The impact of television on young children has received much attention. Research suggests that children see television advertising as just another form of programming and react uncritically to its messages, which makes them especially vulnerable to advertising.
Children clearly have an important role to play in the families purchase decision, but their contribution varies by product category. It I also reasonable to then say that since brand characteristics are variable, the impact of advertisements on children must also vary by brand.
Advertising affects children tremendously. Their young impressionable minds are influenced by the advertisements they are exposed to.
This effect can be both positive as well as negative.
All tooth paste ads like Colgate, Pepsodent, etc. inculcate a good habit of brushing the teeth in the morning and at night before sleeping. They create awareness among the children regarding the ill effects of germs, weak gums, etc.
Children clearly have an important role to play in the families purchase decision, but their contribution varies by product category. It I also reasonable to then say that since brand characteristics are variable, the impact of advertisements on children must also vary by brand.
Advertising affects children tremendously. Their young impressionable minds are influenced by the advertisements they are exposed to.
This effect can be both positive as well as negative.
All tooth paste ads like Colgate, Pepsodent, etc. inculcate a good habit of brushing the teeth in the morning and at night before sleeping. They create awareness among the children regarding the ill effects of germs, weak gums, etc.