Description
In this detailed data concerning entrepreneurship becky reuber.
RSM 2012
Entrepreneurship
Becky Reuber
TARGET AUDIENCE
Entrepreneurship has been called the “engine of the economy” and, indeed, there is persuasive
evidence that new firms contribute disproportionately to innovation and job creation.
Entrepreneurs and their firms are celebrated by the media and their communities. But what does
it take to start a business? This course will let you be an entrepreneur – for at least a term.
COURSE MISSION
The objectives of the course are to sharpen your ability to: determine if you could (or should)
become involved in a business start-up; recognize and analyze new venture opportunities from
the viewpoints of the entrepreneur and potential stakeholders; anticipate problems faced by
new ventures so they can be managed through advance planning; prepare a cohesive,
concise and effective business plan for a new venture. After completing the course, you will be
able to develop business plans for diverse reasons, such as new product introductions, feasibility
studies and new market analyses.
COURSE SCOPE
This is a highly experiential course where you will be able to apply and integrate your entire
business education and experience to a practical project. Taking a real world, hands-on
approach is the most effective way to understand the entrepreneurial process. Working in small
teams, you’ll develop a business plan for launching a new venture. You will pitch business
concepts, research the market for your product or service, prepare marketing and launch plans,
and develop financial projections. You need to be able to interact with the business community
and potential customers, work effectively in teams, and participate actively in class discussions
and exercises.
COURSE FORMAT
13 regular sessions.
doc_553188964.pdf
In this detailed data concerning entrepreneurship becky reuber.
RSM 2012
Entrepreneurship
Becky Reuber
TARGET AUDIENCE
Entrepreneurship has been called the “engine of the economy” and, indeed, there is persuasive
evidence that new firms contribute disproportionately to innovation and job creation.
Entrepreneurs and their firms are celebrated by the media and their communities. But what does
it take to start a business? This course will let you be an entrepreneur – for at least a term.
COURSE MISSION
The objectives of the course are to sharpen your ability to: determine if you could (or should)
become involved in a business start-up; recognize and analyze new venture opportunities from
the viewpoints of the entrepreneur and potential stakeholders; anticipate problems faced by
new ventures so they can be managed through advance planning; prepare a cohesive,
concise and effective business plan for a new venture. After completing the course, you will be
able to develop business plans for diverse reasons, such as new product introductions, feasibility
studies and new market analyses.
COURSE SCOPE
This is a highly experiential course where you will be able to apply and integrate your entire
business education and experience to a practical project. Taking a real world, hands-on
approach is the most effective way to understand the entrepreneurial process. Working in small
teams, you’ll develop a business plan for launching a new venture. You will pitch business
concepts, research the market for your product or service, prepare marketing and launch plans,
and develop financial projections. You need to be able to interact with the business community
and potential customers, work effectively in teams, and participate actively in class discussions
and exercises.
COURSE FORMAT
13 regular sessions.
doc_553188964.pdf