised but also delighted the consumer. When founder Henry John Heinz introduced his fresh horseradish in a unique clear glass bottle, the concept of full disclosure through packaging was unheard-of. Equally fresh was the notion that product packaging could greatly enhance the appeal of the food inside. Today, Heinz continues to elevate the science of product packaging to an art form. The recent innovation of a lighter, easy-open can for products like Heinz® soup is packaging innovation that benefits both the consumer and the environment. The cans’ lighter weight also reduces the overall weight to transport them, saving fuel and improving efficiency. Heinz has segmented its packaging as per country like in North America; Heinz is giving everyone more ways to enjoy America’s Favorite Ketchup. The Heinz Dip & Squeeze dual-function ketchup package for the foodservice industry promises to make eating on-the-go more fun and convenient. In the U.K., Australia, Indonesia and New Zealand, we are converting to lighter-weight cans for products such as beans and soups. In China, infant food jars are now wrapped in paper sleeves, a more environmentally friendly alternative to plastic shrink-wrap.
PACKAGING INNOVATIONS 2010 attracts[/b][/b]
Brand Managers
Brand Owners
Own Brand Retailers
Packaging Procurement
Marketing
Product Management
Creative Agency Designers
Packaging Technologists
R&D / New Product Development
Parksons Packaging Ltd. [/b][/b]
Parksons Packaging located in Mumbai, India, is the leading provider of quality folding cartons to the Indian consumer market. The company started out as a commercial print shop, specializing in playing cards, and diversified into high-end packaging in 1996.
If you see the VAS provided by Parksons Packaging Ltd. It provides
•Matt and gloss water based coating
•glossy and matt lamination
•Embossing
•foil stamping
•window patching
•printing
Parksons is a service-oriented industry. It is not a unique product that a packaging converter is creating. A majority of the products, about 80 to 90% of them, can be manufactured by any converter. Today, customer loyalty is at its lowest. He can switch over if he gets the same job done by some other converter at 5% lower costs. These factors make packaging converting a low-margin and competitive game, worldwide
Design Park is their design and innovation centre. This division works like a separate entity and consists of a mix of people from varied backgrounds including researchers, creative designers, etc. The objective is to think beyond the regular and design solutions that are completely fresh and new. Design Park works proactively to create solutions that are in sync with the overall marketing strategy of brands. Put simply, the aim is to collaborate with clients to create packaging that acts as a competitive advantage.
Parksons Innovation[/b][/b]
The problem: the pizza inside becoming soggy by the time it reached the end customer. This is because of the moisture created by steam on the inside. This company innovated to build a system which allows the steam to pass out and prevent the moisture from affecting the freshness of the pizza. This is a clear case where the brand owner can ensure that the consumer receives a superior product and one that is better than the competition.
Innovations in packaging
Wireless power? Twenty minutes ago: a cup of soup cooking instantly when set on a wireless charging surface; while still in its packaging. Well what you have to do is pull a tab; put your snack on an eCoupled countertop, and press "low," "medium," or "high" on your f'ing cup of soup.. That's it! Magic! I'm not cooking until this becomes a reality.
Problems with the naming, labeling, and packaging of drugs contribute to errors that cause patient injuries and deaths. Names, labels, and packages are not selected and designed in accordance with human factors principles. FDA standards do not require application of these principles, the pharmaceutical industry has resisted change, and private sector initiatives have had only limited success.
The Indian market for all types of packaging materials is estimated variedly between Rs. 280 & 300 billion per annum
Of this, the consumer packaging market has been estimated at around Rs. 140 billion
Consumer Packaging is highly fragmented, with only a small percentage of companies above Rs.1 billion sales revenue mark
Bulk packaging is primarily in the small scale sector, mainly on account of the Government’s reservation policy for the SSI sector
In the packaging sector, there are very few foreign firms operating in India on a JV basis or as subsidiaries
On the packaging machinery side, while a wide range is manufactured in India, the industry also imports machinery, especially at the high end.