Effective Use of Media During Trade Fairs and Shows
Use of media affectively during the trade shows you attend is required to cater effectively to the audience and make business grow and develop plans for self and business
Selecting and defining your audience for the business to cater is essential so that you personalize your marketing efforts according to the audience you are catering too.
Getting a list of contacts business deals with as well other clients that indirectly deal with them and possessing email addresses of the same, similarly address of local press and radio and TV stations, will help and support your decision making in setting your market segment.
Having a regular conversation with the press and keeping in touch with them getting known the editors and writers.
Research about other media organizations not covering the show that might still be interested in information. While dealing with press make sure about the make clear some things that directly affect you and your business, be updated with the information you are providing the press.
Give interviews to the editors and scheduling the same prior, give them updated information and continue sending updated information in many forms like videos write ups etc. Have a back plan in case of crises, and be prepared to with the answers to provide to the media and press. Have a media spokesperson in your booth at all times, even over the lunch hour.
When media covers your event, ensure you make good publicity out of it through your sponsors, which might otherwise would not be available.
Conduct of presentations, seminars, or workshops, and present yourself as a speaker or an industry expert in the market.
The information regarding your firm that has great value and is the reason of you standing in the market.
Apart from the media, stated above the use of social media during trade shows, the online technology that people share today has become the strongest support of marketers today. We all aware of the social media websites today along with its popularity. Hence the use of media for which reason is more or less clear to everyone. The following can be done to publicize your event or show on the social media sites.
Text: by writing blog posts, or discussions
Images: a good picture speaks a lot by itself.
Audio: social media helps in creating pod casts for users to download.
Video: these can be shared all over the world to see.
The list is never ending and you list down many ways you can promote your event on media and gain publicity.
Use of technology everyday and networking is beneficial for the business, gaining an instant feedback from the audience has become possible and taking advantage of the same and making convenient changes as per the needs and demands of the customers is another way the social media can help you. Media promotion over the few decades has gained importance. Every field today uses the media to gain an access to the daily life ensuring they reach the common man house to promote and market their product and services in the market. As we are aware that the real estate sector serves to be the second largest employer in the market today and is estimated to grow up to US$ 2 billion. This gives an opportunity to this sector, using media promotion making awareness about the product and services they have in the market. To conclude one can say that media promotion ha gained importance over the increasing demand of products and services in the market. Today every company needs a help from this sector to gain profits and create an image of their product and services in the market. Media promotion can either be done in-house or a company can contact the professionals in the market serving as specialists in the field by paying them the charges for their work.
Use of media affectively during the trade shows you attend is required to cater effectively to the audience and make business grow and develop plans for self and business
Selecting and defining your audience for the business to cater is essential so that you personalize your marketing efforts according to the audience you are catering too.
Getting a list of contacts business deals with as well other clients that indirectly deal with them and possessing email addresses of the same, similarly address of local press and radio and TV stations, will help and support your decision making in setting your market segment.
Having a regular conversation with the press and keeping in touch with them getting known the editors and writers.
Research about other media organizations not covering the show that might still be interested in information. While dealing with press make sure about the make clear some things that directly affect you and your business, be updated with the information you are providing the press.
Give interviews to the editors and scheduling the same prior, give them updated information and continue sending updated information in many forms like videos write ups etc. Have a back plan in case of crises, and be prepared to with the answers to provide to the media and press. Have a media spokesperson in your booth at all times, even over the lunch hour.
When media covers your event, ensure you make good publicity out of it through your sponsors, which might otherwise would not be available.
Conduct of presentations, seminars, or workshops, and present yourself as a speaker or an industry expert in the market.
The information regarding your firm that has great value and is the reason of you standing in the market.
Apart from the media, stated above the use of social media during trade shows, the online technology that people share today has become the strongest support of marketers today. We all aware of the social media websites today along with its popularity. Hence the use of media for which reason is more or less clear to everyone. The following can be done to publicize your event or show on the social media sites.
Text: by writing blog posts, or discussions
Images: a good picture speaks a lot by itself.
Audio: social media helps in creating pod casts for users to download.
Video: these can be shared all over the world to see.
The list is never ending and you list down many ways you can promote your event on media and gain publicity.
Use of technology everyday and networking is beneficial for the business, gaining an instant feedback from the audience has become possible and taking advantage of the same and making convenient changes as per the needs and demands of the customers is another way the social media can help you. Media promotion over the few decades has gained importance. Every field today uses the media to gain an access to the daily life ensuring they reach the common man house to promote and market their product and services in the market. As we are aware that the real estate sector serves to be the second largest employer in the market today and is estimated to grow up to US$ 2 billion. This gives an opportunity to this sector, using media promotion making awareness about the product and services they have in the market. To conclude one can say that media promotion ha gained importance over the increasing demand of products and services in the market. Today every company needs a help from this sector to gain profits and create an image of their product and services in the market. Media promotion can either be done in-house or a company can contact the professionals in the market serving as specialists in the field by paying them the charges for their work.