Description
During this such a illustration about entrepreneurial thinking and behavior spring 2015.
EEE 3023 Entrepreneurial Thinking and Behavior
Spring 2015
Instructor: Professor Blakley C. Davis
E-mail: [email protected]
Office: Cordell 006
Office hours: By appointment
Distance learning support:
Twitter: @spearsdistance
cepdsupport.wikispaces.com
[email protected].
1-866-678-3933 or 405-744-4048
Technical assistance for video lectures:
http://ra.okstate.edu/stw_ssb/VideoHelp
Required text: Entrepreneurship: Successfully Launching
New Venture, 4
th
Edition. Bruce R.
Barringer and R. Duane Ireland
Course objective
To introduce students, in a substantive and exciting manner, to the entrepreneurial
mindset and the entrepreneurial process.
Course Description
This course is designed to introduce you to the entrepreneurial mindset and the
entrepreneurial process. The entrepreneurial mindset refers to a state of mind that
orientates a person’s thinking and behavior towards entrepreneurial activities and
outcomes. Individuals with an entrepreneurial mindset are drawn to opportunities,
innovation and new value creation, regardless of whether it’s in a new business context, a
traditional job, a person’s family or in volunteer activities. The course also introduces
you to the entrepreneurial process, which is the process of launching a business. The
process of launching a business is divided into four sections:
? Decision to become an entrepreneur
? Developing successful business ideas
? Moving from an idea to an entrepreneurial firm
? Managing and growing an entrepreneurial firm
We’ll work through each of these sections and their accompanying chapters. You’ll leave
the course with a much better understanding of what it takes to become a successful
entrepreneur and how to go about launching a new business.
1
Learning Objectives
? Offer students an overview of entrepreneurial thinking and behavior
? Instruct students how to identify and develop successful business ideas—
Opportunity Recognition
? Equip students with an understanding of how a business idea is transformed into
an entrepreneurial firm—Functional Integration
? Provide students an understanding of how to manage and grow an entrepreneurial
firm, including how to properly accumulate and leverage resources—Resource
Leveraging
? Provide an introduction to the development of effective business models and
business plans—Business Planning
? Provide students an opportunity to strengthen both their written and oral
communication skills through class projects and the final business model
project— C om m unications
? Teach students how to effectively work in teams—Interpersonal Skills,
Teamwork and Leadership
Class Structure
Students will work on their own and in teams. The individual assignments and team
assignments are explained in the syllabus, and will be further explained in additional
handouts. EEE 3023 is not an easy course. It is demanding in that you’ll be challenged to
think like an entrepreneur. A high degree of professionalism will also be expected of the
students in the class. Entrepreneurs must often work harder and behave in a more
professional manner than their counterparts in traditional firms, because they’re trying to
establish their legitimacy and build a positive brand.
Individual Assignments and Exams
There are two individual assignments and a midterm and a final. They are described
below.
? Interview of an Entrepreneur
o Each of you will be asked to identify a successful entrepreneur, interview
the entrepreneur, and submit a comprehensive assessment of the interview
and what you learned from the entrepreneur’s experiences. A separate
handout will be distributed which provides details about the assignment.
? Individual Elevator Speech
o Each of you will be assigned an existing new venture, and will be required
to develop a written version of an elevator speech (or elevator pitch) for
2
the venture. A separate handout will be distributed which provides details
about the assignment.
? Discussion Board
o Active conversations will take place on the discussion board through the
course of the semester. You will be graded on the quality and quantity or
your contributions to the discussion board.
? Midterm and Final
o Both a midterm and a final exam will be administered. The midterm will
carry equal weight as compared to the final. The exams will be multiple
choice and short answer questions.
Group Assignments
Each of you will be placed in a group that you will work with throughout the semester.
The following are the assignments that you will be required to complete as a group.
? Entrepreneurial Exercises
o There are three “entrepreneurial exercises” that you will be required to
complete as a group. The exercises will be based on class material and the
conversations that will take place on the discussion board. A separate
handout will be distributed which provides details about this set of
assignments.
? Business Model Project
o The class will cumulate with a major project. The project will be the
completion of a business model for an existing new venture. The new
venture (which is a real startup) will be assigned by your professor
midway through the semester. The completed business model will be
submitted in written form. A separate handout will be distributed which
provides details about this assignment. It will take everything you learn in
the class to complete the assignment successfully. Many students find this
assignment to be extremely helpful in regard to their understanding of the
entrepreneurial process. You’ll learn how to put a new business together in
a manner that maximizes its chances for success.
3
Grading
The grades for the course will be distributed as follows:
Interview of an entrepreneur 50 points
Individual elevator pitch 50 points
Discussion board contribution 125 points
Entrepreneurial exercises
3 exercises X 25pts each
75 points
Business model project 200 points
Midterm exam 100 points
Final exam 100 points
Total points 700
DROP POLICY
Information about Oklahoma State University’s Drop Policy and Dates is provided at the
following website:http://registrar.okstate.edu. Click on “class schedules,” and “short,
internet, and outreach course.” To drop this course, contact the Registrar’s office, (405)
744-6876, or drop through SIS (Student Information Service)
ACADEMIC INTEGRITY
Oklahoma State University has adopted an academic policy emphasizing that honesty,
integrity, and respect for others are fundamental expectations in our University. The
Spears School of Business requires all students who take Spears courses to certify that
they have read, understand, and agree to comply with the University's Academic Integrity
Policy. Spears students should have already completed a certification statement. All other
students enrolled in this course, business school minors, are also required to complete a
certification statement available in the Undergraduate Office. Completed statements will
be kept on file in the Undergraduate Office. For other important information concerning
important dates, holidays, dropping/ withdrawing from a course, the integrity policy,
class attendance, and other general expectations, you may
visit:http://studentconduct.okstate.edu/index.php/code/13
STUDENTS WITH DISABILITIES/SPECIAL NEEDS
If you are a student with accommodation needs, please be sure to register with the Office
of Disability Services. Contact me at the beginning of the semester so that I am aware of
your specific accommodations. This will help you achieve success in the course and at
the university.
4
Class Schedule: Spring 2015
Date Topic Assigned reading
Week 1, J anuary 12 Introduction to Class Introduction to
Entrepreneurship
Introduction
Chapter 1
Week 2, J anuary 19 Recognizing Opportunities and Generating
Ideas
Chapter 2
Week 3, J anuary 26 Feasibility Analysis
Individual Elevator Speech Due at Noon
Wednesday, J anuary 28 (Central Time)
Chapter 3
Week 4, February 2 Writing a Business Plan
Group Entrepreneurial Exercise #1 Distributed
on Wednesday, February 4 at Noon and Due
on Wednesday, February 11 at Noon (Central
Time)
Chapter 4
Week 5, February 9 Industry and Competitor Analysis Chapter 5
Week 6, February 16 Business Models Handouts
Week 7, February 23 Preparing the Proper Ethical and Legal
Foundation
Group Entrepreneurial Exercise #2 Distributed
on Wednesday, February 25 at Noon and Due
on Wednesday, March 4 at Noon (Central
Time)
Chapter 7
Week 8, March 2 Assessing a New Venture’s Financial Strength
and Viability
Midterm Exam Distributed at 8:00 am on
Monday, March 2 and Due at 5:00 pm on
Wednesday, March 4 (Central Time)
Chapter 8
Week 9, March 9 Building a New Venture Team Chapter 9
Week 10, March 16 Spring Break
Week 11, March 23 Getting Financing or Funding
Interview of an Entrepreneur Due at Noon
Wednesday, March 25 (Central Time)
Chapter 10
Week 12, March 30 Unique Marketing Issues
Group Entrepreneurial Exercise #3 Distributed
on Wednesday, April 1 at Noon and Due on
Wednesday, April 8 at Noon (Central Time)
Chapter 11
Week 13, April 6 The Importance of Intellectual Property Chapter 12
Week 14, April 13 Preparing for and Evaluating the Challenges of
Growth
Chapter 13
Week 15, April 20 Strategies for Firm Growth
Business Model Group Project Due at Noon
Wed, April 22 (Central Time)
Chapter 14
Week 16, April 27 Review
Week 17, May 4 Final Week
Final Exam Distributed at 8:00 am on
Monday, May 4 and Due at 5:00 pm on
Wednesday, May 6 (Central Time)
5
doc_603884879.pdf
During this such a illustration about entrepreneurial thinking and behavior spring 2015.
EEE 3023 Entrepreneurial Thinking and Behavior
Spring 2015
Instructor: Professor Blakley C. Davis
E-mail: [email protected]
Office: Cordell 006
Office hours: By appointment
Distance learning support:
Twitter: @spearsdistance
cepdsupport.wikispaces.com
[email protected].
1-866-678-3933 or 405-744-4048
Technical assistance for video lectures:
http://ra.okstate.edu/stw_ssb/VideoHelp
Required text: Entrepreneurship: Successfully Launching
New Venture, 4
th
Edition. Bruce R.
Barringer and R. Duane Ireland
Course objective
To introduce students, in a substantive and exciting manner, to the entrepreneurial
mindset and the entrepreneurial process.
Course Description
This course is designed to introduce you to the entrepreneurial mindset and the
entrepreneurial process. The entrepreneurial mindset refers to a state of mind that
orientates a person’s thinking and behavior towards entrepreneurial activities and
outcomes. Individuals with an entrepreneurial mindset are drawn to opportunities,
innovation and new value creation, regardless of whether it’s in a new business context, a
traditional job, a person’s family or in volunteer activities. The course also introduces
you to the entrepreneurial process, which is the process of launching a business. The
process of launching a business is divided into four sections:
? Decision to become an entrepreneur
? Developing successful business ideas
? Moving from an idea to an entrepreneurial firm
? Managing and growing an entrepreneurial firm
We’ll work through each of these sections and their accompanying chapters. You’ll leave
the course with a much better understanding of what it takes to become a successful
entrepreneur and how to go about launching a new business.
1
Learning Objectives
? Offer students an overview of entrepreneurial thinking and behavior
? Instruct students how to identify and develop successful business ideas—
Opportunity Recognition
? Equip students with an understanding of how a business idea is transformed into
an entrepreneurial firm—Functional Integration
? Provide students an understanding of how to manage and grow an entrepreneurial
firm, including how to properly accumulate and leverage resources—Resource
Leveraging
? Provide an introduction to the development of effective business models and
business plans—Business Planning
? Provide students an opportunity to strengthen both their written and oral
communication skills through class projects and the final business model
project— C om m unications
? Teach students how to effectively work in teams—Interpersonal Skills,
Teamwork and Leadership
Class Structure
Students will work on their own and in teams. The individual assignments and team
assignments are explained in the syllabus, and will be further explained in additional
handouts. EEE 3023 is not an easy course. It is demanding in that you’ll be challenged to
think like an entrepreneur. A high degree of professionalism will also be expected of the
students in the class. Entrepreneurs must often work harder and behave in a more
professional manner than their counterparts in traditional firms, because they’re trying to
establish their legitimacy and build a positive brand.
Individual Assignments and Exams
There are two individual assignments and a midterm and a final. They are described
below.
? Interview of an Entrepreneur
o Each of you will be asked to identify a successful entrepreneur, interview
the entrepreneur, and submit a comprehensive assessment of the interview
and what you learned from the entrepreneur’s experiences. A separate
handout will be distributed which provides details about the assignment.
? Individual Elevator Speech
o Each of you will be assigned an existing new venture, and will be required
to develop a written version of an elevator speech (or elevator pitch) for
2
the venture. A separate handout will be distributed which provides details
about the assignment.
? Discussion Board
o Active conversations will take place on the discussion board through the
course of the semester. You will be graded on the quality and quantity or
your contributions to the discussion board.
? Midterm and Final
o Both a midterm and a final exam will be administered. The midterm will
carry equal weight as compared to the final. The exams will be multiple
choice and short answer questions.
Group Assignments
Each of you will be placed in a group that you will work with throughout the semester.
The following are the assignments that you will be required to complete as a group.
? Entrepreneurial Exercises
o There are three “entrepreneurial exercises” that you will be required to
complete as a group. The exercises will be based on class material and the
conversations that will take place on the discussion board. A separate
handout will be distributed which provides details about this set of
assignments.
? Business Model Project
o The class will cumulate with a major project. The project will be the
completion of a business model for an existing new venture. The new
venture (which is a real startup) will be assigned by your professor
midway through the semester. The completed business model will be
submitted in written form. A separate handout will be distributed which
provides details about this assignment. It will take everything you learn in
the class to complete the assignment successfully. Many students find this
assignment to be extremely helpful in regard to their understanding of the
entrepreneurial process. You’ll learn how to put a new business together in
a manner that maximizes its chances for success.
3
Grading
The grades for the course will be distributed as follows:
Interview of an entrepreneur 50 points
Individual elevator pitch 50 points
Discussion board contribution 125 points
Entrepreneurial exercises
3 exercises X 25pts each
75 points
Business model project 200 points
Midterm exam 100 points
Final exam 100 points
Total points 700
DROP POLICY
Information about Oklahoma State University’s Drop Policy and Dates is provided at the
following website:http://registrar.okstate.edu. Click on “class schedules,” and “short,
internet, and outreach course.” To drop this course, contact the Registrar’s office, (405)
744-6876, or drop through SIS (Student Information Service)
ACADEMIC INTEGRITY
Oklahoma State University has adopted an academic policy emphasizing that honesty,
integrity, and respect for others are fundamental expectations in our University. The
Spears School of Business requires all students who take Spears courses to certify that
they have read, understand, and agree to comply with the University's Academic Integrity
Policy. Spears students should have already completed a certification statement. All other
students enrolled in this course, business school minors, are also required to complete a
certification statement available in the Undergraduate Office. Completed statements will
be kept on file in the Undergraduate Office. For other important information concerning
important dates, holidays, dropping/ withdrawing from a course, the integrity policy,
class attendance, and other general expectations, you may
visit:http://studentconduct.okstate.edu/index.php/code/13
STUDENTS WITH DISABILITIES/SPECIAL NEEDS
If you are a student with accommodation needs, please be sure to register with the Office
of Disability Services. Contact me at the beginning of the semester so that I am aware of
your specific accommodations. This will help you achieve success in the course and at
the university.
4
Class Schedule: Spring 2015
Date Topic Assigned reading
Week 1, J anuary 12 Introduction to Class Introduction to
Entrepreneurship
Introduction
Chapter 1
Week 2, J anuary 19 Recognizing Opportunities and Generating
Ideas
Chapter 2
Week 3, J anuary 26 Feasibility Analysis
Individual Elevator Speech Due at Noon
Wednesday, J anuary 28 (Central Time)
Chapter 3
Week 4, February 2 Writing a Business Plan
Group Entrepreneurial Exercise #1 Distributed
on Wednesday, February 4 at Noon and Due
on Wednesday, February 11 at Noon (Central
Time)
Chapter 4
Week 5, February 9 Industry and Competitor Analysis Chapter 5
Week 6, February 16 Business Models Handouts
Week 7, February 23 Preparing the Proper Ethical and Legal
Foundation
Group Entrepreneurial Exercise #2 Distributed
on Wednesday, February 25 at Noon and Due
on Wednesday, March 4 at Noon (Central
Time)
Chapter 7
Week 8, March 2 Assessing a New Venture’s Financial Strength
and Viability
Midterm Exam Distributed at 8:00 am on
Monday, March 2 and Due at 5:00 pm on
Wednesday, March 4 (Central Time)
Chapter 8
Week 9, March 9 Building a New Venture Team Chapter 9
Week 10, March 16 Spring Break
Week 11, March 23 Getting Financing or Funding
Interview of an Entrepreneur Due at Noon
Wednesday, March 25 (Central Time)
Chapter 10
Week 12, March 30 Unique Marketing Issues
Group Entrepreneurial Exercise #3 Distributed
on Wednesday, April 1 at Noon and Due on
Wednesday, April 8 at Noon (Central Time)
Chapter 11
Week 13, April 6 The Importance of Intellectual Property Chapter 12
Week 14, April 13 Preparing for and Evaluating the Challenges of
Growth
Chapter 13
Week 15, April 20 Strategies for Firm Growth
Business Model Group Project Due at Noon
Wed, April 22 (Central Time)
Chapter 14
Week 16, April 27 Review
Week 17, May 4 Final Week
Final Exam Distributed at 8:00 am on
Monday, May 4 and Due at 5:00 pm on
Wednesday, May 6 (Central Time)
5
doc_603884879.pdf