Description
During this brief explanation with regards to entrepreneurship, management, and marketing (emm) department newsletter.
The Entrepreneurship, Management, and Marketing
Department developed two new programs during the 2012-
2013 school year, an entrepreneurship minor and a sports
marketing concentration.
The entrepreneurship minor will provide a way for non-
business majors in the arts and sciences to develop the skills
they will need to start a business based on their artistic talent
or scientific knowledge. The minor has course work in
accounting, economics, and finance along with four courses
in entrepreneurship.
Franz Lohrke, Brock Family Chair in Entrepreneurship, noted
that “With the formal passage of the entrepreneurship minor
last week by Samford’s Board of Trustees, we’ve achieved
what could be the last curricular milestone for our
entrepreneurship program. We now offer a full “slate” with an
entrepreneurship major and social entrepreneurship
concentration for our business majors and two minors for non-
business majors.”
“Believe it or not, we now offer more entrepreneurship options
to Samford students than some business schools three times
our size, which would be impossible without the efforts of the
entire Brock School faculty.” For a brief history of the Brock
School Entrepreneurship program, see page 3.
The sports marketing concentration will provide a way for
business majors to develop their skills for a career in the
multibillion dollar global sports industry. Darin White, professor
of marketing has been named the coordinator of the
program, which will include course work in sports marketing
along with marketing electives and an internship.
The Brock School of Business will be one of only 10 AACSB
accredited business schools in the country to offer an
undergraduate program in sports marketing when the
program launches in August. For more information, click here.
New Programs
Inside This Issue
1 New Programs
2 Student News
3 Brief History of the
Brock School of Business
Entrepreneurship Program
4 Alumni Update
“…we now offer more
entrepreneurship
options to Samford
students than some
business schools three
times our size…”
Entrepreneurship, Management, and
Marketing (EMM) Department Newsletter
VOLUME 2 I SSUE 1
May 2013
PAGE 2 EMM DEPARTMENT NEWSLETTER
Brock School of Business students competed successfully in
several national and international competitions during the
2012-2013 school year.
In December, a team headed by Caitlin Lindner (senior
Marketing & Entrepreneurship major) and including Henry
Heaton (senior JMC major, Marketing minor), Reed Richardson
(senior JMC major, Latin American studies minor) and Jenna
Young (senior Marketing major) competed against 24 college
teams from five states in the Taziki’s Marketing Challenge. They
won first place and the $5,000 grand prize. The team was
under the faculty direction of Dr. Betsy Holloway.
In January, MBA students traveled to San Francisco to
compete in the 2013 USASBE Student Case Competition
sponsored by Baylor University. Laura Hudson, Joshua
Sheppard, Xuan Qin, and Andrew Summerlin won second
place and $1000 with their case, "Charlie Thigpen's Garden
Gallery." Meg Lozner won fifth place with her case, "Southern
Grits to Haute Cuisine: Much More Than a Taste of the South."
Associate Dean Chad Carson, who supervised the students as
they developed the cases, noted that the Brock School is the
only school to have ever had two finalists the same year as well
as the only one have a team in the finals every year since the
competition began in 2011.
In April, four freshmen traveled to Fort Worth, Texas to compete
in the TCU’s Richards Barrentine Values and Ventures Business
Plan Competition. Mike Fitzgerald, Sarah Korta, Kelsey
Wyrosdick, and Blake Gardner competed against 27 other
teams from around the world by presenting the business plan
they wrote in BUSA 100 for an ice cream parlor that uses liquid
nitrogen to flash freeze ingredients. They placed second in
their division behind host team, TCU, and in the top ten overall
for the competition. In the process, they beat out teams of
upperclassmen from universities like Appalachian State,
Strathclyde (Scotland), Villanova, and Wake Forest.
In response to a Brock School team member’s tweet about the
positive competition experience, the director of TCU’s
Entrepreneurship Center replied on Twitter, “We at TCU are
proud of you, too. Only team comprised of all freshman! That's
amazing…You make Samford proud.”
Student News
MBA students Josh Sheppard,
Andrew Summerlin, and Laura
Hudson at USASBE 2013.
“You make Samford
proud.”
Samford students win the
Taziki’s Marketing Challenge.
The “Fab Four Freshman” at
TCU in April.
PAGE 3 EMM DEPARTEMENT NEWSLETTER
A Brief History of the
Brock School of Business Entrepreneurship Program
2007
• Launched entrepreneurship and social entrepreneurship concentrations for business students
• School of Business renamed for Harry B. Brock, Jr.
2008
• Built the entrepreneurship concentration into a full-blown major for business students and started a
social entrepreneurship minor for non-business students
• ASHOKA, a UK-based advocacy group for social entrepreneurship, recognized the Brock School
social entrepreneurship program as one of only 28 programs in the world
• Redesigned the BUSA 100, World of Business, class into a Freshman Entrepreneurship Experience,
where students write preliminary business plans
2009
• Held the first Regions New Venture Challenge Business Plan Competition with prize money totaling
$20,000 and a division reserved specifically for BUSA 100 students
2010
• Chosen by the U.S. Association for Small Business and Entrepreneurship (USASBE) as the best new
entrepreneurship program in the country
• Introduced a project into the ENTR 304 course where each student receives a $100 loan to run a
“micro-business” for the semester
2011
• Launched an MBA concentration in entrepreneurship
• An MBA student team places fourth in the USASBE Student Case Writing Competition, an
international entrepreneurship competition
2012
• USASBE selected the BUSA 100 class as a finalist for the national Innovation in Entrepreneurship
Education Award
• MBA student teams place fifth and sixth in the USASBE Student Case Writing Competition
• Opened Brock School of Business Student Business Incubator in Dwight Beeson Hall
2013
• Held fifth annual Regions New Venture Challenge, meaning that with Regions' generosity, we have
given students $100,000 in the past five years to help them start up new businesses
• MBA student teams place second and fifth in the USASBE Student Case Writing Competition
• Launched an entrepreneurship minor for non-business students
PAGE 4 EMM DEPARTMENT NEWSLETTER
Alumni Profile: Heather Williams
MBA alum Heather Williams recently gave her fashion design
company, Tallulah’s Designs, a financial boost by raising
almost $36,000 on the crowdfunding internet site, Kickstarter,
during March. When her Kickstarter campaign ended, she
had raised $35,970 from 105 donors throughout the
southeastern U.S.
The Kickstarter campaign is one of many recent successes for
Williams and her company. In 2011, she won first place and
$7,500 in the Region’s New Venture Challenge hosted by the
Brock School of Business. To hear her tell how this helped
launch her company, click here.
The company recently debuted its Fall 2013 collection,
“Amplified,” during a runway show in New Orleans, and it has
been featured several times in local business and lifestyle
publications, including the March issue of Southern Living.
Williams will use the Kickstarter funds to hire nine more
employees and expand her business.
2011 Regions New Venture Challenge
winner, Heather Williams
(Photo courtesy of Southern Living)
To get involved, please contact
Franz Lohrke
Brock Family Chair in Entrepreneurship
Brock School of Business
Samford University
800 Lakeshore Drive
Birmingham, AL 35229
Email: [email protected]
Phone: 205-726-2373
To get involved, please contact
Franz Lohrke
Brock Family Chair in Entrepreneurship
Brock School of Business
Samford University
800 Lakeshore Drive
Birmingham, AL 35229
Email: [email protected]
Phone: 205-726-2373
To get involved, please contact
Franz Lohrke
Brock Family Chair in Entrepreneurship
Brock School of Business
Samford University
800 Lakeshore Drive
Birmingham, AL 35229
Email: [email protected]
Phone: 205-726-2373
www.samford.edu/business
doc_859061663.pdf
During this brief explanation with regards to entrepreneurship, management, and marketing (emm) department newsletter.
The Entrepreneurship, Management, and Marketing
Department developed two new programs during the 2012-
2013 school year, an entrepreneurship minor and a sports
marketing concentration.
The entrepreneurship minor will provide a way for non-
business majors in the arts and sciences to develop the skills
they will need to start a business based on their artistic talent
or scientific knowledge. The minor has course work in
accounting, economics, and finance along with four courses
in entrepreneurship.
Franz Lohrke, Brock Family Chair in Entrepreneurship, noted
that “With the formal passage of the entrepreneurship minor
last week by Samford’s Board of Trustees, we’ve achieved
what could be the last curricular milestone for our
entrepreneurship program. We now offer a full “slate” with an
entrepreneurship major and social entrepreneurship
concentration for our business majors and two minors for non-
business majors.”
“Believe it or not, we now offer more entrepreneurship options
to Samford students than some business schools three times
our size, which would be impossible without the efforts of the
entire Brock School faculty.” For a brief history of the Brock
School Entrepreneurship program, see page 3.
The sports marketing concentration will provide a way for
business majors to develop their skills for a career in the
multibillion dollar global sports industry. Darin White, professor
of marketing has been named the coordinator of the
program, which will include course work in sports marketing
along with marketing electives and an internship.
The Brock School of Business will be one of only 10 AACSB
accredited business schools in the country to offer an
undergraduate program in sports marketing when the
program launches in August. For more information, click here.
New Programs
Inside This Issue
1 New Programs
2 Student News
3 Brief History of the
Brock School of Business
Entrepreneurship Program
4 Alumni Update
“…we now offer more
entrepreneurship
options to Samford
students than some
business schools three
times our size…”
Entrepreneurship, Management, and
Marketing (EMM) Department Newsletter
VOLUME 2 I SSUE 1
May 2013
PAGE 2 EMM DEPARTMENT NEWSLETTER
Brock School of Business students competed successfully in
several national and international competitions during the
2012-2013 school year.
In December, a team headed by Caitlin Lindner (senior
Marketing & Entrepreneurship major) and including Henry
Heaton (senior JMC major, Marketing minor), Reed Richardson
(senior JMC major, Latin American studies minor) and Jenna
Young (senior Marketing major) competed against 24 college
teams from five states in the Taziki’s Marketing Challenge. They
won first place and the $5,000 grand prize. The team was
under the faculty direction of Dr. Betsy Holloway.
In January, MBA students traveled to San Francisco to
compete in the 2013 USASBE Student Case Competition
sponsored by Baylor University. Laura Hudson, Joshua
Sheppard, Xuan Qin, and Andrew Summerlin won second
place and $1000 with their case, "Charlie Thigpen's Garden
Gallery." Meg Lozner won fifth place with her case, "Southern
Grits to Haute Cuisine: Much More Than a Taste of the South."
Associate Dean Chad Carson, who supervised the students as
they developed the cases, noted that the Brock School is the
only school to have ever had two finalists the same year as well
as the only one have a team in the finals every year since the
competition began in 2011.
In April, four freshmen traveled to Fort Worth, Texas to compete
in the TCU’s Richards Barrentine Values and Ventures Business
Plan Competition. Mike Fitzgerald, Sarah Korta, Kelsey
Wyrosdick, and Blake Gardner competed against 27 other
teams from around the world by presenting the business plan
they wrote in BUSA 100 for an ice cream parlor that uses liquid
nitrogen to flash freeze ingredients. They placed second in
their division behind host team, TCU, and in the top ten overall
for the competition. In the process, they beat out teams of
upperclassmen from universities like Appalachian State,
Strathclyde (Scotland), Villanova, and Wake Forest.
In response to a Brock School team member’s tweet about the
positive competition experience, the director of TCU’s
Entrepreneurship Center replied on Twitter, “We at TCU are
proud of you, too. Only team comprised of all freshman! That's
amazing…You make Samford proud.”
Student News
MBA students Josh Sheppard,
Andrew Summerlin, and Laura
Hudson at USASBE 2013.
“You make Samford
proud.”
Samford students win the
Taziki’s Marketing Challenge.
The “Fab Four Freshman” at
TCU in April.
PAGE 3 EMM DEPARTEMENT NEWSLETTER
A Brief History of the
Brock School of Business Entrepreneurship Program
2007
• Launched entrepreneurship and social entrepreneurship concentrations for business students
• School of Business renamed for Harry B. Brock, Jr.
2008
• Built the entrepreneurship concentration into a full-blown major for business students and started a
social entrepreneurship minor for non-business students
• ASHOKA, a UK-based advocacy group for social entrepreneurship, recognized the Brock School
social entrepreneurship program as one of only 28 programs in the world
• Redesigned the BUSA 100, World of Business, class into a Freshman Entrepreneurship Experience,
where students write preliminary business plans
2009
• Held the first Regions New Venture Challenge Business Plan Competition with prize money totaling
$20,000 and a division reserved specifically for BUSA 100 students
2010
• Chosen by the U.S. Association for Small Business and Entrepreneurship (USASBE) as the best new
entrepreneurship program in the country
• Introduced a project into the ENTR 304 course where each student receives a $100 loan to run a
“micro-business” for the semester
2011
• Launched an MBA concentration in entrepreneurship
• An MBA student team places fourth in the USASBE Student Case Writing Competition, an
international entrepreneurship competition
2012
• USASBE selected the BUSA 100 class as a finalist for the national Innovation in Entrepreneurship
Education Award
• MBA student teams place fifth and sixth in the USASBE Student Case Writing Competition
• Opened Brock School of Business Student Business Incubator in Dwight Beeson Hall
2013
• Held fifth annual Regions New Venture Challenge, meaning that with Regions' generosity, we have
given students $100,000 in the past five years to help them start up new businesses
• MBA student teams place second and fifth in the USASBE Student Case Writing Competition
• Launched an entrepreneurship minor for non-business students
PAGE 4 EMM DEPARTMENT NEWSLETTER
Alumni Profile: Heather Williams
MBA alum Heather Williams recently gave her fashion design
company, Tallulah’s Designs, a financial boost by raising
almost $36,000 on the crowdfunding internet site, Kickstarter,
during March. When her Kickstarter campaign ended, she
had raised $35,970 from 105 donors throughout the
southeastern U.S.
The Kickstarter campaign is one of many recent successes for
Williams and her company. In 2011, she won first place and
$7,500 in the Region’s New Venture Challenge hosted by the
Brock School of Business. To hear her tell how this helped
launch her company, click here.
The company recently debuted its Fall 2013 collection,
“Amplified,” during a runway show in New Orleans, and it has
been featured several times in local business and lifestyle
publications, including the March issue of Southern Living.
Williams will use the Kickstarter funds to hire nine more
employees and expand her business.
2011 Regions New Venture Challenge
winner, Heather Williams
(Photo courtesy of Southern Living)
To get involved, please contact
Franz Lohrke
Brock Family Chair in Entrepreneurship
Brock School of Business
Samford University
800 Lakeshore Drive
Birmingham, AL 35229
Email: [email protected]
Phone: 205-726-2373
To get involved, please contact
Franz Lohrke
Brock Family Chair in Entrepreneurship
Brock School of Business
Samford University
800 Lakeshore Drive
Birmingham, AL 35229
Email: [email protected]
Phone: 205-726-2373
To get involved, please contact
Franz Lohrke
Brock Family Chair in Entrepreneurship
Brock School of Business
Samford University
800 Lakeshore Drive
Birmingham, AL 35229
Email: [email protected]
Phone: 205-726-2373
www.samford.edu/business
doc_859061663.pdf