vulnerable to advertising

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    Effects of Advertising on children

    The impact of television on young children has received much attention. Research suggests that children see television advertising as just another form of programming and react uncritically to its messages, which makes them especially vulnerable to advertising. Children clearly have an...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added vulnerable to advertising
    • Replies: 0
    • Forum: Introduction to Advertising
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    Advertising and Children

    The world of children has changed a great deal over the last decade. Kids are no longer passive consumers of brands that they once used to be, but are active seekers and influencers for a whole range of products affecting their lives. While this is definitely true for products like chocolates...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added vulnerable to advertising
    • Replies: 0
    • Forum: Introduction to Advertising
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    Ads are forced on TV viewers

    Ads are forced on TV viewers The viewers are under no obligation to see the commercials. TV programmes cost money. If ads are not shown the programmes have to be made at government expense and the tax payer will have to pay additional taxes. Does advertising result in a better standard of...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising tv viewers value-added viewers rating vulnerable to advertising
    • Replies: 0
    • Forum: Introduction to Advertising
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    CRM

    here is a brief thing on Customer relationship management....
    • vicky_600
    • Thread
    • brand characteristics context of pollution council of india crm form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added vulnerable to advertising
    • Replies: 2
    • Forum: Introduction to Public Relations
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