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Pratik Kukreja
Limited Brands (formerly known as The Limited, Inc.) is an American apparel company based in Columbus, Ohio. In 2009 it reported 9.04 billion dollars in revenue for the last fiscal year.
In 1912 Bella Cabakoff emigrated with her parents from Russia to Columbus, Ohio to escape persecution. At 21, she became the youngest buyer for the Lazarus department store chain. However, after spending over 20 years with Lazarus, in 1951 she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street. This store became the training ground for Leslie Wexner. In 1963 he borrowed $5,000 from his aunt and $5,000 from the bank and opened a store at the Kingsdale Shopping Center in Upper Arlington. This store was named "The Limited" because the store focused on clothing for younger women, unlike his parents' general merchandise store. Later in 1964, Bella and Harry closed their store to join their son in his venture.
The original board consisted of only the three family members and long time friend of Harry and Bella, Jim Waldron, (who served as Senior VP): Bella Wexner (who served as secretary until her death in 2001), Harry as chairman (who served until his death in 1975) and Leslie who succeeded his father as the chairman and later became CEO. He and his family continue to control 17% of LTD. In 1969, Wexner took The Limited Brands public, listed as LTD on the NYSE. In 1977, The Limited moved into its main headquarters on Morse Road in Columbus, Ohio, where it still operates from today.
The 1980s started a string of acquisitions: In 1982, the Victoria's Secret brand, store, and catalogue were purchased from Roy Raymond for $4 million. Also in 1982, 207 Lane Bryant stores were purchased. In 1985, a single Henri Bendel store was purchased for $10 million and 798 Lerner stores for $297 million. Finally, in 1988, 25 Abercrombie & Fitch stores were purchased for $46 million. The Limited then phased out its ownership of the A&F brand in 1996, when it was spun off into a publicly-traded company.
The 1990s saw the initial development of the Limited Too, Bath & Body Works, Structure, and Victoria's Secret Beauty. Later in 1998, several Bath & Body Works stores were converted to The White Barn Candle Company stores to begin a home fragrance brand.


Limited Brands is proud to offer a comprehensive benefits program, illustrating our commitment to help protect the health and long-term financial security of our associates and their families. The following elements make our benefits competitive within the retail industry:

Health and Security Benefits

Medical
Dental
Pharmacy
Vision Plan
Company Provided Life Insurance
Company Provided Disability
Company Provided Vision Discount
Company Provided Employee Assistance Program (EAP)
Optional Life Insurance for yourself and dependents
Health and Dependent Care Flexible Spending Accounts
Savings and Retirement Benefits

401(k) Savings
100 percent Company 401(k) match on the first 4 percent you save with immediate vesting
Annual Retirement Contribution from the Company
Stock Purchase Program
Lifestyle Benefits

Merchandise Discounts
Paid Time Off Programs
Tuition Assistance
Adoption Assistance

If you are a full-time associate, you are eligible for health and welfare benefits on your 31st day of employment. You may also enroll your eligible dependents, including a same-sex domestic partner, in the medical, dental, vision and optional life insurance benefits.

At Limited Brands, we offer a workplace as exciting, rewarding and diverse as our many fashions and products. Founded in 1963, with one women's apparel store in Columbus, Ohio, Limited Brands is a company experiencing accelerated growth and great change so that we can position ourselves as an enterprise of the world's best fashion brands. With your help, we are seeking to build:

A family of the world's best fashion brands offering compelling customer experiences that drive long-term loyalty and deliver sustained growth for shareholders.

Limited Brands' Core Values
At Limited Brands, what's important to us and our success can be traced directly to our founder's commitment to service, fairness, a job well done and appreciating what makes every person's perspective unique.

That commitment guides our work today in the form of four core principles - our values. These are the same beliefs that have made us successful since our start in 1963. They are:

Our customers rule! Everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers' desires.
Passion leads to success. We pursue excellence because we are emotionally, intellectually and spiritually engaged in our work ... and that makes our talent formidable and our results extraordinary.
Inclusion makes us stronger. We cherish our diversity, because embracing others' thoughts, experiences, hopes and dreams makes our own more complete and connects us to our customers and our peers.
It matters how we play the game. Doing what is right means following our beliefs - and the rules - when no one is watching.
Winning means nothing unless how we get there is fair, collaborative, rooted in our values and contributes to the greater good.
Our values are part of every thing we do. They're a connection to our history and a guide for our future. And they're the measure of success for how we do things today. We talk about them together, take them to heart and hold each other accountable for living them each day ... because our values help define who we are and what we stand for, both as a company and as a family of associates working together for each other and our customers.

Everyone experiences personal problems from time to time and sometimes these problems can be overwhelming. Whether you're experiencing financial issues, facing for the first time elder care questions, or are having problems handling everyday challenges, Limited Brands encourages you to seek help.

The Matrix Psychological Services Employee Assistance Program (EAP) is a counseling service designed to help when you need it most. This is a company paid benefit and is automatically provided to you whether or not you are enrolled in the medical plan.

Designs, plans, and implements company-wide benefits programs, policies, and procedures. Strategic thinking and execution focus are critical components. Responsible for reviewing programs, suggesting modifications to meet changing needs and strategic vision, and ensuring achievement of competitive market position, other goals identified by the organization and leadership team benefits philosophies. Responsible for ensuring programs meet employees needs, comply with legal requirements, are cost effective and are effectively implemented. Ensures the benefits programs enhance the organization's ability to recruit and retain employees. DUTIES AND RESPONSIBILITIES: Identifies, gains sponsorship for and implements revisions to existing benefit plans and/or procedures. Proposes, gains sponsorship for, and implements new and best practice benefits plans programs including but not limited to: New health and welfare new cost containment strategies, preparing for implementation, retirement committee responsibilities, audit requirements and accounting and financial reporting. Leads, manages and continuously improves all benefits employee communication processes including annual enrollment, company plan documents and new hire communication/enrollment and wellness strategies. Manages all benefits vendor relationships and performs related cost-benefit analyses of these relationships. Serves as a primary point of contact for brands and functions with regards to benefits programs and services. Documents standard benefits processes, policies and corresponding work flows; provides written and oral instructions for task assignments through communication of benefit procedures and company policies. Analyzes, interprets and communicates government regulations, benefits standards, and company policies affecting benefits procedures. Would oversee the following areas: Associate stock purchase plan, Medical, dental & vision , Life & disability, EAP, FSA, PTO, associate discount, Savings & retirement plan, Supplemental retirement plan, Salary and bonus deferral ( all TBD Benefit plan accounting, Financial analysis / reporting, Budgeting, tax & fringe, Audits, financial statements, tax filings, Work/Life benefits, Communication & Education, Wellness coordination
 
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