anant1a
New member
Entertainment and MBA
It has been rightly said, "Just as Amitabh Bachchan stands tall in the entertainment industry, an MBA comes out at the top on the career front." But how does MBA fit into media and entertainment industry? There is a strong connection between management and entertainment and the management students have to deduce just what will open the doors of opportunity for them.
Technology has become an inseparable part of the media and entertainment industry. Some examples of the latest technology involved are digital media technology, interactive TV, new and e-distribution channels. Therefore, technology management is also a major issue for the entertainment companies. There is a wide scope for MBAs in Information Technology. These large companies also need managers to handle their support activities like finance and HR department.
There are various jobs directly concerned with media and entertainment industry and require an MBA in Marketing. A few jobs for MBAs in this industry are:
• Event Management- to organise and promote events such as award functions, live shows, etc.
• Production Management- to help in the production of films, serials, news and entertainment channels.
• Ideation- to develop ideas for stories for television serials, informative programmes, or documentary and other films.
• Celebrity Management - to manage careers of celebrities.
• Brand Management - to maintain and promote brand names through various methods.
Mudra Institute of Communication and Advertising (Ahmedabad) is one of the few institutes that offer an MBA tailor-made for the Entertainment Industry.
MBAs without work experience can also look forward to the following career options:
• Agents or Money managers - An MBA can work as a financial manager handling the finances of film stars, directors, musicians, etc.
• Business development and consulting - An MBA can work to develop strategic alliances and partnerships for media and entertainment companies and work as a consultant to companies for cost cutting, restructuring, etc.
It has been rightly said, "Just as Amitabh Bachchan stands tall in the entertainment industry, an MBA comes out at the top on the career front." But how does MBA fit into media and entertainment industry? There is a strong connection between management and entertainment and the management students have to deduce just what will open the doors of opportunity for them.
Technology has become an inseparable part of the media and entertainment industry. Some examples of the latest technology involved are digital media technology, interactive TV, new and e-distribution channels. Therefore, technology management is also a major issue for the entertainment companies. There is a wide scope for MBAs in Information Technology. These large companies also need managers to handle their support activities like finance and HR department.
There are various jobs directly concerned with media and entertainment industry and require an MBA in Marketing. A few jobs for MBAs in this industry are:
• Event Management- to organise and promote events such as award functions, live shows, etc.
• Production Management- to help in the production of films, serials, news and entertainment channels.
• Ideation- to develop ideas for stories for television serials, informative programmes, or documentary and other films.
• Celebrity Management - to manage careers of celebrities.
• Brand Management - to maintain and promote brand names through various methods.
Mudra Institute of Communication and Advertising (Ahmedabad) is one of the few institutes that offer an MBA tailor-made for the Entertainment Industry.
MBAs without work experience can also look forward to the following career options:
• Agents or Money managers - An MBA can work as a financial manager handling the finances of film stars, directors, musicians, etc.
• Business development and consulting - An MBA can work to develop strategic alliances and partnerships for media and entertainment companies and work as a consultant to companies for cost cutting, restructuring, etc.