Description
In this particular detailed paper in regard to entrepreneurship and new venture management brett anitra gilbert, ph.d.
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 1
Instructor: Brett Anitra Gilbert, Ph.D. Semester: Spring 2006
Office: 35 Broad Street, Rm.1009 Time: Thursdays, 7:15PM -9:45PM
Telephone: 404.651.2923 Room: GCB 515
Office Hours: W 5:00-6:00 PM or E-mail: [email protected]
By Appointment
REQUIRED TEXT
Launching New Ventures: An Entrepreneurial Approach. 4
th
Edition. Kathleen R. Allen.
(Boston, New York: Houghton-Mifflin Company).
COURSE DESCRIPTION AND OBJECTIVES
This course is designed to familiarize students with the perspectives and skills needed for
successful entrepreneurship. One of the primary objectives of this course is to encourage
entrepreneurial thinking and enable you to evaluate your personal prospects for entrepreneurship.
Through lecture and discussion format class settings, assigned readings, illustrative cases,
video vignettes and guest speakers, you will be exposed to the theories, concepts, and techniques
of entrepreneurship. It is my hope, that by the end of this course you will be able to:
! Recognize what it takes to be a successful entrepreneur
! Recognize new business opportunities that exist in the marketplace
! Evaluate the feasibility of pursuing the opportunity you’ve recognized
! Write a feasible business plan
GRADED ASSIGNMENTS
It is my expectation that you will submit all assignments at the beginning of class, before
roll call is taken. Anything handed in after that time will be considered late and given the
promised penalty. Please ensure that your documents print out properly, and avoid last minute
use of the PC lab, as doing so may compromise your grade. The first time a deliverable or
assignment is late you will lose 5% off of the grade. The second time you will lose 10% off of
the grade. By the third time you will lose 25% off of the grade.
As a senior-level course, the communication skills you have cultivated thus far should be
evident in every written assignment and every verbal exchange. Successful communication will
affect your grade.
Because a major part of your grade is shared with your team members, peer review will
also be part of the grades component. Therefore, you are advised to choose your fellow team
members with care. Besides having compatible personalities and complementary business
interests, there are a number of practical issues to consider. Can you meet at the same time of the
day and week? Do you live near by or are you all on campus often? Are you willing to adapt
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 2
your interests to someone else’s business concept? Once you have selected your team members,
please maintain a journal of interactions and retain all communications with them. A team
members’ grade will only be impacted by peer evaluations if there is documented evidence of
poor performance.
CLASS PROFESSIONALISM – 30%
In the corporate world, employees are expected to have well-developed communication
skills, both written and oral. In an entrepreneurial firm, these skills are perhaps even more
important as the entrepreneur is responsible for promoting the business and presenting the
business idea to potential investors, motivating employees to support his/her vision, and
convincing customers of the value of the venture. As one objective of this course is to help
prepare you for life as an entrepreneur, where you will oftentimes be evaluated as much on the
basis of your character as you are on the basis of your ability, your professionalism demonstrated
during class will comprise a substantial portion of your grade.
Your professionalism grade will be derived on the basis of the following:
o Attending class as scheduled
o Arriving to the classroom on time
o Refraining from disruptive conversations during class
o Refraining from doing other work or activities during class
o Staying awake during class
o Being an active participant in the learning process
o Coming to class having completed ALL assignments to the best of your ability
and according to instructions.
o Pop quiz performance
o Being respectful of others under all circumstances.
Essentially, I ask that you treat my classroom like you would treat your job. Since you would not
miss work without calling in to tell them of your absence (at least, not without having
repercussions), please do not just skip my class without contacting me PRIOR to your absence. If
you do find the need to be absent, please know that you are still responsible for turning in any
assignments due that day. Assignments will not be accepted AFTER a missed class period. Pop
quizzes cannot be made up! This portion of your grade is taken VERY seriously. Many students
who failed to adhere to these guidelines have seen their final grades affected by at least a full
letter grade due to poor professionalism scores. If you are not here, you cannot demonstrate
your professionalism, therefore, I strongly encourage you to be in class!
Classroom etiquette will also require that all cellular phones and pagers be placed on
vibrate or turned off. Be prepared to remain in the class for its duration, undisturbed. If you
arrive late or leave early, the attendance portion of your grade will be affected. If you are
consistently the source of serious distractions from the class discussion, you may be asked to
leave the class in accordance with the University policy on disruptive behavior. If you are
driving, I recommend parking your car at a Marta station and taking the train to class.
To stay informed about business issues and to help identify great business opportunities,
entrepreneurs read the newspaper, magazines and other sources constantly. For this class, you
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 3
will be expected to read the newspaper or a good business magazine and look for examples of
the concepts we are discussing in class. Start reading the Atlanta Journal Constitution, Atlanta
Business Chronicle, the Wall Street Journal or Forbes, which all great resources for
entrepreneurs. There are also other good magazines and newspapers that consistently provide
interesting coverage of entrepreneurship issues. Even the Atlanta Journal-Constitution will
feature entrepreneurship stories regularly. Your professionalism grade will be enhanced by the
extent to which you incorporate articles you’ve read into class discussions so keep your eyes out
for them!
BUSINESS PLAN/BUSINESS PLAN ASSIGNMENTS (20/40%)
To help your team prepare a business plan, each team will turn in regular assignments
related to the development of your plan. The grading standard for the assignments will be
completion, thoughtfulness and careful preparation of the material as relates to your business
idea and the successful preparation of a business plan. You will receive feedback from the
instructor for each assignment and are expected to incorporate this feedback into the
improvements of your final plan. (If you do not change or improve, expect a lower final grade.)
The assignments and a detailed description of each are included in a separate handout.
The main goal of the assignments is to help you improve and develop your ideas,
understand what an effective business plan looks like and experience the real-life process of
writing a business plan. In fact, many revisions are required to get to an effective business plan.
By doing each section at least twice, you have an opportunity to create a better business concept
and improve your grade. Please note that should you decide to revise a section, you will only
have 2 weeks to submit a first revision on a section. Once the deadline has expired, revisions
can only be accepted in the final business plan submitted.
Each assignment is worth a percentage of your total ‘business plan assignments’ grade, as
noted on the assignments list handout. You will receive very detailed feedback on the
assignments submitted, which if changes are incorporated into the final document, should mean
that you will receive a better grade overall. Failure to incorporate feedback may result in a
worse grade than received on the initial submissions. Remember that the first time an
assignment is turned in late (after the beginning of class), the grade on the assignment will be
reduced by 5%, the second time by 10%, and the third time by 25%. Additionally, with three late
assignments you will lose the privilege of submitting a revision prior to the final version.
In preparing the business plan, I expect you to use both primary and secondary sources.
Secondary sources include trade journals, government databases and internet research. Primary
research means speaking with potential customers, competitors, suppliers and industry experts.
These interviews can add considerable value to your industry and market analysis. Aim to speak
to at least 30 people. Also, if you think a structured market survey can help you understand your
customers better, then that could be an additional source of information. The insight gained from
speaking to the right people, and asking the right questions, can make all the difference between
mediocrity and excellence. Describe and/or list the people you interview in an appendix or in the
text of the relevant sections. Your grade will be adversely affected if you do not fulfill this
requirement.
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 4
BUSINESS PLAN PRESENTATION – 10%
At the end of the semester, you will be required to present the results of your business
plan. The purpose or orientation of this presentation should be to gain access to funds or support
for your business. Your completed business plan should accompany this presentation.
Grading:
Classroom Professionalism - 20%
Business Plan Assignments - 40%
Business Plan - 20%
Business Plan Presentation - 10%
Final Exam (optional) - 10%
90-100% A
80-89% B
70-79% C
60-69% D
59- below F
Academic Dishonesty
You are strongly advised to avoid any activities that suggest cheating on tests or
individual assignments. Activities such as talking, passing notes, using unauthorized crib sheets,
and/or having books or notebooks open during a test are among the activities sufficient to justify
a charge of major violation of the GSU academic dishonesty policy. Please refer to the GSU
academic honesty policy if you have questions regarding this matter. It is available in On
Campus: The Undergraduate Co-Curricular Affairs Handbook or you can go to www.gsu.edu
and search using "academic honesty policy".
Plagiarism, as defined in the academic dishonesty policy of the University, will be
enforced on all student assignments. Using the exact words from a published work without
giving a proper citation is within this definition. It also includes information or text from web
sites that is not cited. Make sure that if exact words are used, they are enclosed in quotation
marks and indicate the source. When ideas are borrowed without exact wording, cite the work in
footnotes, endnotes, or the reference section of your assignment.
Business plans, like school essays, also require proper acknowledgment of sources, both
from the internet and other types of publication. If you use data or quote text or paraphrase ideas
from any source, you should give full reference information. Note that it is impossible to prepare
a business plan without some statistics, so I expect everyone to have at least some references in
an appendix. High quality sources of data give your plan greater credibility (which means a
higher grade). I will check the sources of some plans, and I will challenge any apparent
infringements. Note that I have caught students plagiarizing business plans in the past – and it
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 5
only took me five minutes to find the source. Do not risk the severe penalties associated with
cheating in an academic environment.
Disabled Students
GSU provides accessibility and reasonable accommodations for persons with disabilities.
If you are a student with a disability, you are responsible for contacting the Office of Disability
Services to have your needs assessed and the appropriate accommodations arranged.
Additionally, you must also identify yourself and your need to me no later than the first day of
class.
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MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 10
Business Plan Assignments
Due
Date
Assignment
Description
%
1/26/06 Venture Idea
Presentation/Summary
Statement of Idea Concept and
Perceived Potential
Convince the class of your venture's potential. Think of the
class as an “audience” of potential employees, and persuade
us to join your company. Refer to the assigned readings for
help in preparing your speech. Practice is an essential element
for success. Describe the venture opportunity you are
interested in pursuing. Provide evidence (i.e. stats, other data)
that indicate there is a need for your idea. Explain why you
believe, at this time, the venture will be successful. 3 Minutes,
1 slide MAX. 1 Page Maximum for the report.
5
2/02/06 Concept Statement and group
members’ names, #s and e-mail
A list of each group member’s name, telephone numbers and
e-mail address. Prepare a concept statement for the concept
(pg. 66). Be sure to discuss the value-add your concept
provides and use data to support your belief in the potential of
the concept. Minimum of two members per group; Maximum
of four. 1 Page Maximum for report.
5
2/16/06 Market and Industry Analysis
A detailed analysis of the market potential of your venture.
Include a description of the target market (size, buying habits,
demographics, psychometrics, etc.), a detailed analysis of the
industry in which the venture will compete, including a
competitor profile and a conclusion regarding the market
potential of the venture. Follow the outline in Chap. 4 and
steps presented in the book to ensure completeness of your
analysis. Refer to Chapter 5. 10 Pages Maximum.
20
3/2/06
Management Team/Ownership
Structure
A list of your management team, their titles, responsibilities
and qualifications for the position. Describe your legal
structure and ownership structure (# shares) and why you
chose this. Refer to chapter 7 & 10. 2 Pages Maximum.
10
3/16/06 Operations Plan This plan outlines your operations: who does what, where and
when in your organization in order to provide the product or
service to your clients. Each team will provide a flow chart of
operations from sales call, to order taking, to delivery.
Facilities layouts will also be included, if necessary. Refer to
chapter 4, 13 and in-class discussions. 4 Pages Maximum.
15
3/30/06 Pro-Forma Cash Flow
Statement and Startup Capital
Analysis
A month-by-month pro-forma cash flow statement for the first
year of operations (See chapter 8 for format), and a worksheet
detailing the anticipated capital needed to ensure funds are
available until the time when cash inflow exceeds the outflow.
2 Pages Maximum.
10
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 11
Due
Date
Assignment
Description
%
4/13/06 Financial Plan Provide 1 year, month-by-month pro-forma income statement,
cash-flow budget. Provide a 1 year, quarterly pro-forma
balance sheet. Include all assumptions underlying those
statements. Refer to chapters 8 and lectures. Evaluate the
financial position of your business by discussing the meaning
of the numbers provided in your financial statements. Also
include an assessment of your anticipated funding sources. 5
Pages Maximum.
15
4/20/06 Marketing Plan This report will be your plan for entering the market and
achieving your sales/marketing goals. This should be a
comprehensive guide describing your product/service, pricing
structure and rationale, distribution/sales channels and your
advertising and promotional campaign. The plan should be
comprehensive for years 1 & 2, and provide direction for year
3. Refer to chapter 14. Your report should also demonstrate
that you have talked to customers and determined their needs.
5 Pages Maximum.
20
4/27/06 Growth Plan This report will detail how you intend to grow you business. It
should include a statement of the growth strategy you will
pursue, as well as any anticipated structural/operational
changes you foresee necessary to accommodate the growth.
This report is only turned in with the final business plan and
does not have a separate grade. 2 Pages Maximum.
--
4/27/06 Contingency Plan Critical Risks are the specific short-term and long-term factors
that are most likely to cause the business to fail, or are
essential to the business’ success. What research and
strategies do you need, as a plan, to manage the critical risks?
Risks and contingency planning are mentioned in many
chapters. The relevant resources depend on your own
judgment of what types of critical risks your venture may
face. Critical risks were discussed throughout many of the
chapters. 3 Pages Maximum.
--
doc_902503946.pdf
In this particular detailed paper in regard to entrepreneurship and new venture management brett anitra gilbert, ph.d.
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 1
Instructor: Brett Anitra Gilbert, Ph.D. Semester: Spring 2006
Office: 35 Broad Street, Rm.1009 Time: Thursdays, 7:15PM -9:45PM
Telephone: 404.651.2923 Room: GCB 515
Office Hours: W 5:00-6:00 PM or E-mail: [email protected]
By Appointment
REQUIRED TEXT
Launching New Ventures: An Entrepreneurial Approach. 4
th
Edition. Kathleen R. Allen.
(Boston, New York: Houghton-Mifflin Company).
COURSE DESCRIPTION AND OBJECTIVES
This course is designed to familiarize students with the perspectives and skills needed for
successful entrepreneurship. One of the primary objectives of this course is to encourage
entrepreneurial thinking and enable you to evaluate your personal prospects for entrepreneurship.
Through lecture and discussion format class settings, assigned readings, illustrative cases,
video vignettes and guest speakers, you will be exposed to the theories, concepts, and techniques
of entrepreneurship. It is my hope, that by the end of this course you will be able to:
! Recognize what it takes to be a successful entrepreneur
! Recognize new business opportunities that exist in the marketplace
! Evaluate the feasibility of pursuing the opportunity you’ve recognized
! Write a feasible business plan
GRADED ASSIGNMENTS
It is my expectation that you will submit all assignments at the beginning of class, before
roll call is taken. Anything handed in after that time will be considered late and given the
promised penalty. Please ensure that your documents print out properly, and avoid last minute
use of the PC lab, as doing so may compromise your grade. The first time a deliverable or
assignment is late you will lose 5% off of the grade. The second time you will lose 10% off of
the grade. By the third time you will lose 25% off of the grade.
As a senior-level course, the communication skills you have cultivated thus far should be
evident in every written assignment and every verbal exchange. Successful communication will
affect your grade.
Because a major part of your grade is shared with your team members, peer review will
also be part of the grades component. Therefore, you are advised to choose your fellow team
members with care. Besides having compatible personalities and complementary business
interests, there are a number of practical issues to consider. Can you meet at the same time of the
day and week? Do you live near by or are you all on campus often? Are you willing to adapt
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 2
your interests to someone else’s business concept? Once you have selected your team members,
please maintain a journal of interactions and retain all communications with them. A team
members’ grade will only be impacted by peer evaluations if there is documented evidence of
poor performance.
CLASS PROFESSIONALISM – 30%
In the corporate world, employees are expected to have well-developed communication
skills, both written and oral. In an entrepreneurial firm, these skills are perhaps even more
important as the entrepreneur is responsible for promoting the business and presenting the
business idea to potential investors, motivating employees to support his/her vision, and
convincing customers of the value of the venture. As one objective of this course is to help
prepare you for life as an entrepreneur, where you will oftentimes be evaluated as much on the
basis of your character as you are on the basis of your ability, your professionalism demonstrated
during class will comprise a substantial portion of your grade.
Your professionalism grade will be derived on the basis of the following:
o Attending class as scheduled
o Arriving to the classroom on time
o Refraining from disruptive conversations during class
o Refraining from doing other work or activities during class
o Staying awake during class
o Being an active participant in the learning process
o Coming to class having completed ALL assignments to the best of your ability
and according to instructions.
o Pop quiz performance
o Being respectful of others under all circumstances.
Essentially, I ask that you treat my classroom like you would treat your job. Since you would not
miss work without calling in to tell them of your absence (at least, not without having
repercussions), please do not just skip my class without contacting me PRIOR to your absence. If
you do find the need to be absent, please know that you are still responsible for turning in any
assignments due that day. Assignments will not be accepted AFTER a missed class period. Pop
quizzes cannot be made up! This portion of your grade is taken VERY seriously. Many students
who failed to adhere to these guidelines have seen their final grades affected by at least a full
letter grade due to poor professionalism scores. If you are not here, you cannot demonstrate
your professionalism, therefore, I strongly encourage you to be in class!
Classroom etiquette will also require that all cellular phones and pagers be placed on
vibrate or turned off. Be prepared to remain in the class for its duration, undisturbed. If you
arrive late or leave early, the attendance portion of your grade will be affected. If you are
consistently the source of serious distractions from the class discussion, you may be asked to
leave the class in accordance with the University policy on disruptive behavior. If you are
driving, I recommend parking your car at a Marta station and taking the train to class.
To stay informed about business issues and to help identify great business opportunities,
entrepreneurs read the newspaper, magazines and other sources constantly. For this class, you
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 3
will be expected to read the newspaper or a good business magazine and look for examples of
the concepts we are discussing in class. Start reading the Atlanta Journal Constitution, Atlanta
Business Chronicle, the Wall Street Journal or Forbes, which all great resources for
entrepreneurs. There are also other good magazines and newspapers that consistently provide
interesting coverage of entrepreneurship issues. Even the Atlanta Journal-Constitution will
feature entrepreneurship stories regularly. Your professionalism grade will be enhanced by the
extent to which you incorporate articles you’ve read into class discussions so keep your eyes out
for them!
BUSINESS PLAN/BUSINESS PLAN ASSIGNMENTS (20/40%)
To help your team prepare a business plan, each team will turn in regular assignments
related to the development of your plan. The grading standard for the assignments will be
completion, thoughtfulness and careful preparation of the material as relates to your business
idea and the successful preparation of a business plan. You will receive feedback from the
instructor for each assignment and are expected to incorporate this feedback into the
improvements of your final plan. (If you do not change or improve, expect a lower final grade.)
The assignments and a detailed description of each are included in a separate handout.
The main goal of the assignments is to help you improve and develop your ideas,
understand what an effective business plan looks like and experience the real-life process of
writing a business plan. In fact, many revisions are required to get to an effective business plan.
By doing each section at least twice, you have an opportunity to create a better business concept
and improve your grade. Please note that should you decide to revise a section, you will only
have 2 weeks to submit a first revision on a section. Once the deadline has expired, revisions
can only be accepted in the final business plan submitted.
Each assignment is worth a percentage of your total ‘business plan assignments’ grade, as
noted on the assignments list handout. You will receive very detailed feedback on the
assignments submitted, which if changes are incorporated into the final document, should mean
that you will receive a better grade overall. Failure to incorporate feedback may result in a
worse grade than received on the initial submissions. Remember that the first time an
assignment is turned in late (after the beginning of class), the grade on the assignment will be
reduced by 5%, the second time by 10%, and the third time by 25%. Additionally, with three late
assignments you will lose the privilege of submitting a revision prior to the final version.
In preparing the business plan, I expect you to use both primary and secondary sources.
Secondary sources include trade journals, government databases and internet research. Primary
research means speaking with potential customers, competitors, suppliers and industry experts.
These interviews can add considerable value to your industry and market analysis. Aim to speak
to at least 30 people. Also, if you think a structured market survey can help you understand your
customers better, then that could be an additional source of information. The insight gained from
speaking to the right people, and asking the right questions, can make all the difference between
mediocrity and excellence. Describe and/or list the people you interview in an appendix or in the
text of the relevant sections. Your grade will be adversely affected if you do not fulfill this
requirement.
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 4
BUSINESS PLAN PRESENTATION – 10%
At the end of the semester, you will be required to present the results of your business
plan. The purpose or orientation of this presentation should be to gain access to funds or support
for your business. Your completed business plan should accompany this presentation.
Grading:
Classroom Professionalism - 20%
Business Plan Assignments - 40%
Business Plan - 20%
Business Plan Presentation - 10%
Final Exam (optional) - 10%
90-100% A
80-89% B
70-79% C
60-69% D
59- below F
Academic Dishonesty
You are strongly advised to avoid any activities that suggest cheating on tests or
individual assignments. Activities such as talking, passing notes, using unauthorized crib sheets,
and/or having books or notebooks open during a test are among the activities sufficient to justify
a charge of major violation of the GSU academic dishonesty policy. Please refer to the GSU
academic honesty policy if you have questions regarding this matter. It is available in On
Campus: The Undergraduate Co-Curricular Affairs Handbook or you can go to www.gsu.edu
and search using "academic honesty policy".
Plagiarism, as defined in the academic dishonesty policy of the University, will be
enforced on all student assignments. Using the exact words from a published work without
giving a proper citation is within this definition. It also includes information or text from web
sites that is not cited. Make sure that if exact words are used, they are enclosed in quotation
marks and indicate the source. When ideas are borrowed without exact wording, cite the work in
footnotes, endnotes, or the reference section of your assignment.
Business plans, like school essays, also require proper acknowledgment of sources, both
from the internet and other types of publication. If you use data or quote text or paraphrase ideas
from any source, you should give full reference information. Note that it is impossible to prepare
a business plan without some statistics, so I expect everyone to have at least some references in
an appendix. High quality sources of data give your plan greater credibility (which means a
higher grade). I will check the sources of some plans, and I will challenge any apparent
infringements. Note that I have caught students plagiarizing business plans in the past – and it
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 5
only took me five minutes to find the source. Do not risk the severe penalties associated with
cheating in an academic environment.
Disabled Students
GSU provides accessibility and reasonable accommodations for persons with disabilities.
If you are a student with a disability, you are responsible for contacting the Office of Disability
Services to have your needs assessed and the appropriate accommodations arranged.
Additionally, you must also identify yourself and your need to me no later than the first day of
class.
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MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 10
Business Plan Assignments
Due
Date
Assignment
Description
%
1/26/06 Venture Idea
Presentation/Summary
Statement of Idea Concept and
Perceived Potential
Convince the class of your venture's potential. Think of the
class as an “audience” of potential employees, and persuade
us to join your company. Refer to the assigned readings for
help in preparing your speech. Practice is an essential element
for success. Describe the venture opportunity you are
interested in pursuing. Provide evidence (i.e. stats, other data)
that indicate there is a need for your idea. Explain why you
believe, at this time, the venture will be successful. 3 Minutes,
1 slide MAX. 1 Page Maximum for the report.
5
2/02/06 Concept Statement and group
members’ names, #s and e-mail
A list of each group member’s name, telephone numbers and
e-mail address. Prepare a concept statement for the concept
(pg. 66). Be sure to discuss the value-add your concept
provides and use data to support your belief in the potential of
the concept. Minimum of two members per group; Maximum
of four. 1 Page Maximum for report.
5
2/16/06 Market and Industry Analysis
A detailed analysis of the market potential of your venture.
Include a description of the target market (size, buying habits,
demographics, psychometrics, etc.), a detailed analysis of the
industry in which the venture will compete, including a
competitor profile and a conclusion regarding the market
potential of the venture. Follow the outline in Chap. 4 and
steps presented in the book to ensure completeness of your
analysis. Refer to Chapter 5. 10 Pages Maximum.
20
3/2/06
Management Team/Ownership
Structure
A list of your management team, their titles, responsibilities
and qualifications for the position. Describe your legal
structure and ownership structure (# shares) and why you
chose this. Refer to chapter 7 & 10. 2 Pages Maximum.
10
3/16/06 Operations Plan This plan outlines your operations: who does what, where and
when in your organization in order to provide the product or
service to your clients. Each team will provide a flow chart of
operations from sales call, to order taking, to delivery.
Facilities layouts will also be included, if necessary. Refer to
chapter 4, 13 and in-class discussions. 4 Pages Maximum.
15
3/30/06 Pro-Forma Cash Flow
Statement and Startup Capital
Analysis
A month-by-month pro-forma cash flow statement for the first
year of operations (See chapter 8 for format), and a worksheet
detailing the anticipated capital needed to ensure funds are
available until the time when cash inflow exceeds the outflow.
2 Pages Maximum.
10
MGS 4500
Entrepreneurship and New Venture Management
SYLLABUS
Section 16703 Thursdays 7:15-9:45PM General Classroom Building, 515 11
Due
Date
Assignment
Description
%
4/13/06 Financial Plan Provide 1 year, month-by-month pro-forma income statement,
cash-flow budget. Provide a 1 year, quarterly pro-forma
balance sheet. Include all assumptions underlying those
statements. Refer to chapters 8 and lectures. Evaluate the
financial position of your business by discussing the meaning
of the numbers provided in your financial statements. Also
include an assessment of your anticipated funding sources. 5
Pages Maximum.
15
4/20/06 Marketing Plan This report will be your plan for entering the market and
achieving your sales/marketing goals. This should be a
comprehensive guide describing your product/service, pricing
structure and rationale, distribution/sales channels and your
advertising and promotional campaign. The plan should be
comprehensive for years 1 & 2, and provide direction for year
3. Refer to chapter 14. Your report should also demonstrate
that you have talked to customers and determined their needs.
5 Pages Maximum.
20
4/27/06 Growth Plan This report will detail how you intend to grow you business. It
should include a statement of the growth strategy you will
pursue, as well as any anticipated structural/operational
changes you foresee necessary to accommodate the growth.
This report is only turned in with the final business plan and
does not have a separate grade. 2 Pages Maximum.
--
4/27/06 Contingency Plan Critical Risks are the specific short-term and long-term factors
that are most likely to cause the business to fail, or are
essential to the business’ success. What research and
strategies do you need, as a plan, to manage the critical risks?
Risks and contingency planning are mentioned in many
chapters. The relevant resources depend on your own
judgment of what types of critical risks your venture may
face. Critical risks were discussed throughout many of the
chapters. 3 Pages Maximum.
--
doc_902503946.pdf