Description
The presentation describes the emerging online companies in India and explain the emerging Indian Internet Industry. It includes brief about myntra.com, sulekha.com and flipkart.com on the basis USP, awards.
INDIAN INTERNET INDUSTRY-PRESENT
INDIAN INTERNET INDUSTRY-PRESENT
INDIAN INTERNET INDUSTRY-PRESENT
Myntra.com
About Company
• Myntra.com is ranked among the top 10 e-commerce companies in India and is scaling rapidly • The company has a vision of being India's largest online lifestyle products retailer - a vision that revolves around giving the consumer the power and ease to transform how he/she looks
• Myntra’s Core message “Myntra is a place to find unique design and gifts”
USP
• The concept of myntra.com : “Designs are uploaded by users as well as myntra.com team” • Myntra is also the first brand to pioneer into personalization of sports jerseys of cricket and soccer teams, such as IPL, Team India, EPL, and more recently FIFA. • Myntra is now Nike’s preferred online partner to offer personalized jerseys on Myntra.com.
Awards
• Red Herring Global 100 winner 2010 • Awarded "Pride of India 2009-2010" award for Exceptional Business Growth by IDG Ventures
Brand building
• Revolve around colleges • Conducting design contests in design schools
• Primarily marketing is offline and there hasn’t been much of focus on online campaigns
Brand building
Flipkart.com
About Company
• Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access • Today, they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics • With over 11.5 million book titles, 11 different categories, more than 1 million registered users and sale of 28000 items a day, they are one of the leading e-commerce players in the country
USP
• Flipkart is the largest online book store in India, with over 11.5 million book titles available • 30-day replacement policy • EMI options • Free shipping
Brand building
Brand building
Sulekha.com
About Company
• Sulekha.com is a global, interactive, mobile and internet platform for connecting Indians worldwide • Serves Indians through a portfolio of industry-leading services including Classifieds, Yellow Pages Business Search, Events and Social Media reviews and participation • Sulekha is growing network of prominent alliances with major mobile and online partners such as Reliance, Vodafone, Airtel, Spice, Sify and others
USP
• The most comprehensive and accurate Yellow Pages business listings in India • The largest number of Small to Medium Business advertisers in the online/mobile space • A sophisticated and scalable mobile/online platform that serves millions of users on a daily basis
Brand building
Leading Internet Companies
doc_161271801.pptx
The presentation describes the emerging online companies in India and explain the emerging Indian Internet Industry. It includes brief about myntra.com, sulekha.com and flipkart.com on the basis USP, awards.
INDIAN INTERNET INDUSTRY-PRESENT
INDIAN INTERNET INDUSTRY-PRESENT
INDIAN INTERNET INDUSTRY-PRESENT
Myntra.com
About Company
• Myntra.com is ranked among the top 10 e-commerce companies in India and is scaling rapidly • The company has a vision of being India's largest online lifestyle products retailer - a vision that revolves around giving the consumer the power and ease to transform how he/she looks
• Myntra’s Core message “Myntra is a place to find unique design and gifts”
USP
• The concept of myntra.com : “Designs are uploaded by users as well as myntra.com team” • Myntra is also the first brand to pioneer into personalization of sports jerseys of cricket and soccer teams, such as IPL, Team India, EPL, and more recently FIFA. • Myntra is now Nike’s preferred online partner to offer personalized jerseys on Myntra.com.
Awards
• Red Herring Global 100 winner 2010 • Awarded "Pride of India 2009-2010" award for Exceptional Business Growth by IDG Ventures
Brand building
• Revolve around colleges • Conducting design contests in design schools
• Primarily marketing is offline and there hasn’t been much of focus on online campaigns
Brand building
Flipkart.com
About Company
• Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access • Today, they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics • With over 11.5 million book titles, 11 different categories, more than 1 million registered users and sale of 28000 items a day, they are one of the leading e-commerce players in the country
USP
• Flipkart is the largest online book store in India, with over 11.5 million book titles available • 30-day replacement policy • EMI options • Free shipping
Brand building
Brand building
Sulekha.com
About Company
• Sulekha.com is a global, interactive, mobile and internet platform for connecting Indians worldwide • Serves Indians through a portfolio of industry-leading services including Classifieds, Yellow Pages Business Search, Events and Social Media reviews and participation • Sulekha is growing network of prominent alliances with major mobile and online partners such as Reliance, Vodafone, Airtel, Spice, Sify and others
USP
• The most comprehensive and accurate Yellow Pages business listings in India • The largest number of Small to Medium Business advertisers in the online/mobile space • A sophisticated and scalable mobile/online platform that serves millions of users on a daily basis
Brand building
Leading Internet Companies
doc_161271801.pptx