Description
Entrepreneurship is of paramount importance in supporting the start-up and growth of many new businesses.
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
Subject Code MM2391
Subject Title Entrepreneurship and Small Business
Medium of
Instruction
English
Contact Hours Class contact
Lectures : 28 hours
Other student study effort
Preparation for lectures : 28 hours
Preparation for assignment/
group report and presentation : 56 hours
Total student study effort : 112 hours
Exclusion
Requirements
Nil
Objectives
Small businesses are important to the Hong Kong and China economies
with regard to their contribution to value added and employment. They are
also considered one of the major sources of innovation in product, process
and technology. Entrepreneurship is of paramount importance in
supporting the start-up and growth of many new businesses. This subject
is designed to raise students’ awareness of the issues involved in
entrepreneurship and small business, with particular reference to the Hong
Kong and China contexts.
Learning Outcomes
Upon completion of the subject, students will be able to:
a. understand and appreciate the concepts and main features of the
environment facing small businesses in Hong Kong and China;
b. identify the personal competencies required to establish and
operate small businesses effectively;
c. examine and practise the critical tools, functions, concepts and
skills that are required for owner/managers of small businesses;
d. develop an ability to handle the major issues facing small
businesses in the development process.
Teaching/Learning
Methodology
This subject focuses on the development of the skills and knowledge
required for the design and management of a new business enterprise.
Lectures, case analysis and discussion will be used. To enhance their
understanding of the core principles and concepts of the subject syllabus,
students are required to participate in various kinds of activities, including
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
case studies, discussion, individual assignment, group presentation and
business plan writing.
Course Outline
Starting up new ventures in Hong Kong
Key elements of a well-designed new venture; start-up process of business
ventures in Hong Kong; environmental opportunity and threat; technical
issues of organisational structure, financial model, ownership and control in
new ventures.
Entrepreneurial and intrapreneurial mind
The entrepreneurial process; managerial versus entrepreneurial decision
making; climate for intrapreneurship; establishing intrapreneurship in the
organisation.
Personal characteristics of small business owner/managers
General profile of owner/managers of small business: personality, skills
and knowledge; comparing competency profile of Hong Kong and Chinese
owner/managers of small businesses.
Creativity and innovation
Creativity and innovation; sources of new ideas; methods of generating
ideas; creative problem solving.
Managing challenges and problems facing small business
Managing cash flow; hiring and retaining key employees; networking with
suppliers and customers; problems of family business; partnership
relationship; dealing with cultural, institutional and political issues in
running small business.
Growing small business in Hong Kong
Using market development as a growth option: benefits and constraints;
using product development as a growth option; using franchising as a
growth option; evaluation of other growth options for small businesses.
Renewal and turnaround for small businesses
Strategic options of turning around small business; renewal strategies;
handling a failing situation; the exit decision; management succession
plan; selling the business to outsiders; selling the business to insiders.
Assessment Method
Specific assessment
methods/tasks
%
weighting
Intended subject learning outcomes
to be assessed (Please tick as
appropriate)
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
a b c d
Continuous
Assessment
100%
1. Group Report 30% ? ? ? ?
2. Presentation 20% ? ? ? ?
3. In-class
assignment
30% ? ? ? ?
4. Peer evaluation 10%
n/a
5. Class participation 10% ? ? ? ?
Total 100 %
Explanation of the appropriateness of the assessment methods in
assessing the intended learning outcomes: the various methods are
designed to ensure that all students taking this subject –
Group report and presentation – Students are required to prepare a
business plan and present their work by applying their subject knowledge.
In-class assignment – Students are required to submit an individual work
by addressing the core principles and concepts of the subject syllabus.
Class participation – Feedback is given to students immediately following
the presentations. All students are invited to join this discussion to
demonstrate their understanding of the core principles and concepts of the
subject syllabus.
Essential Reading
Recommended Textbook
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2010). Entrepreneurship
(8
th
ed.). NY: McGraw-Hill/Irwin.
Articles
1. Butler, J. E., Ko, S., & Chamornmarn, W. (2004). “Asian
Entrepreneurship Research: A Profile and Assessment.” In K. Leung
and S. White (Eds.) Handbook of Asian Management. pp. 207-243.
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
Boston: Kluwer.
2. Ko, S. & Butler, J. E. (2006). “Prior Knowledge, Bisociative Mode of
Thinking and Entrepreneurial Opportunity Identification.” International
Journal of Entrepreneurship & Small Business. Vol. 3 Issue 1,
pp.3-16.
3. Ko, S. & Butler, J. E. (2007). “Creativity: A Key Link to Entrepreneurial
Behavior.” Business Horizons. Vol. 50 Issue 5, pp.365-372.
4. Ko, S. & Joshi, H. (2008). Cheung Yan: China's Paper Queen. The
Asia Case Research Centre. Hong Kong: The University of Hong
Kong.
5. Ko, S. (2004). “Bisociation and Opportunity.” In J. E. Butler (Ed.)
Opportunity Identification and Entrepreneurial Behavior. pp. 99-114.
Greenwich: Information Age.
6. Ko, S. (2008). “Do Thinking Styles of Entrepreneurs Matter in
Innovation?” Journal of Global Business and Technology. Vol. 4 Issue
2, pp. 24-33.
7. Man, T. W. Y. & Lau, T. (2005). “The Context of Entrepreneurship in
Hong Kong: An Investigation Through the Patterns of Entrepreneurial
Competencies in Contrasting Industrial Environments.” Journal of
Small Business and Enterprise Development. Vol. 12 Issue 4, pp.
464-481.
8. Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). “Toward a
Theory of Organizational Creativity.” Academy of Management
Review. Vol. 18 Issue 2, pp. 293-321.
9. Yu, T. F. L. (1998). “Hong Kong’s Industrial Success: An
Entrepreneurial Perspective. “ Asia Pacific Business Review. Vol. 4
Issue 4, pp. 22-35.
Offering Department Department of Management and Marketing
Subject Teacher Dr Stephen KO
Enquiry Email : [email protected]
Tel : 2766 4061
Office : M507h
doc_675715708.pdf
Entrepreneurship is of paramount importance in supporting the start-up and growth of many new businesses.
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
Subject Code MM2391
Subject Title Entrepreneurship and Small Business
Medium of
Instruction
English
Contact Hours Class contact
Lectures : 28 hours
Other student study effort
Preparation for lectures : 28 hours
Preparation for assignment/
group report and presentation : 56 hours
Total student study effort : 112 hours
Exclusion
Requirements
Nil
Objectives
Small businesses are important to the Hong Kong and China economies
with regard to their contribution to value added and employment. They are
also considered one of the major sources of innovation in product, process
and technology. Entrepreneurship is of paramount importance in
supporting the start-up and growth of many new businesses. This subject
is designed to raise students’ awareness of the issues involved in
entrepreneurship and small business, with particular reference to the Hong
Kong and China contexts.
Learning Outcomes
Upon completion of the subject, students will be able to:
a. understand and appreciate the concepts and main features of the
environment facing small businesses in Hong Kong and China;
b. identify the personal competencies required to establish and
operate small businesses effectively;
c. examine and practise the critical tools, functions, concepts and
skills that are required for owner/managers of small businesses;
d. develop an ability to handle the major issues facing small
businesses in the development process.
Teaching/Learning
Methodology
This subject focuses on the development of the skills and knowledge
required for the design and management of a new business enterprise.
Lectures, case analysis and discussion will be used. To enhance their
understanding of the core principles and concepts of the subject syllabus,
students are required to participate in various kinds of activities, including
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
case studies, discussion, individual assignment, group presentation and
business plan writing.
Course Outline
Starting up new ventures in Hong Kong
Key elements of a well-designed new venture; start-up process of business
ventures in Hong Kong; environmental opportunity and threat; technical
issues of organisational structure, financial model, ownership and control in
new ventures.
Entrepreneurial and intrapreneurial mind
The entrepreneurial process; managerial versus entrepreneurial decision
making; climate for intrapreneurship; establishing intrapreneurship in the
organisation.
Personal characteristics of small business owner/managers
General profile of owner/managers of small business: personality, skills
and knowledge; comparing competency profile of Hong Kong and Chinese
owner/managers of small businesses.
Creativity and innovation
Creativity and innovation; sources of new ideas; methods of generating
ideas; creative problem solving.
Managing challenges and problems facing small business
Managing cash flow; hiring and retaining key employees; networking with
suppliers and customers; problems of family business; partnership
relationship; dealing with cultural, institutional and political issues in
running small business.
Growing small business in Hong Kong
Using market development as a growth option: benefits and constraints;
using product development as a growth option; using franchising as a
growth option; evaluation of other growth options for small businesses.
Renewal and turnaround for small businesses
Strategic options of turning around small business; renewal strategies;
handling a failing situation; the exit decision; management succession
plan; selling the business to outsiders; selling the business to insiders.
Assessment Method
Specific assessment
methods/tasks
%
weighting
Intended subject learning outcomes
to be assessed (Please tick as
appropriate)
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
a b c d
Continuous
Assessment
100%
1. Group Report 30% ? ? ? ?
2. Presentation 20% ? ? ? ?
3. In-class
assignment
30% ? ? ? ?
4. Peer evaluation 10%
n/a
5. Class participation 10% ? ? ? ?
Total 100 %
Explanation of the appropriateness of the assessment methods in
assessing the intended learning outcomes: the various methods are
designed to ensure that all students taking this subject –
Group report and presentation – Students are required to prepare a
business plan and present their work by applying their subject knowledge.
In-class assignment – Students are required to submit an individual work
by addressing the core principles and concepts of the subject syllabus.
Class participation – Feedback is given to students immediately following
the presentations. All students are invited to join this discussion to
demonstrate their understanding of the core principles and concepts of the
subject syllabus.
Essential Reading
Recommended Textbook
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2010). Entrepreneurship
(8
th
ed.). NY: McGraw-Hill/Irwin.
Articles
1. Butler, J. E., Ko, S., & Chamornmarn, W. (2004). “Asian
Entrepreneurship Research: A Profile and Assessment.” In K. Leung
and S. White (Eds.) Handbook of Asian Management. pp. 207-243.
MM2391 Entrepreneurship and Small Business Dr Stephen KO May 2011
Boston: Kluwer.
2. Ko, S. & Butler, J. E. (2006). “Prior Knowledge, Bisociative Mode of
Thinking and Entrepreneurial Opportunity Identification.” International
Journal of Entrepreneurship & Small Business. Vol. 3 Issue 1,
pp.3-16.
3. Ko, S. & Butler, J. E. (2007). “Creativity: A Key Link to Entrepreneurial
Behavior.” Business Horizons. Vol. 50 Issue 5, pp.365-372.
4. Ko, S. & Joshi, H. (2008). Cheung Yan: China's Paper Queen. The
Asia Case Research Centre. Hong Kong: The University of Hong
Kong.
5. Ko, S. (2004). “Bisociation and Opportunity.” In J. E. Butler (Ed.)
Opportunity Identification and Entrepreneurial Behavior. pp. 99-114.
Greenwich: Information Age.
6. Ko, S. (2008). “Do Thinking Styles of Entrepreneurs Matter in
Innovation?” Journal of Global Business and Technology. Vol. 4 Issue
2, pp. 24-33.
7. Man, T. W. Y. & Lau, T. (2005). “The Context of Entrepreneurship in
Hong Kong: An Investigation Through the Patterns of Entrepreneurial
Competencies in Contrasting Industrial Environments.” Journal of
Small Business and Enterprise Development. Vol. 12 Issue 4, pp.
464-481.
8. Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). “Toward a
Theory of Organizational Creativity.” Academy of Management
Review. Vol. 18 Issue 2, pp. 293-321.
9. Yu, T. F. L. (1998). “Hong Kong’s Industrial Success: An
Entrepreneurial Perspective. “ Asia Pacific Business Review. Vol. 4
Issue 4, pp. 22-35.
Offering Department Department of Management and Marketing
Subject Teacher Dr Stephen KO
Enquiry Email : [email protected]
Tel : 2766 4061
Office : M507h
doc_675715708.pdf