Description
With this brief file regarding entrepreneurship 2015 harvard business publishing.
ENTREPRENEURSHIP
2 01 5
Articles | Books & Chapters | Cases | Core Curriculum
Course Modules | Simulations | Video
Harvard Business Publishing serves the ?nest learning institutions worldwide with
a comprehensive catalog of case studies, journal articles, books, and elearning
programs, including online courses and simulations. In addition to material from
Harvard Business School and Harvard Business Review, we also ofer course
material from these renowned institutions and publications:
? ABCC at Nanyang Tech University
? Babson College
? Berrett-Koehler Publishers
? Business Enterprise Trust
? Business Expert Press
? Business Horizons
? California Management Review
? Crimson Group USA
? Darden School of Business
? Design Management Institute
? European School of Management and
Technology (ESMT)
? Haas School of Business
? Harvard Kennedy School of Government
? Harvard Medical School/Global Health
Delivery
? HEC Montréal Centre for Case Studies
? IESE Business School
? Indian Institute of Management Bangalore
? Indian School of Business
? INSEAD
? International Institute for Management
Development (IMD)
? Ivey Publishing
? Journal of Information Technology
? Kellogg School of Management
? McGraw-Hill
? MIT Sloan Management Review
? North American Case Research Association
(NACRA)
? Perseus Books
? Princeton University Press
? Rotman Magazine
? Social Enterprise Knowledge Network
? Stanford Graduate School of Business
? Thunderbird School of Global Management
? Tsinghua University
? University of Hong Kong
? The Wharton School, University of
Pennsylvania
CUSTOMER SERVICE AND
TECHNICAL SUPPORT
6 am – 8 pm ET
Monday through Friday
9 am – 5 pm ET
Saturday and Sunday
Customer Service:
1-800-545-7685 (+1-617-783-7600
outside the U.S. and Canada)
[email protected]
Technical Support:
1-800-810-8858 (+1-617-783-7700
outside the U.S. and Canada)
[email protected]
NEW! CORE CURRICULUM READINGS
Core Curriculum Readings in Entrepreneurship cover the fundamental concepts,
theories, and frameworks that business students must learn. Authored by faculty at
Harvard Business School, each Reading is about 20-30 pages long and comes with
a Teaching Note, review questions, and exhibit slides. Many also include video clips
and Interactive Illustrations. The 11 Entrepreneurship Readings below are listed in one
potential teaching sequence:
H B S P. H A R VA R D. E D U 1
TN Teaching Note Available
Becoming an
Entrepreneurial Leader
Lynda M. Applegate
#8051
AN ENTREPRENEUR’S TOOLKIT:
? Analyzing Business Models
? Identifying and Prioritizing Opportunities
? Online Research Guide
? Pitching Opportunities
Recognizing and
Shaping Opportunities
Lynda M. Applegate,
Carole Carlson
#8056
INTERACTIVE ILLUSTRATIONS:
? Identifying Growth Opportunities
? SalesLogic Business Model Comparison (in $US)
Developing Business Plans
and Pitching Opportunities
Lynda M. Applegate,
Carole Carlson
#8062
VIDEOS:
? Hy-Conn Shark Tank Pitch
? Onesole Shark Tank Pitch
OTHER TOOLS:
? Business Plan Evaluation Checklist
? Elevator Pitch Template
? Pitch Evaluation Worksheet
Attracting Talent and
Building Ecosystems
Lynda M. Applegate,
Carole Carlson #8068
INTERACTIVE ILLUSTRATIONS:
? Evolution of the Skyhook Ecosystem
Financing Entrepreneurial Ventures
William R. Kerr, Ramana Nanda,
James McQuade #8072
INTERACTIVE ILLUSTRATIONS:
? Asset Intensity Ratio
? Building a Cap Table
? Calculating a Cumulative Cash Flow Curve
? How Investor Expectations and Target Returns Drive
Company Ownership
? Payouts from Simple Equity and Convertible Investments
? Seed Note Ownership and Value
Partnering with Venture Capitalists
Jefrey Bussgang
#8240
AVAILABLE 2015
à Continues on Next Page
à Find more Core Curriculum Readings at hbsp.harvard.edu/list/corecurriculumentrepreneurship
CASES
Cases, slices of business life, focus on actual problems and decisions facing a company.
Students are challenged to put themselves in the protagonist’s place and suggest
business strategies, tactics, and solutions.
New Cases
500 Startups: Scaling Early-Stage Investing
Dave McClure, an outspoken personality in Silicon Valley, believes that the venture capital
industry is not innovating quickly enough. He seeks to scale 500 Startups, his early-stage
investment ?rm, into the ?rst “guild-based” international venture capital group. Students
contrast 500 Startups’ investment strategy with that of more traditional funds.
TN Stanford University #E528
Andreessen Horowitz
Andreessen Horowitz, a venture capital ?rm launched in 2009, has quickly broken into the
industry’s top ranks with its ability to invest in Silicon Valley’s most promising startups. The
case examines the ?rm’s organizational structure as well as the motivations and strategy of
its founders. Should it seek to double its scale over the next few years?
TN Harvard Business School #814060
2 ENT REPRENEURS HI P • 2 01 5
Experimenting in the
Entrepreneurial Venture
Thomas R. Eisenmann, Eric Ries,
Sarah Dillard #8077
INTERACTIVE ILLUSTRATIONS:
? A/B Testing with Conversion Funnel
VIDEOS:
? Tiggly’s Kickstarter Campaign
Selling and Marketing in the
Entrepreneurial Venture
Frank V. Cespedes #8086
INTERACTIVE ILLUSTRATIONS:
? Customer Pro?tability
? Retail versus Direct Business Models
VIDEOS:
? Aligning Strategy and Sales
? Design Your Product to Sell Itself
? The Feedback Loop
Scaling Entrepreneurial Ventures
#8082
AVAILABLE 2015
Launching New Ventures
in Established Companies
#5272
AVAILABLE 2015
Launching Global Ventures
#5277
AVAILABLE 2015
H B S P. H A R VA R D. E D U 3
Apple’s Core (Graphic Novel Version)
This short case introduces students to a variety of choices faced by founders, including
whether to quit a big-company job to found a new venture, whether to found with a best
friend, how to split the equity within the founding team, how to deal with tensions between
founders, and whether to take on outside investors who will change the strategy and team.
Harvard Business School #814059
Chez Panisse: Building an Open Innovation Ecosystem
At her famous Chez Panisse restaurant, Alice Waters has created an open innovation
ecosystem over the last 4 decades. This case discusses how Waters developed this
ecosystem, ?rst locally and then globally, to include stakeholders such as suppliers, alumni
chef and staf, food writers, and others. TN Haas School of Business #B5806
The High West Distillery
In June 2004 David Perkins moved to Park City, Utah, to pursue his dream of creating a
successful whiskey company—despite a background in biotechnology and no ?rsthand
experience in the spirits industry. After launching High West in 2007, he faced a critical
choice about how to grow. TN North American Case Research Association #NA0296
Jill’s Table: Digitizing a Retail Legacy
The founder of bricks-and-mortar kitchen accessories retail store Jill’s Table considers
expanding her existing information-based web site to an e-commerce presence. Can the
factors that led to her current success be replicated in the virtual world?
TN Ivey Publishing #W14044
Iora Health
Startup Iora Health takes a new approach to the management and delivery of healthcare.
By investing twice as much in primary care, the organization hopes to save over 20% on
total care by improving health and obviating the need for acute interventions. Iora is seeking
?nancing to fuel an aggressive growth strategy and must decide the best path forward.
Harvard Business School #814030
Maricopa, Inc.: Finding the Right Treatment for Growth
The founders of Maricopa, Inc., a startup that sells hair-care products directly to salons,
are preparing a board presentation to address the young company’s inability to meet
?nancial projections. Despite initial success, the company needs additional funding to
continue operating. At the same time, 2 VC investors are deciding how to proceed with their
investments. Harvard Business School #314065
Noma: A Lot on the Plate
The restaurant Noma, based in Copenhagen, Denmark, is considered one of the best
restaurants in the world. Yet the restaurant’s margins are below 5%. Noma’s new investor
and chairman, Marc Blazer, recently joined to help chef/owner René Redzepi make the
business more sustainable. The question is: how? TN Harvard Business School #814097
Rent the Runway (Abridged)
Two months after a successful launch, the co-founders of Rent the Runway debate whether
to grow their startup at a measured pace or raise a new round of venture capital sooner
than planned. This case illustrates “lean startup” principles, including the use of minimum
viable products to conduct quick but rigorous tests to validate business model hypotheses.
Harvard Business School #815055
TN Teaching Note Available
4 ENT REPRENEURS HI P • 2 01 5
Rwanda Backpackers
After thorough research, 2 young entrepreneurs in Rwanda realize they have the
opportunity to target the budget tourists commonly referred to as “backpackers.” Having
selected a location for their business, they must raise $19,000 in the next 6 months to
begin construction and design a successful marketing plan. TN Ivey Publishing #W13595
Skype: A Case Study of How Skype Derived “Place Surplus” in the Estonian Capital
of Tallinn
This case examines why Skype’s Scandinavian founders chose Tallinn, Estonia, to establish
their high-tech startup. Students consider Skype’s choices against the backdrop of post-
Soviet Estonia’s economic and industrial resurrection. TN INSEAD #INS380
Starbucks Cofee Company: Transformation and Renewal
This case analyzes the turnaround of Starbucks Cofee Company from 2008 to 2014 as led
by CEO and co-founder Howard Schultz. Based on extensive interviews, the case ofers a
range of vital lessons on leadership, organizational transformation, restructuring, strategy,
innovation, entrepreneurial vision, and customer service. TN Harvard Business School #314068
Strava
Strava is a fast-growing social network for avid cyclists and runners. This case traces the
entrepreneurial journey of 2 serial entrepreneurs who were co-founders in a prior venture.
The protagonists must decide whether or not to accept the Series A investment terms from
their venture capitalists. Harvard Business School #814055
Waze: Product Evolution and Fundraising
Waze is a smartphone mapping application that provides turn-by-turn directions and real-
time, driver-generated trafc data. Having emerged as a leader in its space, the company
was poised to secure a $100 million Series D round of ?nancing at the end of 2012. Prior to
?nalizing the agreement, however, CEO Noam Bardin wondered if he had considered all of
the changes the investment would precipitate. TN Stanford University #E500
Popular Cases
ATH MicroTechnologies, Inc.
This case takes students through 5 stages of growth in an entrepreneurial startup in the
medical devices industry. At each stage, students must confront tensions in balancing pro?t,
growth, and control. TN Harvard Business School #108092
Baidu.com, Inc.: Valuation at IPO
From its January 2000 launch, Baidu.com quickly grew to become the leading Internet
search engine in China. After 3 rounds of private funding, Baidu registered to go public on
the NASDAQ Stock Market in 2005. Recommended for courses about business valuation,
entrepreneurship in emerging markets, or doing business in China. TN Stanford University #A197
Clocky: The Runaway Alarm Clock
Clocky is an alarm clock that, in addition to ringing, rolls around the room to force its
owner to get out of bed. Beset by consumer and media attention but at least a year away
from Clocky’s debut, creator Gauri Nanda must navigate a series of difcult decisions to
efectively bring her product to market. TN Harvard Business School #507016
H B S P. H A R VA R D. E D U 5
Design Thinking and Innovation at Apple
For years, Apple has been ranked the most innovative company in the world, but how it
has achieved such success remains mysterious because of the company’s obsession with
secrecy. This note considers the ingredients of Apple’s success and its quest to develop, in
the words of the late CEO Steve Jobs, “insanely great products.”
TN Harvard Business School #609066
Dropbox: “It Just Works”
Dropbox founder and CEO Drew Hudson must make strategic decisions about new product
features, how to target enterprise customers, and whether to pursue distribution deals with
smartphone manufacturers. TN Harvard Business School #811065
Evan Williams: From Blogger to Odeo (A)
For several months, founder-CEO Evan Williams has felt trapped, unable to control his ?rm,
Odeo and its strategic direction. He longs for the “simple” days of Blogger, the previous
venture he had co-founded. This case examines the decisions and actions of a serial
entrepreneur who has taken a very diferent approach with each of his ?rst 2 ventures.
TN Harvard Business School #809088
Keeping Google “Googley”
This case, set in 2008, examines how Google has worked to avoid potential negative
byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and
organizational inconsistency. TN Harvard Business School #409039
MakerBot: Challenges in Building a New Industry
The founders of MakerBot are passionate about making their 3-D printers understandable to
and modi?able by users. Students must consider the advantages of MakerBot’s strategy of
openness, assess the ?rm’s position for future battles with industry giants, and analyze how
MakerBot eventually attracted venture funds from prominent funders.
TN Babson College #BAB706
RightNow Technologies
The founder and CEO of a CRM software startup must decide between an attractive
acquisition ofer and the opportunity to go public. The case discusses the growth of the
company—including a lengthy discussion of entrepreneurial bootstrapping—as well as an
aborted IPO attempt in 2000. The central question is whether the company will create more
value by staying independent or by joining a larger organization.
TN Harvard Business School #805032
à Find more cases at hbsp.harvard.edu
Brief Cases
Rigorous and compact, Brief Cases from Harvard Business School present realistic
management challenges for students to discuss.
Harmonic Hearing Co.
Two employees from a small manufacturer of hearing aids consider purchasing the company
from the founder, but arranging ?nancing proves difcult. The case presents 2 ?nancing
alternatives: one is virtually all debt ?nanced, the other all equity. The ?nancing structure
will signi?cantly afect future products and ?rm performance.
TN Student and instructor spreadsheets available #4271
L
TN Teaching Note Available
L
Audio Version Available
Martin Blair
Martin Blair is a ?rst-time entrepreneur who draws on his experience in the food service
industry to develop 2 diferent restaurant concepts almost simultaneously. Both restaurants
are successful and Blair now wants to grow the business. In particular, he must decide
whether to grow one or both of the concepts and whether to use franchising as a growth
strategy. TN Student and instructor spreadsheets available #914521
Sugar Bowl
Shelby Givens has successfully transformed her family-owned bowling alley into an urban
lounge called Sugar Bowl. When investors ofer to buy the business, Givens must evaluate
whether she should accept the ofer or retain involvement in the venture she worked so hard
to create. TN Student and instructor spreadsheets available #913537
L
à Find more Brief Cases at hbsp.harvard.edu/list/brief-cases
Multimedia Cases
Now available online, multimedia cases put students in the center of business dilemmas
by bringing concepts to life with animated charts, audio, and video segments.
An Entrepreneur’s Journey: Simi Nwogugu, Multimedia Case
Simi Nwogugu’s life path has taken her from childhood in Lagos, Nigeria, to success on Wall
Street and the founding of a business that addresses issues of career and motherhood. Her
latest challenge is a move back to Nigeria with her children to accommodate her husband’s
career. TN #810701
Entrepreneurial Insights
Seven entrepreneurial leaders answer questions about building their companies. Questions
range widely across common business issues, including starting up, acquiring ?nancing, and
planning for future challenges. TN #306703
Pura Vida Cofee
Two Harvard Business School graduates start an Internet business with a charitable
mission: they intend to sell gourmet cofee over the Internet to support an outreach
ministry in Costa Rica. #303051
à Find more multimedia cases at hbsp.harvard.edu/list/elearning
ARTICLES
Articles from Harvard Business Review and other renowned journals provide up-to-the-
minute ideas from the best business thinkers.
New Articles
The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy
Maelle Gavet joined Ozon because she saw the company’s potential to become the Amazon
of Russia. Russians were going online at an extraordinary rate; if Ozon could ?gure out how
to deliver goods in an e-commerce market, despite the country’s shaky distribution systems,
its growth would skyrocket. Harvard Business Review #R1407A
6 ENT REPRENEURS HI P • 2 01 5
Equity-Worthiness and Equity-Willingness: Key Factors in Private Equity Deals
While access to private equity funds (PEFs) provides a unique opportunity for ?rms
to set up sturdy growth paths, how PEFs select companies is an unknown process to
entrepreneurs and business owners. This study ofers insights about the private equity
market to entrepreneurs searching for external capital. Business Horizons #BH631
Moving the World Forward: The Quest for a New Equilibrium
Occasionally the world moves forward in a huge leap. Such paradigm shifts have
traditionally been driven by government policy innovation and business entrepreneurial
creation. But now a third driver, social entrepreneurship, has emerged between these 2
poles—and it is changing the world in creative ways. Rotman Magazine #ROT243
So, You Want to Be an Entrepreneur? Lessons from the Entrepreneurship Bootcamp for
Veterans with Disabilities
Based on helping dozens of military veterans re?ne their ideas for starting a business, this
article discusses a series of potential pitfalls that aspiring entrepreneurs—veterans and
civilians alike—must avoid in order to be successful. Business Horizons #BH577
Turn Your Science into a Business
This article identi?es 7 intellectual property traps that unwary inventors fall into when
developing scienti?c discoveries and inventions for the commercial market. Drawing on
extensive research, the authors describe these traps and ofer advice on how to avoid them.
Harvard Business Review #R1411F
Why China Can’t Innovate
China has no lack of entrepreneurs, market demand, or wealth, but questions remain as
to whether the country can succeed in its quest to become the world’s innovation leader.
This article examines the promise and the problems China faces in its pursuit of innovation
leadership. Harvard Business Review #R1403J
Why Implementing Corporate Innovation Is So Difcult
Successful corporate innovation remains elusive for most companies. The authors’ research
on corporate entrepreneurship and innovation demonstrates there are 4 key implementation
issues that most corporations do not recognize efectively. Business Horizons #BH632
Popular Articles
Beating the Odds When You Launch a New Venture
Great entrepreneurs don’t take risks—they manage them. Risks should be uncovered and
hedged in order of importance and afordability: deal-killers ?rst, then the risk of settling too
early on a strategic direction, and ?nally operational risks that can be disposed of quickly
and cheaply. Harvard Business Review #R1005G
The Global Entrepreneur
Many startups are now being born global—chasing opportunities created by distance,
managing faraway operations, and hunting for the best manufacturing locations, talent,
investors, and pro?table customers wherever they may be. Author Daniel Isenberg identi?es
3 primary challenges faced by global startups and 4 competencies they must cultivate.
Harvard Business Review #R0812J
H B S P. H A R VA R D. E D U 7
TN Teaching Note Available
How to Start an Entrepreneurial Revolution
Governments around the world are trying to spark entrepreneurship. While there is no
exact formula, valuable lessons and best practices emerge from surprising places. This
article outlines key principles for helping countries jump-start an entrepreneurial ecosystem.
Harvard Business Review #R1006A
How to Write a Great Business Plan
A great business plan includes the obligatory ?nancial projections but also focuses on a
series of questions that relate to the 4 factors critical to the success of every new venture:
the people, the opportunity, the context, and the assessment of both risk and reward.
Harvard Business Review #974202
Making Social Ventures Work
Many entrepreneurs go into emerging markets with ?xed plans and the best of intentions:
launch a business, solve a problem. But the dearth of information about customers, cultures,
and competitors often hinders their progress. This article ofers 5 guidelines for creating
markets in uncertain environments. Harvard Business Review #R1009D
New Project? Don’t Analyze—Act
In an unpredictable business environment, typical forecasting and analysis tools are not
always applicable when launching a new project. Instead, the authors suggest looking to
serial entrepreneurs for inspiration. Successful entrepreneurs use an “act, learn, and build”
strategy that can also be used by employees working within traditional organizations.
Harvard Business Review #R1203R
Why the Lean Startup Changes Everything
Lean startups favor experimentation over elaborate planning, customer feedback over
intuition, and iterative design over traditional development. This article describes lean startup
techniques and how they could help ignite a new entrepreneurial economy.
Harvard Business Review #R1305C
à Find more articles at hbsp.harvard.edu
BOOKS & CHAPTERS
Many academic titles from Harvard Business Review Press are now available as eBooks.
Each eBook title is available as a PDF and comes with a full-text Educator Copy available
to registered Premium Educators on the HBP for Educators web site.
Books
The Architecture of Innovation: The Economics of Creative Organizations
New research has shed light on the role incentives can play in promoting new ideas. By
using the principles of organizational economics, this book explains how companies can
set the right incentives and time horizons for investments and create a robust innovation
infrastructure in the process. Available as an eBook. Harvard Business Review Press #10796
Breaking Out: How to Build In?uence in a World of Competing Ideas
This book shows how the “idea entrepreneur” breaks out—by combining personal narrative
with rich content, creating many forms of expression, developing real-world practices, and
creating “respiration” around the idea so that other people can breathe it in and make it their
own. Available as an eBook. Harvard Business Review Press #10601
8 ENT REPRENEURS HI P • 2 01 5
The First Mile: A Launch Manual for Getting Great Ideas into the Market
The ?rst mile—where an innovation moves from an idea on paper to the market—is often
plagued by failure. This book focuses on that critical moment when an innovator moves
from planning to reality, and equips students with new tools, questions, and examples to
speed through this crucial early stage of innovation.
Available as an eBook. Harvard Business Review Press #10437
Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a
Great Business
After extensive research across the globe, the authors found that every business-builder
holds a combination of 4 attributes: heart, smarts, guts, and luck. This book helps managers
understand which traits to “dial up” or “dial down” to increase their likelihood of success in
starting and growing a business.
Available as an eBook. Harvard Business Review Press #10253
The Innovator’s Method: Bringing the Lean Startup into Your Organization
Emerging from lean startup, design thinking, and agile software development, authors
Nathan Furr and Jef Dyer developed the innovator’s method as an end-to-end process for
creating, re?ning, and bringing ideas to market.
Available as an eBook. Harvard Business Review Press #16914
The Risk-Driven Business Model: Four Questions That Will De?ne Your Company
Leaders who understand how the structure of their business model afects risk have the
power to create wealth, revolutionize industries, and shape a better world. The authors
describe a business model audit to determine what key decisions get made in a business,
when they get made, and why managers make the decisions they do.
Available as an eBook. Harvard Business Review Press #11534
Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture
Extraordinary Value
This book is about how enterprising individuals around the world see value in situations
where others do not, use that perception to develop products and services that people
initially don’t think they want, and ultimately go on to realize extraordinary value for
themselves, their customers, and society. What these business builders have in common is a
contrarian mind-set that allows them to create opportunities and succeed where others see
nothing. Available as an eBook. Harvard Business Review Press #11143
Chapters
Getting from Plan A to Plan B and Beyond—Building a Better Business Model
Every aspiring entrepreneur has a Plan A, and virtually everyone believes that their Plan
A will work. Unfortunately, they are usually wrong. What often distinguishes successful
entrepreneurs is what they do when their ?rst plan fails. Getting to Plan B and beyond
requires the development of a business model that really works.
From Getting to Plan B: Breaking Through to a Better Business Model #5357BC
Reimagining China and India: The Economic Signi?cance of the East
Despite the economic growth of China and India, many people remain woefully uninformed
about both countries. This chapter seeks to clarify what is happening in China and India,
addressing some of the major diferences as well as the enormous potential for cooperation
between these 2 global powerhouses.
From Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
#8053BC
H B S P. H A R VA R D. E D U 9
TN Teaching Note Available
Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing
the World
During periods of extraordinary volatility and change, the best place to seek clues to
tomorrow’s revolutionary business models is at the fringes of a current dysfunctional system.
This chapter introduces a new generation of social and environmental entrepreneurs:
“unreasonable” people who are pioneering future markets where most people see only risks.
From The Power of Unreasonable People: How Social Entrepreneurs Create Markets That
Change the World #8029BC
Writing a Business Plan: The Basics
Every entrepreneur is encouraged to write a business plan; those who don’t quickly
learn that future operations can be derailed and that obtaining outside funding is nearly
impossible. This chapter discusses the managerial purposes of a business plan and
describes the key points that potential investors look for.
From Entrepreneur’s Toolkit: Tools and Techniques to Launch and Grow Your Business
#5344BC
à Find more books and chapters at hbsp.harvard.edu/list/ebooks
CASE STARTUP KIT
The Case Startup Kit recommends cases ideal for teaching as a “?rst case” for aspiring
case teachers, with cases selected for their brevity, ease of use, and teachability. Each
case comes with a Teaching Note. Cases for Entrepreneurship include:
? Amazon.com: The Brink of Bankruptcy #809014
? Cork’d: Building a Social Network for Wine Lovers #911026
? Evan Williams: From Blogger to Odeo (A) #809088
? Frank Addante, Serial Entrepreneur #809046
? Rent the Runway #812077
? Savage Beast (A) #809069
? Yieldex (A) #809090
à Find more Case Startup Kit cases at hbsp.harvard.edu/list/casestartupent
COURSE MODULES
Course Modules ofer a road map to the best teaching materials, with recommendations
on how to organize them. Each module suggests 4-6 items plus alternate suggestions.
Popular modules in Entrepreneurship include:
? Entrepreneurial Finance
? Identifying and Evaluating Opportunities
? Managing and Harvesting Growth
? Managing the Early-Stage Venture
à Find more Course Modules at hbsp.harvard.edu/list/course-module
10 ENT REPRENEURS HI P • 2 01 5 *Reviews available to Premium Educators
SIMULATIONS
Online simulations present real-world management challenges for students and
encourage classroom interaction and discussion. Results are available immediately for
a comprehensive debrief session. All simulations include a detailed Teaching Note.
Entrepreneurship Simulation: The Startup Game
This multi-player simulation immerses students in the fundamentals of forming a new
company. Students role-play as founders, investors, and potential employees who must
interact with their classmates to negotiate deals, calculate valuation, ?nd the right
stafng mix, and debate ?nancial gains versus organizational control. The simulation’s
comprehensive debrief section features informative interviews with successful entrepreneurs
and investors. Designed for classes of 20-86 students.
The Wharton School, University of Pennsylvania Seat Time: 60 minutes TN #WH0001
“I used the startup game on the ?rst day of an Entrepreneurship Strategy course for
MBA students. It ended up being a highlight of the quarter, and one that students kept
tying new materials and learning back to. The game was perfect for entrepreneurship
because it immediately forced students to think about ambiguity and the types of
tradeofs that characterize entrepreneurship.”
– Review from the Harvard Business Publishing for Educators web site*
Working Capital Simulation: Managing Growth V2
In this single-player simulation, students act as the CEO of a small company, Sun?ower
Nutraceuticals, and decide whether to invest in growth and cash-?ow improvement
opportunities in 3 phases over 10 simulated years. Each opportunity has a unique ?nancial
pro?le and efect on working capital. Students must understand how the income statement,
balance sheet, and statement of cash ?ows are interconnected and consider the possible
efects of each opportunity on the ?rm’s ?nancial position. The second release of this
simulation adds an optional ?nancing decision for students, a new metric tracking the ?rm’s
equity value, and a new optional problem set. Seat Time: 45 minutes TN #7070
à Find more Simulations at hbsp.harvard.edu/list/simulations
HARVARD MANAGEMENTOR®
Delivered entirely online, Harvard ManageMentor is the leading business reference from
business experts, featuring 44 self-paced modules that address the full spectrum of
management issues. Many modules are also available in Spanish, Portuguese, Mandarin
and French. Modules in Entrepreneurship include:
? Business Plan Development #9004
? Innovation and Creativity #9024
? Innovation Implementation #9025
à Find more Harvard ManageMentor modules at hbsp.harvard.edu/list/hmm
H B S P. H A R VA R D. E D U 11
TN Teaching Note Available
12 ENT REPRENEURS HI P • 2 01 5
TEXTBOOK CASE MAPS
Textbook Case Maps match cases to the leading business textbooks on a chapter-by-
chapter basis. Maps are prepared by experienced editors at Harvard Business Publishing
and suggest several cases for each chapter.
? Hisrich & Peters: Entrepreneurship (McGraw-Hill)
à Find more Textbook Case Maps at hbsp.harvard.edu/list/textbook-case-maps
VIDEO SHORTS
These free, short videos are all under 10 minutes long and illustrate a case’s central
learning objective. The streaming video is available to registered Premium Educators
at hbsp.harvard.edu. Cases with Video Shorts include:
? Corporate Venture Capital at Eli Lilly #806092
? DentalCorp #806023
? John and Andrea Rice: Entrepreneurship and Life #808042
? Shurgard Self-Storage: Expansion to Europe (Abridged) #810102
? Zipcar: Re?ning the Business Model #803096
à Find more cases with Video Shorts at hbsp.harvard.edu/list/videoshorts
Case Analysis Coach
IDEAL FOR STUDENTS NEW TO CASE LEARNING
Seat Time:
30–120 minutes
(depending on the
depth of analysis
desired)
#4380
Premium Educators registered at hbsp.harvard.edu can see a Free Trial.
Not registered? APPLY NOW educatoraccess.hbsp.harvard.edu
The Case Analysis Coach is a self-paced tutorial that ofers a concise introduction
to the key concepts required for the analysis of business case studies. Delivered
entirely online, the tutorial ofers a framework that will prepare students for situations
including formal presentations, written reports, “cold calls” during classroom
discussion, and ?nal exams.
The tutorial requires students to interpret both qualitative and quantitative data
and develop short- and long-term action recommendations. It also includes a
Case Analysis Worksheet that students can use repeatedly to analyze actual
cases assigned for coursework.
© 2014 Harvard Business School Publishing.
Harvard Business Publishing is an affliate of Harvard Business School.
Product #M00036 MC189581015
EDUCATORS
Get updates from us at Twitter@HarvardBizEdu
EXECUTIVE
EDUCATION
ACADEMIC
PRICE
? Register as a Premium Educator at hbsp.harvard.edu.
? Design and activate a coursepack with content from
inside and outside the Harvard Business Publishing
catalog.
? Provide the unique coursepack URL to students.
? Students receive your academic discount and
save up to 60% on course materials.
HERE’S HOW TO SHARE
THE DISCOUNT:
à BUILD A COURSEPACK NOW: hbsp.harvard.edu
Articles $3.95 $6.95
Cases $3.95 $6.95
Core Curriculum $7.95 $15.90
Multimedia Cases $8 $25
Online Courses $45–$75 $90–$150
Simulations $15 $45
Similar discounts apply to all teaching materials at
hbsp.harvard.edu. Prices subject to change without notice.
ACADEMIC DISCOUNTS FOR STUDENTS
Visit the Harvard Business Publishing for Educators web site for access
to course planning tools and student discounts.
Annual contracts for academic institutions are also available which provide
additional discounts on course materials.
doc_185435010.pdf
With this brief file regarding entrepreneurship 2015 harvard business publishing.
ENTREPRENEURSHIP
2 01 5
Articles | Books & Chapters | Cases | Core Curriculum
Course Modules | Simulations | Video
Harvard Business Publishing serves the ?nest learning institutions worldwide with
a comprehensive catalog of case studies, journal articles, books, and elearning
programs, including online courses and simulations. In addition to material from
Harvard Business School and Harvard Business Review, we also ofer course
material from these renowned institutions and publications:
? ABCC at Nanyang Tech University
? Babson College
? Berrett-Koehler Publishers
? Business Enterprise Trust
? Business Expert Press
? Business Horizons
? California Management Review
? Crimson Group USA
? Darden School of Business
? Design Management Institute
? European School of Management and
Technology (ESMT)
? Haas School of Business
? Harvard Kennedy School of Government
? Harvard Medical School/Global Health
Delivery
? HEC Montréal Centre for Case Studies
? IESE Business School
? Indian Institute of Management Bangalore
? Indian School of Business
? INSEAD
? International Institute for Management
Development (IMD)
? Ivey Publishing
? Journal of Information Technology
? Kellogg School of Management
? McGraw-Hill
? MIT Sloan Management Review
? North American Case Research Association
(NACRA)
? Perseus Books
? Princeton University Press
? Rotman Magazine
? Social Enterprise Knowledge Network
? Stanford Graduate School of Business
? Thunderbird School of Global Management
? Tsinghua University
? University of Hong Kong
? The Wharton School, University of
Pennsylvania
CUSTOMER SERVICE AND
TECHNICAL SUPPORT
6 am – 8 pm ET
Monday through Friday
9 am – 5 pm ET
Saturday and Sunday
Customer Service:
1-800-545-7685 (+1-617-783-7600
outside the U.S. and Canada)
[email protected]
Technical Support:
1-800-810-8858 (+1-617-783-7700
outside the U.S. and Canada)
[email protected]
NEW! CORE CURRICULUM READINGS
Core Curriculum Readings in Entrepreneurship cover the fundamental concepts,
theories, and frameworks that business students must learn. Authored by faculty at
Harvard Business School, each Reading is about 20-30 pages long and comes with
a Teaching Note, review questions, and exhibit slides. Many also include video clips
and Interactive Illustrations. The 11 Entrepreneurship Readings below are listed in one
potential teaching sequence:
H B S P. H A R VA R D. E D U 1
TN Teaching Note Available
Becoming an
Entrepreneurial Leader
Lynda M. Applegate
#8051
AN ENTREPRENEUR’S TOOLKIT:
? Analyzing Business Models
? Identifying and Prioritizing Opportunities
? Online Research Guide
? Pitching Opportunities
Recognizing and
Shaping Opportunities
Lynda M. Applegate,
Carole Carlson
#8056
INTERACTIVE ILLUSTRATIONS:
? Identifying Growth Opportunities
? SalesLogic Business Model Comparison (in $US)
Developing Business Plans
and Pitching Opportunities
Lynda M. Applegate,
Carole Carlson
#8062
VIDEOS:
? Hy-Conn Shark Tank Pitch
? Onesole Shark Tank Pitch
OTHER TOOLS:
? Business Plan Evaluation Checklist
? Elevator Pitch Template
? Pitch Evaluation Worksheet
Attracting Talent and
Building Ecosystems
Lynda M. Applegate,
Carole Carlson #8068
INTERACTIVE ILLUSTRATIONS:
? Evolution of the Skyhook Ecosystem
Financing Entrepreneurial Ventures
William R. Kerr, Ramana Nanda,
James McQuade #8072
INTERACTIVE ILLUSTRATIONS:
? Asset Intensity Ratio
? Building a Cap Table
? Calculating a Cumulative Cash Flow Curve
? How Investor Expectations and Target Returns Drive
Company Ownership
? Payouts from Simple Equity and Convertible Investments
? Seed Note Ownership and Value
Partnering with Venture Capitalists
Jefrey Bussgang
#8240
AVAILABLE 2015
à Continues on Next Page
à Find more Core Curriculum Readings at hbsp.harvard.edu/list/corecurriculumentrepreneurship
CASES
Cases, slices of business life, focus on actual problems and decisions facing a company.
Students are challenged to put themselves in the protagonist’s place and suggest
business strategies, tactics, and solutions.
New Cases
500 Startups: Scaling Early-Stage Investing
Dave McClure, an outspoken personality in Silicon Valley, believes that the venture capital
industry is not innovating quickly enough. He seeks to scale 500 Startups, his early-stage
investment ?rm, into the ?rst “guild-based” international venture capital group. Students
contrast 500 Startups’ investment strategy with that of more traditional funds.
TN Stanford University #E528
Andreessen Horowitz
Andreessen Horowitz, a venture capital ?rm launched in 2009, has quickly broken into the
industry’s top ranks with its ability to invest in Silicon Valley’s most promising startups. The
case examines the ?rm’s organizational structure as well as the motivations and strategy of
its founders. Should it seek to double its scale over the next few years?
TN Harvard Business School #814060
2 ENT REPRENEURS HI P • 2 01 5
Experimenting in the
Entrepreneurial Venture
Thomas R. Eisenmann, Eric Ries,
Sarah Dillard #8077
INTERACTIVE ILLUSTRATIONS:
? A/B Testing with Conversion Funnel
VIDEOS:
? Tiggly’s Kickstarter Campaign
Selling and Marketing in the
Entrepreneurial Venture
Frank V. Cespedes #8086
INTERACTIVE ILLUSTRATIONS:
? Customer Pro?tability
? Retail versus Direct Business Models
VIDEOS:
? Aligning Strategy and Sales
? Design Your Product to Sell Itself
? The Feedback Loop
Scaling Entrepreneurial Ventures
#8082
AVAILABLE 2015
Launching New Ventures
in Established Companies
#5272
AVAILABLE 2015
Launching Global Ventures
#5277
AVAILABLE 2015
H B S P. H A R VA R D. E D U 3
Apple’s Core (Graphic Novel Version)
This short case introduces students to a variety of choices faced by founders, including
whether to quit a big-company job to found a new venture, whether to found with a best
friend, how to split the equity within the founding team, how to deal with tensions between
founders, and whether to take on outside investors who will change the strategy and team.
Harvard Business School #814059
Chez Panisse: Building an Open Innovation Ecosystem
At her famous Chez Panisse restaurant, Alice Waters has created an open innovation
ecosystem over the last 4 decades. This case discusses how Waters developed this
ecosystem, ?rst locally and then globally, to include stakeholders such as suppliers, alumni
chef and staf, food writers, and others. TN Haas School of Business #B5806
The High West Distillery
In June 2004 David Perkins moved to Park City, Utah, to pursue his dream of creating a
successful whiskey company—despite a background in biotechnology and no ?rsthand
experience in the spirits industry. After launching High West in 2007, he faced a critical
choice about how to grow. TN North American Case Research Association #NA0296
Jill’s Table: Digitizing a Retail Legacy
The founder of bricks-and-mortar kitchen accessories retail store Jill’s Table considers
expanding her existing information-based web site to an e-commerce presence. Can the
factors that led to her current success be replicated in the virtual world?
TN Ivey Publishing #W14044
Iora Health
Startup Iora Health takes a new approach to the management and delivery of healthcare.
By investing twice as much in primary care, the organization hopes to save over 20% on
total care by improving health and obviating the need for acute interventions. Iora is seeking
?nancing to fuel an aggressive growth strategy and must decide the best path forward.
Harvard Business School #814030
Maricopa, Inc.: Finding the Right Treatment for Growth
The founders of Maricopa, Inc., a startup that sells hair-care products directly to salons,
are preparing a board presentation to address the young company’s inability to meet
?nancial projections. Despite initial success, the company needs additional funding to
continue operating. At the same time, 2 VC investors are deciding how to proceed with their
investments. Harvard Business School #314065
Noma: A Lot on the Plate
The restaurant Noma, based in Copenhagen, Denmark, is considered one of the best
restaurants in the world. Yet the restaurant’s margins are below 5%. Noma’s new investor
and chairman, Marc Blazer, recently joined to help chef/owner René Redzepi make the
business more sustainable. The question is: how? TN Harvard Business School #814097
Rent the Runway (Abridged)
Two months after a successful launch, the co-founders of Rent the Runway debate whether
to grow their startup at a measured pace or raise a new round of venture capital sooner
than planned. This case illustrates “lean startup” principles, including the use of minimum
viable products to conduct quick but rigorous tests to validate business model hypotheses.
Harvard Business School #815055
TN Teaching Note Available
4 ENT REPRENEURS HI P • 2 01 5
Rwanda Backpackers
After thorough research, 2 young entrepreneurs in Rwanda realize they have the
opportunity to target the budget tourists commonly referred to as “backpackers.” Having
selected a location for their business, they must raise $19,000 in the next 6 months to
begin construction and design a successful marketing plan. TN Ivey Publishing #W13595
Skype: A Case Study of How Skype Derived “Place Surplus” in the Estonian Capital
of Tallinn
This case examines why Skype’s Scandinavian founders chose Tallinn, Estonia, to establish
their high-tech startup. Students consider Skype’s choices against the backdrop of post-
Soviet Estonia’s economic and industrial resurrection. TN INSEAD #INS380
Starbucks Cofee Company: Transformation and Renewal
This case analyzes the turnaround of Starbucks Cofee Company from 2008 to 2014 as led
by CEO and co-founder Howard Schultz. Based on extensive interviews, the case ofers a
range of vital lessons on leadership, organizational transformation, restructuring, strategy,
innovation, entrepreneurial vision, and customer service. TN Harvard Business School #314068
Strava
Strava is a fast-growing social network for avid cyclists and runners. This case traces the
entrepreneurial journey of 2 serial entrepreneurs who were co-founders in a prior venture.
The protagonists must decide whether or not to accept the Series A investment terms from
their venture capitalists. Harvard Business School #814055
Waze: Product Evolution and Fundraising
Waze is a smartphone mapping application that provides turn-by-turn directions and real-
time, driver-generated trafc data. Having emerged as a leader in its space, the company
was poised to secure a $100 million Series D round of ?nancing at the end of 2012. Prior to
?nalizing the agreement, however, CEO Noam Bardin wondered if he had considered all of
the changes the investment would precipitate. TN Stanford University #E500
Popular Cases
ATH MicroTechnologies, Inc.
This case takes students through 5 stages of growth in an entrepreneurial startup in the
medical devices industry. At each stage, students must confront tensions in balancing pro?t,
growth, and control. TN Harvard Business School #108092
Baidu.com, Inc.: Valuation at IPO
From its January 2000 launch, Baidu.com quickly grew to become the leading Internet
search engine in China. After 3 rounds of private funding, Baidu registered to go public on
the NASDAQ Stock Market in 2005. Recommended for courses about business valuation,
entrepreneurship in emerging markets, or doing business in China. TN Stanford University #A197
Clocky: The Runaway Alarm Clock
Clocky is an alarm clock that, in addition to ringing, rolls around the room to force its
owner to get out of bed. Beset by consumer and media attention but at least a year away
from Clocky’s debut, creator Gauri Nanda must navigate a series of difcult decisions to
efectively bring her product to market. TN Harvard Business School #507016
H B S P. H A R VA R D. E D U 5
Design Thinking and Innovation at Apple
For years, Apple has been ranked the most innovative company in the world, but how it
has achieved such success remains mysterious because of the company’s obsession with
secrecy. This note considers the ingredients of Apple’s success and its quest to develop, in
the words of the late CEO Steve Jobs, “insanely great products.”
TN Harvard Business School #609066
Dropbox: “It Just Works”
Dropbox founder and CEO Drew Hudson must make strategic decisions about new product
features, how to target enterprise customers, and whether to pursue distribution deals with
smartphone manufacturers. TN Harvard Business School #811065
Evan Williams: From Blogger to Odeo (A)
For several months, founder-CEO Evan Williams has felt trapped, unable to control his ?rm,
Odeo and its strategic direction. He longs for the “simple” days of Blogger, the previous
venture he had co-founded. This case examines the decisions and actions of a serial
entrepreneur who has taken a very diferent approach with each of his ?rst 2 ventures.
TN Harvard Business School #809088
Keeping Google “Googley”
This case, set in 2008, examines how Google has worked to avoid potential negative
byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and
organizational inconsistency. TN Harvard Business School #409039
MakerBot: Challenges in Building a New Industry
The founders of MakerBot are passionate about making their 3-D printers understandable to
and modi?able by users. Students must consider the advantages of MakerBot’s strategy of
openness, assess the ?rm’s position for future battles with industry giants, and analyze how
MakerBot eventually attracted venture funds from prominent funders.
TN Babson College #BAB706
RightNow Technologies
The founder and CEO of a CRM software startup must decide between an attractive
acquisition ofer and the opportunity to go public. The case discusses the growth of the
company—including a lengthy discussion of entrepreneurial bootstrapping—as well as an
aborted IPO attempt in 2000. The central question is whether the company will create more
value by staying independent or by joining a larger organization.
TN Harvard Business School #805032
à Find more cases at hbsp.harvard.edu
Brief Cases
Rigorous and compact, Brief Cases from Harvard Business School present realistic
management challenges for students to discuss.
Harmonic Hearing Co.
Two employees from a small manufacturer of hearing aids consider purchasing the company
from the founder, but arranging ?nancing proves difcult. The case presents 2 ?nancing
alternatives: one is virtually all debt ?nanced, the other all equity. The ?nancing structure
will signi?cantly afect future products and ?rm performance.
TN Student and instructor spreadsheets available #4271
L
TN Teaching Note Available
L
Audio Version Available
Martin Blair
Martin Blair is a ?rst-time entrepreneur who draws on his experience in the food service
industry to develop 2 diferent restaurant concepts almost simultaneously. Both restaurants
are successful and Blair now wants to grow the business. In particular, he must decide
whether to grow one or both of the concepts and whether to use franchising as a growth
strategy. TN Student and instructor spreadsheets available #914521
Sugar Bowl
Shelby Givens has successfully transformed her family-owned bowling alley into an urban
lounge called Sugar Bowl. When investors ofer to buy the business, Givens must evaluate
whether she should accept the ofer or retain involvement in the venture she worked so hard
to create. TN Student and instructor spreadsheets available #913537
L
à Find more Brief Cases at hbsp.harvard.edu/list/brief-cases
Multimedia Cases
Now available online, multimedia cases put students in the center of business dilemmas
by bringing concepts to life with animated charts, audio, and video segments.
An Entrepreneur’s Journey: Simi Nwogugu, Multimedia Case
Simi Nwogugu’s life path has taken her from childhood in Lagos, Nigeria, to success on Wall
Street and the founding of a business that addresses issues of career and motherhood. Her
latest challenge is a move back to Nigeria with her children to accommodate her husband’s
career. TN #810701
Entrepreneurial Insights
Seven entrepreneurial leaders answer questions about building their companies. Questions
range widely across common business issues, including starting up, acquiring ?nancing, and
planning for future challenges. TN #306703
Pura Vida Cofee
Two Harvard Business School graduates start an Internet business with a charitable
mission: they intend to sell gourmet cofee over the Internet to support an outreach
ministry in Costa Rica. #303051
à Find more multimedia cases at hbsp.harvard.edu/list/elearning
ARTICLES
Articles from Harvard Business Review and other renowned journals provide up-to-the-
minute ideas from the best business thinkers.
New Articles
The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy
Maelle Gavet joined Ozon because she saw the company’s potential to become the Amazon
of Russia. Russians were going online at an extraordinary rate; if Ozon could ?gure out how
to deliver goods in an e-commerce market, despite the country’s shaky distribution systems,
its growth would skyrocket. Harvard Business Review #R1407A
6 ENT REPRENEURS HI P • 2 01 5
Equity-Worthiness and Equity-Willingness: Key Factors in Private Equity Deals
While access to private equity funds (PEFs) provides a unique opportunity for ?rms
to set up sturdy growth paths, how PEFs select companies is an unknown process to
entrepreneurs and business owners. This study ofers insights about the private equity
market to entrepreneurs searching for external capital. Business Horizons #BH631
Moving the World Forward: The Quest for a New Equilibrium
Occasionally the world moves forward in a huge leap. Such paradigm shifts have
traditionally been driven by government policy innovation and business entrepreneurial
creation. But now a third driver, social entrepreneurship, has emerged between these 2
poles—and it is changing the world in creative ways. Rotman Magazine #ROT243
So, You Want to Be an Entrepreneur? Lessons from the Entrepreneurship Bootcamp for
Veterans with Disabilities
Based on helping dozens of military veterans re?ne their ideas for starting a business, this
article discusses a series of potential pitfalls that aspiring entrepreneurs—veterans and
civilians alike—must avoid in order to be successful. Business Horizons #BH577
Turn Your Science into a Business
This article identi?es 7 intellectual property traps that unwary inventors fall into when
developing scienti?c discoveries and inventions for the commercial market. Drawing on
extensive research, the authors describe these traps and ofer advice on how to avoid them.
Harvard Business Review #R1411F
Why China Can’t Innovate
China has no lack of entrepreneurs, market demand, or wealth, but questions remain as
to whether the country can succeed in its quest to become the world’s innovation leader.
This article examines the promise and the problems China faces in its pursuit of innovation
leadership. Harvard Business Review #R1403J
Why Implementing Corporate Innovation Is So Difcult
Successful corporate innovation remains elusive for most companies. The authors’ research
on corporate entrepreneurship and innovation demonstrates there are 4 key implementation
issues that most corporations do not recognize efectively. Business Horizons #BH632
Popular Articles
Beating the Odds When You Launch a New Venture
Great entrepreneurs don’t take risks—they manage them. Risks should be uncovered and
hedged in order of importance and afordability: deal-killers ?rst, then the risk of settling too
early on a strategic direction, and ?nally operational risks that can be disposed of quickly
and cheaply. Harvard Business Review #R1005G
The Global Entrepreneur
Many startups are now being born global—chasing opportunities created by distance,
managing faraway operations, and hunting for the best manufacturing locations, talent,
investors, and pro?table customers wherever they may be. Author Daniel Isenberg identi?es
3 primary challenges faced by global startups and 4 competencies they must cultivate.
Harvard Business Review #R0812J
H B S P. H A R VA R D. E D U 7
TN Teaching Note Available
How to Start an Entrepreneurial Revolution
Governments around the world are trying to spark entrepreneurship. While there is no
exact formula, valuable lessons and best practices emerge from surprising places. This
article outlines key principles for helping countries jump-start an entrepreneurial ecosystem.
Harvard Business Review #R1006A
How to Write a Great Business Plan
A great business plan includes the obligatory ?nancial projections but also focuses on a
series of questions that relate to the 4 factors critical to the success of every new venture:
the people, the opportunity, the context, and the assessment of both risk and reward.
Harvard Business Review #974202
Making Social Ventures Work
Many entrepreneurs go into emerging markets with ?xed plans and the best of intentions:
launch a business, solve a problem. But the dearth of information about customers, cultures,
and competitors often hinders their progress. This article ofers 5 guidelines for creating
markets in uncertain environments. Harvard Business Review #R1009D
New Project? Don’t Analyze—Act
In an unpredictable business environment, typical forecasting and analysis tools are not
always applicable when launching a new project. Instead, the authors suggest looking to
serial entrepreneurs for inspiration. Successful entrepreneurs use an “act, learn, and build”
strategy that can also be used by employees working within traditional organizations.
Harvard Business Review #R1203R
Why the Lean Startup Changes Everything
Lean startups favor experimentation over elaborate planning, customer feedback over
intuition, and iterative design over traditional development. This article describes lean startup
techniques and how they could help ignite a new entrepreneurial economy.
Harvard Business Review #R1305C
à Find more articles at hbsp.harvard.edu
BOOKS & CHAPTERS
Many academic titles from Harvard Business Review Press are now available as eBooks.
Each eBook title is available as a PDF and comes with a full-text Educator Copy available
to registered Premium Educators on the HBP for Educators web site.
Books
The Architecture of Innovation: The Economics of Creative Organizations
New research has shed light on the role incentives can play in promoting new ideas. By
using the principles of organizational economics, this book explains how companies can
set the right incentives and time horizons for investments and create a robust innovation
infrastructure in the process. Available as an eBook. Harvard Business Review Press #10796
Breaking Out: How to Build In?uence in a World of Competing Ideas
This book shows how the “idea entrepreneur” breaks out—by combining personal narrative
with rich content, creating many forms of expression, developing real-world practices, and
creating “respiration” around the idea so that other people can breathe it in and make it their
own. Available as an eBook. Harvard Business Review Press #10601
8 ENT REPRENEURS HI P • 2 01 5
The First Mile: A Launch Manual for Getting Great Ideas into the Market
The ?rst mile—where an innovation moves from an idea on paper to the market—is often
plagued by failure. This book focuses on that critical moment when an innovator moves
from planning to reality, and equips students with new tools, questions, and examples to
speed through this crucial early stage of innovation.
Available as an eBook. Harvard Business Review Press #10437
Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a
Great Business
After extensive research across the globe, the authors found that every business-builder
holds a combination of 4 attributes: heart, smarts, guts, and luck. This book helps managers
understand which traits to “dial up” or “dial down” to increase their likelihood of success in
starting and growing a business.
Available as an eBook. Harvard Business Review Press #10253
The Innovator’s Method: Bringing the Lean Startup into Your Organization
Emerging from lean startup, design thinking, and agile software development, authors
Nathan Furr and Jef Dyer developed the innovator’s method as an end-to-end process for
creating, re?ning, and bringing ideas to market.
Available as an eBook. Harvard Business Review Press #16914
The Risk-Driven Business Model: Four Questions That Will De?ne Your Company
Leaders who understand how the structure of their business model afects risk have the
power to create wealth, revolutionize industries, and shape a better world. The authors
describe a business model audit to determine what key decisions get made in a business,
when they get made, and why managers make the decisions they do.
Available as an eBook. Harvard Business Review Press #11534
Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture
Extraordinary Value
This book is about how enterprising individuals around the world see value in situations
where others do not, use that perception to develop products and services that people
initially don’t think they want, and ultimately go on to realize extraordinary value for
themselves, their customers, and society. What these business builders have in common is a
contrarian mind-set that allows them to create opportunities and succeed where others see
nothing. Available as an eBook. Harvard Business Review Press #11143
Chapters
Getting from Plan A to Plan B and Beyond—Building a Better Business Model
Every aspiring entrepreneur has a Plan A, and virtually everyone believes that their Plan
A will work. Unfortunately, they are usually wrong. What often distinguishes successful
entrepreneurs is what they do when their ?rst plan fails. Getting to Plan B and beyond
requires the development of a business model that really works.
From Getting to Plan B: Breaking Through to a Better Business Model #5357BC
Reimagining China and India: The Economic Signi?cance of the East
Despite the economic growth of China and India, many people remain woefully uninformed
about both countries. This chapter seeks to clarify what is happening in China and India,
addressing some of the major diferences as well as the enormous potential for cooperation
between these 2 global powerhouses.
From Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
#8053BC
H B S P. H A R VA R D. E D U 9
TN Teaching Note Available
Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing
the World
During periods of extraordinary volatility and change, the best place to seek clues to
tomorrow’s revolutionary business models is at the fringes of a current dysfunctional system.
This chapter introduces a new generation of social and environmental entrepreneurs:
“unreasonable” people who are pioneering future markets where most people see only risks.
From The Power of Unreasonable People: How Social Entrepreneurs Create Markets That
Change the World #8029BC
Writing a Business Plan: The Basics
Every entrepreneur is encouraged to write a business plan; those who don’t quickly
learn that future operations can be derailed and that obtaining outside funding is nearly
impossible. This chapter discusses the managerial purposes of a business plan and
describes the key points that potential investors look for.
From Entrepreneur’s Toolkit: Tools and Techniques to Launch and Grow Your Business
#5344BC
à Find more books and chapters at hbsp.harvard.edu/list/ebooks
CASE STARTUP KIT
The Case Startup Kit recommends cases ideal for teaching as a “?rst case” for aspiring
case teachers, with cases selected for their brevity, ease of use, and teachability. Each
case comes with a Teaching Note. Cases for Entrepreneurship include:
? Amazon.com: The Brink of Bankruptcy #809014
? Cork’d: Building a Social Network for Wine Lovers #911026
? Evan Williams: From Blogger to Odeo (A) #809088
? Frank Addante, Serial Entrepreneur #809046
? Rent the Runway #812077
? Savage Beast (A) #809069
? Yieldex (A) #809090
à Find more Case Startup Kit cases at hbsp.harvard.edu/list/casestartupent
COURSE MODULES
Course Modules ofer a road map to the best teaching materials, with recommendations
on how to organize them. Each module suggests 4-6 items plus alternate suggestions.
Popular modules in Entrepreneurship include:
? Entrepreneurial Finance
? Identifying and Evaluating Opportunities
? Managing and Harvesting Growth
? Managing the Early-Stage Venture
à Find more Course Modules at hbsp.harvard.edu/list/course-module
10 ENT REPRENEURS HI P • 2 01 5 *Reviews available to Premium Educators
SIMULATIONS
Online simulations present real-world management challenges for students and
encourage classroom interaction and discussion. Results are available immediately for
a comprehensive debrief session. All simulations include a detailed Teaching Note.
Entrepreneurship Simulation: The Startup Game
This multi-player simulation immerses students in the fundamentals of forming a new
company. Students role-play as founders, investors, and potential employees who must
interact with their classmates to negotiate deals, calculate valuation, ?nd the right
stafng mix, and debate ?nancial gains versus organizational control. The simulation’s
comprehensive debrief section features informative interviews with successful entrepreneurs
and investors. Designed for classes of 20-86 students.
The Wharton School, University of Pennsylvania Seat Time: 60 minutes TN #WH0001
“I used the startup game on the ?rst day of an Entrepreneurship Strategy course for
MBA students. It ended up being a highlight of the quarter, and one that students kept
tying new materials and learning back to. The game was perfect for entrepreneurship
because it immediately forced students to think about ambiguity and the types of
tradeofs that characterize entrepreneurship.”
– Review from the Harvard Business Publishing for Educators web site*
Working Capital Simulation: Managing Growth V2
In this single-player simulation, students act as the CEO of a small company, Sun?ower
Nutraceuticals, and decide whether to invest in growth and cash-?ow improvement
opportunities in 3 phases over 10 simulated years. Each opportunity has a unique ?nancial
pro?le and efect on working capital. Students must understand how the income statement,
balance sheet, and statement of cash ?ows are interconnected and consider the possible
efects of each opportunity on the ?rm’s ?nancial position. The second release of this
simulation adds an optional ?nancing decision for students, a new metric tracking the ?rm’s
equity value, and a new optional problem set. Seat Time: 45 minutes TN #7070
à Find more Simulations at hbsp.harvard.edu/list/simulations
HARVARD MANAGEMENTOR®
Delivered entirely online, Harvard ManageMentor is the leading business reference from
business experts, featuring 44 self-paced modules that address the full spectrum of
management issues. Many modules are also available in Spanish, Portuguese, Mandarin
and French. Modules in Entrepreneurship include:
? Business Plan Development #9004
? Innovation and Creativity #9024
? Innovation Implementation #9025
à Find more Harvard ManageMentor modules at hbsp.harvard.edu/list/hmm
H B S P. H A R VA R D. E D U 11
TN Teaching Note Available
12 ENT REPRENEURS HI P • 2 01 5
TEXTBOOK CASE MAPS
Textbook Case Maps match cases to the leading business textbooks on a chapter-by-
chapter basis. Maps are prepared by experienced editors at Harvard Business Publishing
and suggest several cases for each chapter.
? Hisrich & Peters: Entrepreneurship (McGraw-Hill)
à Find more Textbook Case Maps at hbsp.harvard.edu/list/textbook-case-maps
VIDEO SHORTS
These free, short videos are all under 10 minutes long and illustrate a case’s central
learning objective. The streaming video is available to registered Premium Educators
at hbsp.harvard.edu. Cases with Video Shorts include:
? Corporate Venture Capital at Eli Lilly #806092
? DentalCorp #806023
? John and Andrea Rice: Entrepreneurship and Life #808042
? Shurgard Self-Storage: Expansion to Europe (Abridged) #810102
? Zipcar: Re?ning the Business Model #803096
à Find more cases with Video Shorts at hbsp.harvard.edu/list/videoshorts
Case Analysis Coach
IDEAL FOR STUDENTS NEW TO CASE LEARNING
Seat Time:
30–120 minutes
(depending on the
depth of analysis
desired)
#4380
Premium Educators registered at hbsp.harvard.edu can see a Free Trial.
Not registered? APPLY NOW educatoraccess.hbsp.harvard.edu
The Case Analysis Coach is a self-paced tutorial that ofers a concise introduction
to the key concepts required for the analysis of business case studies. Delivered
entirely online, the tutorial ofers a framework that will prepare students for situations
including formal presentations, written reports, “cold calls” during classroom
discussion, and ?nal exams.
The tutorial requires students to interpret both qualitative and quantitative data
and develop short- and long-term action recommendations. It also includes a
Case Analysis Worksheet that students can use repeatedly to analyze actual
cases assigned for coursework.
© 2014 Harvard Business School Publishing.
Harvard Business Publishing is an affliate of Harvard Business School.
Product #M00036 MC189581015
EDUCATORS
Get updates from us at Twitter@HarvardBizEdu
EXECUTIVE
EDUCATION
ACADEMIC
PRICE
? Register as a Premium Educator at hbsp.harvard.edu.
? Design and activate a coursepack with content from
inside and outside the Harvard Business Publishing
catalog.
? Provide the unique coursepack URL to students.
? Students receive your academic discount and
save up to 60% on course materials.
HERE’S HOW TO SHARE
THE DISCOUNT:
à BUILD A COURSEPACK NOW: hbsp.harvard.edu
Articles $3.95 $6.95
Cases $3.95 $6.95
Core Curriculum $7.95 $15.90
Multimedia Cases $8 $25
Online Courses $45–$75 $90–$150
Simulations $15 $45
Similar discounts apply to all teaching materials at
hbsp.harvard.edu. Prices subject to change without notice.
ACADEMIC DISCOUNTS FOR STUDENTS
Visit the Harvard Business Publishing for Educators web site for access
to course planning tools and student discounts.
Annual contracts for academic institutions are also available which provide
additional discounts on course materials.
doc_185435010.pdf