Description
This criteria around entrepreneurship organisation and management.
Jul 2015 (4YC, 2015/2016) MM4351 Entrepreneurship
Subject Description Form
Subject Code MM4351
Subject Title Entrepreneurship
Credit Value 3
Level 4
Normal Duration 1-semester
Pre-requisite/
Co-requisite/
Exclusion
Pre-requisite: Organisation & Management (MM2021) or equivalent
Role and Purposes This subject contributes to the achievement of the eight (8) of the degree program’s
fourteen (14) BBA (Hons) Learning Outcomes. In so doing, this subject provides
students with an understanding of the entrepreneurial process, the establishment as
well as the management of a venture. Both conceptual (understanding
entrepreneurship, the entrepreneur, and entrepreneurial environment), and technical
issues (growing, managing and financing a venture) will be covered. Issues such as
creativity, e-commerce and family business will also be addressed.
Subject Learning
Outcomes
Upon completion of the subject, students will be able to:
a. develop an understanding of entrepreneurship and the entrepreneurial process
from both a historical and a research perspective (BBA Outcomes 2 & 5);
b. identify the attributes and attitudes of the entrepreneur (BBA Outcome 5);
c. integrate functional areas, particularly the managing and financing issues, into
a venture creation and growth (BBA Outcome 8);
d. evaluate performance measures for enterprise management and identify
growth problems in the transition from artisan to entrepreneurial identity and
at other stages of growth (BBA Outcomes 2 & 10);
e. know how to foster innovativeness and creativity in organizations especially
the established ones (BBA Outcome 3);
f. apply the skills and knowledge of launching a venture;
g. identify a business idea and write a business plan that communicates the
viability of that idea for a new business (BBA Outcomes 1 & 3);
h. develop the communication and critical thinking skills needed to present and
respond to critical questions related to one’s business plan (BBA Outcome 1);
i. enhance one’s ability to engage in entrepreneurial behaviour by developing
capabilities related to opportunity identification, evaluation, and resource
generation (BBA Outcomes 8, 9 & 10).
Subject Synopsis/
Indicative Syllabus
The Nature and development of entrepreneurship
Definition of entrepreneurship; economic and non-economic influences on
entrepreneurship; the current status of entrepreneurship in selected countries;
entrepreneurship models - aspiring entrepreneurs, opportunistic entrepreneurs,
collaborative affiliation, venture incubator.
Jul 2015 (4YC, 2015/2016) MM4351 Entrepreneurship
Becoming an entrepreneur: internally driven or externally determined?
The personal profiles of entrepreneurs, including their attributes, skills and
competencies. The impact of the external environment on entrepreneurship. Special
reference is made to the context of Hong Kong.
Developing a business plan
Discussion of the various aspects of developing a business plan for a new business.
Venture financing and valuation
The nature of venture capital, the venture capital industry, evaluation processes, and
approaches to obtaining venture capital. Discussion of various pricing approaches and
valuation approaches used when buying a business.
Stages of growth and approaches to venture growth
Acquisition, merger, takeover, franchising, and natural growth as means to achieve
growth.
Creativity and innovation
Creativity as the source of business ideas and innovation as the successful
implementation of those ideas. Conceptual frameworks and specific techniques to
foster creativity and innovation.
Family business issues
Family business issues, especially business succession. Discussion of the Chinese
family business and its historical links to entrepreneurial activity, especially by the
overseas Chinese.
Harvest Strategies
Options for cashing out from successful ventures and going public.
Corporate entrepreneurship
Discussion on how to act as a corporate entrepreneur and how to foster
entrepreneurship within organisations.
Teaching/Learning
Methodology
Lectures will equip students with adequate knowledge of entrepreneurial qualities and
small business management. Local entrepreneurs will be invited to give guest lectures.
Seminars are structured to enhance students’ understanding of relevant concepts
through various kinds of activities, including group case analysis, discussion and role
play. Working on a group basis, students will be expected to prepare a business plan
for a new venture.
Assessment
Methods in
Alignment with
Intended Learning
Outcomes
Specific assessment
methods/tasks
%
weighting
Intended subject learning outcomes
to be assessed
(Please tick as appropriate)
a b c d e f g h i
Continuous
Assessment
50%
1. Business Plan 25%
? ? ? ? ? ? ? ? ?
2. Individual
Assignment
20%
? ? ? ? ? ? ? ? ?
3. Class Participation 5%
? ? ? ? ? ? ? ? ?
Examination 50%
? ? ? ? ? ? ?
Total 100 %
Jul 2015 (4YC, 2015/2016) MM4351 Entrepreneurship
*Weighting of assessment methods/tasks in continuous assessment may be different,
subject to each subject lecturer.
To pass this subject, students are required to obtain Grade D or above in BOTH the
Continuous Assessment and Examination components.
Explanation of the appropriateness of the assessment methods in assessing the
intended learning outcomes:
Business plan – Students are required to prepare a business plan and present their
work by applying subject knowledge.
Individual assignment – Students are required to submit an individual work by
addressing the core principles and concepts of the subject syllabus.
Class participation – Feedback is given to students immediately following the
presentations. All students are invited to join this discussion to demonstrate their
understanding of the core principles and concepts of the subject syllabus.
Examination – Students are required to answer questions that assess their abilities to
apply the core principles and concepts of the subject syllabus.
Student Study
Effort Expected
Class contact:
? Lectures 26 Hrs.
? Seminars 13 Hrs.
Other student study effort:
? Preparation for lectures/seminars 39 Hrs.
? Preparation for business plan, individual
assignment and examination
78 Hrs.
Total student study effort 156 Hrs.
Reading List and
References
Recommended Textbook
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2013). Entrepreneurship. New
York: McGraw-Hill/Irwin.
References
Baron, R. A. & Shane, S. A. (2008). Entrepreneurship: A Process Perspective.
Mason, Ohio: Thomson/South-Western.
Barringer, B. R. & Ireland, R. D. (2012). Entrepreneurship: Successfully Launching
New Ventures. Upper Saddle River, N.J.: Prentice Hall.
Bygrave, W. D. & Zacharakis, A. (2014). Entrepreneurship. Hoboken, N.J.: John
Wiley and Sons.
Gartner, W. B. & Bellamy, M. G. (2009). Creating the Enterprise. Mason, Ohio:
Thomson/South-Western.
Mariotti, S. & Glackin, C. (2013). Entrepreneurship: Starting and Operating a Small
Business. Upper Saddle River, N.J.: Prentice Hall.
Mullins, J. (2010). The New Business Road Test. Harlow, England: FT Prentice Hall.
Scarborough, N. M. & Cornwall, J. R. (2016). Essentials of Entrepreneurship and
Small Business Management. Upper Saddle River, N.J.: Prentice Hall.
Yu, T. F. L. (1997). Entrepreneurship and Economic Development in Hong Kong.
New York: Routledge.
doc_448116270.pdf
This criteria around entrepreneurship organisation and management.
Jul 2015 (4YC, 2015/2016) MM4351 Entrepreneurship
Subject Description Form
Subject Code MM4351
Subject Title Entrepreneurship
Credit Value 3
Level 4
Normal Duration 1-semester
Pre-requisite/
Co-requisite/
Exclusion
Pre-requisite: Organisation & Management (MM2021) or equivalent
Role and Purposes This subject contributes to the achievement of the eight (8) of the degree program’s
fourteen (14) BBA (Hons) Learning Outcomes. In so doing, this subject provides
students with an understanding of the entrepreneurial process, the establishment as
well as the management of a venture. Both conceptual (understanding
entrepreneurship, the entrepreneur, and entrepreneurial environment), and technical
issues (growing, managing and financing a venture) will be covered. Issues such as
creativity, e-commerce and family business will also be addressed.
Subject Learning
Outcomes
Upon completion of the subject, students will be able to:
a. develop an understanding of entrepreneurship and the entrepreneurial process
from both a historical and a research perspective (BBA Outcomes 2 & 5);
b. identify the attributes and attitudes of the entrepreneur (BBA Outcome 5);
c. integrate functional areas, particularly the managing and financing issues, into
a venture creation and growth (BBA Outcome 8);
d. evaluate performance measures for enterprise management and identify
growth problems in the transition from artisan to entrepreneurial identity and
at other stages of growth (BBA Outcomes 2 & 10);
e. know how to foster innovativeness and creativity in organizations especially
the established ones (BBA Outcome 3);
f. apply the skills and knowledge of launching a venture;
g. identify a business idea and write a business plan that communicates the
viability of that idea for a new business (BBA Outcomes 1 & 3);
h. develop the communication and critical thinking skills needed to present and
respond to critical questions related to one’s business plan (BBA Outcome 1);
i. enhance one’s ability to engage in entrepreneurial behaviour by developing
capabilities related to opportunity identification, evaluation, and resource
generation (BBA Outcomes 8, 9 & 10).
Subject Synopsis/
Indicative Syllabus
The Nature and development of entrepreneurship
Definition of entrepreneurship; economic and non-economic influences on
entrepreneurship; the current status of entrepreneurship in selected countries;
entrepreneurship models - aspiring entrepreneurs, opportunistic entrepreneurs,
collaborative affiliation, venture incubator.
Jul 2015 (4YC, 2015/2016) MM4351 Entrepreneurship
Becoming an entrepreneur: internally driven or externally determined?
The personal profiles of entrepreneurs, including their attributes, skills and
competencies. The impact of the external environment on entrepreneurship. Special
reference is made to the context of Hong Kong.
Developing a business plan
Discussion of the various aspects of developing a business plan for a new business.
Venture financing and valuation
The nature of venture capital, the venture capital industry, evaluation processes, and
approaches to obtaining venture capital. Discussion of various pricing approaches and
valuation approaches used when buying a business.
Stages of growth and approaches to venture growth
Acquisition, merger, takeover, franchising, and natural growth as means to achieve
growth.
Creativity and innovation
Creativity as the source of business ideas and innovation as the successful
implementation of those ideas. Conceptual frameworks and specific techniques to
foster creativity and innovation.
Family business issues
Family business issues, especially business succession. Discussion of the Chinese
family business and its historical links to entrepreneurial activity, especially by the
overseas Chinese.
Harvest Strategies
Options for cashing out from successful ventures and going public.
Corporate entrepreneurship
Discussion on how to act as a corporate entrepreneur and how to foster
entrepreneurship within organisations.
Teaching/Learning
Methodology
Lectures will equip students with adequate knowledge of entrepreneurial qualities and
small business management. Local entrepreneurs will be invited to give guest lectures.
Seminars are structured to enhance students’ understanding of relevant concepts
through various kinds of activities, including group case analysis, discussion and role
play. Working on a group basis, students will be expected to prepare a business plan
for a new venture.
Assessment
Methods in
Alignment with
Intended Learning
Outcomes
Specific assessment
methods/tasks
%
weighting
Intended subject learning outcomes
to be assessed
(Please tick as appropriate)
a b c d e f g h i
Continuous
Assessment
50%
1. Business Plan 25%
? ? ? ? ? ? ? ? ?
2. Individual
Assignment
20%
? ? ? ? ? ? ? ? ?
3. Class Participation 5%
? ? ? ? ? ? ? ? ?
Examination 50%
? ? ? ? ? ? ?
Total 100 %
Jul 2015 (4YC, 2015/2016) MM4351 Entrepreneurship
*Weighting of assessment methods/tasks in continuous assessment may be different,
subject to each subject lecturer.
To pass this subject, students are required to obtain Grade D or above in BOTH the
Continuous Assessment and Examination components.
Explanation of the appropriateness of the assessment methods in assessing the
intended learning outcomes:
Business plan – Students are required to prepare a business plan and present their
work by applying subject knowledge.
Individual assignment – Students are required to submit an individual work by
addressing the core principles and concepts of the subject syllabus.
Class participation – Feedback is given to students immediately following the
presentations. All students are invited to join this discussion to demonstrate their
understanding of the core principles and concepts of the subject syllabus.
Examination – Students are required to answer questions that assess their abilities to
apply the core principles and concepts of the subject syllabus.
Student Study
Effort Expected
Class contact:
? Lectures 26 Hrs.
? Seminars 13 Hrs.
Other student study effort:
? Preparation for lectures/seminars 39 Hrs.
? Preparation for business plan, individual
assignment and examination
78 Hrs.
Total student study effort 156 Hrs.
Reading List and
References
Recommended Textbook
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2013). Entrepreneurship. New
York: McGraw-Hill/Irwin.
References
Baron, R. A. & Shane, S. A. (2008). Entrepreneurship: A Process Perspective.
Mason, Ohio: Thomson/South-Western.
Barringer, B. R. & Ireland, R. D. (2012). Entrepreneurship: Successfully Launching
New Ventures. Upper Saddle River, N.J.: Prentice Hall.
Bygrave, W. D. & Zacharakis, A. (2014). Entrepreneurship. Hoboken, N.J.: John
Wiley and Sons.
Gartner, W. B. & Bellamy, M. G. (2009). Creating the Enterprise. Mason, Ohio:
Thomson/South-Western.
Mariotti, S. & Glackin, C. (2013). Entrepreneurship: Starting and Operating a Small
Business. Upper Saddle River, N.J.: Prentice Hall.
Mullins, J. (2010). The New Business Road Test. Harlow, England: FT Prentice Hall.
Scarborough, N. M. & Cornwall, J. R. (2016). Essentials of Entrepreneurship and
Small Business Management. Upper Saddle River, N.J.: Prentice Hall.
Yu, T. F. L. (1997). Entrepreneurship and Economic Development in Hong Kong.
New York: Routledge.
doc_448116270.pdf