Description
In this particular detailed file concerning entrepreneurship new venture creation university of cincinnati.
Matthews/7005ENTR15SS Jan., 2015
ENTREPRENEURSHIP - NEW VENTURE CREATION
22-ENTR-7005-001
Carl H. Lindner College of Business
University of Cincinnati
Spring Semester, 2015 (15-SS)
Monday 6:00 – 8:50 p.m.
Instructor: Charles H. Matthews, Ph.D. Phone: 513-556-7123
Office: 510 Lindner Hall Fax: 513-556-5499
Office Hours: By appointment only Email: [email protected]
Web page:http://blackboard.uc.edu
Learning Objectives:
? To explore, analyze, and discuss the concept of entrepreneurship.
? To sharpen abilities needed to formulate a business plan for an original venture concept.
? To practice evaluating new venture concepts and better understand the complexity of new
venture initiation.
? To write a comprehensive, solid, executable new venture business plan.
? To integrate knowledge and skills from previous coursework and business experience.
? To think entrepreneurially!
Texts and Materials:
Spinelli, Jr., Stephen and Adams, Robert, 2012. New Venture Creation: Entrepreneurship for the
21
st
Century, 9
th
Edition, Boston, MA: Irwin McGraw-Hill. (ISBN: 0078029104)
Bagley, Constance E., & Dauchy, Craig E., 2008. The Entrepreneur's Guide to Business Law,3e,
West Educational Publishing Company, An International Thomson Publishing Company.
(Optional) (ISBN: 0324204930)
Handouts as assigned.
Brief Overview:
“Entrepreneurship: New Venture Creation” (22-ENTR-7005) focuses on the total enterprise
creation process: all the functions, activities and actions associated with perceiving, clarifying,
and refining opportunities, crafting a business plan, and creating organizations to pursue your
entrepreneurial objectives. This course seeks to help students develop the skills and knowledge
that will enable them to be effective as entrepreneurs or members of entrepreneurial teams. While
our primary focus will be on independent ventures, the knowledge, skills, and capabilities gained
here should be relevant to those involved in creating new ventures within the context of
established corporations, public or private (although corporate venturing will not be our primary
focus this quarter).
Entrepreneurship: New Venture Creation Page 2
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Selected topics include: The entrepreneurial process; identifying and cultivating ideas; the
business planning process; entrepreneurship and e-commerce; identifying and raising capital;
implementing the plan; managing growth; and harvest options. Our focus will build on the
principles of strategic management. It takes the view of the general manager, uses concepts from
many of your management and other courses, and considers the total enterprise. In addition to
the above, we will learn:
1. How to identify and evaluate new venture opportunities.
2. To understand what is required for a business plan.
3. How to gather the resources necessary to implement such a plan.
4. The art and science of managing and growing the business.
5. The importance of considering how to harvest the gains.
Grades : Class Discussions/Participation 15%
Written Assignments (3) 30%
Business Plan Presentation 15%
Written Business Plan 40%
100%
Business Plan Grading:
Industry Analysis (including competitive and
competitor analysis) 20%
Market Analysis (including location analysis) 20%
Organizational Analysis 20%
Financial Analysis 20%
Overall Impact 20%
100%
New Venture Competition: Teams completing this class are often eligible to go on to compete
for substantial prize money in various intercollegiate and other competition. Collectively, since
1997, UC teams have won more than $100,000 in competition winnings. More information is
available from Professor Matthews.
A brief history of UC New Venture Teams on the road. This represents a great opportunity to
showcase the outstanding work of our graduate students. In our first year of competition, 1997-
98, competing at Indiana University, the U.C. team finished second ($2,500 Burton Morgan
Prize) in a strong field that included Indiana University (1st place $5,000 Motorola Enterprise
Award), Michigan State University, Purdue University, Case Western Reserve, and the
University of Louisville (3rd place $500 Whirlpool Prize).
In 1999-2000, again competing at Indiana University, the UC team won the preliminary round
and moved on to the final round against the University of Michigan and University of Louisville.
The University of Michigan took first place honors ($10,000), with Louisville taking second
($3,000) and UC third ($1,000). The UC team went on to compete in the New Venture
Championship sponsored by the University of Oregon where they finished in the top five out of
20 competing schools.
Entrepreneurship: New Venture Creation Page 3
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
In 2001-02, two UC teams did an outstanding job of representing UC in competitions on both
coasts. Physiomics Inc. (Dan Shelly, Thad Edmonds, and Jessica Miller) took first place in the
Fourth Annual UC MBA New Venture Competition and moved on to take First Place in the
Lightning Round at the New Venture Championship at the University of Oregon and second
place at the Dayton i-Zone Venture Competition picking up over $15,000 in prize money.
iSETek, Inc. (Paolo Dominguez, Bill Kinnaird and Mike Ross) was the first runner up in the UC
MBA New Venture Competition and went on to be one of only nine finalist teams out of 225 to
be invited to present at the 2nd Annual MBA Jungle Business Plan Challenge in New York city.
Other schools invited included Harvard, Michigan, Columbia, UC Berkley, UCLA, Univ. of
Texas Austin, U of Washington, and Wharton. Both UC ventures benefited from awards from
the Bearcat Bridge Fund established in 2004, to help student initiated ventures launch.
In 2002-03, Marcato Percussion (Melissa Berrier, Tao Nguyen, David Martin, and Rita
Zsarnovszkyne) took first place in the UC MBA New Venture Competition and went on to
represent UC at the IU Competition. Martin Percussion is poised to redefine the process
standards by which percussion instruments are manufactured and the quality of the instrument's
sound. The first runner-up was Medeven Technologies (Matt Burke and Terry Phillips).
Medeven is aggressively identifying and developing new medical product applications in the
respiratory field and has already identified its first product resulting from intellectual property
pioneered here at UC - a speech valve for pediatric tracheotomy patients. Both new ventures are
recipients of awards from the Bearcat Bridge Fund.
In 2003-04, the winner of the 7
h
Annual UC MBA New Venture Competition, apartmentfrog,
inc. (Doug Hott, Jennifer Pham, and Keith Daegele) went on to finish second in the 8
th
Annual
IU Competition, narrowly edged out by the University of Louisville. Apartmentfrog.com is up
and running matching apartment hunters with landlords.
In recent years, the following teams have represented UC in the Spirit of Enterprise Graduate
Business Plan Competition (2005-2013, the 2014 competition has been discontinued): 2005,
Pizzeria Fresco (Brett Smith and Bhaskar Narayanaswarmy); 2006, Progressive Cooling
Solutions (Ahmed Shuja, Megan Payne, and Liz Sayers); 2007, Bioinformatics (Ralph
Brueggemann, Jessica Albrecht, and Arpan, Joshi); 2008, BuyStonesOnline, Inc. (Divy
Chaurasia); 2009, Diabetitec, LLC (Philip Gettinger and Amro Kamel); 2010, vMouse, (Niraj
Kapadia and Gregory Crase); 2011, GreenLife Energy (Ron Meyers and Charles Schwartz); and
2012, Ischiban Neural Engineering Systems (Pooja Kadambi, Ron Meyers, Aaron Korusu, and
Joe Lovelace).
Entrepreneurship: New Venture Creation Page 4
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Class Tentative Schedule and Topics Assignments
l. M 01/12 Introduction: Course Overview; What is
Entrepreneurship?
Burton Snow Boards (video)
Teams form
Essay due next week
2. M 01/19 Martin Luther King, Jr. Holiday – No Classes
3. M 01/26 The Start-up Process: Entrepreneurship and Innovation
The Business Plan
The Entrepreneurs, vol. 1 (video)
NVC, Chs. 1, 2
(EGBL, Ch. 1)
Teams finalized
Essay due
4. M 02/02
ESR Teams
Team
The Start-up Process: Entrepreneurship and Opportunity
The Business Plan
Video Case: The Boston Beer Company
Entrepreneur Strategies Report
NVC, Chs. 3, 5, 6
5. M 02/09
ESR Teams
Team
The Start-up Process: Entrepreneurship and Opportunity
Opportunities for Social Entrepreneurship
Guest Speaker: Ms. Sunnie Southern, Founder & CEO,
Viable Synergy
Entrepreneur Strategies Report
NVC, Chs. 7, 8
Top 20 Questions due
next week
6. M 02/16
ESR Teams
Team
Developing the New Venture Business Plan
Entrepreneurial Strategies Report
Discussion: “There No Business Like E-Business”
Guest Speaker: Jean Francois Flechet, founder Taste of
Belgium
Entrepreneurial Strategies Report
NVC, Ch. 11
(EGBL, Ch. 9)
Top 20 Questions Due
7. M 02/23
ESR Teams
Team
Growing and Managing the New Venture – Intellectual
Property
Guest Speaker: Mr. Todd Bailey, Attorney, Frost
Brown Todd - intellectual property litigation,
commercial litigation, and more.
Entrepreneurial Strategies Report
NVC, Ch. 11
(EGBL, Chs. 3, 14)
8. M 03/02
ESR Teams
Team
Developing the New Venture Business Plan
Something Ventured: "Start-Up Capital: The Buck
Starts Here" (video)
Entrepreneurial Strategies Report
Guest Speaker: Mr. Tony Shipley, Founder, Entek IRD
Scientific Corp. and QCA (TBC)
NVC, Chs. 13, 14
(EGBL, Chs. 7, 13)
Entrepreneurship: New Venture Creation Page 5
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
9. M 03/09
ESR Team
Team
Growing and Managing the New Venture – Corporate
Entrepreneurship
Discussion Case: Quick Study (Handout)
Guest Speaker: Dr. Adam Malofsky, founder Bioformix.
Entrepreneurial Strategies Report
NVC, Chs. 15, 16, 17,
19
(EGBL, Ch. 16 and 17)
10. M 03/16 Spring Break Week – No Classes
11. M 03/23
ESR Teams
Team
The Founder and the Team: Bringing It All Together
Something Ventured: "A Different Look: The Nicole
Miller Story" (video)
Guest Speaker: TBA
Entrepreneurial Strategies Report
NVC, Chs. 8, 9, 10
12. M 03/30 Growing and Managing the New Venture – The Perfect
Pitch
Case Discussion: The Team Toy Works (Handout)
Handouts
13. M 04/06 Growing and Managing the New Venture – Course
wrap up
14. M 04/13 Presentations – ALL
15/10 ALL
15. M 04/20 Presentations – ALL (if needed)
All Business Plans Due
15/10 ALL
B-PLANS DUE 04/20
Key Dates:
01/26 Essay due
02/16 Top 20 Questions due
04/20 Business Plans due
04/13 (and 04/20) Business Plan presentations (04/20 if needed)
Entrepreneurship: New Venture Creation Page 6
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Assignments
(1) Essay - due week three. Please prepare a brief essay (600-1,000 words, typed, double
spaced) on the topic, "What does it mean to be an entrepreneur?"
File Name Rubric: For your essay file name, please use the following rubric:
LastName_FirstName_Essay_ENTR7005_15SS.doc or pdf.
(2) Entrepreneurship Strategies Report (ESR) - due weeks four through 11. Please
conduct an interview with a small business owner, entrepreneur, or intrapreneur and write
a brief report (five to seven pages double spaced). You are responsible for finding,
arranging, and completing the interview. Your interview may be with someone you know
(e.g., family, employer) or someone you would like to meet. Your interview, however,
must be with someone not involved with a business you currently own.
File Name Rubric: For your ESR file name, please use the following rubric:
Team_Number_ESR_ENTR7005_15SS.doc or pdf.
In week two or three, we will set a tentative schedule for your reports. In weeks three or
four through eleven, you will have approx. 10 minutes to present your report and 10
minutes for discussion. Written reports are due the day you are scheduled to present. If
you would like to invite your interviewee to class, you must arrange this with me one
week in advance. The Top 20 Questions you address for your own venture (see
Assignment 3 below) and the following outline provide a possible structure for your
interview/report:
I. Title Page
II. History of Company: Brief description of the company's operation and products,
evolution to the present, general background and experience of the owner(s), years
in business, and number of employees.
III. Statement of Objectives: Concise statement of the owner's business objectives.
How are these quantifiable, measurable, and attainable?
IV. SWOT Analysis: A concise analysis of the firm's strengths, weaknesses,
opportunities, and threats. What are the firm's distinctive competencies and
competitive weaknesses?
V. Industry Overview.
VI. Organizational Overview.
VII. Market Overview (including location).
VIII. Financial Overview (if provided).
Entrepreneurship: New Venture Creation Page 7
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
(3) Top 20 Questions - due week six. Handout available under Course Documents. This
should be for your team’s original new venture plan.
File Name Rubric: For your Top 20 Questions file name, please use the following rubric:
Team_Number_20Questions_CompnayName_ENTR7005_15SS.doc or pdf.
(4) New Venture Business Plan. A suggested outline for your business plan might include
the following. All Business Plans should be no more than 40 pages total: 12 point font; 1
inch margins all around; not to exceed 40 pages total (25 pages double spaced text; 15
pages Appendices). Title Page, Table of Contents, and Executive Summary do not
count in the 40 page total.
Business Plan File Name Rubric:
Team_Number_CompanyName_BusPlan_ENTR7005_15SS.doc or pdf
Title Page
i. Table of Contents
ii. Executive Summary (Required) (may be single spaced)
1. Pain/Problem being addressed. Mission Statement and Objectives
2. Solution and Description of Business
3. Industry Profile
4. Description of Products and/or Services Offered
5. Market Feasibility and Marketing Strategy
6. Management Team
7. Financial Plan
8. Production Plan (if applicable)
9. Appendices: Including pertinent financial statements, market survey information, etc.,
which are used in the preparation of your business plan. All appendices should be
referenced in the text of the report.
SUGGESTED READING/REFERENCE
(See our class Blackboard web site for the most current UC Library resources available)
Daily/Weekly/Monthly
The Wall Street Journal (see Instructor or class web site for subscription information)
Business Week
Academic Periodicals
Entrepreneurship: Theory & Practice
(Formerly American Journal of Small Business [HD 2346.U5A75])
Entrepreneurship: New Venture Creation Page 8
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Journal of Business Venturing
Journal of Small Business Management (HD 69.S6S67)
Inc (HD 2346.U5I55)
References (Ask at reference desk for most recent issue or if you can't find an item you want.)
Almanac of Business & Industrial Financial Ratios
Troy, Leo (HF 5681.R25)
Annual Statement Studies
Robert Morris Associates (HF 5681.B2R6)
Barometer of Small Business
Accounting Corporation of America
Financial Studies of the Small Business (HD 2346.U5F55)
Industry Norms & Key Business Ratios
Dun & Bradstreet, Inc. (HF 568l.R25I5)
Simmons 1987 Study of Media & Markets (HF54l5.3.S54 1987)
Simmons Market Research Bureau
Small Business Bibliography
U.S. Small Business Administration (Z7164.C81U718)
Statistics of Income--Sole Proprietorship Returns
U.S. Treasury
U.S. Industrial Outlook
U.S. Dept. of Commerce (HC 106.5 A265)
Industry Studies, Surveys, Reports, and Statistics:
http://www.libraries.uc.edu/research/subject_resources/business/resource_industry_data.htm#ind
ustryI
Standard & Poor's Net Advantage is also available on line and should contain key industry ratios.
Books
Drucker, Peter Ferdinand, 1992. Managing for the Future: The 1990s and beyond. New York,
New York: Dutton.
Entrepreneurship: New Venture Creation Page 9
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Foley, James F., 2004. The Global Entrepreneur: Taking Your Business International. Peoria,
IL: Jamric Press International.
Fry, F. & Stoner, C., & Weinzimmer, L., 1999. Strategic Planning for the New and Emerging
Businesses: A Consulting Approach. Chicago, IL: Dearborn Publishing.
Gorton, K., 1989. Low Cost Marketing Research: A Guide for Small Businesses, 2
nd
ed. New
York: John Wiley & Sons.
Greenfield, W., 1989. Developing New Ventures. New York: Harper & Row, Publishers.
Hamel, G. & Prahalad, C.K., 1994. Competing for the Future. Boston, MA: Harvard
Kalakota, Ravi & Robinson, Marcia, 2001. E-Business 2.0: Roadmap for Success, 2e, Reading,
MA: Addison-Wesley
Kuratko, D. F., 2009. Entrepreneurship: Theory, Process, and Practice, 8
th
Ed. Cincinnati, OH:
Cengage.
Kuratko, D. & Hodgetts, R., 2007. Entrepreneurship, 7
th
Ed. Mason, OH: Cengage.
Longenecker, J.G,, Petty, J.W., Palich, L.E., & Hoy, F., 2012. Small Business Management:
Launching and Growing Entrepreneurial Ventures 16
th
edition, Cincinnati, OH: Cengage.
Longworth, E. K., 1991. Anatomy of a Start-Up: Why Some New Businesses Succeed and
Others Fail. Boston, MA: Inc. Publishing.
Quinn, James Brian, 1992. Intelligent Enterprise. New York: The Free Press.
Timmons, J., & Spinelli, S., 2009. New Venture Creation: Entrepreneurship for the 21
st
Century,
8
th
ed. Boston, MA: McGraw-Hill/Irwin.
Turban, Efraim, King, D., Lee, J., Liang, T.P. & Turban, D, 2012. Electronic Commerce: A
Managerial and Social Networks Perspective. Boston, MA: Pearson.
Yip, George S., 1992. Total Global Strategy: Managing for worldwide competitive advantage.
Englewood Cliffs, N.J.: Prentice Hall.
Entrepreneurship: New Venture Creation Page 10
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Books of interest:
The Art of the Start: The Time Tested, Battle-Hardened Guide for Anyone Starting Anything (2004) by
Guy Kawasaki
Bold Women, Big Ideas: Learning to Play the High Risk Entrepreneurial Game (2003) by Kay
Koplovitz with Peter Israel.
Built to Last: Successful Habits of Visionary Companies (1994) by Jim Collins and Jerry I. Porras.
Being Digital (1996) by Nicholas Negroponte.
The Innovator's Dilemma: When New Technologies Cause Great Companies to Fail (1997) by Clayton
M. Christensen.
Blown to Bits: How the New Economics of Information Transforms Strategy (2000) by Philip Evans and
Thomas S. Wurster
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money --That the Poor and Middle Class
Do Not! (2000) by Robert T. Kiyosaki and Sharon L. Lechter (Contributor).
Anson, Weston, 2010. IP Valuation and Management. Chicago, IL: American Bar Association,
General Practice, Solo & Small Business Division.
Anson, Weston and Suchy, Donna, 2005. Intellectual Property Valuation: A Primer for Identifying
and Determining Value. Chicago, IL: American Bar Association, Intellectual Property Law.
Bouchoux Deborah E., 2013. Intellectual Property: The Law of Trademarks, Copyrights, Patents,
and Trade Secrets (4e). Clifton Park, NY: DELMAR Cengage Learning.
Razgaitis, Richard, 1990. Early-Stage Technologies: Valuation and Pricing. New York, New York:
John Wiley & Sons, Inc.
Entrepreneurship: New Venture Creation
Dr. Charles H. Matthews
Spring Semester, 2015 (15SS)
Matthews/7005ENTR15SS Jan., 2015
STUDENT DATA FORM
Entrepreneurship: New Venture Creation
Please Check Your Section
? 22-ENTR-7005-001 ? BAMBA 22-ENTR-7005
Date_________________
Name_______________________________________________________ M#____________________
First MI Last
Major/Concentration___________________________
Address_____________________________________________________________________________
Street Apt.
_____________________________________________________________Zip_________________
City ST
Work Phone_________________________________ Home Phone______________________________
(area code) (area code)
Email_______________________________________ Cell Phone_____________________________
(area code)
Full- and Part-time work experience (job title, brief description):
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
doc_599820579.pdf
In this particular detailed file concerning entrepreneurship new venture creation university of cincinnati.
Matthews/7005ENTR15SS Jan., 2015
ENTREPRENEURSHIP - NEW VENTURE CREATION
22-ENTR-7005-001
Carl H. Lindner College of Business
University of Cincinnati
Spring Semester, 2015 (15-SS)
Monday 6:00 – 8:50 p.m.
Instructor: Charles H. Matthews, Ph.D. Phone: 513-556-7123
Office: 510 Lindner Hall Fax: 513-556-5499
Office Hours: By appointment only Email: [email protected]
Web page:http://blackboard.uc.edu
Learning Objectives:
? To explore, analyze, and discuss the concept of entrepreneurship.
? To sharpen abilities needed to formulate a business plan for an original venture concept.
? To practice evaluating new venture concepts and better understand the complexity of new
venture initiation.
? To write a comprehensive, solid, executable new venture business plan.
? To integrate knowledge and skills from previous coursework and business experience.
? To think entrepreneurially!
Texts and Materials:
Spinelli, Jr., Stephen and Adams, Robert, 2012. New Venture Creation: Entrepreneurship for the
21
st
Century, 9
th
Edition, Boston, MA: Irwin McGraw-Hill. (ISBN: 0078029104)
Bagley, Constance E., & Dauchy, Craig E., 2008. The Entrepreneur's Guide to Business Law,3e,
West Educational Publishing Company, An International Thomson Publishing Company.
(Optional) (ISBN: 0324204930)
Handouts as assigned.
Brief Overview:
“Entrepreneurship: New Venture Creation” (22-ENTR-7005) focuses on the total enterprise
creation process: all the functions, activities and actions associated with perceiving, clarifying,
and refining opportunities, crafting a business plan, and creating organizations to pursue your
entrepreneurial objectives. This course seeks to help students develop the skills and knowledge
that will enable them to be effective as entrepreneurs or members of entrepreneurial teams. While
our primary focus will be on independent ventures, the knowledge, skills, and capabilities gained
here should be relevant to those involved in creating new ventures within the context of
established corporations, public or private (although corporate venturing will not be our primary
focus this quarter).
Entrepreneurship: New Venture Creation Page 2
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Selected topics include: The entrepreneurial process; identifying and cultivating ideas; the
business planning process; entrepreneurship and e-commerce; identifying and raising capital;
implementing the plan; managing growth; and harvest options. Our focus will build on the
principles of strategic management. It takes the view of the general manager, uses concepts from
many of your management and other courses, and considers the total enterprise. In addition to
the above, we will learn:
1. How to identify and evaluate new venture opportunities.
2. To understand what is required for a business plan.
3. How to gather the resources necessary to implement such a plan.
4. The art and science of managing and growing the business.
5. The importance of considering how to harvest the gains.
Grades : Class Discussions/Participation 15%
Written Assignments (3) 30%
Business Plan Presentation 15%
Written Business Plan 40%
100%
Business Plan Grading:
Industry Analysis (including competitive and
competitor analysis) 20%
Market Analysis (including location analysis) 20%
Organizational Analysis 20%
Financial Analysis 20%
Overall Impact 20%
100%
New Venture Competition: Teams completing this class are often eligible to go on to compete
for substantial prize money in various intercollegiate and other competition. Collectively, since
1997, UC teams have won more than $100,000 in competition winnings. More information is
available from Professor Matthews.
A brief history of UC New Venture Teams on the road. This represents a great opportunity to
showcase the outstanding work of our graduate students. In our first year of competition, 1997-
98, competing at Indiana University, the U.C. team finished second ($2,500 Burton Morgan
Prize) in a strong field that included Indiana University (1st place $5,000 Motorola Enterprise
Award), Michigan State University, Purdue University, Case Western Reserve, and the
University of Louisville (3rd place $500 Whirlpool Prize).
In 1999-2000, again competing at Indiana University, the UC team won the preliminary round
and moved on to the final round against the University of Michigan and University of Louisville.
The University of Michigan took first place honors ($10,000), with Louisville taking second
($3,000) and UC third ($1,000). The UC team went on to compete in the New Venture
Championship sponsored by the University of Oregon where they finished in the top five out of
20 competing schools.
Entrepreneurship: New Venture Creation Page 3
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
In 2001-02, two UC teams did an outstanding job of representing UC in competitions on both
coasts. Physiomics Inc. (Dan Shelly, Thad Edmonds, and Jessica Miller) took first place in the
Fourth Annual UC MBA New Venture Competition and moved on to take First Place in the
Lightning Round at the New Venture Championship at the University of Oregon and second
place at the Dayton i-Zone Venture Competition picking up over $15,000 in prize money.
iSETek, Inc. (Paolo Dominguez, Bill Kinnaird and Mike Ross) was the first runner up in the UC
MBA New Venture Competition and went on to be one of only nine finalist teams out of 225 to
be invited to present at the 2nd Annual MBA Jungle Business Plan Challenge in New York city.
Other schools invited included Harvard, Michigan, Columbia, UC Berkley, UCLA, Univ. of
Texas Austin, U of Washington, and Wharton. Both UC ventures benefited from awards from
the Bearcat Bridge Fund established in 2004, to help student initiated ventures launch.
In 2002-03, Marcato Percussion (Melissa Berrier, Tao Nguyen, David Martin, and Rita
Zsarnovszkyne) took first place in the UC MBA New Venture Competition and went on to
represent UC at the IU Competition. Martin Percussion is poised to redefine the process
standards by which percussion instruments are manufactured and the quality of the instrument's
sound. The first runner-up was Medeven Technologies (Matt Burke and Terry Phillips).
Medeven is aggressively identifying and developing new medical product applications in the
respiratory field and has already identified its first product resulting from intellectual property
pioneered here at UC - a speech valve for pediatric tracheotomy patients. Both new ventures are
recipients of awards from the Bearcat Bridge Fund.
In 2003-04, the winner of the 7
h
Annual UC MBA New Venture Competition, apartmentfrog,
inc. (Doug Hott, Jennifer Pham, and Keith Daegele) went on to finish second in the 8
th
Annual
IU Competition, narrowly edged out by the University of Louisville. Apartmentfrog.com is up
and running matching apartment hunters with landlords.
In recent years, the following teams have represented UC in the Spirit of Enterprise Graduate
Business Plan Competition (2005-2013, the 2014 competition has been discontinued): 2005,
Pizzeria Fresco (Brett Smith and Bhaskar Narayanaswarmy); 2006, Progressive Cooling
Solutions (Ahmed Shuja, Megan Payne, and Liz Sayers); 2007, Bioinformatics (Ralph
Brueggemann, Jessica Albrecht, and Arpan, Joshi); 2008, BuyStonesOnline, Inc. (Divy
Chaurasia); 2009, Diabetitec, LLC (Philip Gettinger and Amro Kamel); 2010, vMouse, (Niraj
Kapadia and Gregory Crase); 2011, GreenLife Energy (Ron Meyers and Charles Schwartz); and
2012, Ischiban Neural Engineering Systems (Pooja Kadambi, Ron Meyers, Aaron Korusu, and
Joe Lovelace).
Entrepreneurship: New Venture Creation Page 4
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Class Tentative Schedule and Topics Assignments
l. M 01/12 Introduction: Course Overview; What is
Entrepreneurship?
Burton Snow Boards (video)
Teams form
Essay due next week
2. M 01/19 Martin Luther King, Jr. Holiday – No Classes
3. M 01/26 The Start-up Process: Entrepreneurship and Innovation
The Business Plan
The Entrepreneurs, vol. 1 (video)
NVC, Chs. 1, 2
(EGBL, Ch. 1)
Teams finalized
Essay due
4. M 02/02
ESR Teams
Team
The Start-up Process: Entrepreneurship and Opportunity
The Business Plan
Video Case: The Boston Beer Company
Entrepreneur Strategies Report
NVC, Chs. 3, 5, 6
5. M 02/09
ESR Teams
Team
The Start-up Process: Entrepreneurship and Opportunity
Opportunities for Social Entrepreneurship
Guest Speaker: Ms. Sunnie Southern, Founder & CEO,
Viable Synergy
Entrepreneur Strategies Report
NVC, Chs. 7, 8
Top 20 Questions due
next week
6. M 02/16
ESR Teams
Team
Developing the New Venture Business Plan
Entrepreneurial Strategies Report
Discussion: “There No Business Like E-Business”
Guest Speaker: Jean Francois Flechet, founder Taste of
Belgium
Entrepreneurial Strategies Report
NVC, Ch. 11
(EGBL, Ch. 9)
Top 20 Questions Due
7. M 02/23
ESR Teams
Team
Growing and Managing the New Venture – Intellectual
Property
Guest Speaker: Mr. Todd Bailey, Attorney, Frost
Brown Todd - intellectual property litigation,
commercial litigation, and more.
Entrepreneurial Strategies Report
NVC, Ch. 11
(EGBL, Chs. 3, 14)
8. M 03/02
ESR Teams
Team
Developing the New Venture Business Plan
Something Ventured: "Start-Up Capital: The Buck
Starts Here" (video)
Entrepreneurial Strategies Report
Guest Speaker: Mr. Tony Shipley, Founder, Entek IRD
Scientific Corp. and QCA (TBC)
NVC, Chs. 13, 14
(EGBL, Chs. 7, 13)
Entrepreneurship: New Venture Creation Page 5
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
9. M 03/09
ESR Team
Team
Growing and Managing the New Venture – Corporate
Entrepreneurship
Discussion Case: Quick Study (Handout)
Guest Speaker: Dr. Adam Malofsky, founder Bioformix.
Entrepreneurial Strategies Report
NVC, Chs. 15, 16, 17,
19
(EGBL, Ch. 16 and 17)
10. M 03/16 Spring Break Week – No Classes
11. M 03/23
ESR Teams
Team
The Founder and the Team: Bringing It All Together
Something Ventured: "A Different Look: The Nicole
Miller Story" (video)
Guest Speaker: TBA
Entrepreneurial Strategies Report
NVC, Chs. 8, 9, 10
12. M 03/30 Growing and Managing the New Venture – The Perfect
Pitch
Case Discussion: The Team Toy Works (Handout)
Handouts
13. M 04/06 Growing and Managing the New Venture – Course
wrap up
14. M 04/13 Presentations – ALL
15/10 ALL
15. M 04/20 Presentations – ALL (if needed)
All Business Plans Due
15/10 ALL
B-PLANS DUE 04/20
Key Dates:
01/26 Essay due
02/16 Top 20 Questions due
04/20 Business Plans due
04/13 (and 04/20) Business Plan presentations (04/20 if needed)
Entrepreneurship: New Venture Creation Page 6
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Assignments
(1) Essay - due week three. Please prepare a brief essay (600-1,000 words, typed, double
spaced) on the topic, "What does it mean to be an entrepreneur?"
File Name Rubric: For your essay file name, please use the following rubric:
LastName_FirstName_Essay_ENTR7005_15SS.doc or pdf.
(2) Entrepreneurship Strategies Report (ESR) - due weeks four through 11. Please
conduct an interview with a small business owner, entrepreneur, or intrapreneur and write
a brief report (five to seven pages double spaced). You are responsible for finding,
arranging, and completing the interview. Your interview may be with someone you know
(e.g., family, employer) or someone you would like to meet. Your interview, however,
must be with someone not involved with a business you currently own.
File Name Rubric: For your ESR file name, please use the following rubric:
Team_Number_ESR_ENTR7005_15SS.doc or pdf.
In week two or three, we will set a tentative schedule for your reports. In weeks three or
four through eleven, you will have approx. 10 minutes to present your report and 10
minutes for discussion. Written reports are due the day you are scheduled to present. If
you would like to invite your interviewee to class, you must arrange this with me one
week in advance. The Top 20 Questions you address for your own venture (see
Assignment 3 below) and the following outline provide a possible structure for your
interview/report:
I. Title Page
II. History of Company: Brief description of the company's operation and products,
evolution to the present, general background and experience of the owner(s), years
in business, and number of employees.
III. Statement of Objectives: Concise statement of the owner's business objectives.
How are these quantifiable, measurable, and attainable?
IV. SWOT Analysis: A concise analysis of the firm's strengths, weaknesses,
opportunities, and threats. What are the firm's distinctive competencies and
competitive weaknesses?
V. Industry Overview.
VI. Organizational Overview.
VII. Market Overview (including location).
VIII. Financial Overview (if provided).
Entrepreneurship: New Venture Creation Page 7
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
(3) Top 20 Questions - due week six. Handout available under Course Documents. This
should be for your team’s original new venture plan.
File Name Rubric: For your Top 20 Questions file name, please use the following rubric:
Team_Number_20Questions_CompnayName_ENTR7005_15SS.doc or pdf.
(4) New Venture Business Plan. A suggested outline for your business plan might include
the following. All Business Plans should be no more than 40 pages total: 12 point font; 1
inch margins all around; not to exceed 40 pages total (25 pages double spaced text; 15
pages Appendices). Title Page, Table of Contents, and Executive Summary do not
count in the 40 page total.
Business Plan File Name Rubric:
Team_Number_CompanyName_BusPlan_ENTR7005_15SS.doc or pdf
Title Page
i. Table of Contents
ii. Executive Summary (Required) (may be single spaced)
1. Pain/Problem being addressed. Mission Statement and Objectives
2. Solution and Description of Business
3. Industry Profile
4. Description of Products and/or Services Offered
5. Market Feasibility and Marketing Strategy
6. Management Team
7. Financial Plan
8. Production Plan (if applicable)
9. Appendices: Including pertinent financial statements, market survey information, etc.,
which are used in the preparation of your business plan. All appendices should be
referenced in the text of the report.
SUGGESTED READING/REFERENCE
(See our class Blackboard web site for the most current UC Library resources available)
Daily/Weekly/Monthly
The Wall Street Journal (see Instructor or class web site for subscription information)
Business Week
Academic Periodicals
Entrepreneurship: Theory & Practice
(Formerly American Journal of Small Business [HD 2346.U5A75])
Entrepreneurship: New Venture Creation Page 8
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Journal of Business Venturing
Journal of Small Business Management (HD 69.S6S67)
Inc (HD 2346.U5I55)
References (Ask at reference desk for most recent issue or if you can't find an item you want.)
Almanac of Business & Industrial Financial Ratios
Troy, Leo (HF 5681.R25)
Annual Statement Studies
Robert Morris Associates (HF 5681.B2R6)
Barometer of Small Business
Accounting Corporation of America
Financial Studies of the Small Business (HD 2346.U5F55)
Industry Norms & Key Business Ratios
Dun & Bradstreet, Inc. (HF 568l.R25I5)
Simmons 1987 Study of Media & Markets (HF54l5.3.S54 1987)
Simmons Market Research Bureau
Small Business Bibliography
U.S. Small Business Administration (Z7164.C81U718)
Statistics of Income--Sole Proprietorship Returns
U.S. Treasury
U.S. Industrial Outlook
U.S. Dept. of Commerce (HC 106.5 A265)
Industry Studies, Surveys, Reports, and Statistics:
http://www.libraries.uc.edu/research/subject_resources/business/resource_industry_data.htm#ind
ustryI
Standard & Poor's Net Advantage is also available on line and should contain key industry ratios.
Books
Drucker, Peter Ferdinand, 1992. Managing for the Future: The 1990s and beyond. New York,
New York: Dutton.
Entrepreneurship: New Venture Creation Page 9
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Foley, James F., 2004. The Global Entrepreneur: Taking Your Business International. Peoria,
IL: Jamric Press International.
Fry, F. & Stoner, C., & Weinzimmer, L., 1999. Strategic Planning for the New and Emerging
Businesses: A Consulting Approach. Chicago, IL: Dearborn Publishing.
Gorton, K., 1989. Low Cost Marketing Research: A Guide for Small Businesses, 2
nd
ed. New
York: John Wiley & Sons.
Greenfield, W., 1989. Developing New Ventures. New York: Harper & Row, Publishers.
Hamel, G. & Prahalad, C.K., 1994. Competing for the Future. Boston, MA: Harvard
Kalakota, Ravi & Robinson, Marcia, 2001. E-Business 2.0: Roadmap for Success, 2e, Reading,
MA: Addison-Wesley
Kuratko, D. F., 2009. Entrepreneurship: Theory, Process, and Practice, 8
th
Ed. Cincinnati, OH:
Cengage.
Kuratko, D. & Hodgetts, R., 2007. Entrepreneurship, 7
th
Ed. Mason, OH: Cengage.
Longenecker, J.G,, Petty, J.W., Palich, L.E., & Hoy, F., 2012. Small Business Management:
Launching and Growing Entrepreneurial Ventures 16
th
edition, Cincinnati, OH: Cengage.
Longworth, E. K., 1991. Anatomy of a Start-Up: Why Some New Businesses Succeed and
Others Fail. Boston, MA: Inc. Publishing.
Quinn, James Brian, 1992. Intelligent Enterprise. New York: The Free Press.
Timmons, J., & Spinelli, S., 2009. New Venture Creation: Entrepreneurship for the 21
st
Century,
8
th
ed. Boston, MA: McGraw-Hill/Irwin.
Turban, Efraim, King, D., Lee, J., Liang, T.P. & Turban, D, 2012. Electronic Commerce: A
Managerial and Social Networks Perspective. Boston, MA: Pearson.
Yip, George S., 1992. Total Global Strategy: Managing for worldwide competitive advantage.
Englewood Cliffs, N.J.: Prentice Hall.
Entrepreneurship: New Venture Creation Page 10
Dr. Charles H. Matthews
Spring Semester, 2015 (15-SS)
Matthews/7005ENTR15SS Jan., 2015
Books of interest:
The Art of the Start: The Time Tested, Battle-Hardened Guide for Anyone Starting Anything (2004) by
Guy Kawasaki
Bold Women, Big Ideas: Learning to Play the High Risk Entrepreneurial Game (2003) by Kay
Koplovitz with Peter Israel.
Built to Last: Successful Habits of Visionary Companies (1994) by Jim Collins and Jerry I. Porras.
Being Digital (1996) by Nicholas Negroponte.
The Innovator's Dilemma: When New Technologies Cause Great Companies to Fail (1997) by Clayton
M. Christensen.
Blown to Bits: How the New Economics of Information Transforms Strategy (2000) by Philip Evans and
Thomas S. Wurster
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money --That the Poor and Middle Class
Do Not! (2000) by Robert T. Kiyosaki and Sharon L. Lechter (Contributor).
Anson, Weston, 2010. IP Valuation and Management. Chicago, IL: American Bar Association,
General Practice, Solo & Small Business Division.
Anson, Weston and Suchy, Donna, 2005. Intellectual Property Valuation: A Primer for Identifying
and Determining Value. Chicago, IL: American Bar Association, Intellectual Property Law.
Bouchoux Deborah E., 2013. Intellectual Property: The Law of Trademarks, Copyrights, Patents,
and Trade Secrets (4e). Clifton Park, NY: DELMAR Cengage Learning.
Razgaitis, Richard, 1990. Early-Stage Technologies: Valuation and Pricing. New York, New York:
John Wiley & Sons, Inc.
Entrepreneurship: New Venture Creation
Dr. Charles H. Matthews
Spring Semester, 2015 (15SS)
Matthews/7005ENTR15SS Jan., 2015
STUDENT DATA FORM
Entrepreneurship: New Venture Creation
Please Check Your Section
? 22-ENTR-7005-001 ? BAMBA 22-ENTR-7005
Date_________________
Name_______________________________________________________ M#____________________
First MI Last
Major/Concentration___________________________
Address_____________________________________________________________________________
Street Apt.
_____________________________________________________________Zip_________________
City ST
Work Phone_________________________________ Home Phone______________________________
(area code) (area code)
Email_______________________________________ Cell Phone_____________________________
(area code)
Full- and Part-time work experience (job title, brief description):
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