The PR has gained increasing importance day by day with the increase in the competition among brands in the market. The need for having effective public relations is noticed by all and hence we find an effective PR in place in almost all the top organizations.
Corporate communication is the communication issued by a corporate organization, body, or institute to all its public. "Publics" here can be both internal and external.
Internal communication means the one within a particular company and tools used are business meetings, conferences, interviews, presentations or print media like brochures, newsletters, memos, or business letters. Corporate communication is used to make announcements, take decisions and in general share information, views and opinions within organization & a great way to creating conducive atmosphere thus increasing the productivity of the organization.
Internal corporate communication is of 2 types as horizontal or vertical communication – horizontal referring to communication within peers and vertical referring to communication within different hierarchies in the organization.
Talking about the External corporate communication process includes communication of the corporate organization with its current/potential investors, customers and other corporate entities. The external communication is damn important because how and what a company is been depicted by efforts taken in by external corporate communication.
Television ads, newspaper ads, radio jingles, promotional events, or even business proposals, affiliation or partnership proposals are tools of external corporate communication.
In corporate communication what needs to be identified
What is the purpose of communication?
Stakeholders should be identified and assessed
The organizational culture and structure also needs to be assessed.
Change management, training plan and ability to sustain change should be valued
Development of communications strategy & plan
Development of stakeholder engagement plan
Delivery of communications plan
Management of stakeholder engagement
Measuring and monitoring
The effective corporate communication includes careful formulization & implementation of programs one which will both craft the corporation's image, corporate communication today is all about leveraging the power of communication in the society and it is an art that you need to master that may or may not come from experience.