pratikkk

Pratik Kukreja
News Corporation (NASDAQ: NWS, NASDAQ: NWSA, ASX: NWS, ASX: NWSLV), often abbreviated to News Corp., is the world's third-largest media conglomerate (behind The Walt Disney Company and Time Warner) as of 2008, and the world's third largest in entertainment as of 2009.[5][6][7][8] The company's Chairman & Chief Executive Officer is Rupert Murdoch.
News Corporation is a publicly traded company listed on the NASDAQ, with secondary listings on the Australian Securities Exchange. Formerly incorporated in South Australia, the company was re-incorporated under Delaware General Corporation Law after a majority of shareholders approved the move on November 12, 2004. At present, News Corporation is headquartered at 1211 Avenue of the Americas (Sixth Ave.), in New York City, in the newer 1960s-1970s corridor of the Rockefeller Center complex.

NEW YORK, NY, June 4, 2007 – News Corporation today announced that Beryl Cook has been appointed to the newly created position of Chief Human Resources Officer for the company.

Ms. Cook, 45, is currently Director for People and Organizational Development at News Corporation’s part-owned BSkyB in the UK, and has recently led News Corporation’s global talent management initiative. Her appointment at News Corporation will be effective August 27, 2007. Ms. Cook will report to News Corporation’s Chairman and CEO, Mr. Rupert Murdoch, and the company’s President and COO, Mr. Peter Chernin.

As Chief Human Resources Officer, Ms. Cook will lead the global human resources function with oversight of all aspects of News Corporation’s employee recruitment, retention and development.

Ms. Cook will build new programs to attract the brightest and most creative employees to News Corporation as the company expands around the world, especially in digital media. She will also work with human resources managers and senior operational executives in the United States and internationally to establish new programs to retain talented employees.

“Beryl is a very talented human resources executive who has worked in several of our divisions, and most recently helped make BSkyB one of the UK’s most progressive and attractive workplaces for creative talent,” News Corporation’s Chairman and Chief Executive Officer, Rupert Murdoch, said. “I fully expect Beryl’s energy and ideas to transform News Corporation’s recruitment and retention efforts in the increasingly competitive market for the best creative minds.”

Ms Cook said: “News Corporation is already one of the most vibrant and innovative companies in the world, and I see my new role as developing opportunities for existing employees, and better presenting the company’s ultra-creative image to the next generation of media talent.

”I have thoroughly enjoyed my three years at Sky and look forward to continuing my work inside the News Corporation family.”

Ms. Cook previously worked in journalism, training and human resources roles in News Limited in Australia and the Fiji Times in Fiji, and in News Corporation businesses in Asia, including STAR in Hong Kong.

News Corporation’s Executive Vice President for Human Resources, Ian Moore, will remain in his current position and will maintain a focus on News Corporation’s recruitment, development and employee benefits programs. Mr. Moore will report to Ms. Cook.

News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of March 31, 2007 of approximately US$62 billion and total annual revenues of approximately US$28 billion. News Corporation is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.

A new employee retention survey of news articles will support human resource professionals and corporate executives concerned about the impact of employee turnover. The Herman Group, the pioneers in the field of workforce stability strategies and education, has developed a web-based research service for employee retention. The database is the most robust resource on the internet for staying current with what is happening in the field of employee retention.

This Employee Retention News Survey is a "live" collection of news media articles about employee retention. "Service to the profession takes many forms," said Roger Herman, CEO of The Herman Group and author of 'Keeping Good People,' the first book in the field of employee retention. "Our work in this field includes consulting on employee retention strategy, training and development courses and education in employee retention, and a wide range of employee retention programs and tools." It's all about attracting and hiring the right people, engaging them from Day One, and showing managers how to deliver employee retention messages while leading their people every day.

Using a variety of search engine tools, The Herman Group has created a comprehensive treasury of articles through a survey of current employee retention issues, challenges, and success stories. The articles come from a wide range of industries and from all over the world. The Employee Retention Survey will be offered as a public service, with free access that doesn't require a password or a membership. "This resource is offered as a way for us to contribute to the profession, and not just focus on profit-making business. We believe that it is important to give back to all those people who have shared their employee retention programs and successes with us. This giving back is how we maintain our leadership position in the employee retention field," Herman said.

Anyone may access the Employee Retention News Survey by b clicking here. Almost 600 articles are already archived on the site, and more are added almost every day. "We pledge to maintain our data collection and sharing work through our survey of employee retention news so that people can continue to benefit from our research. This employee retention survey, like other services offered by The Herman Group, is resident on the firm's comprehensive website.

Information is available on the website about the firm's fee-based products and services around employee retention.

Hiring is one part of the battle for running a company. The other part of the battle or the biggest battle is retaining the employees. This is where it gets interesting. Companies in a rush to hire the talent before anyone, tend to be generous with the pay packages. This turned out to be a vicious circle which is haunting all the companies. The employees of the company get the same kind of offers from companies across the sector. Bit of a catch-22 situation!
The years 2008 and 2009 belonged to the employers. There were jobs cuts, salary cuts, bonus cuts, variable pay cuts and coke cuts. Now the recession is over and organizations across the world are slowly ramping up their IT spend. Where does that money go? It has to come back to world’s back office. And the citizens of the world’s back office are all chipper about it. Increased IT spend spurred a demand which was last seen in 2005. Given the robust demand for software talent, the ball has quietly moved to the employee court.

How are employers coping with it? Very well if you ask me. To kick things off, companies have increased the notice period by a month. This is a warfare technique to squeeze out whatever is left from the employee. This is outright unhealthy for any corporation. Once an employee resigns, the news spreads like a wildfire. The spread is so rapid that you might question the role of Twitter in Jasmine revolution. Now the everybody knows that a employee is resigned, the next logical discussion is where is he going? how is the market like? How much hike did you get? If they are feeling lucky then… “What’s the CTC”.

After the discussion is complete and another news capsule spreads across, almost all the employees will rethink their ‘strategy’. Here’s what goes on in his or her mind : “I am way better than him. He never knew the difference between SQL and PL/SQL and yet he has landed a great offer. I bet if I put my resume, I will get a better offer”. Trust me this is the discussion which goes on in every employees mind. Even the most loyal ones. So extending the notice period ain’t gonna work.

What else do we got? The other tactic is “we will match the offer”. This is a very rare scenario reserved for the so-called stars, superstars and megastars of the software development world. More often than not, this works. Offering a promotion is another tactic which works quite well. A little bit about promotions. They are for the most part imaginary. If you are developer, then you will be promoted to a Sr. Developer reporting to a Manager with no one in between. When you are due for your next promotion a new layer appears mysteriously and you are on it. It could either be a Tech Lead or an Associate Manager. And the Sr. Associate Manager, Asst manager and then Manager. You might find a title like “Assistant associate deputy junior project manager” ludicrous. Ok. May be it is. But you get the point.
 
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