Description
In this detailed file pertaining to entrepreneurial communication for creative industries.
Entrepreneurship (ENTP) 1
Entrepreneurship (ENTP)
Courses
ENTP 040 (COMM 040) Entrepreneurial Communication for
Creative Industries 3 Credits
Explores the evolving culture of social media and related
communication strategies and analysis. In depth discussion of tools,
technique and tone; digital identity, content, voice and audience;
and of managing social media blended with traditional platforms.
Practical applications and best practices for multiple methods. Covers
all the leading social media platforms, crowdsourcing, crowdfunding,
guerilla marketing, as well as exploring new emerging platforms.
Case discussions with external profit, nonprofit and government
practitioners. Students design, execute and evaluate a communication
campaign strategy.
Attribute/Distribution: SS
ENTP 101 Introduction to Entrepreneurship 3 Credits
Introduction to the nature of entrepreneurship and the entrepreneurial
mindset. Emphasis on identifying opportunities, generating creative
ideas, and the process of scaling up sustainable organizations.
Topics include: alternative concepts of entrepreneurship and social
entrepreneurship; personal attributes of entrepreneurs; steps in
new venture creation; introduction to entrepreneurial finance and
marketing; new venture planning for both emerging and existing
enterprises. Uses case studies, hands-on experiential teams, and
exposure though guest speakers to successful entrepreneurs and to
Lehigh and community resources for entrepreneurs.
Attribute/Distribution: ND
ENTP 123 Art Entrepreneurship Community 3 Credits
Focus on art as an economic driver in community building. Topics:
understanding community art districts; entrepreneurial contributions
to venues & networks; new arts venture creation; management
approaches inherent in the entrepreneurial mindset. Activities:
positioning of arts events; determining target audiences; marketing;
arts based business models & resource needs; development of
preliminary action plans to execute arts related events. Note: "arts"
activities here broadly conceived, including visual, performing,
technical & literary arts. Previous ENTP101 encouraged but not
required.
Attribute/Distribution: ND
ENTP 201 Entrepreneurship & Enterprise 3 Credits
Investigates skills & steps for entrepreneurial success: mindset;
opportunity scanning; informal networking; finding resources;
managing risk; marketing plans; investors; debt & venture capital;
horizontal management; developing a leadership team & creative
culture; technology cycles; structuring; managing change; ethics; exit
strategies. Case studies & projects. Guest entrepreneurs. Consent of
minor director.
Prerequisites: ENTP 101
ENTP 232 (WGSS 232) Gender Issues in Entrepreneurship 4
Credits
Explores role of women entrepreneurs in society & economic
development; impacts of women’s entrepreneurship in different
economic and cultural contexts; research on why women still
represent a minority or entrepreneurs; gender differences in patterns
of entrepreneurship; related policy challenges. Also addresses
pragmatic and personal life choices facing women entrepreneurs,
including identifying key characteristics of entrepreneurial
opportunities and mapping those against values, skills, ethics and
definitions of success; and planning for professional and personal
development.
Attribute/Distribution: SS
ENTP 250 (TE 250) Systematic Creativity Techniques 3 Credits
ENTP 250/TE 250 -- Systematic creativity methods including
anthropological research, painstorming, bisociation, the Kano model,
trimming technique, DeBono's Six Hats technique, biomimicry, lateral
benchmarking, Blue Ocean Strategy, & the art of tinkering, along
with other innovation methods. This course includes hands-on labs,
individual & team projects, & the creation of a creativity portfolio. Open
to students in any college and major. (ND).
Attribute/Distribution: ND
ENTP 304 (CSB 304, TE 304) Software Ventures 3 Credits
Designed from the perspective of a functional leader, this course
provides students with a holistic perspective of developing a
successful software venture in an interdisciplinary and experiential
environment. Students will develop a software-oriented idea
concurrent with module delivery that will contain best practices, case
studies, and subject-matter experts. Examination will include business
model fundamentals, customer discovery, translating requirements to
a minimum viable product, agile development, user acquisition, and
traction. Prior programming experience preferred, but, not required.
Open to any major.
Prerequisites: ENGR 010 or CSE 002 or BIS 111
ENTP 306 (MGT 306) Decision Making in Small Business and
Non-Profit Enterprise 3 Credits
Formulation of strategies, policies and decisions unique to family
owned businesses, nonprofit organizations, startup ventures and
organizations experiencing rapid growth. Lectures and case studies.
Prerequisites: FIN 125 and MKT 111
ENTP 307 (IR 307, SDEV 307) International Social
Entrepreneurship 4 Credits
International social entrepreneurship aims to change the world
through innovation in solving social problems. Focus on the nexus
between social entrepreneurship and development practice, especially
in relation to NGOs. Emphasis on acquiring tools and conceptual
frameworks to launch new social ventures through real hands-on
international fieldwork and team-oriented learning by doing. Exposure
to best practices of how to affect meaningful social change in poor
countries, to generate and evaluate innovative ideas, and to develop
them into concrete on-the-ground startups.
Attribute/Distribution: SS
ENTP 308 Creating and Sustaining a Non-Profit 3 Credits
Non-profit organizations can be effective institutional agents of
change, if you know what you are doing. This class will make sure you
do. Students will learn the nuts and bolts of creating and sustaining
a non-profit, including recruiting and managing a board of directors,
fundraising, marketing, program planning and evaluation. We will
also explore the ethics, values and drive necessary to be an effective
leader of a non-profit (SS).
Attribute/Distribution: SS
ENTP 309 (POLS 309) Nonprofit Administration 4 Credits
Key questions in nonprofit sector research, policy, & management and
factors that make the nonprofit sector distinct. Scope & character of
nonprofit activity in the U.S. & abroad. Current debates in nonprofit
policy and critical challenges facing management.
Attribute/Distribution: SS
ENTP 310 (POLS 310) Social Entrepreneurship: How to Change
the World 4 Credits
The marketplace does not always have to be harsh. Social
entrepreneurship uses market-based approaches to address needs
and solve problems in our society. Students in this seminar-style
course will learn how to identify community problems, convince the
community that it is a problem worth solving, design the response,
and implement it. Hands-on projects. Must have junior standing or
higher.
Prerequisites: ECO 001
Attribute/Distribution: SS
2 Entrepreneurship (ENTP)
ENTP 311 The Garage: Launching Entrepreneurial Ventures I 3
Credits
Students work in cross-disciplinary teams with faculty advisors and
alumni mentors on marketing, financial planning, and economic and
technical feasibility of entrepreneurial product- or service-based new
ventures, commercial or non-profit. Students may elect to work either
on their own entrepreneurial projects, on projects related to Lehigh
University intellectual property, or on ideas brought in by outside
entrepreneurs. Oral presentations, written new venture plans and
discussions with guest speakers are integral parts of the course.
Consent of minor director.
Prerequisites: ENTP 101
Attribute/Distribution: ND
ENTP 312 The Garage: Launching Entrepreneurial Ventures II 3
Credits
Continuation of ENTP 311. Investigates and pursues in detail the
critical steps and activities necessary when entrepreneurs seriously
pursue launching new ventures. Consent of minor director.
Prerequisites: ENTP 311
ENTP 314 (MGT 314) Small Business Consulting 3 Credits
A field studies course providing management assistance to small
businesses in the Lehigh Valley. Students work in small groups under
faculty supervision on a direct basis with owners. Problem solving
and experience in applying marketing, accounting, finance, and/or
management concepts to business.
Attribute/Distribution: ND
ENTP 315 Lehigh Silicon Valley 1-4 Credits
Immersion study-abroad-like program about the creation of venture
capital-backed companies. Offered in the hub of entrepreneurship,
Silicon Valley, where countless ventures emerge, particularly
in disruptive technologies, nextgen software and Internet. “Live
cases” draw on seasoned practitioners from all reaches of the
venture community. Students encounter a highly charged learning
environment focused on real companies, real players, and real
situations in real time. Offered January winter term. Includes pre-
trip sessions and pre-and post-trip assignments. Admission by
competitive application. Program fees.
Attribute/Distribution: ND
ENTP 320 (BIOS 320) The Business of Life Science 3 Credits
An examination of business process in startup, early stage and
developing bioscience companies. Technology assessment, business
plan and proposal preparation, financial strategies, resource
management, intellectual property, and legal as well as regulatory
issues. Cannot be used to fulfill major requirements in BIOS.
Prerequisites: BIOS 121
Attribute/Distribution: NS
ENTP 371 Independent Study in Entrepreneurship or Social
Ventures 1-4 Credits
Study and projects in entrepreneurship or social ventures; designed
for the student who has a special interest in a subject not included
in the regular course schedule or interested in pursuing a significant
supervised project in entrepreneurship. Interested students should
seek agreement from a willing faculty adviser prior to enrolling.
Consent of minor director required, This course may count towards
the ENTP minor only once.
Repeat Status: Course may be repeated.
ENTP 372 Special Topics in Entrepreneurship or Social Ventures
1-4 Credits
Special problems and issues in entrepreneurship or social ventures
for which no regularly scheduled course exists. Coverage will vary
according to the interests of the instructor and students. Consent of
minor director required.
Repeat Status: Course may be repeated.
ENTP 389 Honors Project 1-4 Credits
Opportunity for Eckardt Scholars to pursue an extended project for
senior honors. Transcript will identify department in which project was
completed. Consent of department required.
doc_480618827.pdf
In this detailed file pertaining to entrepreneurial communication for creative industries.
Entrepreneurship (ENTP) 1
Entrepreneurship (ENTP)
Courses
ENTP 040 (COMM 040) Entrepreneurial Communication for
Creative Industries 3 Credits
Explores the evolving culture of social media and related
communication strategies and analysis. In depth discussion of tools,
technique and tone; digital identity, content, voice and audience;
and of managing social media blended with traditional platforms.
Practical applications and best practices for multiple methods. Covers
all the leading social media platforms, crowdsourcing, crowdfunding,
guerilla marketing, as well as exploring new emerging platforms.
Case discussions with external profit, nonprofit and government
practitioners. Students design, execute and evaluate a communication
campaign strategy.
Attribute/Distribution: SS
ENTP 101 Introduction to Entrepreneurship 3 Credits
Introduction to the nature of entrepreneurship and the entrepreneurial
mindset. Emphasis on identifying opportunities, generating creative
ideas, and the process of scaling up sustainable organizations.
Topics include: alternative concepts of entrepreneurship and social
entrepreneurship; personal attributes of entrepreneurs; steps in
new venture creation; introduction to entrepreneurial finance and
marketing; new venture planning for both emerging and existing
enterprises. Uses case studies, hands-on experiential teams, and
exposure though guest speakers to successful entrepreneurs and to
Lehigh and community resources for entrepreneurs.
Attribute/Distribution: ND
ENTP 123 Art Entrepreneurship Community 3 Credits
Focus on art as an economic driver in community building. Topics:
understanding community art districts; entrepreneurial contributions
to venues & networks; new arts venture creation; management
approaches inherent in the entrepreneurial mindset. Activities:
positioning of arts events; determining target audiences; marketing;
arts based business models & resource needs; development of
preliminary action plans to execute arts related events. Note: "arts"
activities here broadly conceived, including visual, performing,
technical & literary arts. Previous ENTP101 encouraged but not
required.
Attribute/Distribution: ND
ENTP 201 Entrepreneurship & Enterprise 3 Credits
Investigates skills & steps for entrepreneurial success: mindset;
opportunity scanning; informal networking; finding resources;
managing risk; marketing plans; investors; debt & venture capital;
horizontal management; developing a leadership team & creative
culture; technology cycles; structuring; managing change; ethics; exit
strategies. Case studies & projects. Guest entrepreneurs. Consent of
minor director.
Prerequisites: ENTP 101
ENTP 232 (WGSS 232) Gender Issues in Entrepreneurship 4
Credits
Explores role of women entrepreneurs in society & economic
development; impacts of women’s entrepreneurship in different
economic and cultural contexts; research on why women still
represent a minority or entrepreneurs; gender differences in patterns
of entrepreneurship; related policy challenges. Also addresses
pragmatic and personal life choices facing women entrepreneurs,
including identifying key characteristics of entrepreneurial
opportunities and mapping those against values, skills, ethics and
definitions of success; and planning for professional and personal
development.
Attribute/Distribution: SS
ENTP 250 (TE 250) Systematic Creativity Techniques 3 Credits
ENTP 250/TE 250 -- Systematic creativity methods including
anthropological research, painstorming, bisociation, the Kano model,
trimming technique, DeBono's Six Hats technique, biomimicry, lateral
benchmarking, Blue Ocean Strategy, & the art of tinkering, along
with other innovation methods. This course includes hands-on labs,
individual & team projects, & the creation of a creativity portfolio. Open
to students in any college and major. (ND).
Attribute/Distribution: ND
ENTP 304 (CSB 304, TE 304) Software Ventures 3 Credits
Designed from the perspective of a functional leader, this course
provides students with a holistic perspective of developing a
successful software venture in an interdisciplinary and experiential
environment. Students will develop a software-oriented idea
concurrent with module delivery that will contain best practices, case
studies, and subject-matter experts. Examination will include business
model fundamentals, customer discovery, translating requirements to
a minimum viable product, agile development, user acquisition, and
traction. Prior programming experience preferred, but, not required.
Open to any major.
Prerequisites: ENGR 010 or CSE 002 or BIS 111
ENTP 306 (MGT 306) Decision Making in Small Business and
Non-Profit Enterprise 3 Credits
Formulation of strategies, policies and decisions unique to family
owned businesses, nonprofit organizations, startup ventures and
organizations experiencing rapid growth. Lectures and case studies.
Prerequisites: FIN 125 and MKT 111
ENTP 307 (IR 307, SDEV 307) International Social
Entrepreneurship 4 Credits
International social entrepreneurship aims to change the world
through innovation in solving social problems. Focus on the nexus
between social entrepreneurship and development practice, especially
in relation to NGOs. Emphasis on acquiring tools and conceptual
frameworks to launch new social ventures through real hands-on
international fieldwork and team-oriented learning by doing. Exposure
to best practices of how to affect meaningful social change in poor
countries, to generate and evaluate innovative ideas, and to develop
them into concrete on-the-ground startups.
Attribute/Distribution: SS
ENTP 308 Creating and Sustaining a Non-Profit 3 Credits
Non-profit organizations can be effective institutional agents of
change, if you know what you are doing. This class will make sure you
do. Students will learn the nuts and bolts of creating and sustaining
a non-profit, including recruiting and managing a board of directors,
fundraising, marketing, program planning and evaluation. We will
also explore the ethics, values and drive necessary to be an effective
leader of a non-profit (SS).
Attribute/Distribution: SS
ENTP 309 (POLS 309) Nonprofit Administration 4 Credits
Key questions in nonprofit sector research, policy, & management and
factors that make the nonprofit sector distinct. Scope & character of
nonprofit activity in the U.S. & abroad. Current debates in nonprofit
policy and critical challenges facing management.
Attribute/Distribution: SS
ENTP 310 (POLS 310) Social Entrepreneurship: How to Change
the World 4 Credits
The marketplace does not always have to be harsh. Social
entrepreneurship uses market-based approaches to address needs
and solve problems in our society. Students in this seminar-style
course will learn how to identify community problems, convince the
community that it is a problem worth solving, design the response,
and implement it. Hands-on projects. Must have junior standing or
higher.
Prerequisites: ECO 001
Attribute/Distribution: SS
2 Entrepreneurship (ENTP)
ENTP 311 The Garage: Launching Entrepreneurial Ventures I 3
Credits
Students work in cross-disciplinary teams with faculty advisors and
alumni mentors on marketing, financial planning, and economic and
technical feasibility of entrepreneurial product- or service-based new
ventures, commercial or non-profit. Students may elect to work either
on their own entrepreneurial projects, on projects related to Lehigh
University intellectual property, or on ideas brought in by outside
entrepreneurs. Oral presentations, written new venture plans and
discussions with guest speakers are integral parts of the course.
Consent of minor director.
Prerequisites: ENTP 101
Attribute/Distribution: ND
ENTP 312 The Garage: Launching Entrepreneurial Ventures II 3
Credits
Continuation of ENTP 311. Investigates and pursues in detail the
critical steps and activities necessary when entrepreneurs seriously
pursue launching new ventures. Consent of minor director.
Prerequisites: ENTP 311
ENTP 314 (MGT 314) Small Business Consulting 3 Credits
A field studies course providing management assistance to small
businesses in the Lehigh Valley. Students work in small groups under
faculty supervision on a direct basis with owners. Problem solving
and experience in applying marketing, accounting, finance, and/or
management concepts to business.
Attribute/Distribution: ND
ENTP 315 Lehigh Silicon Valley 1-4 Credits
Immersion study-abroad-like program about the creation of venture
capital-backed companies. Offered in the hub of entrepreneurship,
Silicon Valley, where countless ventures emerge, particularly
in disruptive technologies, nextgen software and Internet. “Live
cases” draw on seasoned practitioners from all reaches of the
venture community. Students encounter a highly charged learning
environment focused on real companies, real players, and real
situations in real time. Offered January winter term. Includes pre-
trip sessions and pre-and post-trip assignments. Admission by
competitive application. Program fees.
Attribute/Distribution: ND
ENTP 320 (BIOS 320) The Business of Life Science 3 Credits
An examination of business process in startup, early stage and
developing bioscience companies. Technology assessment, business
plan and proposal preparation, financial strategies, resource
management, intellectual property, and legal as well as regulatory
issues. Cannot be used to fulfill major requirements in BIOS.
Prerequisites: BIOS 121
Attribute/Distribution: NS
ENTP 371 Independent Study in Entrepreneurship or Social
Ventures 1-4 Credits
Study and projects in entrepreneurship or social ventures; designed
for the student who has a special interest in a subject not included
in the regular course schedule or interested in pursuing a significant
supervised project in entrepreneurship. Interested students should
seek agreement from a willing faculty adviser prior to enrolling.
Consent of minor director required, This course may count towards
the ENTP minor only once.
Repeat Status: Course may be repeated.
ENTP 372 Special Topics in Entrepreneurship or Social Ventures
1-4 Credits
Special problems and issues in entrepreneurship or social ventures
for which no regularly scheduled course exists. Coverage will vary
according to the interests of the instructor and students. Consent of
minor director required.
Repeat Status: Course may be repeated.
ENTP 389 Honors Project 1-4 Credits
Opportunity for Eckardt Scholars to pursue an extended project for
senior honors. Transcript will identify department in which project was
completed. Consent of department required.
doc_480618827.pdf