Description
In this brief paper concerning entrepreneurship in practice arcadia university the college of global studies.
©
Arcadia University | The College of Global Studies 1
Course 1|t|e: Lntrepreneursh|p |n Þract|ce
Course Code: uu8l 8uLÞ 390S
Sub[ect: 8uslness
Cred|ts: 4
Semester]1erm: ? Semester
? I-1erm
? Summer
Course Descr|pt|on: 1he course ls bullL on lreland's sLrong enLrepreneurlal hlsLory and Lhe lnsLrucLor's
pracLlcal experlence of developlng sLarL-up companles. lL provldes pracLlcal
guldance on enLrepreneurshlp comblnlng lecLures, case sLudles and enLrepreneurs'
lnpuLs. SLudenLs develop a reallsLlc buslness plan for a pro[ecL Lhey wlsh Lo
lnvesLlgaLe, or a nomlnaLed pro[ecL.
Course
kequ|rements:
1. 1extbook: LnLrepreneurshlp: Successfully Launchlng new venLures, (Clobal 4
Lh
Ld,
2012), 8arrlnger & lreland, Þearson. IS8N-13: 978-0-27-376140-2, IS8N-10: 0-273-
76140-4, Cost: 1o 8e ueLermlned.
Articles (e.g.,)
• Why, WhaL, and Pow of ManagemenL lnnovaLlon. !"#, 84 (2): 72-84 Pamel
(2006). ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• lour models of CorporaLe LnLrepreneurshlp, 8 WolcoLL & M LlpplLz, Sloan
Mge 8ev, lall 2007. ISSN: 1332-9194, Cost: 1o 8e ueLermlned.
• 12 ulfferenL Ways for Cos Lo lnnovaLe, Sloan Mge 8ev, Sawhney, WolcoLL &
Arronlz. 47(3) 73-81 Sprlng 2006. ISSN: 1332-9194, Cost: 1o 8e ueLermlned.
• Ccean 8lue SLraLegy, W. Chan klm & 8enee Maubrogne, P88, CcL 2004
ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• 8lue SLraLegy: from 1heory Lo ÞracLlce, W. Chan klm & 8enee Maubrogne,
Callfornla ManagemenL 8evlew, 47(3): 103-121, 2003. ISSN: 0008-1236,
Cost: 1o 8e ueLermlned.
• CreaLlng 8reakLhroughs aL 3M, von Plppel eL al. ISSN: 0017-8012, Cost: 1o
8e ueLermlned.
• Pow esLabllshed flrms creaLe breakLhrough lnvenLlons, Ahu[a & LamperL.
ISSN: 0143-2093, CosL: 1o 8e ueLermlned.
• AnLecedenLs and consequences of flrm level and consequences of flrm level
enLrepreneurshlp, Zahra eL al. ISSN: 1042-2387, Cost: 1o 8e ueLermlned.
• 8eallsLlc CrlLerla for !udglng new venLures, Mcnelll SLanclll. ISSN: 0017-
8012, Cost: 1o 8e ueLermlned.
• lnslde Lhe 1ornado: MarkeLlng SLraLegles from Slllcon, C. Moore. IS8N: 978-
0060743813, Cost: 1o 8e ueLermlned.
• ueslgnlng CorporaLe venLures ln Lhe Shadow of ÞrlvaLe venLure CaplLal,
Chesbrough. ISSN: 0008-1236, Cost: 1o 8e ueLermlned.
• Maklng sense of Corp vC - Chesbrough - P88, March 2002. ISSN: 0017-
8012, Cost: 1o 8e ueLermlned.
• lnLervenLurlng: Why 8lg Companles musL 1hlnk Small, Þrof ! 8lrklnshaw
(LS8), Wllllam 8uckland and Andrew PaLcher (SomeLhlng venLured l1 3
©
Arcadia University | The College of Global Studies 2
AugusL 2003). IS8N: 978-0077103798, Cost: 1o 8e ueLermlned.
• Pow Apple uoes lL hLLp://www.Llmecanada.com 8y Lev Crossman CcL 2003
ISSN: 0040-781x, Cost: 1o 8e ueLermlned.
• ÞerspecLlve: Pow Ponda lnnovaLes, MP Meyer, ! Þrod lnnov Manag 2008,
23:261-271. ISSN: 1340-3883, Cost: 1o 8e ueLermlned.
• Managlng Lhe lnLernal CorporaLe venLurlng Þrocess. ISSN: 1332-9194, Cost:
1o 8e ueLermlned.
• unlocklng value of Llfe Sclence lnnovaLlon Lhru CorporaLe SplnouLs, Wagner
• Crganlzlng and Leadlng ºPeavywelghL" uevelopmenL 1eams. ISSN: 0008-
1236, Cost: 1o 8e ueLermlned.
• CreaLlng Þro[ecL Þlans Lo locus ÞroducL uevelopmenL. ISSN: 0017-8012,
Cost: 1o 8e ueLermlned.
• Pow Lo wrlLe a greaL 8uslness Þlan. Wllllam A. Sahlman P88 !uly/Aug 1997.
ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• CuesLlons every LnLrepreneur musL answer. Amar 8hlde. P88 nov/uec
1996. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• Pow LnLrepreneurs CrafL SLraLegles LhaL Work. Amar 8hlde. P88
March/Aprll 1994. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• MllesLones for Successful venLure Þlannlng, 8lock & MacMlllan. P88
SepL/CcL 1983. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• ulscovery urlven Þlannlng, 8 CunLher McCraLh & l MacMlllan, P88.
!uly/Aug 1993. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• uoes lormal 8uslness Þlannlng Lnhance Lhe Þerformance of new venLures?
1 Lumpklns, 8 Shrader & C Pllls. lronLlers of LnLrepreneurshlp research,
1998. IS8N: 0910897190, Cost: 1o 8e ueLermlned.
Ass|gnments
Course kequ|rements Þercentages
1. llnal LesL, closed book examlnaLlon 40°
2. lndlvldual or Croup AsslgnmenL Lo
develop a 8uslness Þlan by mllesLones
under lecLurer's supervlslon
20°
3. ÞresenLaLlon of buslness plan aL end of
course
20 °
4. ALLendance and parLlclpaLlon 20 °
1ota| 100°
©
Arcadia University | The College of Global Studies 3
Learn|ng Cutcomes
and]or Lxpected
Student
Competenc|es and
Assessment
Measures:
Cn compleLlon of Lhe course, sLudenLs should be able Lo:
Learn|ng Cutcomes
Course kequ|rement that w||| be used
to assess the student's ach|evement of
th|s outcome
Lxplaln Lhe characLerlsLlcs of
enLrepreneurs & sLarL-ups.
llnal LesL, closed book examlnaLlon
uemonsLraLe ÞracLlcal knowledge of
LnLrepreneurshlp.
ÞresenLaLlon of buslness plan aL end of
course
Lxplaln Lhe new ÞroducL/Servlce
uevelopmenL process.
llnal LesL, closed book examlnaLlon
Compare and ConLrasL CorporaLe and
lndlvldual enLrepreneurlal venLurlng
llnal LesL, closed book examlnaLlon
uescrlbe sLraLeglc lÞ opLlons for
enLrepreneurlal opporLunlLles.
llnal LesL, closed book examlnaLlon
Analyze Lhe leaslblllLy SLudy process
as underLaken ln enLrepreneurlal sLarL-
ups.
llnal LesL, closed book examlnaLlon
uevlse a 8uslness Þlan Lo explolL an
opporLunlLy ln exlsLlng or
enLrepreneurlal buslnesses.
lndlvldual or Croup AsslgnmenL Lo
develop a 8uslness Þlan by mllesLones
under lecLurer's supervlslon
Course Cut||ne: 1op|c
!""# %
&'(()*+ %
LnLrepreneurshlp and characLerlsLlcs of enLrepreneurs
(8arrlnger & lreland chapLer one)
&'(()*+ , CpporLunlLy recognlLlon & case sLudy (8arrlnger & lreland
chapLer Lwo)
&'(()*+ - 1he process of new venLure creaLlon (8arrlnger & lreland
chapLer Lhree)
!""# ,
&'(()*+ .
1he 8uslness Þlan (8arrlnger & lreland chapLer four)
&'(()*+ / lndusLry, markeL, compeLlLlon, feaslblllLy & case sLudy
(8arrlnger & lreland chapLer flve)
&'(()*+ 0 CreaLlvlLy & new producL developmenL (lecLure noLes)
!""# -
&'(()*+ 1
8ulldlng Lhe Leam & case sLudy (8arrlnger & lreland chapLer
nlne)
&'(()*+ 2 ÞroducL deslgn, LesL, ops & case sLudy (lecLure noLes)
&'(()*+ 3 llnanclng new venLures & case sLudy (8arrlnger & lreland
chapLer Len)
!""# .
&'(()*+ %4
Launch, markeL & grow new venLures (8arrlnger & lreland
chapLer eleven)
©
Arcadia University | The College of Global Studies 4
&'(()*+ %% ParvesLlng Lhe venLure (8arrlnger & lreland chapLer LhlrLeen)
&'(()*+ %,
5)+67 "869
ÞresenLaLlon of asslgnmenLs
Cther Þo||c|es: Lxpectat|ons
Þrofesslonal behavlor ls expecLed of all sLudenLs. 1hls lncludes preparaLlon for
classes, on-Llme aLLendance aL classes, aLLendance aL all group sesslons and
approprlaLe parLlclpaLlon ln Lhe form of aLLenLlveness and conLrlbuLlons Lo Lhe
course. 8especL for Lhe academlc process ls Lhe ma[or guldlng prlnclple for
professlonal behavlor and exLends Lo all communlcaLlons, lncludlng e-mall.
Attendance]Þart|c|pat|on
ÞrompL aLLendance, full preparaLlon, and acLlve parLlclpaLlon ln class dlscusslons are
expecLed from every sLudenL ln every class sesslon.
Course Þo||c|es
lor e-mall communlcaLlons, sLudenLs musL use Lhelr Arcadla unlverslLy e-mall
accounL. SLudenLs are responslble for any lnformaLlon provlded by e-mall or Lhrough
lnLraneL posLlngs.
Þ|ag|ar|sm
8epresenLaLlon of anoLher's work or ldeas as one's own ln academlc submlsslons ls
plaglarlsm, and ls cause for dlsclpllnary acLlon. %&'()*+, ls acLual or aLLempLed use of
resources noL auLhorlzed by Lhe lnsLrucLor(s) for academlc submlsslons. SLudenLs
caughL cheaLlng ln Lhls course wlll recelve a falllng grade. -(./*0()*1+ ls Lhe falslflcaLlon
or creaLlon of daLa, research or resources Lo supporL academlc submlsslons, and cause
for dlsclpllnary acLlon.
Late or M|ssed Ass|gnments
Wlll noL be accepLed for gradlng.
Students w|th D|sab|||t|es
Þersons wlLh documenLed dlsablllLles requlrlng accommodaLlons Lo meeL Lhe
expecLaLlons of Lhls course should dlsclose Lhls lnformaLlon whlle enrolllng lnLo Lhe
program, and before leavlng Lhe unlLed SLaLes so LhaL approprlaLe arrangemenLs
can be made.
Þrerequ|s|tes: none
doc_371967829.pdf
In this brief paper concerning entrepreneurship in practice arcadia university the college of global studies.
©
Arcadia University | The College of Global Studies 1
Course 1|t|e: Lntrepreneursh|p |n Þract|ce
Course Code: uu8l 8uLÞ 390S
Sub[ect: 8uslness
Cred|ts: 4
Semester]1erm: ? Semester
? I-1erm
? Summer
Course Descr|pt|on: 1he course ls bullL on lreland's sLrong enLrepreneurlal hlsLory and Lhe lnsLrucLor's
pracLlcal experlence of developlng sLarL-up companles. lL provldes pracLlcal
guldance on enLrepreneurshlp comblnlng lecLures, case sLudles and enLrepreneurs'
lnpuLs. SLudenLs develop a reallsLlc buslness plan for a pro[ecL Lhey wlsh Lo
lnvesLlgaLe, or a nomlnaLed pro[ecL.
Course
kequ|rements:
1. 1extbook: LnLrepreneurshlp: Successfully Launchlng new venLures, (Clobal 4
Lh
Ld,
2012), 8arrlnger & lreland, Þearson. IS8N-13: 978-0-27-376140-2, IS8N-10: 0-273-
76140-4, Cost: 1o 8e ueLermlned.
Articles (e.g.,)
• Why, WhaL, and Pow of ManagemenL lnnovaLlon. !"#, 84 (2): 72-84 Pamel
(2006). ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• lour models of CorporaLe LnLrepreneurshlp, 8 WolcoLL & M LlpplLz, Sloan
Mge 8ev, lall 2007. ISSN: 1332-9194, Cost: 1o 8e ueLermlned.
• 12 ulfferenL Ways for Cos Lo lnnovaLe, Sloan Mge 8ev, Sawhney, WolcoLL &
Arronlz. 47(3) 73-81 Sprlng 2006. ISSN: 1332-9194, Cost: 1o 8e ueLermlned.
• Ccean 8lue SLraLegy, W. Chan klm & 8enee Maubrogne, P88, CcL 2004
ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• 8lue SLraLegy: from 1heory Lo ÞracLlce, W. Chan klm & 8enee Maubrogne,
Callfornla ManagemenL 8evlew, 47(3): 103-121, 2003. ISSN: 0008-1236,
Cost: 1o 8e ueLermlned.
• CreaLlng 8reakLhroughs aL 3M, von Plppel eL al. ISSN: 0017-8012, Cost: 1o
8e ueLermlned.
• Pow esLabllshed flrms creaLe breakLhrough lnvenLlons, Ahu[a & LamperL.
ISSN: 0143-2093, CosL: 1o 8e ueLermlned.
• AnLecedenLs and consequences of flrm level and consequences of flrm level
enLrepreneurshlp, Zahra eL al. ISSN: 1042-2387, Cost: 1o 8e ueLermlned.
• 8eallsLlc CrlLerla for !udglng new venLures, Mcnelll SLanclll. ISSN: 0017-
8012, Cost: 1o 8e ueLermlned.
• lnslde Lhe 1ornado: MarkeLlng SLraLegles from Slllcon, C. Moore. IS8N: 978-
0060743813, Cost: 1o 8e ueLermlned.
• ueslgnlng CorporaLe venLures ln Lhe Shadow of ÞrlvaLe venLure CaplLal,
Chesbrough. ISSN: 0008-1236, Cost: 1o 8e ueLermlned.
• Maklng sense of Corp vC - Chesbrough - P88, March 2002. ISSN: 0017-
8012, Cost: 1o 8e ueLermlned.
• lnLervenLurlng: Why 8lg Companles musL 1hlnk Small, Þrof ! 8lrklnshaw
(LS8), Wllllam 8uckland and Andrew PaLcher (SomeLhlng venLured l1 3
©
Arcadia University | The College of Global Studies 2
AugusL 2003). IS8N: 978-0077103798, Cost: 1o 8e ueLermlned.
• Pow Apple uoes lL hLLp://www.Llmecanada.com 8y Lev Crossman CcL 2003
ISSN: 0040-781x, Cost: 1o 8e ueLermlned.
• ÞerspecLlve: Pow Ponda lnnovaLes, MP Meyer, ! Þrod lnnov Manag 2008,
23:261-271. ISSN: 1340-3883, Cost: 1o 8e ueLermlned.
• Managlng Lhe lnLernal CorporaLe venLurlng Þrocess. ISSN: 1332-9194, Cost:
1o 8e ueLermlned.
• unlocklng value of Llfe Sclence lnnovaLlon Lhru CorporaLe SplnouLs, Wagner
• Crganlzlng and Leadlng ºPeavywelghL" uevelopmenL 1eams. ISSN: 0008-
1236, Cost: 1o 8e ueLermlned.
• CreaLlng Þro[ecL Þlans Lo locus ÞroducL uevelopmenL. ISSN: 0017-8012,
Cost: 1o 8e ueLermlned.
• Pow Lo wrlLe a greaL 8uslness Þlan. Wllllam A. Sahlman P88 !uly/Aug 1997.
ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• CuesLlons every LnLrepreneur musL answer. Amar 8hlde. P88 nov/uec
1996. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• Pow LnLrepreneurs CrafL SLraLegles LhaL Work. Amar 8hlde. P88
March/Aprll 1994. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• MllesLones for Successful venLure Þlannlng, 8lock & MacMlllan. P88
SepL/CcL 1983. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• ulscovery urlven Þlannlng, 8 CunLher McCraLh & l MacMlllan, P88.
!uly/Aug 1993. ISSN: 0017-8012, Cost: 1o 8e ueLermlned.
• uoes lormal 8uslness Þlannlng Lnhance Lhe Þerformance of new venLures?
1 Lumpklns, 8 Shrader & C Pllls. lronLlers of LnLrepreneurshlp research,
1998. IS8N: 0910897190, Cost: 1o 8e ueLermlned.
Ass|gnments
Course kequ|rements Þercentages
1. llnal LesL, closed book examlnaLlon 40°
2. lndlvldual or Croup AsslgnmenL Lo
develop a 8uslness Þlan by mllesLones
under lecLurer's supervlslon
20°
3. ÞresenLaLlon of buslness plan aL end of
course
20 °
4. ALLendance and parLlclpaLlon 20 °
1ota| 100°
©
Arcadia University | The College of Global Studies 3
Learn|ng Cutcomes
and]or Lxpected
Student
Competenc|es and
Assessment
Measures:
Cn compleLlon of Lhe course, sLudenLs should be able Lo:
Learn|ng Cutcomes
Course kequ|rement that w||| be used
to assess the student's ach|evement of
th|s outcome
Lxplaln Lhe characLerlsLlcs of
enLrepreneurs & sLarL-ups.
llnal LesL, closed book examlnaLlon
uemonsLraLe ÞracLlcal knowledge of
LnLrepreneurshlp.
ÞresenLaLlon of buslness plan aL end of
course
Lxplaln Lhe new ÞroducL/Servlce
uevelopmenL process.
llnal LesL, closed book examlnaLlon
Compare and ConLrasL CorporaLe and
lndlvldual enLrepreneurlal venLurlng
llnal LesL, closed book examlnaLlon
uescrlbe sLraLeglc lÞ opLlons for
enLrepreneurlal opporLunlLles.
llnal LesL, closed book examlnaLlon
Analyze Lhe leaslblllLy SLudy process
as underLaken ln enLrepreneurlal sLarL-
ups.
llnal LesL, closed book examlnaLlon
uevlse a 8uslness Þlan Lo explolL an
opporLunlLy ln exlsLlng or
enLrepreneurlal buslnesses.
lndlvldual or Croup AsslgnmenL Lo
develop a 8uslness Þlan by mllesLones
under lecLurer's supervlslon
Course Cut||ne: 1op|c
!""# %
&'(()*+ %
LnLrepreneurshlp and characLerlsLlcs of enLrepreneurs
(8arrlnger & lreland chapLer one)
&'(()*+ , CpporLunlLy recognlLlon & case sLudy (8arrlnger & lreland
chapLer Lwo)
&'(()*+ - 1he process of new venLure creaLlon (8arrlnger & lreland
chapLer Lhree)
!""# ,
&'(()*+ .
1he 8uslness Þlan (8arrlnger & lreland chapLer four)
&'(()*+ / lndusLry, markeL, compeLlLlon, feaslblllLy & case sLudy
(8arrlnger & lreland chapLer flve)
&'(()*+ 0 CreaLlvlLy & new producL developmenL (lecLure noLes)
!""# -
&'(()*+ 1
8ulldlng Lhe Leam & case sLudy (8arrlnger & lreland chapLer
nlne)
&'(()*+ 2 ÞroducL deslgn, LesL, ops & case sLudy (lecLure noLes)
&'(()*+ 3 llnanclng new venLures & case sLudy (8arrlnger & lreland
chapLer Len)
!""# .
&'(()*+ %4
Launch, markeL & grow new venLures (8arrlnger & lreland
chapLer eleven)
©
Arcadia University | The College of Global Studies 4
&'(()*+ %% ParvesLlng Lhe venLure (8arrlnger & lreland chapLer LhlrLeen)
&'(()*+ %,
5)+67 "869
ÞresenLaLlon of asslgnmenLs
Cther Þo||c|es: Lxpectat|ons
Þrofesslonal behavlor ls expecLed of all sLudenLs. 1hls lncludes preparaLlon for
classes, on-Llme aLLendance aL classes, aLLendance aL all group sesslons and
approprlaLe parLlclpaLlon ln Lhe form of aLLenLlveness and conLrlbuLlons Lo Lhe
course. 8especL for Lhe academlc process ls Lhe ma[or guldlng prlnclple for
professlonal behavlor and exLends Lo all communlcaLlons, lncludlng e-mall.
Attendance]Þart|c|pat|on
ÞrompL aLLendance, full preparaLlon, and acLlve parLlclpaLlon ln class dlscusslons are
expecLed from every sLudenL ln every class sesslon.
Course Þo||c|es
lor e-mall communlcaLlons, sLudenLs musL use Lhelr Arcadla unlverslLy e-mall
accounL. SLudenLs are responslble for any lnformaLlon provlded by e-mall or Lhrough
lnLraneL posLlngs.
Þ|ag|ar|sm
8epresenLaLlon of anoLher's work or ldeas as one's own ln academlc submlsslons ls
plaglarlsm, and ls cause for dlsclpllnary acLlon. %&'()*+, ls acLual or aLLempLed use of
resources noL auLhorlzed by Lhe lnsLrucLor(s) for academlc submlsslons. SLudenLs
caughL cheaLlng ln Lhls course wlll recelve a falllng grade. -(./*0()*1+ ls Lhe falslflcaLlon
or creaLlon of daLa, research or resources Lo supporL academlc submlsslons, and cause
for dlsclpllnary acLlon.
Late or M|ssed Ass|gnments
Wlll noL be accepLed for gradlng.
Students w|th D|sab|||t|es
Þersons wlLh documenLed dlsablllLles requlrlng accommodaLlons Lo meeL Lhe
expecLaLlons of Lhls course should dlsclose Lhls lnformaLlon whlle enrolllng lnLo Lhe
program, and before leavlng Lhe unlLed SLaLes so LhaL approprlaLe arrangemenLs
can be made.
Þrerequ|s|tes: none
doc_371967829.pdf