Description
During this information related to entrepreneurship, george washington university, school of business.
SYLLABUS
MGT 4102: ENTREPRENEURSHIP
Instructor: Sheetal Singh, PhD. Office: 315 E, Funger Hall
Email: [email protected] Office Hours: W: 11:00am to 12:00pm
Class: W: 12:45pm- 3:15pm or by appointment
Duques 262 Office Phone: 202 994 1562
Textbook: Entrepreneurship, George Washington University, School of Business.
ISBN: 9781121434950 (available at www.mcgrawhillcreate.com/shop)
Supplementary Text: Malcolm Gladwell, Tipping Point
Guy Kawasaki, The Art of the Start.
Andrew Zacharakis, Stephen Spinelli, Jeffry A. Timmons, Business Plans
That Work.
Course Overview: The course is intended to help students develop the know-how and ability
to launch their own venture. We focus on understanding the entrepreneur
and the process of entrepreneurship. The course focuses on all the key
aspects of entrepreneurial success, from successful idea generation,
development to successfully launching a firm. The course uses
methodologies that encourage practical learning allowing students to
develop skills that are directly applicable in real world scenario.
Course Objectives: The course is designed to help students:
? Understand the role of entrepreneurship and characteristics of
entrepreneurs.
? Understand the entrepreneurial process.
? Understand the approaches to idea generation and opportunity
identification.
? Understand how and when to conduct a feasibility analysis.
? Develop a business plan.
? Conduct industry analysis.
? Conduct Competitor Analysis.
? Develop an effective business model.
? Understand the ethical and legal aspects of entrepreneurial effort.
? Understand aspects of effective financial management.
? Understand the key aspects of setting up a successful venture team.
? Identify sources of venture funding.
? Understand the importance of and developing a strong marketing plan.
? Understand growth strategies.
In addition, students should increase their skills in:
? Identifying opportunities.
? Writing a feasibility plan.
? Building mentoring relationships.
? Analyzing case studies and making recommendations;
? Demonstrating effective written and oral communication skills.
Assignments related to objectives
Elevator Pitch (10%): Students will pitch a business idea to their classmates. Each student will
vote for each of the business ideas. The top business ideas with maximum number of votes will
be chosen for further development into a feasibility study by a team of students. Students may
team up for the elevator pitch. Any such partnership will imply equal contribution from all the
parties resulting in equal grade for each member of the team.
Writing a Feasibility Plan with an Industry Mentor (30%): Based on the business idea
students will identify mentors from the industry and work with them throughout the semester to
develop the idea into a feasibility plan. Students will include in their plan all the key elements of
feasibility plan and make financial projections for one year. 10% of this grade will be based on
the final presentations made by the students. Teams may also invite their mentors to the
presentation.
Current Events Articles (10%): Students will collect two articles that relate to their business
idea and have an impact on it from current events. These articles could be about the industry,
legal issues surrounding the product, marketing issues, developments with the competition etc.
Students will summarize each of the articles and their impact on their feasibility plan in a two-
page write up. The assignment will be evaluated based on the relevance of the article to the
business idea and the evaluation of its impact. Please attach the original article with the
assignment.
Individual Case Analysis (10%): Students will work on reading, analyzing, and answering
questions associated with cases in the text, or other exercises as assigned on the designated dates
in the course schedule. The graded cases will be worth 10%. These cases help bring facts,
situations, and decision scenarios from companies and practicing managers, and provide the
student with an array of learning experiences that help enhance the textbook and classroom
learning. Also, these assignments provide the student with valuable opportunities to build the
decision-making skills, which are crucial for the student as an entrepreneur. Since no
assignments will be accepted late and are due on the date during the class period at the discretion
of Dr. Singh, the student must submit two copies of the assignment: an electronic copy on
blackboard through safeassignment by 6pm on due date and a hard copy in class on the
due date prior to the end of class. The assignment must have a cover page with the following
information: the assignment, student’s name, date, and course number. Also, the student should
include reference page. Please cite all the relevant referenced work.
Exams (30%): Students will have two examinations during the course of the semester. The
examinations will contain multiple-choice questions and will cover all the chapters, cases, and
articles (if any) discussed during the relevant time period. Each exam will be worth 15% each for
a total of 30% of the grade. Makeup exams will be administered ONLY in unusual situations
beyond the control of the student, at the discretion of the professor.
Participation (10%): Students will be required to participate on a regular basis. The student will
need to be prepared for each class session by reading the required material from the text (as
assigned in the course schedule or announced in class) and by being prepared to participate in
class discussions.
Attendance: All students will be required to attend class on a regular basis. In addition, the
students are required to arrive on time for each class session and to stay for the entire class
period. If a student is not present when roll is taken, then the student is considered absent. If a
student misses more than 10 minutes of a class session, it will not be considered present.
Unexcused absences will not be tolerated. Students are allowed one absence due to unusual
circumstances. Any more absences may result in reduced participation grade.
Bonus Point Quizzes: There will be few unannounced quizzes during the course of the semester
covering material that has been discussed in class. You are expected to keep up with the reading
and class lectures and discussion to do well on the quizzes.
Grading: Every effort will be made to return the student’s graded written assignments within a
week of submission. The grades will be accompanied by feedback explaining the grade. In the
event that the student does not have an explanation or do not understand the explanation, please
make sure to ask for clarification. Contact me by phone, e-mail, or in person in my office to get
any questions answered.
Evaluation Criteria:
Exam (2): 30%
Individual Case Assignments (1) 10%
Feasibility Study 20%
Presentation 10%
Current Events notebook (2@ 5% each) 10%
Elevator Pitch 10%
Participation 10%
Total 100%
Expectations from Students: Since the course will be highly interactive and discussion
oriented, the student is expected to read the assigned material carefully before coming to class.
The student can expect to put in at least an hour of his or her time before each class session. Only
prepared minds can participate actively in the classroom discussions and benefit from the
classroom activities. Therefore, the student is expected to both attend regularly and be prepared
by reading the appropriate reading material (chapter of book or other assigned reading) and
thinking about the reading before coming to class. The classroom atmosphere will be informal
and should not be stressful to the student. The student should assist in creating such an
atmosphere.
Classroom Etiquette: The following professional behaviors are expected of students:
? Come to class on time, ready to actively participate;
? Take care of personal needs, including restroom stops and telephone calls, before or after
class;
? Wear business professional attire for formal presentations.
? Remove headphones and turn off pagers, cell phones, and all other electronic devices
during class. Store all electronics out of sight. In addition, cell phones, pagers and other
devices are not to disturb the class (no use of electronic devices during class and/or an
exam).
Code of Academic Integrity:
? Become familiar with GWU’s Code of Academic Integrity. All quizzes, papers, and other
graded assignments are to be completed in conformance with this Code.
? Any team projects or cases should be collaborative within the team, and submitted as a team
report. Quizzes or exams are an individual project. No references to other students’ work is
permitted, nor to books or notes. Calculators may be used for computations, but no formulas
or material may be stored.
? If you have any questions about the Code’s applicability to any part of this course, please let
me know immediately.
? Any suspected acts of academic dishonesty should be reported by the individual(s) thought to
be involved through your encouragement, or to me, and/or to the Academic Integrity
Council.
? Integrity and ethics are more important than ever in today’s business world. After the
scandals of Enron, WorldCom, Tyco and others, executives are under increased scrutiny.
Remember that any dishonest or unethical act hurts not only you but also your co-workers
and teammates.
Special Requests: If the student has a disability for which the student is requesting an
accommodation, the student is encouraged to contact the instructor within the first week of
classes and discuss any special needs.
SCHEDULE OF CLASSES AND TOPICS
Date Topic Class Activity Assignment Due
1/18/12 Introduction to Entrepreneurship
1/25/12
Entrepreneurial Intentions and
Strategy
Case
Discussion Turner Test Prep Co. Case
2/1/12
Creativity, Opportunity Recognition
and Idea Generation
2/8/12 Elevator Pitch Presentation Elevator pitch write up
2/15/12 Venture Team Creation Guest Speaker Current event notebook
2/22/12 Business Plan Writing
Case
Discussion
Case write up Rug Bug
Corporation
2/29/12 Ethical and Legal Issues
3/7/12 Midterm
3/14/12 Spring Break
3/21/12 Marketing Plan Guest Speaker Current event notebook
3/28/12 Organizational Plan
Case
Discussion
The Gril-Kleen
Corporation Case
4/4/12 Financial plan Guest Speaker Business Plan draft
4/11/12 Funding the venture
Case
Discussion
Case Write up Neomed
Technologies
4/18/12 Deal Negotiation/Growth Guest Speaker Final business plan
4/25/12 Business Plan Presentations Presentation Copy of Presentation
All written work, whether a paper, a case study analysis, a summary, or a short-answer
essay, should exhibit the following characteristics. Although each characteristic refers to
"the paper," the student may substitute with "the summary," "the test answer," or the
name of any other written assignment.
Main Idea
The paper is focused, meets the expectations set up by the writer, and makes these expectations
clear to the reader. The paper shows a clear sense of purpose.
Well-Organized
The paper is clearly developed; transitions are clear from sentence to sentence and paragraph to
paragraph. In other words, the writer has not simply made a series of unrelated or vaguely related
statements. Rather, each sentence and paragraph carries the reader closer to an understanding or
appreciation of the writer’s goal.
Support
The writer provides specific, concrete and appropriate information from memory, observation,
reading, interviewing or other sources. The paper is well developed with examples, details,
illustrations, anecdotes or the like.
Style
Sentences are varied and word choices are accurate. There is an absence of “clutter” or
“padding”. Phrasing is clear and direct. Tone is handled consistently; sentence length and word
choices are appropriate to the audience and purpose of the piece.
Mechanics
Punctuation, grammar, spelling and aspects of format are handled correctly. The writer has
prepared the paper carefully with attention to appearance and other details. Opening, closing and
title are strong and contribute to the sense of purpose, focus and unity of the piece of writing.
Proofreading
Ask yourself the following questions:
? What is my major point?
? Have I supported generalizations, opinions and conclusions with specific examples?
? Have I avoided using unnecessary words and clichés?
? Have I proofread for spelling, punctuation and typographical errors?
? Have I used the grammar and spell-check program in my word processing software? Did
I make the correct choices in accepting or rejecting the grammar and spelling
suggestions?
Plagiarism
Plagiarism is the use of someone else’s idea, as a quote or paraphrase, without giving full credit
to the source. It is an academic offense with serious consequences—unethical, unwise and also
unnecessary.
Using A Source’s Words—You are plagiarizing if you use your source’s words
without placing them in quotation marks even if you provide a parenthetical citation
and include the reference (source) in your bibliography.
Using A Source’s Ideas—You are plagiarizing if you use your source’s ideas without
providing parenthetical citation, even if you paraphrase and even if you include the
reference (source) in your bibliography.
Using A Source’s Information—You are plagiarizing if you use your source’s
information (including information in text, charts, diagrams, maps, footnotes, and so
forth) without providing a parenthetical citation, even if you paraphrase and even if
you include the reference (source) in your bibliography. (Owens, Web Page)
There is certainly no need to plagiarize, since you are allowed to use sources,
provided that you acknowledge them. In fact, there is no advantage in it either; papers
based on expert sources, fairly acknowledged, and are what is wanted. They are
exactly what instructors are looking for. (Veit, p. 152)
Detailed information on how to avoid plagiarism, how to quote and paraphrase, and how to cite
your sources fully and accurately can be found in any research handbook or guide to writing
papers.
List of Works Cited
Owen, Jack B. www J. B. Owen Home Page. “Plagiarism,” adapted from Jennifer Attebery,
Idaho State University, 1995 [article on-line, revised August 21, 2001]; from:
[http://isu.edu/~owenjack/plag.html] Internet: accessed January 18, 2007.
Veit, Richard. Research: The Student’s Guide to Writing Research Papers. New York, NY:
Macmillan Publishing, 1990.
doc_725337058.pdf
During this information related to entrepreneurship, george washington university, school of business.
SYLLABUS
MGT 4102: ENTREPRENEURSHIP
Instructor: Sheetal Singh, PhD. Office: 315 E, Funger Hall
Email: [email protected] Office Hours: W: 11:00am to 12:00pm
Class: W: 12:45pm- 3:15pm or by appointment
Duques 262 Office Phone: 202 994 1562
Textbook: Entrepreneurship, George Washington University, School of Business.
ISBN: 9781121434950 (available at www.mcgrawhillcreate.com/shop)
Supplementary Text: Malcolm Gladwell, Tipping Point
Guy Kawasaki, The Art of the Start.
Andrew Zacharakis, Stephen Spinelli, Jeffry A. Timmons, Business Plans
That Work.
Course Overview: The course is intended to help students develop the know-how and ability
to launch their own venture. We focus on understanding the entrepreneur
and the process of entrepreneurship. The course focuses on all the key
aspects of entrepreneurial success, from successful idea generation,
development to successfully launching a firm. The course uses
methodologies that encourage practical learning allowing students to
develop skills that are directly applicable in real world scenario.
Course Objectives: The course is designed to help students:
? Understand the role of entrepreneurship and characteristics of
entrepreneurs.
? Understand the entrepreneurial process.
? Understand the approaches to idea generation and opportunity
identification.
? Understand how and when to conduct a feasibility analysis.
? Develop a business plan.
? Conduct industry analysis.
? Conduct Competitor Analysis.
? Develop an effective business model.
? Understand the ethical and legal aspects of entrepreneurial effort.
? Understand aspects of effective financial management.
? Understand the key aspects of setting up a successful venture team.
? Identify sources of venture funding.
? Understand the importance of and developing a strong marketing plan.
? Understand growth strategies.
In addition, students should increase their skills in:
? Identifying opportunities.
? Writing a feasibility plan.
? Building mentoring relationships.
? Analyzing case studies and making recommendations;
? Demonstrating effective written and oral communication skills.
Assignments related to objectives
Elevator Pitch (10%): Students will pitch a business idea to their classmates. Each student will
vote for each of the business ideas. The top business ideas with maximum number of votes will
be chosen for further development into a feasibility study by a team of students. Students may
team up for the elevator pitch. Any such partnership will imply equal contribution from all the
parties resulting in equal grade for each member of the team.
Writing a Feasibility Plan with an Industry Mentor (30%): Based on the business idea
students will identify mentors from the industry and work with them throughout the semester to
develop the idea into a feasibility plan. Students will include in their plan all the key elements of
feasibility plan and make financial projections for one year. 10% of this grade will be based on
the final presentations made by the students. Teams may also invite their mentors to the
presentation.
Current Events Articles (10%): Students will collect two articles that relate to their business
idea and have an impact on it from current events. These articles could be about the industry,
legal issues surrounding the product, marketing issues, developments with the competition etc.
Students will summarize each of the articles and their impact on their feasibility plan in a two-
page write up. The assignment will be evaluated based on the relevance of the article to the
business idea and the evaluation of its impact. Please attach the original article with the
assignment.
Individual Case Analysis (10%): Students will work on reading, analyzing, and answering
questions associated with cases in the text, or other exercises as assigned on the designated dates
in the course schedule. The graded cases will be worth 10%. These cases help bring facts,
situations, and decision scenarios from companies and practicing managers, and provide the
student with an array of learning experiences that help enhance the textbook and classroom
learning. Also, these assignments provide the student with valuable opportunities to build the
decision-making skills, which are crucial for the student as an entrepreneur. Since no
assignments will be accepted late and are due on the date during the class period at the discretion
of Dr. Singh, the student must submit two copies of the assignment: an electronic copy on
blackboard through safeassignment by 6pm on due date and a hard copy in class on the
due date prior to the end of class. The assignment must have a cover page with the following
information: the assignment, student’s name, date, and course number. Also, the student should
include reference page. Please cite all the relevant referenced work.
Exams (30%): Students will have two examinations during the course of the semester. The
examinations will contain multiple-choice questions and will cover all the chapters, cases, and
articles (if any) discussed during the relevant time period. Each exam will be worth 15% each for
a total of 30% of the grade. Makeup exams will be administered ONLY in unusual situations
beyond the control of the student, at the discretion of the professor.
Participation (10%): Students will be required to participate on a regular basis. The student will
need to be prepared for each class session by reading the required material from the text (as
assigned in the course schedule or announced in class) and by being prepared to participate in
class discussions.
Attendance: All students will be required to attend class on a regular basis. In addition, the
students are required to arrive on time for each class session and to stay for the entire class
period. If a student is not present when roll is taken, then the student is considered absent. If a
student misses more than 10 minutes of a class session, it will not be considered present.
Unexcused absences will not be tolerated. Students are allowed one absence due to unusual
circumstances. Any more absences may result in reduced participation grade.
Bonus Point Quizzes: There will be few unannounced quizzes during the course of the semester
covering material that has been discussed in class. You are expected to keep up with the reading
and class lectures and discussion to do well on the quizzes.
Grading: Every effort will be made to return the student’s graded written assignments within a
week of submission. The grades will be accompanied by feedback explaining the grade. In the
event that the student does not have an explanation or do not understand the explanation, please
make sure to ask for clarification. Contact me by phone, e-mail, or in person in my office to get
any questions answered.
Evaluation Criteria:
Exam (2): 30%
Individual Case Assignments (1) 10%
Feasibility Study 20%
Presentation 10%
Current Events notebook (2@ 5% each) 10%
Elevator Pitch 10%
Participation 10%
Total 100%
Expectations from Students: Since the course will be highly interactive and discussion
oriented, the student is expected to read the assigned material carefully before coming to class.
The student can expect to put in at least an hour of his or her time before each class session. Only
prepared minds can participate actively in the classroom discussions and benefit from the
classroom activities. Therefore, the student is expected to both attend regularly and be prepared
by reading the appropriate reading material (chapter of book or other assigned reading) and
thinking about the reading before coming to class. The classroom atmosphere will be informal
and should not be stressful to the student. The student should assist in creating such an
atmosphere.
Classroom Etiquette: The following professional behaviors are expected of students:
? Come to class on time, ready to actively participate;
? Take care of personal needs, including restroom stops and telephone calls, before or after
class;
? Wear business professional attire for formal presentations.
? Remove headphones and turn off pagers, cell phones, and all other electronic devices
during class. Store all electronics out of sight. In addition, cell phones, pagers and other
devices are not to disturb the class (no use of electronic devices during class and/or an
exam).
Code of Academic Integrity:
? Become familiar with GWU’s Code of Academic Integrity. All quizzes, papers, and other
graded assignments are to be completed in conformance with this Code.
? Any team projects or cases should be collaborative within the team, and submitted as a team
report. Quizzes or exams are an individual project. No references to other students’ work is
permitted, nor to books or notes. Calculators may be used for computations, but no formulas
or material may be stored.
? If you have any questions about the Code’s applicability to any part of this course, please let
me know immediately.
? Any suspected acts of academic dishonesty should be reported by the individual(s) thought to
be involved through your encouragement, or to me, and/or to the Academic Integrity
Council.
? Integrity and ethics are more important than ever in today’s business world. After the
scandals of Enron, WorldCom, Tyco and others, executives are under increased scrutiny.
Remember that any dishonest or unethical act hurts not only you but also your co-workers
and teammates.
Special Requests: If the student has a disability for which the student is requesting an
accommodation, the student is encouraged to contact the instructor within the first week of
classes and discuss any special needs.
SCHEDULE OF CLASSES AND TOPICS
Date Topic Class Activity Assignment Due
1/18/12 Introduction to Entrepreneurship
1/25/12
Entrepreneurial Intentions and
Strategy
Case
Discussion Turner Test Prep Co. Case
2/1/12
Creativity, Opportunity Recognition
and Idea Generation
2/8/12 Elevator Pitch Presentation Elevator pitch write up
2/15/12 Venture Team Creation Guest Speaker Current event notebook
2/22/12 Business Plan Writing
Case
Discussion
Case write up Rug Bug
Corporation
2/29/12 Ethical and Legal Issues
3/7/12 Midterm
3/14/12 Spring Break
3/21/12 Marketing Plan Guest Speaker Current event notebook
3/28/12 Organizational Plan
Case
Discussion
The Gril-Kleen
Corporation Case
4/4/12 Financial plan Guest Speaker Business Plan draft
4/11/12 Funding the venture
Case
Discussion
Case Write up Neomed
Technologies
4/18/12 Deal Negotiation/Growth Guest Speaker Final business plan
4/25/12 Business Plan Presentations Presentation Copy of Presentation
All written work, whether a paper, a case study analysis, a summary, or a short-answer
essay, should exhibit the following characteristics. Although each characteristic refers to
"the paper," the student may substitute with "the summary," "the test answer," or the
name of any other written assignment.
Main Idea
The paper is focused, meets the expectations set up by the writer, and makes these expectations
clear to the reader. The paper shows a clear sense of purpose.
Well-Organized
The paper is clearly developed; transitions are clear from sentence to sentence and paragraph to
paragraph. In other words, the writer has not simply made a series of unrelated or vaguely related
statements. Rather, each sentence and paragraph carries the reader closer to an understanding or
appreciation of the writer’s goal.
Support
The writer provides specific, concrete and appropriate information from memory, observation,
reading, interviewing or other sources. The paper is well developed with examples, details,
illustrations, anecdotes or the like.
Style
Sentences are varied and word choices are accurate. There is an absence of “clutter” or
“padding”. Phrasing is clear and direct. Tone is handled consistently; sentence length and word
choices are appropriate to the audience and purpose of the piece.
Mechanics
Punctuation, grammar, spelling and aspects of format are handled correctly. The writer has
prepared the paper carefully with attention to appearance and other details. Opening, closing and
title are strong and contribute to the sense of purpose, focus and unity of the piece of writing.
Proofreading
Ask yourself the following questions:
? What is my major point?
? Have I supported generalizations, opinions and conclusions with specific examples?
? Have I avoided using unnecessary words and clichés?
? Have I proofread for spelling, punctuation and typographical errors?
? Have I used the grammar and spell-check program in my word processing software? Did
I make the correct choices in accepting or rejecting the grammar and spelling
suggestions?
Plagiarism
Plagiarism is the use of someone else’s idea, as a quote or paraphrase, without giving full credit
to the source. It is an academic offense with serious consequences—unethical, unwise and also
unnecessary.
Using A Source’s Words—You are plagiarizing if you use your source’s words
without placing them in quotation marks even if you provide a parenthetical citation
and include the reference (source) in your bibliography.
Using A Source’s Ideas—You are plagiarizing if you use your source’s ideas without
providing parenthetical citation, even if you paraphrase and even if you include the
reference (source) in your bibliography.
Using A Source’s Information—You are plagiarizing if you use your source’s
information (including information in text, charts, diagrams, maps, footnotes, and so
forth) without providing a parenthetical citation, even if you paraphrase and even if
you include the reference (source) in your bibliography. (Owens, Web Page)
There is certainly no need to plagiarize, since you are allowed to use sources,
provided that you acknowledge them. In fact, there is no advantage in it either; papers
based on expert sources, fairly acknowledged, and are what is wanted. They are
exactly what instructors are looking for. (Veit, p. 152)
Detailed information on how to avoid plagiarism, how to quote and paraphrase, and how to cite
your sources fully and accurately can be found in any research handbook or guide to writing
papers.
List of Works Cited
Owen, Jack B. www J. B. Owen Home Page. “Plagiarism,” adapted from Jennifer Attebery,
Idaho State University, 1995 [article on-line, revised August 21, 2001]; from:
[http://isu.edu/~owenjack/plag.html] Internet: accessed January 18, 2007.
Veit, Richard. Research: The Student’s Guide to Writing Research Papers. New York, NY:
Macmillan Publishing, 1990.
doc_725337058.pdf