Description
Entrepreneurship Unit Guide
MGX3651
Entrepreneurship
Unit Guide
Semester 1, 2013
The information contained in this unit guide is correct at time of publication. The University has the right
to change any of the elements contained in this document at any time.
Last updated: 06 Mar 2013
Table of Contents
MGX3651 Entrepreneurship - Semester 1, 2013.....................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Unit Relationships............................................................................................................................1
Prerequisites........................................................................................................................1
Prohibitions..........................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
South Africa.....................................................................................................................................1
Tutor(s)........................................................................................................................................................2
South Africa.....................................................................................................................................2
Academic Overview...................................................................................................................................3
Learning Outcomes.........................................................................................................................3
Unit Schedule.............................................................................................................................................4
Assessment Summary.....................................................................................................................4
Hurdle Requirements...........................................................................................................4
Second marking...................................................................................................................5
Return of final marks............................................................................................................5
Exam viewing.......................................................................................................................5
Assessment criteria..............................................................................................................5
Teaching Approach.....................................................................................................................................6
Assessment Requirements......................................................................................................................7
Assessment Tasks...........................................................................................................................7
Participation.........................................................................................................................7
Assessment task 1...............................................................................................................7
Assessment task 2...............................................................................................................8
Assessment task 3...............................................................................................................9
Examination(s)...........................................................................................................................................10
Examination 1................................................................................................................................10
Learning resources....................................................................................................................................10
Feedback to you........................................................................................................................................10
Extensions and penalties...........................................................................................................................10
Returning assignments..............................................................................................................................10
Resubmission of assignments...................................................................................................................11
Referencing requirements.........................................................................................................................11
Assignment submission.............................................................................................................................11
Hard copy submission...................................................................................................................11
Online submission.........................................................................................................................11
Prescribed text(s) and readings.....................................................................................................11
Recommended Resources........................................................................................................................11
Field trips...................................................................................................................................................11
Additional subject costs.............................................................................................................................11
Examination material or equipment...........................................................................................................12
Other Information....................................................................................................................................13
Policies..........................................................................................................................................13
Graduate Attributes Policy.................................................................................................13
Student services........................................................................................................................................13
Monash University Library.........................................................................................................................13
Moodle 2....................................................................................................................................................13
Disability Liaison Unit................................................................................................................................13
Your feedback to Us..................................................................................................................................14
Previous Student Evaluations of this Unit..................................................................................................14
MGX3651 Entrepreneurship - Semester 1, 2013
The unit provides an overall introduction to entrepreneurship, from a theoretical to a process application
of its principles. Topics include: definitions of entrepreneurship, nature and importance of entrepreneurs,
the advantages and disadvantages of being an entrepreneur, types of entrepreneurs, the new venture
creation process, developing a business plan, legal issues for entrepreneurs, sources of capital, legal
forms of ownership, the role of government in developing and enabling the small business environment,
and sources of information, funding, advices, business tools and other aids for entrepreneurs. The unit
also applies this knowledge to the emerging markets of developing countries.
Mode of Delivery
South Africa (Day)
Workload requirements
This is a six credit point unit with three hours class contact per week over 12 teaching weeks. The total
time commitment expected for this unit is 144 hours. In order to meet the faculty’s expectation, students
should plan to spend on average nine hours in self-directed study, in addition to the three hours of class
contact, each week.
Unit Relationships
Prerequisites
Students must have passed MGW1010 or MGC1010 before undertaking this unit.
Prohibitions
MGC3250
Chief Examiner(s)
Ms Hannelize Jacobs
Campus Lecturer(s)
South Africa
Ms Hannelize Jacobs
Campus: Johannesburg
Email: [email protected]
Contact hours: Please email to organise a suitable meeting time.
Mr Smook van Niekerk, Email: [email protected]
Contact hours: Please email to organise a suitable meeting time.
1
Tutor(s)
South Africa
Ms Kajal Kotecha, Email: [email protected]
Contact hours: Please email to organise a suitable meeting time.
MGX3651 Entrepreneurship - Semester 1, 2013
2
Academic Overview
Learning Outcomes
The learning goals associated with this unit are to
understand the fundamentals, concepts and processes of entrepreneurship 1.
appreciate and understand the entrepreneurial perspective 2.
gain an understanding of the role of entrepreneurs and small business in the South African
economy and describe the benefits and potential drawbacks of owning a small business
3.
understand the role of government in developing and enabling the small business environment 4.
identify and validate business ideas 5.
research and develop a business plan 6.
understand the funding and finance implications 7.
evaluate the different forms of small business ownership 8.
explore and understand the contemporary challenges for entrepreneurship 9.
demonstrate an understanding of the role played by entrepreneurs and small businesses in
regional economic development and in developing nations
10.
understand the major differences between the African and western model of entrepreneurship 11.
demonstrate a knowledge of how these differences are manifested and how they may be
managed successfully.
12.
3
Unit Schedule
Week Activities Assessment
0 No formal assessment or activities are
undertaken in week 0
1 Welcome and Introduction; Course overview; The
nature and development of Entrepreneurship; The
Entrepreneur
2 Creativity and the business opportunity; The window
of opportunity
3 The business plan Assignment 1 (Group Report)
4 Resource requirements and legal and related aspects
5 Getting started
6 Financing an entrepreneurial venture
7 Networking and support Assignment 2 (Individual/Group Business
Plan (1st Part))
8 Entering the family business; Buying a franchise; The
business buyout
9 Managing growth; Growth strategies and options
10 Business failures and turnaround measures;
Harvesting and exiting the venture
11 E-commerce opportunities Assignment 3 (Individual/Group Final
Business Plan)
12 International Business Opportunities; Corporate
entrepreneurship
SWOT VAC No formal assessment is undertaken
SWOT VAC
Examination period LINK to Assessment Policy:http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html
Assessment Summary
Hurdle Requirements
There is a hurdle requirement in this unit.
The learning outcomes in this unit require students to demonstrate in the individual summative
assessment task a comprehensive understanding of the topics covered in the unit. This is demonstrated
by the requirement that the student must attain a mark of at least 40% in the final summative
assessment task.
A student’s final mark is normally the sum of the marks obtained in all of the individual assessment items
in the unit. Where a student fails the unit solely because of failure to satisfy the hurdle requirement a
mark of 48 will be returned for the unit.
4
Refer to Faculty website for full details:http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html
Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.
Return of final marks
Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.
Exam viewing
Exam sightings for Department of Management units are held no later than 7 days after results have
been published. Students are required to complete and submit a Request to Sight Examination Script
form to the Department of Management. Students can collect this form from the Department of
Management Academic Services Office at their home campus. There is no requirement or obligation that
comments will be provided when students view their exam script.
Please seehttp://www.policy.monash.edu/policy...assessment-procedures.html#FeedbacktoStudents
Scripts subject to an appeal shall be retained for one month after conclusion of the appeal or six months
after notification of results - whichever is the greater.
Assessment criteria
Assessment Criteria Grading Descriptors available at:http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.
Assessment Task Value Due Date
Group Report: Interview with an entrepreneur 10% 1pm Wednesday (Week 3)
Individual/Group Business Plan (1st Part) 20% 1pm Wednesday (Week 7)
Individual/Group Final Business Plan 30% 1pm Monday (Week 11)
Examination 1 40% To be advised
Unit Schedule
5
Teaching Approach
Three hour classes, interactive instruction, experiential activities, action-oriented research projects
Unit Schedule
6
Assessment Requirements
Assessment Tasks
Participation
Students enrolled in Coursework programs in the Faculty of Business and Economics are required to
attend a minimum of 80% of the scheduled class sessions for each unit.
If you do not attend the required number of classes, your performance could be compromised, and you
may not be eligible to join a group for the group assessment requirements if you are not present at class
when the groups are assigned.
Assessment task 1
Title:
Group Report: Interview with an entrepreneur
Due date:
1pm Wednesday (Week 3)
Details of task:
Interview an early stage entrepreneur (within the first five years of business operations)
using a list of interview questions (see Moodle site/Student drive).
Write a report on the personal AND product and/or service market challenges and/or
opportunities facing the entrepreneur. Conclude the report with recommendations on how
the entrepreneur can address these challenges and/or opportunities.
Word limit:
1500 words
Weighting/Value:
10%
Presentation requirements:
Submit ONE report per group. Each group member must be actively involved in the
assignment and able to discuss any of the answers when called upon by the facilitator in
class.
Estimated return date:
Results will be available not later than Week 5.
Criteria for marking:
A marking guide for assessment task 1 is available on the Moodle site/Students share
drive.
Learning objectives assessed:
Learning objectives (1-4)
Submission details:
Please put your assignment through turnitin and submit the final assignment in the
correctly marked assignment drop box at the School of Business and Economics
(Seminar Building). Please print out a hard copy of your assignment. Assignments without
a signed faculty assessment cover sheet will not be marked. Assignments that have not
been referenced correctly (both in-text and with a list of references) will receive a mark of
zero.
Penalties for late lodgement:
•
7
A penalty of 10 percent of the mark allocated to this assessment task will be deducted for
each day that the assessment is late. Students should note that a weekend is 2 days and
will be treated as such when penalties are calculated. After 10 days late assignments will
be accepted but will not be given a mark.
It is suggested that you plan on submitting the assignment before the due date to cover
any unexpected delays you may encounter in finalising and completing the assignment.
Excuses such as those relating to computer breakdowns are not acceptable. You are
advised to save to your hard drive as you work through your assignments and to keep a
soft copy on USB/CD.
Assessment coversheet:
Work submitted for assessment must be accompanied by a completed copy of the
Assessment Cover Sheet which has been signed by the student. NO assignment will be
accepted or marked if it is not accompanied by a signed Assessment Cover Sheet.
Assessment cover sheets available at:http://www.buseco.monash.edu.au/student/forms/index.php
Assessment task 2
Title:
Individual/Group Business Plan (1st Part)
Due date:
1pm Wednesday (Week 7)
Details of task:
Individually or as a group (not more than 3 group members) write a business plan for a
new business of your choice (not a franchise). The business idea does not need to be
completely new. i.e. you can start a new bar, café or shop etc. For this assignment only
submit the 1st part of the business plan, consisting of the following sections: Cover sheet,
table of contents, summary, products and/or services plan, marketing plan and operations
plan.
Word limit:
2500 words
Weighting/Value:
20%
Presentation requirements:
Submit ONE business plan per group.
Estimated return date:
Results will be available not later than Week 9
Criteria for marking:
A marking guide for assessments task 2 is available on the Moodle site/Students share
drive.
Learning objectives assessed:
Learning objectives (5&6)
Submission details:
Please put your assignment through turnitin and submit the final assignment in the
correctly marked assignment drop box at the School of Business and Economics
(Seminar Building). Please print out a hard copy of your assignment. Assignments without
a signed faculty assessment cover sheet will not be marked. Assignments that have not
been referenced correctly (both in-text and with a list of references) will receive a mark of
zero.The cover sheet of the business plan should contain the names of all students in the
group and their student numbers.
Penalties for late lodgement:
A penalty of 10 percent of the mark allocated to this assessment task will be deducted for
each day that the assessment is late. Students should note that a weekend is 2 days and
will be treated as such when penalties are calculated. After 10 days late assignments will
•
Assessment Requirements
8
be accepted but will not be given a mark.
It is suggested that you plan on submitting the assignment before the due date to cover
any unexpected delays you may encounter in finalising and completing the assignment.
Excuses such as those relating to computer breakdowns are not acceptable. You are
advised to save to your hard drive as you work through your assignments and to keep a
soft copy on USB/CD.
Assessment task 3
Title:
Individual/Group Final Business Plan
Due date:
1pm Monday (Week 11)
Details of task:
Individually or as a group (the same group members as per Assessment Task 2) write a
business plan for a new business of your choice (not a franchise). The business idea does
not need to be completely new. i.e. you can start a new bar, café or shop etc. Use the
feedback on Assessment Task 2 to improve the 1st part of your business plan.
For this assignment submit the final business plan, consisting of the following sections:
Cover sheet, table of contents, summary, products and/or services plan, marketing plan,
operations plan, management plan, financial plan, and appendix.
Word limit:
4000 words
Weighting/Value:
30%
Presentation requirements:
Submit ONE business plan per group. The appendix should include pictures, drawings,
photos etc. of the business idea/location/competitors/product/service. The material in any
appendix does not count towards your word count.
Estimated return date:
Results and business plans will be available on last day of Week 13
Criteria for marking:
The marking rubric for Assessment Task 3 is available on Moodle site/Student share
drive.
Learning objectives assessed:
Learning objectives (5-12)
Submission details:
Please put your assignment through turnitin and submit the final assignment in the
correctly marked assignment drop box at the School of Business and Economics
(Seminar Building). Please print out a hard copy of your assignment. Assignments without
a signed faculty assessment cover sheet will not be marked. Assignments that have not
been referenced correctly (both in-text and with a list of references) will receive a mark of
zero.The cover sheet of the business plan should contain the names of all students in the
group and their student numbers.
Penalties for late lodgement:
A penalty of 10 percent of the mark allocated to this assessment task will be deducted for
each day that the assessment is late. Students should note that a weekend is 2 days and
will be treated as such when penalties are calculated. After 10 days late assignments will
be accepted but will not be given a mark.
It is suggested that you plan on submitting the assignment before the due date to cover
any unexpected delays you may encounter in finalising and completing the assignment.
Excuses such as those relating to computer breakdowns are not acceptable. You are
•
Assessment Requirements
9
advised to save to your hard drive as you work through your assignments and to keep a
soft copy on USB/CD.
Assessment coversheet:
Work submitted for assessment must be accompanied by a completed copy of the
Assessment Cover Sheet which has been signed by the student. NO assignment will be
accepted or marked if it is not accompanied by a signed Assessment Cover Sheet.
Assessment cover sheets available at:http://www.buseco.monash.edu.au/student/forms/index.php
Examination(s)
Examination 1
Weighting:
40%
Length:
2 hours
Type (open/closed book):
Closed book
Electronic devices allowed in the exam:
None
•
Learning resources
Monash Library Unit Reading Listhttp://readinglists.lib.monash.edu/index.html
Feedback to you
Types of feedback you can expect to receive in this unit are:
Informal feedback on progress in labs/tutes •
Graded assignments with comments •
Solutions to tutes, labs and assignments •
Other: In accordance with the University procedures on Unit Assessment, students should
receive feedback on student performance in examinations and other end-of-semester
assessment.
•
Extensions and penalties
A maximum penalty of 10% of the total mark allocated to this assessment will be deducted for each day
that it is late.
Returning assignments
Assignments returned within two weeks and be collected from the BUSECO Fish Bowl.
Assessment Requirements
10
Resubmission of assignments
No resubmission of assignments is allowed.
Referencing requirements
Assignments in this unit are to be completed using the APA referencing style. Referencing requirements
are detailed in the Q-manual at:http://www.buseco.monash.edu.au/qmanual/qmanual-2012.pdf
Assignment submission
Hard copy submission
Please submit your assignment in the correctly marked assignment drop box at the School of Business
and Economics (Seminar Building). Please print out a hard copy of your assignment. Assignments
without a signed faculty assessment cover sheet will not be marked. Assignments that have not been
referenced correctly (both in-text and with a list of references) will receive a mark of zero.
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the Moodle site
for this unit, which you can access via links in the my.monash portal.
Prescribed text(s) and readings
Nieman, G., Hough, J. & Nieuwenhuizen, C. (Editors) (2009). Entrepreneurship: A South African
perspective. 2nd ed. Van Schaik Publishers: Pretoria. (ISBN 978 0 627 02655 3).
•
Recommended Resources
Rwigema, H., Urban, B. & Venter, R. (2008). Entrepreneurship: Theory in Practice. 2nd ed.
Oxford University Press Southern Africa: Cape Town. ISBN: 978 0 19 598354 8.
•
Van Aardt, I., Van Aardt, C., Bezuidenhout, S. & Mumba, M. (2008). Entrepreneurship and New
Venture Management. Oxford University Press Southern Africa: Cape Town. ISBN: 978 0 19
576724 7.
•
Field trips
No field trips.
Additional subject costs
No additional costs will be incured.
Assessment Requirements
11
Examination material or equipment
No material required for a normal style exam.
Assessment Requirements
12
Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the University’s academic standards, and to provide advice on how they might
uphold them. You can find Monash’s Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
Plagiarism; •
Assessment in Coursework Programs; •
Special Consideration; •
Grading Scale; •
Discipline: Student Policy; •
Academic Calendar and Semesters; •
Orientation and Transition; and •
Academic and Administrative Complaints and Grievances Policy. •
Graduate Attributes Policyhttp://www.policy.monash.edu/policy...gement/monash-graduate-attributes-policy.html
Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available athttp://www.monash.edu.au/students
Monash University Library
The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.
Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
Disability Liaison Unit
Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
13
Website:http://www.monash.edu/equity-diversity/disability/index.htmlTelephone: 03 9905 5704 to book
an appointment with a DLO;Email: [email protected] In: Equity and Diversity Centre, Level 1,
Building 55, Clayton Campus.
Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The University’s student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monash’s educational strategy, see:
www.monash.edu.au/about/monash-directions/directions.html and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html
Previous Student Evaluations of this Unit
If you wish to view how previous students rated this unit, please go tohttps://emuapps.monash.edu.au/unitevaluations/index.jsp
Unit Schedule:
Week Activities References/Readings
1 Welcome and Introduction
Course overview
The nature and development of
Entrepreneurship
The Entrepreneur
Nieman and Nieuwenhuizen (2009) Ch 1 & 2
2 Creativity and the business opportunity
The window of opportunity
Nieman and Nieuwenhuizen (2009) Ch 3 & 4
3 The business plan Nieman and Nieuwenhuizen (2009) Ch 5
4 Resource requirements and legal and
related aspects
Nieman and Nieuwenhuizen (2009) Ch 6
5 Getting started Nieman and Nieuwenhuizen (2009) Ch 7
6 Financing an entrepreneurial venture Nieman and Nieuwenhuizen (2009) Ch 8
7 Networking and support Nieman and Nieuwenhuizen (2009) Ch 9
8 Entering the family business
Buying a franchise
Nieman and Nieuwenhuizen (2009) Ch 10, 11 &
12
Other Information
14
The business buyout
9 Managing growth
Growth strategies and options
Nieman and Nieuwenhuizen (2009) Ch 13 & 14
10 Business failures and turnaround measures
Harvesting and exiting the venture
Nieman and Nieuwenhuizen (2009) Ch 15 & 16
11 E-commerce opportunities Nieman and Nieuwenhuizen (2009) Ch 18
12 International business opportunities
Corporate entrepreneurship
Nieman and Nieuwenhuizen (2009) Ch 17 & 19
Other Information
15
doc_961945781.pdf
Entrepreneurship Unit Guide
MGX3651
Entrepreneurship
Unit Guide
Semester 1, 2013
The information contained in this unit guide is correct at time of publication. The University has the right
to change any of the elements contained in this document at any time.
Last updated: 06 Mar 2013
Table of Contents
MGX3651 Entrepreneurship - Semester 1, 2013.....................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Unit Relationships............................................................................................................................1
Prerequisites........................................................................................................................1
Prohibitions..........................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
South Africa.....................................................................................................................................1
Tutor(s)........................................................................................................................................................2
South Africa.....................................................................................................................................2
Academic Overview...................................................................................................................................3
Learning Outcomes.........................................................................................................................3
Unit Schedule.............................................................................................................................................4
Assessment Summary.....................................................................................................................4
Hurdle Requirements...........................................................................................................4
Second marking...................................................................................................................5
Return of final marks............................................................................................................5
Exam viewing.......................................................................................................................5
Assessment criteria..............................................................................................................5
Teaching Approach.....................................................................................................................................6
Assessment Requirements......................................................................................................................7
Assessment Tasks...........................................................................................................................7
Participation.........................................................................................................................7
Assessment task 1...............................................................................................................7
Assessment task 2...............................................................................................................8
Assessment task 3...............................................................................................................9
Examination(s)...........................................................................................................................................10
Examination 1................................................................................................................................10
Learning resources....................................................................................................................................10
Feedback to you........................................................................................................................................10
Extensions and penalties...........................................................................................................................10
Returning assignments..............................................................................................................................10
Resubmission of assignments...................................................................................................................11
Referencing requirements.........................................................................................................................11
Assignment submission.............................................................................................................................11
Hard copy submission...................................................................................................................11
Online submission.........................................................................................................................11
Prescribed text(s) and readings.....................................................................................................11
Recommended Resources........................................................................................................................11
Field trips...................................................................................................................................................11
Additional subject costs.............................................................................................................................11
Examination material or equipment...........................................................................................................12
Other Information....................................................................................................................................13
Policies..........................................................................................................................................13
Graduate Attributes Policy.................................................................................................13
Student services........................................................................................................................................13
Monash University Library.........................................................................................................................13
Moodle 2....................................................................................................................................................13
Disability Liaison Unit................................................................................................................................13
Your feedback to Us..................................................................................................................................14
Previous Student Evaluations of this Unit..................................................................................................14
MGX3651 Entrepreneurship - Semester 1, 2013
The unit provides an overall introduction to entrepreneurship, from a theoretical to a process application
of its principles. Topics include: definitions of entrepreneurship, nature and importance of entrepreneurs,
the advantages and disadvantages of being an entrepreneur, types of entrepreneurs, the new venture
creation process, developing a business plan, legal issues for entrepreneurs, sources of capital, legal
forms of ownership, the role of government in developing and enabling the small business environment,
and sources of information, funding, advices, business tools and other aids for entrepreneurs. The unit
also applies this knowledge to the emerging markets of developing countries.
Mode of Delivery
South Africa (Day)
Workload requirements
This is a six credit point unit with three hours class contact per week over 12 teaching weeks. The total
time commitment expected for this unit is 144 hours. In order to meet the faculty’s expectation, students
should plan to spend on average nine hours in self-directed study, in addition to the three hours of class
contact, each week.
Unit Relationships
Prerequisites
Students must have passed MGW1010 or MGC1010 before undertaking this unit.
Prohibitions
MGC3250
Chief Examiner(s)
Ms Hannelize Jacobs
Campus Lecturer(s)
South Africa
Ms Hannelize Jacobs
Campus: Johannesburg
Email: [email protected]
Contact hours: Please email to organise a suitable meeting time.
Mr Smook van Niekerk, Email: [email protected]
Contact hours: Please email to organise a suitable meeting time.
1
Tutor(s)
South Africa
Ms Kajal Kotecha, Email: [email protected]
Contact hours: Please email to organise a suitable meeting time.
MGX3651 Entrepreneurship - Semester 1, 2013
2
Academic Overview
Learning Outcomes
The learning goals associated with this unit are to
understand the fundamentals, concepts and processes of entrepreneurship 1.
appreciate and understand the entrepreneurial perspective 2.
gain an understanding of the role of entrepreneurs and small business in the South African
economy and describe the benefits and potential drawbacks of owning a small business
3.
understand the role of government in developing and enabling the small business environment 4.
identify and validate business ideas 5.
research and develop a business plan 6.
understand the funding and finance implications 7.
evaluate the different forms of small business ownership 8.
explore and understand the contemporary challenges for entrepreneurship 9.
demonstrate an understanding of the role played by entrepreneurs and small businesses in
regional economic development and in developing nations
10.
understand the major differences between the African and western model of entrepreneurship 11.
demonstrate a knowledge of how these differences are manifested and how they may be
managed successfully.
12.
3
Unit Schedule
Week Activities Assessment
0 No formal assessment or activities are
undertaken in week 0
1 Welcome and Introduction; Course overview; The
nature and development of Entrepreneurship; The
Entrepreneur
2 Creativity and the business opportunity; The window
of opportunity
3 The business plan Assignment 1 (Group Report)
4 Resource requirements and legal and related aspects
5 Getting started
6 Financing an entrepreneurial venture
7 Networking and support Assignment 2 (Individual/Group Business
Plan (1st Part))
8 Entering the family business; Buying a franchise; The
business buyout
9 Managing growth; Growth strategies and options
10 Business failures and turnaround measures;
Harvesting and exiting the venture
11 E-commerce opportunities Assignment 3 (Individual/Group Final
Business Plan)
12 International Business Opportunities; Corporate
entrepreneurship
SWOT VAC No formal assessment is undertaken
SWOT VAC
Examination period LINK to Assessment Policy:http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html
Assessment Summary
Hurdle Requirements
There is a hurdle requirement in this unit.
The learning outcomes in this unit require students to demonstrate in the individual summative
assessment task a comprehensive understanding of the topics covered in the unit. This is demonstrated
by the requirement that the student must attain a mark of at least 40% in the final summative
assessment task.
A student’s final mark is normally the sum of the marks obtained in all of the individual assessment items
in the unit. Where a student fails the unit solely because of failure to satisfy the hurdle requirement a
mark of 48 will be returned for the unit.
4
Refer to Faculty website for full details:http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html
Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.
Return of final marks
Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.
Exam viewing
Exam sightings for Department of Management units are held no later than 7 days after results have
been published. Students are required to complete and submit a Request to Sight Examination Script
form to the Department of Management. Students can collect this form from the Department of
Management Academic Services Office at their home campus. There is no requirement or obligation that
comments will be provided when students view their exam script.
Please seehttp://www.policy.monash.edu/policy...assessment-procedures.html#FeedbacktoStudents
Scripts subject to an appeal shall be retained for one month after conclusion of the appeal or six months
after notification of results - whichever is the greater.
Assessment criteria
Assessment Criteria Grading Descriptors available at:http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.
Assessment Task Value Due Date
Group Report: Interview with an entrepreneur 10% 1pm Wednesday (Week 3)
Individual/Group Business Plan (1st Part) 20% 1pm Wednesday (Week 7)
Individual/Group Final Business Plan 30% 1pm Monday (Week 11)
Examination 1 40% To be advised
Unit Schedule
5
Teaching Approach
Three hour classes, interactive instruction, experiential activities, action-oriented research projects
Unit Schedule
6
Assessment Requirements
Assessment Tasks
Participation
Students enrolled in Coursework programs in the Faculty of Business and Economics are required to
attend a minimum of 80% of the scheduled class sessions for each unit.
If you do not attend the required number of classes, your performance could be compromised, and you
may not be eligible to join a group for the group assessment requirements if you are not present at class
when the groups are assigned.
Assessment task 1
Title:
Group Report: Interview with an entrepreneur
Due date:
1pm Wednesday (Week 3)
Details of task:
Interview an early stage entrepreneur (within the first five years of business operations)
using a list of interview questions (see Moodle site/Student drive).
Write a report on the personal AND product and/or service market challenges and/or
opportunities facing the entrepreneur. Conclude the report with recommendations on how
the entrepreneur can address these challenges and/or opportunities.
Word limit:
1500 words
Weighting/Value:
10%
Presentation requirements:
Submit ONE report per group. Each group member must be actively involved in the
assignment and able to discuss any of the answers when called upon by the facilitator in
class.
Estimated return date:
Results will be available not later than Week 5.
Criteria for marking:
A marking guide for assessment task 1 is available on the Moodle site/Students share
drive.
Learning objectives assessed:
Learning objectives (1-4)
Submission details:
Please put your assignment through turnitin and submit the final assignment in the
correctly marked assignment drop box at the School of Business and Economics
(Seminar Building). Please print out a hard copy of your assignment. Assignments without
a signed faculty assessment cover sheet will not be marked. Assignments that have not
been referenced correctly (both in-text and with a list of references) will receive a mark of
zero.
Penalties for late lodgement:
•
7
A penalty of 10 percent of the mark allocated to this assessment task will be deducted for
each day that the assessment is late. Students should note that a weekend is 2 days and
will be treated as such when penalties are calculated. After 10 days late assignments will
be accepted but will not be given a mark.
It is suggested that you plan on submitting the assignment before the due date to cover
any unexpected delays you may encounter in finalising and completing the assignment.
Excuses such as those relating to computer breakdowns are not acceptable. You are
advised to save to your hard drive as you work through your assignments and to keep a
soft copy on USB/CD.
Assessment coversheet:
Work submitted for assessment must be accompanied by a completed copy of the
Assessment Cover Sheet which has been signed by the student. NO assignment will be
accepted or marked if it is not accompanied by a signed Assessment Cover Sheet.
Assessment cover sheets available at:http://www.buseco.monash.edu.au/student/forms/index.php
Assessment task 2
Title:
Individual/Group Business Plan (1st Part)
Due date:
1pm Wednesday (Week 7)
Details of task:
Individually or as a group (not more than 3 group members) write a business plan for a
new business of your choice (not a franchise). The business idea does not need to be
completely new. i.e. you can start a new bar, café or shop etc. For this assignment only
submit the 1st part of the business plan, consisting of the following sections: Cover sheet,
table of contents, summary, products and/or services plan, marketing plan and operations
plan.
Word limit:
2500 words
Weighting/Value:
20%
Presentation requirements:
Submit ONE business plan per group.
Estimated return date:
Results will be available not later than Week 9
Criteria for marking:
A marking guide for assessments task 2 is available on the Moodle site/Students share
drive.
Learning objectives assessed:
Learning objectives (5&6)
Submission details:
Please put your assignment through turnitin and submit the final assignment in the
correctly marked assignment drop box at the School of Business and Economics
(Seminar Building). Please print out a hard copy of your assignment. Assignments without
a signed faculty assessment cover sheet will not be marked. Assignments that have not
been referenced correctly (both in-text and with a list of references) will receive a mark of
zero.The cover sheet of the business plan should contain the names of all students in the
group and their student numbers.
Penalties for late lodgement:
A penalty of 10 percent of the mark allocated to this assessment task will be deducted for
each day that the assessment is late. Students should note that a weekend is 2 days and
will be treated as such when penalties are calculated. After 10 days late assignments will
•
Assessment Requirements
8
be accepted but will not be given a mark.
It is suggested that you plan on submitting the assignment before the due date to cover
any unexpected delays you may encounter in finalising and completing the assignment.
Excuses such as those relating to computer breakdowns are not acceptable. You are
advised to save to your hard drive as you work through your assignments and to keep a
soft copy on USB/CD.
Assessment task 3
Title:
Individual/Group Final Business Plan
Due date:
1pm Monday (Week 11)
Details of task:
Individually or as a group (the same group members as per Assessment Task 2) write a
business plan for a new business of your choice (not a franchise). The business idea does
not need to be completely new. i.e. you can start a new bar, café or shop etc. Use the
feedback on Assessment Task 2 to improve the 1st part of your business plan.
For this assignment submit the final business plan, consisting of the following sections:
Cover sheet, table of contents, summary, products and/or services plan, marketing plan,
operations plan, management plan, financial plan, and appendix.
Word limit:
4000 words
Weighting/Value:
30%
Presentation requirements:
Submit ONE business plan per group. The appendix should include pictures, drawings,
photos etc. of the business idea/location/competitors/product/service. The material in any
appendix does not count towards your word count.
Estimated return date:
Results and business plans will be available on last day of Week 13
Criteria for marking:
The marking rubric for Assessment Task 3 is available on Moodle site/Student share
drive.
Learning objectives assessed:
Learning objectives (5-12)
Submission details:
Please put your assignment through turnitin and submit the final assignment in the
correctly marked assignment drop box at the School of Business and Economics
(Seminar Building). Please print out a hard copy of your assignment. Assignments without
a signed faculty assessment cover sheet will not be marked. Assignments that have not
been referenced correctly (both in-text and with a list of references) will receive a mark of
zero.The cover sheet of the business plan should contain the names of all students in the
group and their student numbers.
Penalties for late lodgement:
A penalty of 10 percent of the mark allocated to this assessment task will be deducted for
each day that the assessment is late. Students should note that a weekend is 2 days and
will be treated as such when penalties are calculated. After 10 days late assignments will
be accepted but will not be given a mark.
It is suggested that you plan on submitting the assignment before the due date to cover
any unexpected delays you may encounter in finalising and completing the assignment.
Excuses such as those relating to computer breakdowns are not acceptable. You are
•
Assessment Requirements
9
advised to save to your hard drive as you work through your assignments and to keep a
soft copy on USB/CD.
Assessment coversheet:
Work submitted for assessment must be accompanied by a completed copy of the
Assessment Cover Sheet which has been signed by the student. NO assignment will be
accepted or marked if it is not accompanied by a signed Assessment Cover Sheet.
Assessment cover sheets available at:http://www.buseco.monash.edu.au/student/forms/index.php
Examination(s)
Examination 1
Weighting:
40%
Length:
2 hours
Type (open/closed book):
Closed book
Electronic devices allowed in the exam:
None
•
Learning resources
Monash Library Unit Reading Listhttp://readinglists.lib.monash.edu/index.html
Feedback to you
Types of feedback you can expect to receive in this unit are:
Informal feedback on progress in labs/tutes •
Graded assignments with comments •
Solutions to tutes, labs and assignments •
Other: In accordance with the University procedures on Unit Assessment, students should
receive feedback on student performance in examinations and other end-of-semester
assessment.
•
Extensions and penalties
A maximum penalty of 10% of the total mark allocated to this assessment will be deducted for each day
that it is late.
Returning assignments
Assignments returned within two weeks and be collected from the BUSECO Fish Bowl.
Assessment Requirements
10
Resubmission of assignments
No resubmission of assignments is allowed.
Referencing requirements
Assignments in this unit are to be completed using the APA referencing style. Referencing requirements
are detailed in the Q-manual at:http://www.buseco.monash.edu.au/qmanual/qmanual-2012.pdf
Assignment submission
Hard copy submission
Please submit your assignment in the correctly marked assignment drop box at the School of Business
and Economics (Seminar Building). Please print out a hard copy of your assignment. Assignments
without a signed faculty assessment cover sheet will not be marked. Assignments that have not been
referenced correctly (both in-text and with a list of references) will receive a mark of zero.
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the Moodle site
for this unit, which you can access via links in the my.monash portal.
Prescribed text(s) and readings
Nieman, G., Hough, J. & Nieuwenhuizen, C. (Editors) (2009). Entrepreneurship: A South African
perspective. 2nd ed. Van Schaik Publishers: Pretoria. (ISBN 978 0 627 02655 3).
•
Recommended Resources
Rwigema, H., Urban, B. & Venter, R. (2008). Entrepreneurship: Theory in Practice. 2nd ed.
Oxford University Press Southern Africa: Cape Town. ISBN: 978 0 19 598354 8.
•
Van Aardt, I., Van Aardt, C., Bezuidenhout, S. & Mumba, M. (2008). Entrepreneurship and New
Venture Management. Oxford University Press Southern Africa: Cape Town. ISBN: 978 0 19
576724 7.
•
Field trips
No field trips.
Additional subject costs
No additional costs will be incured.
Assessment Requirements
11
Examination material or equipment
No material required for a normal style exam.
Assessment Requirements
12
Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the University’s academic standards, and to provide advice on how they might
uphold them. You can find Monash’s Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
Plagiarism; •
Assessment in Coursework Programs; •
Special Consideration; •
Grading Scale; •
Discipline: Student Policy; •
Academic Calendar and Semesters; •
Orientation and Transition; and •
Academic and Administrative Complaints and Grievances Policy. •
Graduate Attributes Policyhttp://www.policy.monash.edu/policy...gement/monash-graduate-attributes-policy.html
Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available athttp://www.monash.edu.au/students
Monash University Library
The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.
Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
Disability Liaison Unit
Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
13
Website:http://www.monash.edu/equity-diversity/disability/index.htmlTelephone: 03 9905 5704 to book
an appointment with a DLO;Email: [email protected] In: Equity and Diversity Centre, Level 1,
Building 55, Clayton Campus.
Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The University’s student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monash’s educational strategy, see:
www.monash.edu.au/about/monash-directions/directions.html and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html
Previous Student Evaluations of this Unit
If you wish to view how previous students rated this unit, please go tohttps://emuapps.monash.edu.au/unitevaluations/index.jsp
Unit Schedule:
Week Activities References/Readings
1 Welcome and Introduction
Course overview
The nature and development of
Entrepreneurship
The Entrepreneur
Nieman and Nieuwenhuizen (2009) Ch 1 & 2
2 Creativity and the business opportunity
The window of opportunity
Nieman and Nieuwenhuizen (2009) Ch 3 & 4
3 The business plan Nieman and Nieuwenhuizen (2009) Ch 5
4 Resource requirements and legal and
related aspects
Nieman and Nieuwenhuizen (2009) Ch 6
5 Getting started Nieman and Nieuwenhuizen (2009) Ch 7
6 Financing an entrepreneurial venture Nieman and Nieuwenhuizen (2009) Ch 8
7 Networking and support Nieman and Nieuwenhuizen (2009) Ch 9
8 Entering the family business
Buying a franchise
Nieman and Nieuwenhuizen (2009) Ch 10, 11 &
12
Other Information
14
The business buyout
9 Managing growth
Growth strategies and options
Nieman and Nieuwenhuizen (2009) Ch 13 & 14
10 Business failures and turnaround measures
Harvesting and exiting the venture
Nieman and Nieuwenhuizen (2009) Ch 15 & 16
11 E-commerce opportunities Nieman and Nieuwenhuizen (2009) Ch 18
12 International business opportunities
Corporate entrepreneurship
Nieman and Nieuwenhuizen (2009) Ch 17 & 19
Other Information
15
doc_961945781.pdf