Description
Information in regard to entrepreneurial organizations and considers the skills and attributes.
East Delta University - School of Business
BBA Program Course Syllabus– Fall 2015
Course Code: BUS 360
Instructor details
Mohammad Wahidul Islam
Office Hours: By appointment
Phone: +8801819281887
E-mail: [email protected]
Course Description:
This course is concerned with understanding how firms innovate and develop, acquire and
exploit technology and drives into a successful business. It deals with:
? The issues involved in managing innovation / new ideas and managing the medium term
& long-term development of technology in firms;
? The ways in which business strategies and technological competencies interact in the
firm.
? The challenges and rewards of entrepreneurship.
? Knowledge of how entrepreneurs and organizations create and capture value in national
and international markets.
? Explores various approaches employed by entrepreneurial organizations and considers the
skills and attributes needed to succeed in today's competitive and global environment.
The subject is expected to have high application in the practical work life and thus the major
emphasis will be on assimilating the learning through application of the theoretical inputs on
real life cases and situations.
Learning Objectives:
On completion of this course, students should:
? Understand the nature of innovation processes and become familiar with the
characteristics of technologies
? Understand the principles involved in managing innovation and the development of
technology in firms and the ways in which business strategies and technological
competencies interact;
? Have an appreciation of the concepts and ‘tools’ needed to analyze firms’ innovation and
technology strategies and know how to use these concepts/tools critically in a project
analysis of a real firm's activities; be able to cross-link knowledge about firms’
management of technology and innovation to broader government regulation,
competitiveness and economic issues.
? Identify the critical factors that are used to identify business start-up ideas – including
forms of ownership.
? Identify the critical concepts of business innovation and planning that are used to
? Develop a “blueprint” for a new business venture.
BUS 360: Leading Innovation
Textbooks & Required Reading:
Primary Textbook:
? Tidd, Joe and Bessant, John (2009) Managing Innovation: Integrating Technological,
Market and Organizational Change (3
rd
/ 4
th
/ 5
th
Edition) John Wiley & Sons, Ltd
? Barringer, Bruce R. and Ireland, Duane (2010) Entrepreneurship: Successfully Launching
New Ventures (3
rd
Edition) Pearson Education Inc
Supplementary Reading:
? Rogers, Everett M (2003) Diffusion of Innovation (5
th
Edition) Free Press
Website:http://edu-bus360.weebly.com
Course Contents:
? What is Innovation and why does it matter?
? Entrepreneurship & Innovation: the relationship
? Entrepreneurship in the context of Bangladesh
? The concept of new product development by recognizing opportunities and generating ideas
? Driving Innovations to a business plan
? Feasibility study of innovations and new business ideas
? Analyzing the industry status and competitor analysis
? Writing a business plan
? Financing and legal options for new ventures
? Importance of intellectual property rights and appropriating the returns to innovation
? Technology and innovation strategy tools – technology road mapping
Marks Distribution
Mid Term Exam 25%
Final Exam 25%
Class Tests 10%
Group Work 30%
Class Attendance & Participation 5%
Total 100%
Grading Policy
Percentage (Marks) Letter Grades G.P.A
93% & Above A 4.0
89% –
Information in regard to entrepreneurial organizations and considers the skills and attributes.
East Delta University - School of Business
BBA Program Course Syllabus– Fall 2015
Course Code: BUS 360
Instructor details
Mohammad Wahidul Islam
Office Hours: By appointment
Phone: +8801819281887
E-mail: [email protected]
Course Description:
This course is concerned with understanding how firms innovate and develop, acquire and
exploit technology and drives into a successful business. It deals with:
? The issues involved in managing innovation / new ideas and managing the medium term
& long-term development of technology in firms;
? The ways in which business strategies and technological competencies interact in the
firm.
? The challenges and rewards of entrepreneurship.
? Knowledge of how entrepreneurs and organizations create and capture value in national
and international markets.
? Explores various approaches employed by entrepreneurial organizations and considers the
skills and attributes needed to succeed in today's competitive and global environment.
The subject is expected to have high application in the practical work life and thus the major
emphasis will be on assimilating the learning through application of the theoretical inputs on
real life cases and situations.
Learning Objectives:
On completion of this course, students should:
? Understand the nature of innovation processes and become familiar with the
characteristics of technologies
? Understand the principles involved in managing innovation and the development of
technology in firms and the ways in which business strategies and technological
competencies interact;
? Have an appreciation of the concepts and ‘tools’ needed to analyze firms’ innovation and
technology strategies and know how to use these concepts/tools critically in a project
analysis of a real firm's activities; be able to cross-link knowledge about firms’
management of technology and innovation to broader government regulation,
competitiveness and economic issues.
? Identify the critical factors that are used to identify business start-up ideas – including
forms of ownership.
? Identify the critical concepts of business innovation and planning that are used to
? Develop a “blueprint” for a new business venture.
BUS 360: Leading Innovation
Textbooks & Required Reading:
Primary Textbook:
? Tidd, Joe and Bessant, John (2009) Managing Innovation: Integrating Technological,
Market and Organizational Change (3
rd
/ 4
th
/ 5
th
Edition) John Wiley & Sons, Ltd
? Barringer, Bruce R. and Ireland, Duane (2010) Entrepreneurship: Successfully Launching
New Ventures (3
rd
Edition) Pearson Education Inc
Supplementary Reading:
? Rogers, Everett M (2003) Diffusion of Innovation (5
th
Edition) Free Press
Website:http://edu-bus360.weebly.com
Course Contents:
? What is Innovation and why does it matter?
? Entrepreneurship & Innovation: the relationship
? Entrepreneurship in the context of Bangladesh
? The concept of new product development by recognizing opportunities and generating ideas
? Driving Innovations to a business plan
? Feasibility study of innovations and new business ideas
? Analyzing the industry status and competitor analysis
? Writing a business plan
? Financing and legal options for new ventures
? Importance of intellectual property rights and appropriating the returns to innovation
? Technology and innovation strategy tools – technology road mapping
Marks Distribution
Mid Term Exam 25%
Final Exam 25%
Class Tests 10%
Group Work 30%
Class Attendance & Participation 5%
Total 100%
Grading Policy
Percentage (Marks) Letter Grades G.P.A
93% & Above A 4.0
89% –